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Jurnal Komunikasi dan Ilmu Sosial
Published by Dinasti Research
ISSN : 29630525     EISSN : 29630517     DOI : https://doi.org/10.38035/jkis.v2i2
Core Subject : Social,
Social Sciences
Jurnal Komunikasi dan Ilmu Sosial (JKIS) adalah jurnal penelitian sosial dengan ruang lingkup kajian ilmu komunikasi yang memuat makalah, gagasan ilmiah, dan hasil penelitian sosial lingkup kajian ilmu komunikasi dan terapannya dalam bentuk artikel ilmiah dari para peneliti, akademisi, praktisi dan mahasiswa. JKIS menerbitkan hasil penelitian dengan berbagai metode, baik kualitatif maupun kuantitatif, dan berbagai pendekatan yang berkaitan dengan ilmu komunikasi.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 80 Documents
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Tren Publikasi Ilmiah tentang Muhammadiyah Periode 2014–2024: Analisis Bibliometrik Berbasis Scopus Menggunakan VOSviewer Rizky Hidayanto; Fajar Junaedi
Jurnal Komunikasi dan Ilmu Sosial Vol. 4 No. 3 (2026): Jurnal Komunikasi dan Ilmu Sosial (Juli - September 2026)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkis.v4i3.3551

Abstract

This study aims to map the development of Scopus-indexed scientific publications on Muhammadiyah during the 2014–2024 period using bibliometric analysis assisted by VOSviewer. Data were retrieved from the Scopus database using the keyword Muhammadiyah in the title, abstract, and keywords fields. Document selection followed the PRISMA 2020 guidelines, resulting in 676 articles eligible for analysis. The analysis examined publication trends, source journals, authors, institutional affiliations, contributing countries, and keyword mapping through network, overlay, and density visualizations. The findings reveal a substantial increase in Muhammadiyah-related publications over the past decade, with the highest productivity recorded in 2020. Research on Muhammadiyah has expanded into multidisciplinary domains through contributions from diverse journals, authors, institutions, and countries. Keyword co-occurrence analysis identified 223 items grouped into three major clusters covering organizational and Islamic studies, empirical health-related research, and education. Overlay visualization indicates a shift from education-oriented topics toward organizational, policy, health, and contemporary social issues, while density visualization highlights the most intensively studied themes. These findings demonstrate that scientific publications on Muhammadiyah has become increasingly broad and multidisciplinary, while also identifying opportunities for future research on emerging and underexplored topics.
Pengaruh Kualitas Informasi Produk Dan Kredibilitas Komunikasi Penjual Terhadap Keputusan Pembelian Obat-Obatan Di Pasar Pramuka Jakarta Timur Pepen Sumirat; Yang Gusti Ferianti; Suparyadi Suparyadi; Annisa Damayanti; Fransiska Fransiska; Rafii Rafii
Jurnal Komunikasi dan Ilmu Sosial Vol. 4 No. 3 (2026): Jurnal Komunikasi dan Ilmu Sosial (Juli - September 2026)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkis.v4i3.3603

Abstract

Perkembangan perdagangan obat-obatan di Pasar Pramuka Jakarta Timur menuntut informasi produk berkualitas dan komunikasi penjual yang kredibel untuk memengaruhi keputusan pembelian konsumen, mengingat risiko kesehatan yang tinggi. Penelitian ini bertujuan menganalisis pengaruh kualitas informasi produk (X1), kredibilitas komunikasi penjual (X2), secara parsial dan simultan terhadap keputusan pembelian (Y). Metode kuantitatif survei digunakan dengan purposive sampling 100 responden konsumen, kuesioner Likert 5 poin, dan analisis regresi linier berganda via SPSS, termasuk uji validitas, reliabilitas, dan asumsi klasik. Hasil menunjukkan kedua variabel berpengaruh signifikan secara parsial (uji t) dan simultan (F-hitung 1078,359; sig. 0,000), dengan R² 0,957 (95,7% variasi dijelaskan). Kesimpulan: Peningkatan kualitas informasi dan kredibilitas penjual krusial untuk strategi pemasaran obat-obatan di pasar tradisional.
Determinasi Teknologi Harga Dinamis dalam Komunikasi: Studi Kasus pada Aplikasi Online Travel di Indonesia Maria Risa Puspitasari; Velisia Serenada; Irwansyah Irwansyah
Jurnal Komunikasi dan Ilmu Sosial Vol. 4 No. 3 (2026): Jurnal Komunikasi dan Ilmu Sosial (Juli - September 2026)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkis.v4i3.3610

