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Ilman Taufiq Lazuardy
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Cakrawangsa Bisnis
Published by Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
ISSN : 27217329     EISSN : 27213102     DOI : http://dx.doi.org/10.35917/cb.v5i2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
CAKRAWANGSA BISNIS adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Manajemen YKPN. Jurnal ini merupakan jurnal dengan akses terbuka dan diterbitkan dua kali setahun (April dan Oktober). Misi yang diusung jurnal ini adalah menyebarluaskan hasil penelitian dan karya tulis mahasiswa Sekolah Tinggi Ilmu Manajemen YKPN.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 131 Documents
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Motivasi Belanja Hedonis, Gaya Hidup, dan Keterlibatan Fashion pada Pembelian Impulsif Agustinna, Adhitiya Sheva; Sudarusman, Eka
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 1 (2024): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i1.480

Abstract

Impulse buying behavior is a phenomenon that occurs in everyday life and is carried out unconsciously by students. This research aims to analyze the influence of hedonic shopping motivation, shopping lifestyle and fashion involvement on impulsive purchases of clothing products for students in Yogyakarta. This research was conducted on students in Yogyakarta. This is because Yogyakarta is a student city with many educational institutions, especially universities, so that it can fulfill research objectives. This research was conducted on students in Yogyakarta for three (3) months, namely from Jun to August 2023. The population in this research was all active students in 2022/2023. The research sample was 125 active students in Yogyakarta in 2022/2023 with purposive sampling as the sampling technique. Data collection techniques were carried out using observation and questionnaires, while data analysis was carried out using multiple linear regression analysis. The research results show that hedonic shopping motivation, shopping lifestyle and fashion involvement have a significant effect on impulsive purchasing of clothing products for students in Yogyakarta.
Pengaruh Kualitas Layanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan pada Badan Penyelenggaraan Jaminan Sosial Ketenagakerjaan Gunungkidul Pangesti, Ervina Ninda; Resmi, Siti; Utami, Alivia Meyrizka
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 1 (2024): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i1.481

Abstract

This research aims to examine the influence of service quality and customer satisfaction on customer loyalty of the Employment Social Security Administration (BPJS) in the Gunungkidul area. Apart from that, this research also examines how customer satisfaction is an intervening variable in the relationship between service quality and customer loyalty. The research sample was collected from 120 respondents who were BPJS Employment Gunungkidul participants who received services in the last 3 months (August-October 2023). Research testing uses regression with the Process Macro v4.3 bootstrapping method. The results are that service quality has a positive effect on customer loyalty and satisfaction, customer satisfaction also has a positive effect on customer loyalty, but customer satisfaction does not mediate the relationship between service quality and customer satisfaction. These results show how service quality and customer satisfaction can increase BPJS Employment customer loyalty. The research contributes to providing empirical evidence to be used as a reference for further research regarding service quality, customer satisfaction and customer loyalty and is expected to provide input, changes and improvements to the company as consideration in making decisions.
Pengaruh Kepuasan Kerja, Job Insecurity, dan Beban Kerja terhadap Turnover Intention Karyawan Industri Pengolahan Susu Kambing Etta Indotama Juleiqa, Siti; Indarto, Muhammad Roni
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 1 (2024): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i1.482

Abstract

This study aims to analyze the influence of job satisfaction, job insecurity, and workload on turnover intention of employees in the Etta Indotama goat milk processing industry. The independent variables in this research are job satisfaction, job insecurity, and workload while the dependent variable is turnover intention. The data collection methodology for this research involved the use of a questionnaire distributed via Google Forms. The population targeted for this research is all production employees in the Etta Indotama environment. Sampling used non-probability sampling with saturated sampling technique. The total sample was 170 respondents. The tests used in testing research instruments and questionnaire data include validity tests, reliability tests, normality tests, multicollinearity tests, and heteroscedasticity tests. The data analysis techniques used are multiple linear regression analysis, partial t test, and coefficient of determination. The results of this research show that job satisfaction has a negative effect on turnover intention of employees in the Etta Indotama goat milk processing industry. Job insecurity has a positive effect on employee turnover intention in the Etta Indotama goat milk processing industry. Workload also has a positive influence on worker turnover intention at the Etta Indotama milk factory
Pengaruh Servant Leadership Terhadap Organizational Citizenship Behavior (OCB) dengan Kepuasan Kerja Sebagai Variabel Mediasi (Studi Pada Pegawai BKPSDM Kabupaten Klaten) Monica, Rosa Lingga; Partina, Anna
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 1 (2024): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i1.483

Abstract

This study aims to analyze the effect of servant leadership on organizational citizenship behavior with job satisfaction as a mediating variable. The sample in this study were all employees of BKPSDM Klaten Regency totaling 39 employees. The sampling technique used non probability sampling technique with saturated sample method. Data collection was carried out by distributing questionnaires directly to respondents. Hypothesis testing using path analysis with IBM SPSS Statistics 26 analysis tools. The results showed that servant leadership has a positive effect on organizational citizenship behavior, servant leadership has a positive effect on job satisfaction, job satisfaction has no effect on organizational citizenship behavior, job satisfaction does not mediate the effect of servant leadership on organizational citizenship behavior.
Pengaruh Viral Marketing, Online Consumer Review, dan Live Streaming terhadap Keputusan Pembelian Produk Skincare Somethinc pada Platform Tiktok Sabila, Aminda Khurin; Lazuardy, Ilman Taufiq
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 1 (2024): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i1.484

