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Cakrawangsa Bisnis
Published by Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
ISSN : 27217329     EISSN : 27213102     DOI : http://dx.doi.org/10.35917/cb.v5i2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
CAKRAWANGSA BISNIS adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Manajemen YKPN. Jurnal ini merupakan jurnal dengan akses terbuka dan diterbitkan dua kali setahun (April dan Oktober). Misi yang diusung jurnal ini adalah menyebarluaskan hasil penelitian dan karya tulis mahasiswa Sekolah Tinggi Ilmu Manajemen YKPN.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 137 Documents
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Apa yang Memicu Pembelian Impulsif di Shopee? Studi pada Generasi Z di Yogyakarta Sofyanto, Kurniawan; Transistari, Ralina; Rafinda, Ascariena
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.575

Abstract

This study aims to analyze the impact of digital marketing, the use of paylater, and hedonic shopping motivation on online impulse buying in the Shopee marketplace among Generation Z in the Special Region of Yogyakarta. The rapid growth of digital technology, especially in e-commerce, has created new opportunities for businesses to reach consumers, particularly in online shopping platforms like Shopee. The widespread use of digital payment methods, such as paylater, alongside the growing influence of digital marketing and hedonic shopping motivation, has increased impulsive buying behaviors among consumers. Despite the growing attention to online impulse buying, limited research has examined the interplay of these factors specifically within the context of Generation Z in Yogyakarta. This study employs a quantitative approach with survey data collected from Generation Z respondents who have made transactions on Shopee in the past year. The findings suggest that digital marketing, paylater usage, and hedonic shopping motivation all have a significant positive influence on online impulse buying. The study contributes to the existing literature by exploring the combination of these factors in shaping consumer behavior in an increasingly digital marketplace. The results highlight the importance of understanding the unique drivers of impulse buying in the era of e-commerce, providing valuable insights for businesses to improve their marketing strategies and payment solutions.
Peran Literasi Keuangan Digital, Persepsi Kemudahan, dan Promosi Cashback dalam Penggunaan Gopay Suryanti, Maria Naning; Prasetyo, Tri Utomo
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 7 No. 1 (2026): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v7i1.676

Abstract

Penelitian ini bertujuan untuk melihat dampak dari literasi keuangan digital, persepsi kemudahan penggunaan, dan promosi cashback terhadap cara Generasi Z menggunakan aplikasi GoPay di Daerah Istimewa Yogyakarta. Data dikumpulkan melalui pemberian kuesioner online kepada 153 responden. Kriteria responden meliputi Generasi Z yang berusia minimal 17 tahun, tinggal di Daerah Istimewa Yogyakarta, dan pernah atau sedang menggunakan GoPay untuk transaksi dalam waktu 3 bulan terakhir. Teknik pengambilan sampel menggunakan purposive sampling, sedangkan teknik analisis data dilakukan dengan PLS-SEM. Penelitian ini menggabungkan literasi keuangan digital, persepsi kemudahan, serta promosi cashback dalam satu model struktural untuk menjelaskan perilaku penggunaan. Selain itu, penelitian ini memfokuskan pada konteks perilaku penggunaan, bukan hanya pada niat pengguna, sehingga memberikan gambaran yang lebih komprehensif. Penggunaan GoPay dipengaruhi secara signifikan oleh tingkat literasi keuangan digital, persepsi kemudahan, dan promosi cashback. Penelitian ini juga memberikan dampak positif bagi perusahaan penyedia layanan e-wallet, terutama GoPay, dalam hal meningkatkan pemahaman masyarakat tentang literasi keuangan digital, mempertahankan kemudahan sistem, serta merancang strategi promosi cashback yang efektif untuk meningkatkan penggunaan berkelanjutan khususnya pada Generasi Z.
Analisis Determinasi Keputusan Pembelian Balokarta: Peran Mediasi Brand Trust: Indonesia Utami, Alivia Meyrizka; Aresqi, Sevia Windia
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 7 No. 1 (2026): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v7i1.677

Abstract

This study aims to analyze the effect of content marketing, brand image, and electronic word of mouth (e-WOM) on purchase decisions at Balokarta, with brand trust as a mediating variable. This research employs a quantitative approach using non-probability sampling with the purposive sampling method. Data were collected through the distribution of questionnaires using Google Forms to 115 respondents. The data analysis method used in this study is path analysis with the assistance of Statistical Package for the Social Sciences (SPSS). The results indicate that content marketing, brand image, e-WOM, and brand trust have a positive and significant effect on purchase decisions. In addition, content marketing, brand image, and e-WOM have a positive and significant effect on brand trust. The mediation test results show that brand trust is able to mediate the relationship between content marketing, brand image, and e-WOM on purchase decisions at Balokarta.
Pengaruh Self-Esteem, Self-Efficacy, dan Locus of Control terhadap Kinerja Pegawai pada Kantor Kementerian Agama Kabupaten Bantul Damayanti, Erlina; Amallia, Bunga Alfausta; Partina, Anna
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 7 No. 1 (2026): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v7i1.678