Abstract

This study examines on AI‑based dynamic pricing practices in an Indonesian online travel mobile application as a socio‑technical phenomenon that combines technological, economic, and price‑communication logics. The research adopts a qualitative case study approach, using in‑depth interviews with three key informants from the data/AI, product pricing, and revenue management divisions, complemented by document analysis. The findings show that automation becomes a primary necessity due to scalability demands, making manual management of millions of inventories impossible and driving a transition from rule‑based systems to machine‑learning models. Algorithms manage prices and subsidies based on demand, competitor pricing, and users’ willingness to pay, while human agency is maintained through guardrails, thresholds, feedback loops, and manual interventions. Dynamic pricing is communicated through scarcity messages, transparent presentation of costs to consumers, automated notifications when prices change, and incentives designed to mitigate perceptions of unfairness. The study concludes that this practice operates within a soft determinism framework and recommends strengthening algorithm governance, communicative transparency, and dynamic‑pricing literacy programs for consumers.
Strategi Komunikasi Public Realtions Hotel Madani Medan Dalam Membangun Brand Image Sebagai Hotel Syariah Alika Faza Qhintara Manurung; Tengku Walisyah
Jurnal Komunikasi dan Ilmu Sosial Vol. 4 No. 3 (2026): Jurnal Komunikasi dan Ilmu Sosial (Juli - September 2026)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkis.v4i3.3574

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi Public Relations Hotel Madani Medan dalam membangun brand image sebagai hotel syariah. Penelitian dilatarbelakangi oleh meningkatnya persaingan industri perhotelan yang menuntut hotel tidak hanya menyediakan fasilitas, tetapi juga membangun citra yang kuat melalui komunikasi yang konsisten dan sesuai dengan karakteristik pasar. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Data dikumpulkan melalui observasi, wawancara mendalam, dan dokumentasi. Informan penelitian berjumlah lima orang yang terdiri atas manajer hotel, staf Public Relations atau Marketing Communication, staf front office, staf operasional, dan pelanggan hotel. Informan dipilih menggunakan teknik purposive sampling. Data dianalisis melalui reduksi data, penyajian data, serta penarikan kesimpulan dan diverifikasi menggunakan triangulasi sumber dan teknik. Hasil penelitian menunjukkan bahwa strategi komunikasi Public Relations Hotel Madani Medan dilakukan melalui penerapan nilai syariah secara terintegrasi dalam pelayanan, kebijakan seleksi tamu, penampilan dan perilaku karyawan, penyediaan fasilitas ibadah, komitmen terhadap produk halal, larangan minuman beralkohol, serta penciptaan lingkungan yang aman, bersih, dan nyaman. Komunikasi tidak hanya dilakukan melalui promosi dan media digital, tetapi juga melalui komunikasi interpersonal serta tindakan nyata dalam kegiatan operasional hotel. Strategi tersebut menunjukkan kecenderungan penerapan komunikasi dua arah dalam perspektif Teori Excellence, karena hotel membuka ruang bagi tamu untuk menyampaikan pertanyaan, kebutuhan, masukan, dan keluhan yang ditindaklanjuti oleh bagian terkait. Konsistensi antara pesan syariah, kebijakan, pelayanan, dan pengalaman pelanggan membentuk kepercayaan publik serta memperkuat brand image Hotel Madani Medan sebagai hotel syariah yang religius, profesional, aman, nyaman, dan terpercaya.
Community Relations Program Corporate Social Responsibility (CSR) Pertamina Foundation Melalui Beasiswa Sobat Bumi Dalam Meningkatkan Corporate Branding Azhari Putri Aulia; Muhammad Ruslan Ramli
Jurnal Komunikasi dan Ilmu Sosial Vol. 4 No. 3 (2026): Jurnal Komunikasi dan Ilmu Sosial (Juli - September 2026)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkis.v4i3.3668