Abstract

This research aims to analyze the influence of Viral Marketing, Online Consumer Reviews and Live Streaming on the Tiktok platform. This research uses quantitative methods. The type of research data used is primary data obtained based on distributing questionnaires to 107 respondents. The sampling used used non-probability with a purposive sampling technique with the criteria being that consumers had made at least two purchases in this research. The data analysis method was carried out using multiple linear regression analysis. The test results show that the Viral Marketing, Online Consumer Review and Live Streaming variables have a positive influence on purchasing decisions for Skincare Something on the Tiktok Platform.
Pengaruh Kualitas Pelayanan, Citra Destinasi, dan Promosi terhadap Kepuasan Pengunjung Monumen Yogya Kembali Rahmawati, Pradita Dwi; Wahyuningsih, Tri Harsini
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 1 (2024): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i1.485

Abstract

This study was conducted to determine the influence of service quality, destination image, and promotion on visitor satisfaction at Monumen Yogya Kembali. This research is quantitative research with data sources using primary data. The sample was determined by non-probability sampling using a purposive sampling method, namely visitors to the Monumen Yogya Kembali who visited at least twice. The number of samples in this study was 80 respondents. Data was collected using a questionnaire distributed via google form. After going through instrument testing, basic assumption testing, and classical assumption testing, hypothesis testing is carried out. From the result of the t test and multiple regression analysis, a significance result of 0,003 was obtained with a coefficient of 0,195 for service quality; a significance of 0,001 with a coefficient of 0,386 for destination image; and a significance of 0,000 with a coefficient of 0,295 for promotion. Based on these results, it means that service quality, destination image, and promotion partially have a positive and significant effect on visitor satisfaction at Monumen Yogya Kembali. These three variables have an influence of 81,2% on visitor satisfaction.
Pengaruh Halal Awareness, Brand Image, dan Religiusitas terhadap Keputusan Pembelian Konsumen Mie Gacoan Yogyakarta Puspitasari, Arnetta Aulia; Rokhman, Nur
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 1 (2024): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i1.486

Abstract

This research aims to analyze the influence of halal awareness, brand image, and religiosity on consumer purchasing decisions of Mie Gacoan Yogyakarta. This research was conducted in January 2023 on consumers Mie Gacoan Yogyakarta. The data collection is by using Google Forms. The population in this research were.all customers who had visited and purchased Mie Gacoan Yogyakarta products. The sampling technique uses the Non-Probability Sampling model with a purposive sampling method, that is determining the sample with the consideration that consumers has made at least 1 (one) purchase of Mie Gacoan Yogyakarta products. The results of this research indicate that halal awareness have a positive. and not significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, and religiosity has a positive and significant effect on purchasing decisions
Pengaruh Celebrity Endorser, Kualitas Produk, dan Harga terhadap Keputusan Pembelian Produk Sunscreen Azarine di Yogyakarta Romlah, Romlah; Sudarusman, Eka
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 2 (2024): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i2.521

Abstract

This study aimed to analyse the effect of celebrity endorsers, product quality, and price on purchasing decisions for Azarine sunscreen products in Yogyakarta. This research is quantitative research, the sample in this study were consumers who live in Yogyakarta and have purchased Azarine sunscreen with respondents aged 17 years and over. With purposive sampling technique, the sample in this study amounted to 120. The analysis method used in this research is multiple linear analysis. The results of this study indicate that (1) celebrity endorsers have a positive and significant effect on purchasing decisions, (2) product quality has an insignificant effect on purchasing decisions, (3) price has a positive and significant effect on purchasing decisions.
Pengaruh Iklim Organisasi, Kepemimpinan Otentik, Dan Knowledge Sharing Terhadap Perilaku Kerja Inovatif Pada Pegawai Biro Sumber Daya Manusia Kementerian Keuangan Sintia, Eva; Partina, Anna
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 2 (2024): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i2.522

Abstract

This research is to determine the influence of organizational climate, authentic leadership and knowledge sharing on innovative work behavior of employees at the Human Resources Bureau of the Ministry of Finance. The research method used is a quantitative method, with a sample size of 170 respondents from a population of 297 employees. The data collection technique used in this research is distributing questionnaires, while data processing uses the SPSS 23 program. The analytical methods used include instrument testing, classical assumption testing, hypothesis testing and multiple linear regression testing. This research shows that organizational climate has a positive influence on innovative work behavior, authentic leadership has a positive influence on innovative work behavior and knowledge sharing has a positive influence on innovative work behavior. This research can pave the way for increasing employee readiness in facing global technological developments.
Pengaruh Pendukung Selebriti, Citra Merek, dan Kepercayaan Merek terhadap Keputusan Pembelian Produk Somethinc Faudji, Novayanti; Resmi, Siti; Utami, Alivia Meyrizka
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 2 (2024): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i2.523

Abstract

The purpose of this study was to analyze the influence of celebrity endorsers, brand image, and brand trust on purchasing decisions for Somethinc products. The data used in this study are primary data obtained through Google forms distributed via WhatsApp and Instagram. This study was processed using the IBM SPSS 26 program. Data were analyzed starting from instrument testing using validity and reliability tests, classical assumption tests, model feasibility tests (F tests), hypothesis tests (t tests), and determination tests. The results of this study indicate that the celebrity endorser variable does not affect the purchasing decision for Somethinc products, while the brand image and brand trust variables each have a positive and significant effect on the purchasing decision for Somethinc products. The results of this study are expected to be a recommendation for PT Royal Pesona Indonesia that Somethinc's brand image and brand trust have an influence on consumer purchasing decisions.

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