Abstract

Penelitian ini bertujuan menganalisis pengaruh self-esteem, self-efficacy, dan locus of control terhadap kinerja pegawai pada Kantor Kementerian Agama Kabupaten Bantul. Kinerja pegawai merupakan faktor penting dalam mendukung keberhasilan organisasi, terutama pada instansi pemerintah yang berperan dalam memberikan pelayanan publik. Penelitian ini menggunakan metode kuantitatif dengan data primer yang diperoleh melalui penyebaran kuesioner kepada seluruh pegawai negeri sipil sebanyak 93 responden dengan teknik sampling jenuh. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa self-esteem dan self-efficacy berpengaruh positif dan signifikan terhadap kinerja pegawai, sedangkan locus of control tidak berpengaruh signifikan terhadap kinerja pegawai. Temuan ini menunjukkan bahwa faktor psikologis individu, khususnya self-esteem dan self-efficacy, memiliki peran penting dalam meningkatkan kinerja pegawai di lingkungan instansi pemerintah.
Pengaruh Kualitas Produk terhadap Keputusan Pembelian dengan Kepercayaan Konsumen sebagai Variabel Mediasi pada Marketplace Shopee di Kalangan Mahasiswa S1 di Daerah Istimewa Yogyakarta Sumarni, Afrisca Dwi; Indarto, Muhammad Roni
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 7 No. 1 (2026): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v7i1.681

Abstract

This research is conducted with the aim of testing the impact of product quality on purchasing decisions on the Shopee platform, involving consumer trust as a mediating variable. The population targeted by this research is undergraduate students (S1) in the Special Region of Yogyakarta. For sample determination, the researcher applied a non-probability sampling technique using a purposive sampling approach and successfully collected data from 140 respondents. The stages of data evaluation include a series of instrument tests (validity and reliability), prerequisite tests (normality), and hypothesis tests encompassing the F-test and the coefficient of determination (Adjusted R Square). The data processing itself uses the path analysis method assisted by the process macro tool in the IBM SPSS Statistics 26 program. Based on the analysis results, several main points were found, namely: (1) product quality has a positive and significant impact on building consumer trust on Shopee, (2) directly, product quality also has a positive and significant impact on the decision to shop, (3) consumer trust has been proven to have a positive and significant influence on the purchase decision, and (4) product quality has been proven to positively and significantly enhance the purchase decision thru the mediating role of consumer trust.
Faktor-Faktor yang Mempengaruhi Turnover Intention Karyawan Operator Produksi di Perusahaan Garmen Betsliafra Efata Radsta Yoeti; Wahyuningsih, Tri Harsini
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 7 No. 1 (2026): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v7i1.683

Abstract

This study aims to analyze the factors influencing the intention to quit among production operators in a garment company. Work-family conflict, workload, and leadership are factors considered to influence the intention to quit. The busyness of this department is the main reason for management’s limitation on the number of respondents. Therefore, methodologically, the sample was taken using a non-probability sampling method with a quota sampling technique. Company management only permitted the distribution of questionnaires to a maximum of 100 respondents. After the questionnaires were distributed, 96 questionnaires were available for use in this study. Validity tests showed that all research questions were valid. All researh variables were declared reliable and the data obtained were normally distributed. The results of the classical assumption test found no multicollinearity and no symptoms of heteroscedasticity. The t-test results showed that work-family conflict had a positive effect on intention to quit, with a significance 0f 0.000 and a regression coefficient of 0.456. workload and leadership did not affect intention to quit, with significances of 0.742 and 0.746 respectively. This finding shows that the intention to quit the work of production operator employees is only influenced by the existence of conflict between work and family.
Pengaruh Persepsi Kemudahan, Persepsi Kegunaan, dan Persepsi Risiko terhadap Keputusan Pembelian menggunakan Shopee Paylater pada Gen Z: Indonesia Rokhman, Nur; Fadilla, Syakira
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 7 No. 1 (2026): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v7i1.685

Abstract

This study aims to analyze the influence of perceived ease, perceived usefulness, and perceived risk on the decision to use Shopee PayLater among Gen Z. Data collection was conducted using a purposive sampling approach, which is part of non-probability sampling, involving 120 participants. The analysis process relies on primary data from questionnaires evaluated with the help of SPSS software. The results of this study indicate that: (1) Perceived ease (X1) has a significant positive effect on the decision to purchase using Shopee Paylater among Gen Z, (2) Perceived usefulness (X2) has a significant positive effect on the decision to purchase using Shopee Paylater among Gen Z, (3) Perceived risk (X3) has a significant negative effect on the decision to purchase using Shopee Paylater among Gen Z.

Page 14 of 14 | Total Record : 137

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