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Tamrin Fathoni
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Jl. H. Agus Salim No.RT/RW 001/001, Simo, Bediwetan, Kec. Bungkal, Kabupaten Ponorogo, Jawa Timur 63462
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INDONESIA
Journal of Creative Power and Ambition (JCPA)
Published by Edujavare Publishing
ISSN : *     EISSN : 30314054     DOI : https://doi.org/10.70610/jcpa.v1i01
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Creative Power and Ambition (JCPA) (E-ISSN 3031-4054) is a blind peer-reviewed journal published by Edujavare Publishing, Indonesia. This journal publishes research articles, conceptual articles, field study reports and book reviews on all scopes of Business Innovation and Creation, Economy, Business Development and Growth Strategy, Social Entrepreneurship, Risk and Finance Management, Marketing and Market Penetration, Product and Service Development, Technology Entrepreneurship and Innovation, Psychological Aspects and Leadership, Environmental Influence and Policy, Performance Measurement and Success (See Focus and Scope). This journal article is published four times a year; 2 issues per year (June and December).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 142 Documents
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The Influence of Individual Characteristics and Job Characteristics on Employee Performance at the Regional Personnel and Education and Training Agency of Bima Regency Adriansyah; Kartin Aprianti; Rahmatia
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 01 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.1405

Abstract

This study aims to analyze the influence of individual characteristics and job characteristics on employee performance at the Regional Personnel Agency and Education and Training (BKD and Diklat) of Bima Regency. The study used a quantitative approach with an associative research type. The study population was 75 employees, while the sample was 64 respondents determined using a purposive sampling technique. Data were collected through a questionnaire with a Likert scale and analyzed using multiple linear regression. Before testing the hypothesis, validity, reliability, and classical assumption tests were conducted, including tests for normality, multicollinearity, heteroscedasticity, and autocorrelation. The results showed that individual characteristics had a positive and significant effect on employee performance. Conversely, job characteristics did not have a significant effect on employee performance. However, simultaneously, individual characteristics and job characteristics had a significant effect on employee performance. These findings indicate that employee abilities, skills, motivation, and initiative are important factors in improving organizational performance. Therefore, BKD and Diklat of Bima Regency need to strengthen employee competency development and implement more effective work arrangements to support sustainable performance improvement.
Consumer Perspectives On Csr Representations In Unilever Advertising: A Phenomenological Study Andi Renita Puspayanti; Brigita MB; Annisa Muthmainnah Ichwan; Darwis; Arifuddin
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 01 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.1428

Abstract

This study aims to understand consumer perspectives on the representation of Corporate Social Responsibility (CSR) in Unilever advertisements. The study employed a qualitative phenomenological approach through in-depth interviews with ten informants who had watched Unilever CSR advertisements and used its products. Data were analyzed using Interpretative Phenomenological Analysis (IPA). The findings show that CSR representation in advertisements is perceived as an effort to build a positive corporate image and gain public trust. CSR advertisements also create emotional closeness with consumers by addressing social issues related to everyday life. However, some consumers remain skeptical and perceive CSR messages as more image-building than genuine social concern. Nevertheless, consumers still view CSR as an important social responsibility that companies should carry out. This study indicates that CSR representation in advertising influences consumers’ perceptions, experiences, and trust toward the company. Therefore, the effectiveness of CSR communication depends on the consistency between social messages in advertisements and the company’s actual practices.

Page 15 of 15 | Total Record : 142

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