Abstract

Penelitian ini menganalisis bagaimana community relations dalam program Beasiswa Sobat Bumi Pertamina Foundation berperan meningkatkan corporate branding lembaga, serta mengidentifikasi kendala dalam implementasinya. Menggunakan pendekatan kualitatif studi kasus yang berlandaskan paradigma post-positivisme, data dikumpulkan melalui wawancara mendalam dengan perwakilan Tim Corporate Secretary, Project Officer Tim Beasiswa, dan dua mahasiswa penerima beasiswa, dilengkapi observasi dan studi dokumentasi, lalu dianalisis secara tematik menggunakan CSR Communication Model Morsing dan Schultz (2006). Hasil penelitian menunjukkan bahwa Pertamina Foundation menerapkan Stakeholder Information, Response, dan Involvement Strategy secara simultan dan progresif, sehingga mahasiswa bertransformasi dari penerima manfaat pasif menjadi brand ambassador organik yang secara sukarela melindungi dan mempromosikan reputasi lembaga, paling nyata melalui program Desa Energi Berdikari yang lahir dari inisiatif mahasiswa sendiri. Namun, penelitian ini juga menemukan enam kendala yang saling berkaitan: lemahnya komitmen pasca-kontrak, miskomunikasi atribusi brand dengan mitra lapangan, putusnya rantai informasi antar-angkatan, terbatasnya pendampingan fisik, fragmentasi internal mahasiswa, dan disparitas geografis di wilayah 3T. Penelitian ini menyimpulkan bahwa community relations berfungsi sebagai mekanisme branding organik yang bekerja melalui kepercayaan komunitas, bukan melalui iklan konvensional, serta merekomendasikan penguatan mekanisme transisi antar-angkatan, perluasan strategi respons kepada mitra lapangan, dan percepatan pengembangan platform komunikasi alumni.
Analisis Komunikasi Internal Badan Gizi Nasional Pada Bidang Pemantauan Dan Pengawasan Dapur MBG Hera Cahya Ananda; Juandanilsyah
Jurnal Komunikasi dan Ilmu Sosial Vol. 4 No. 3 (2026): Jurnal Komunikasi dan Ilmu Sosial (Juli - September 2026)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkis.v4i3.3672

Abstract

This study aims to analyze internal communication in the monitoring and supervision division of the Makan Bergizi (MBG) kitchen program at the National Nutrition Agency. The focus of this research is to examine the internal communication process among cross-agency employees, the forms of formal and informal communication, communication barriers, and efforts to overcome these barriers. This study uses a qualitative approach with data collection methods including interviews, observation, and documentation. The informants consist of employees from the National Nutrition Agency, the Ministry of Defense, as well as administrative and technical teams involved in the MBG kitchen supervision activities. The results show that internal communication is conducted through formal communication such as briefings, coordination meetings, work reports, as well as informal communication through direct interaction and digital media such as WhatsApp and email. Internal communication is influenced by differences in organizational culture across institutions, which affect communication patterns and work coordination. Communication barriers found include differences in task understanding, differences in work culture, and dynamic field conditions. Efforts to overcome these barriers are carried out through routine briefings, open communication, joint evaluation, and adaptation of work culture among employees. In conclusion, internal communication in the MBG kitchen monitoring and supervision division has been relatively effective in supporting cross-agency coordination, although several barriers still exist and need to be continuously improved through better communication and cultural adaptation.
Content Analysis of Sakinah Family Values in Ustadz Hanan Attaki's YouTube Da'wah Content: English Muhammad Syarqawi A Nasution; Khatibah
Jurnal Komunikasi dan Ilmu Sosial Vol. 4 No. 3 (2026): Jurnal Komunikasi dan Ilmu Sosial (Juli - September 2026)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkis.v4i3.3702

Abstract

The increasing divorce rate in Indonesia underscores the urgent need to strengthen sakinah family values through digital da'wah media. Although YouTube has been widely utilized as a platform for Islamic preaching, studies examining how sakinah family values are constructed within digital da'wah content remain limited. This study aims to analyze the da'wah messages related to the sakinah family and to identify how these values are constructed in Ustadz Hanan Attaki's YouTube content. This research employed a qualitative approach using content analysis of a purposively selected YouTube video with a duration of 18 minutes and 49 seconds, chosen because it specifically discusses the dynamics of a sakinah family and the strengthening of marital relationships. The unit of analysis consisted of segments of da'wah messages, which were categorized according to sakinah family values. The findings reveal that communication and empathy constitute the primary foundation for strengthening marital relationships, which in turn foster greater family responsibility. These values further contribute to family resilience through the reinforcement of spirituality, patience, the ability to derive wisdom from life’s challenges, and a balanced distribution of roles between husband and wife. Family responsibility, along with communication and empathy, emerged as the most dominant themes in the analyzed da'wah content. The construction of these values is conveyed through inspirational stories, relatable illustrations drawn from everyday family life, and practical solutions to common household challenges. These findings suggest that YouTube serves as an effective medium for digital da'wah in constructing and reinforcing sakinah family values, making it a relevant platform for promoting family harmony in contemporary society.
Interpersonal Communication of People with Hearing Impairments in Building Social Interaction in the Perumnas Simalingkar Community: English Khalisah Salsabila; Nurhanifah
Jurnal Komunikasi dan Ilmu Sosial Vol. 4 No. 3 (2026): Jurnal Komunikasi dan Ilmu Sosial (Juli - September 2026)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkis.v4i3.3703

