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Ilman Taufiq Lazuardy
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Cakrawangsa Bisnis
Published by Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
ISSN : 27217329     EISSN : 27213102     DOI : http://dx.doi.org/10.35917/cb.v5i2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
CAKRAWANGSA BISNIS adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Manajemen YKPN. Jurnal ini merupakan jurnal dengan akses terbuka dan diterbitkan dua kali setahun (April dan Oktober). Misi yang diusung jurnal ini adalah menyebarluaskan hasil penelitian dan karya tulis mahasiswa Sekolah Tinggi Ilmu Manajemen YKPN.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 131 Documents
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Pengaruh Harga, Electronic Word of Mouth, dan Celebrity Endorser terhadap Purchase Decision pada Distro CRSL di Yogyakarta Isnaini, Alfiana; Transistari, Ralina; Lazuardy, Ilman Taufiq
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 2 (2024): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i2.524

Abstract

This research aims to determine the influence of price, electronic word of mouth, and celebrity endorsers on purchase decisions at CRSL distribution in Yogyakarta. This type of research is descriptive quantitative research with a non-probability sampling method and the sampling technique using purposive sampling. This research involves 100 respondents from the entire population of CRSL consumers in Yogyakarta. Data analysis tool using SPSS version 26. The results of this study indicate that price does not affect purchase decisions, while electronic word of mouth and celebrity endorsers have a positive influence on purchase decisions at CRSL distro in Yogyakarta.
Pengaruh Harga terhadap Keputusan Pembelian dengan Menggunakan Niat Beli Produk Skincare Skintific sebagai Variabel Intervening Masruroh, Layinatul; Indarto, Muhammad Roni
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 2 (2024): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i2.525

Abstract

This research aims to determine the effect of price on purchasing decisions with purchase intention as an intervening variable in Skintific skincare products. The population in this study were consumers who had purchased and used Skintific skincare products at least twice. . The sample in this study was 103 samples. The data collection technique uses a questionnaire with Likert scale measurements and uses a purposive sampling technique. This research uses macro path analysis with the IBM SPSS Statistics 26 tool. The results of this research show: (1) Price influences purchasing decisions (2) Price influences purchasing interest, (3) Purchase interest influences purchasing decisions, (4) Price influence purchasing decisions through purchase interest
Pengaruh Perceived Ease of Use, Perceived Risk, dan Trust terhadap Minat Menggunakan Aplikasi Pinjaman Online Akulaku pada Masyarakat Daerah Istimewa Yogyakarta Anggraeni, Firlina Dwi; Primadineska, Rasistia Wisandianing
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 2 (2024): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i2.527

Abstract

Akulaku is one of the online loan applications with the most users. In the Special Region of Yogyakarta, the number of online loans in July 2023 increased from the previous month. Based on data from the Financial Services Authority, people aged 19-34 years dominate with the number of active online loan users of 10,688,824 users. The purpose of this study was to determine the effect of Perceived Ease of Use, Perceived Risk and Trust on the interest in using the Akulaku online loan application among the people of the Special Region of Yogyakarta. The data collection method used a questionnaire distributed via the Google Form platform. The sample in this study were people from the Special Region of Yogyakarta who had / currently had the Akulaku application. Sampling was carried out using the Non-Probability Sampling method with a purposive sampling technique. The number of samples was 100 respondents. The data analysis technique used was multiple linear regression and correlation analysis. The results of this study indicate that partially perceived ease of use, perceived risk and trust have a significant positive effect on the interest in using the Akulaku online loan application among people in the Special Region of Yogyakarta.
Pengaruh Kualitas Pelayanan terhadap Kepuasan Pasien pada Puskesmas Tanjungsari di Gunungkidul, Daerah Istimewa Yogyakarta Saputra, Dimas Mastra Dewa; Partina, Anna; Amallia, Bunga Alfausta
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.568

