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Contact Name
Ferry Khusnul Mubarok
Contact Email
yaalmada@yaalmada.or.id
Phone
+6282221311085
Journal Mail Official
yaalmada@yaalmada.or.id
Editorial Address
YAYASAN AL MA'ARIF DAWUHAN Jln. Paingan Desa Dawuhan Kec. Sirampog Kab. Brebes Jawa Tengah Indonesia 52272
Location
Kab. brebes,
Jawa tengah
INDONESIA
Green Economics Review
ISSN : 30643112     EISSN : 30643112     DOI : -
Core Subject : Economy,
Green Economics Review is a double blind peer reviewed journal published by Yayasan Al Maarif Dawuhan Indonesia. This journal is addresses all aspects of a Green Economy, aims to drive economic change and position Green Economy at the center of the Economics discipline. Green Economy theory, policies, tools, instruments and metrics are developed to facilitate changes to the current economic model for the benefit of many people and the planet as a whole. Green Economics Review focuses primarily on managing resources, meeting societal needs and the impact and influence of international trends and how to enhance social justice.
Articles 14 Documents
Pengaruh Content Marketing, Online Customer Review dan Word of Mouth terhadap Keputusan Pembelian melalui Kepercayaan Konsumen sebagai Variabel Intervening pada Pengguna Marketplace sebagai Tiktok Produk Fashion Detra Ayu Puspitasari; Noventia Karina Putri; Prianka Ratri Nastiti
Green Economics Review Vol. 2 No. 1 (2025)
Publisher : Yayasan Al Ma'arif Dawuhan

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Abstract

This study aims to examine and analyze the influence of content marketing, online customer reviews, and word of mouth on purchasing decisions through consumer trust as an intervening variable among marketplace users of TikTok fashion products. This research adopts a quantitative approach. The population consists of FEB Management students at Universitas PGRI Semarang, class of 2021, with a sample size of 302 students. Data collection was conducted by distributing online questionnaires via Google Forms. The data analysis techniques used in this study include structural model analysis (Inner Model), measurement model analysis (Outer Model), and hypothesis testing. Data processing was carried out using SmartPLS 4.0.9.9 software. The findings of this study indicate that content marketing, word of mouth, and purchasing decisions significantly influence consumer trust. However, online customer reviews do not significantly affect consumer trust. Furthermore, content marketing and word of mouth significantly influence purchasing decisions, whereas online customer reviews do not. Additionally, word of mouth can influence purchasing decisions through consumer trust as an intervening variable. However, content marketing and online customer reviews do not affect purchasing decisions through consumer trust as an intervening variable.
Pengaruh Budaya Organisasi, Tingkat Kedisiplinan Karyawan, Organizational Citizenship Behavior terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Variabel Intervening Melati Cahya Qur'ani; Qristin Violinda; Shofif Sobarudin Akbar
Green Economics Review Vol. 2 No. 1 (2025)
Publisher : Yayasan Al Ma'arif Dawuhan

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Abstract

This study aims to examine the influence of organizational culture, employee discipline, and Organizational Citizenship Behavior (OCB) on employee performance through job satisfaction among employees of Notary & PPAT offices in Semarang City. A quantitative research method was used. The population consists of employees working in Notary & PPAT offices in Semarang, with a sample size of 149 respondents selected using a snowball sampling technique, which is a type of non-probability sampling. Data were analyzed using SmartPLS. The findings reveal that organizational culture (X1), work discipline (X2), and OCB (X3) have a positive and significant impact on employee performance (Y) and job satisfaction (Z). Furthermore, job satisfaction (Z) significantly affects employee performance (Y), and mediates the relationship between organizational culture, work discipline, and OCB with employee performance. The results also show that employee performance and job satisfaction received the lowest average ratings in the respondent’s answers. The background of this research highlights that many employees remain dissatisfied with their jobs due to low income and excessive work pressure, which contributes to decreased performance and limits their ability to work optimally. Therefore, it is important to establish a clear working system and conduct regular evaluations to improve employee performance and satisfaction.
Determinasi Keputusan Pembelian Kosmetika: Studi pada Kelengkapan Produk, Harga, dan Pelayanan Zumrotul Ulya; Enny Dwi Lestariningsih; Ahmad Lukman Nugraha; Ubbadul Adzkiya; Tyagita Dianingtyas Sudibyo
Green Economics Review Vol. 2 No. 1 (2025)
Publisher : Yayasan Al Ma'arif Dawuhan

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Abstract

This study is motivated by the high number of female Islamic boarding school students (santriwati) in Lasem and the growing presence of cosmetic stores in the area, including Jelita Cosmetic Store located in Karangturi Village, Lasem District, Rembang Regency. These stores aim to meet the cosmetic needs of the santriwati, leading to increased competition and offering consumers more choices. The purpose of this study is to examine the influence of product completeness, price, and service quality on purchasing decisions made by santriwati from Al-Hidayat Al-Ma’shomi Islamic Boarding School who shop at Jelita Cosmetic Store. This research employs an associative quantitative method with a sample of 36 respondents. Data were collected through questionnaires and interviews and analyzed using IBM SPSS Statistics 27 for Windows. Analytical techniques include validity and reliability tests, multiple linear regression, classical assumption tests, model feasibility tests, t-tests, and F-tests. Interview findings revealed that price is the primary factor influencing santriwati to purchase cosmetics at Jelita Store, as it offers more affordable prices compared to other stores. However, product variety and service quality were perceived as lacking. The research results show that product completeness, price, and service quality simultaneously influence purchasing decisions. Partially, only price has a positive and significant effect, while product completeness and service quality do not have a significant influence. The implications of these findings highlight that pricing strategy is a key factor in attracting consumers. Nevertheless, improving product variety and service quality is also essential to enhance customer satisfaction and loyalty.
Transformasi Keuangan Berkelanjutan: Peran Bank Syariah dalam Mendukung UMKM melalui Green Financing dan QRIS Cross-Border Dewi Malihatul Mawaddah; Ferry Khusnul Mubarok; Ismayadi; Ahmad Lukman Nugraha; Ubbadul Adzkiya; Tyagita Dianingtyas Sudibyo
Green Economics Review Vol. 1 No. 2 (2024)
Publisher : Yayasan Al Ma'arif Dawuhan

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Abstract

The transformation toward sustainable finance has become a key priority in addressing climate change and economic inequality, particularly within the Micro, Small, and Medium Enterprises (MSMEs) sector. Despite their significant contribution to national economies, MSMEs often face barriers in accessing financing that aligns with sustainability principles and digital innovation. This study aims to explore the strategic role of Islamic banks in supporting MSMEs through the implementation of green financing and the utilization of cross-border QRIS as a digital financial innovation. Using a descriptive qualitative approach, this research incorporates literature review, secondary data analysis from Islamic banks’ financial reports, and interviews with MSME actors and banking practitioners. The findings reveal that Islamic banks have substantial potential in providing sustainable financing through Sharia-compliant schemes, such as green murabahah and environmental mudharabah, which support eco-friendly MSME projects. Additionally, the integration of cross-border QRIS expands international market access for MSMEs and enhances the efficiency of cross-border transactions. The implications of this study highlight the need for strong collaboration among regulators, Islamic banks, and MSMEs to foster an inclusive and sustainable financial ecosystem. Policy recommendations include strengthening fiscal incentives for green financing, improving Sharia-based digital financial literacy, and developing payment infrastructure that supports global connectivity. Islamic banks, therefore, can act as key catalysts in driving sustainable and globally competitive MSME growth.

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