Abstract

This study aims to gain an in-depth understanding of the communication processes, barriers encountered, and adaptive strategies employed by people with hearing impairments in establishing social interactions within the Perumnas Simalingkar community. The study employs a qualitative descriptive approach, utilizing data collection techniques such as interviews, observation, and documentation. The informants in this study consist of people with hearing impairments as well as individuals in the surrounding community who interact frequently with them. The results indicate that interpersonal communication among people with hearing impairments occurs adaptively, relying on nonverbal communication such as sign language, facial expressions, and body movements, and is supported by written communication. Communication barriers identified include differences in the understanding of symbols, limitations in interacting with new individuals, and a lack of environmental understanding of sign language. To overcome these barriers, people with hearing impairments employ various forms of adaptation, such as the use of written communication, clarification strategies, and the utilization of communication technology. Additionally, an inclusive and empathetic environment plays a crucial role in fostering effective communication..
Strategi Komunikasi Digital Affiliator TikTok dalam Membangun Kepercayaan Pengguna: Studi Kasus Kak Lila Sariati; Fajarina
Jurnal Komunikasi dan Ilmu Sosial Vol. 4 No. 3 (2026): Jurnal Komunikasi dan Ilmu Sosial (Juli - September 2026)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkis.v4i3.3704

Abstract

Abstrak: Penelitian ini mengkaji bagaimana seorang affiliator TikTok membangun kepercayaan pengguna melalui strategi komunikasi digital dalam konteks social commerce. Pertumbuhan pesat TikTok Affiliate dan meningkatnya persaingan antar‑affiliator menciptakan research gap, karena sebagian besar penelitian sebelumnya lebih menyoroti minat beli dan keputusan pembelian daripada proses komunikasi yang membentuk kepercayaan. Penelitian ini bertujuan menganalisis strategi komunikasi digital yang digunakan oleh affiliator Kak Lila serta mengidentifikasi hambatan yang dihadapinya dalam membangun kepercayaan pengguna pada platform TikTok. Dengan menggunakan paradigma konstruktivis dan pendekatan kualitatif studi kasus, data dikumpulkan melalui wawancara mendalam dengan Kak Lila dan sejumlah pengikut, observasi nonpartisipan terhadap konten video dan sesi live streaming, serta dokumentasi akun TikTok. Analisis data dilakukan menggunakan model interaktif Miles, Huberman, dan Saldaña yang meliputi kondensasi data, penyajian data, serta penarikan dan verifikasi kesimpulan. Hasil penelitian menunjukkan bahwa strategi komunikasi digital Kak Lila terstruktur berdasarkan tiga dimensi kredibilitas sumber, yaitu expertise, trustworthiness, dan attractiveness yang diperkuat oleh konsistensi konten, seleksi produk, dan layanan kepada pengguna. Expertise tercermin melalui fokus niche home living dan uji coba produk; trustworthiness tampak dalam seleksi produk yang ketat, transparansi, dan pemberian garansi; sedangkan attractiveness muncul melalui persona yang relatable dan gaya bahasa percakapan. Novelty penelitian ini terletak pada pemodelan praktis strategi komunikasi affiliator yang memadukan tiga dimensi kredibilitas dengan konsistensi untuk membangun kepercayaan pengguna dalam social commerce berbasis TikTok.
Analysis of the Da'wah Message Content on Instagram Account @halimahalaydrus December 2025 Edition: English Wahyuni Pulungan; Muhammad Husni Ritonga
Jurnal Komunikasi dan Ilmu Sosial Vol. 4 No. 3 (2026): Jurnal Komunikasi dan Ilmu Sosial (Juli - September 2026)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkis.v4i3.3719

Abstract

The evolution of social media has established Instagram as an effective platform for disseminating Islamic dakwah religious outreach. One account actively conveying these messages to the public is @halimahalaydrus. This study aims to examine the content and categorize the dakwah messages shared via the @halimahalaydrus Instagram account during December 2025. A descriptive qualitative approach utilizing content analysis was employed. The dataset comprises 21 posts collected through observation and documentation techniques. Data analysis involved reduction, presentation, categorization of messages, and conclusion drawing. The results indicate that the messages fall into four categories aqidah faith/creed six posts sharia Islamic law/practice five posts akhlaq morality/character eight posts and information regarding dakwah activities two posts. The akhlaq category is the most dominant, as the majority of posts address character building, emotional control, patience, and the cultivation of positive interpersonal relationships. The aqidah category focuses on strengthening faith in Allah SWT, while the sharia category emphasizes the practice of acts of worship. Meanwhile, the information category serves as a medium to communicate various dakwah activities to the public. In conclusion, the @halimahalaydrus Instagram account effectively utilizes social media for dakwah by sharing content that is communicative, educational, and relevant to the community's needs.

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