Abstract

Health services are one of the basic needs that must be met to improve the quality of life of the community. Patient satisfaction is the main factor that determines the quality of health services such as Community Health Centers. The purpose of this study was to study the effect of service quality on patient satisfaction. This study uses the SERVQUAL Model used as an approach in measuring service quality based on five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. This study uses a quantitative method with a survey technique through a questionnaire distributed to outpatients of the Tanjungsari Community Health Center. The research sample consisted of 100 respondents selected using the purposive sampling method. Data analysis was carried out using multiple linear regression analysis. The results showed that tangentiality did not have a significant effect on patient satisfaction. Trust, responsiveness, confidence, and empathy had a positive and significant effect. Simultaneously, patient satisfaction at the Tanjungsari Community Health Center was influenced by the five dimensions of service quality. As a result, community health centers must improve service quality through more responsive interactions, increasing patient trust, and a more empathetic approach to providing health services.
Pengaruh Labelisasi Halal, Brand Image, dan Religiusitas terhadap Keputusan Pembelian Mi Samyang pada Generasi Z Murdayana, Murdayana; Rokhman, Nur
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.569

Abstract

This research aims to determine the influence of halal labeling, brand image and religiosity on the decision to purchase Samyang noodles in generation Z. The type of research used in this research is quantitative which is tested with multiple linear regression analysis using the SPSS for windows software program. The population in this research is all consumers who were born in the period 1997 to 2008, are Muslim, and have purchased Samyang noodles. The sampling technique uses non-probability sampling with a purposive sampling method. The total sample was 197 respondents. The data collection method uses a questionnaire announced via Google Form. The results of this research show that halal labeling and brand image have no influence on purchasing decisions, while the religiosity variable has an influence on purchasing decisions.
Pengaruh Viral Marketing, Celebrity Endorser, dan Brand Image terhadap Keputusan Pembelian Produk Pixy Natalia, Erika; Transistari, Ralina; Lazuardy, Ilman Taufiq
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.570

Abstract

This research aims to analyze the influence of Viral Marketing, Celebrity Endorser and Brand Image on Pixy Product Purchase Decisions. The type of research used in this research is quantitative research, with survey techniques using questionnaires. The sample in this research was Indonesian female consumers, aged at least 17 years, who had purchased Pixy products at least once, with a total sample of 150 respondents. The sampling technique in this research is Non Probability Sampling with the Purposive Sampling method. The data analysis technique uses multiple linear regression analysis. The results of this research show that the Viral Marketing variable does not have effect on purchasing decisions for Pixy products. The Celebrity Endorser variable has a positive effect on Pixy product purchasing decisions, and the Brand Image variable has a positive effect on Pixy product purchasing decisions.
Pengaruh E-Wom, E-Service Quality, dan Perceived Quality terhadap Purchase Intention pada Marketplace Tokopedia Nugroho, Filipus Ismoyo Satriyo Dwi; Wahyuningsih, Tri Harsini
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.571

Abstract

This study aims to analyze the influence of Electronic Word of Mouth (E- WOM), electronic service quality (E-Service Quality), and perceived quality on purchase intention among Tokopedia app users. A quantitative research method using a survey approach was employed, distributing questionnaires to 152 active Tokopedia app users in November 2024. The data was analysed using multiple linear regression to examine the relationships between variables. The results show that all three independent variables, namely e-wom, e- service quality, and perceived quality, have a positive and significant influence on purchase intention. These variables explain 77.2% of the changes in purchase intention, while the remaining 22.8% is explained by other factors outside the scope of this study. Managing e-wom, e-service quality, and consistently maintaining perceived quality is crucial for increasing consumers' purchase intention on the Tokopedia app.
Pengaruh Harga, Kualitas Produk, Citra Merek terhadap Keputusan Pembelian Sabun Mandi Lifebuoy di Yogyakarta Paluvi, Ajeng; Sudarusman, Eka
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.572

Abstract

This study aims to determine the effect of price, product quality, and brand image on purchasing decisions for body wash Lifebuoy in Yogyakarta. The sampling method uses purposive sampling, with 105 respondens. Data analysis method uses in this research in multiple linear regression analysis method. Based on the results of the t test it’s can be seen that price has a negative and insignificant effect on the purchase decision with a significant level of 0,410, the product quality variable has a positive and significant effect on the purchase decision with a significant level of 0,000, and the brand image variable has a positive and significant effect on the purchase decision with a significant level of 0,002. From the analysis o the coefficient of determination can be explained that price, product quality, and brand has a contribution of 0,748 or 74,8% to the decision to purchase Lifebuoy body wash, while the remaining 25,2% is influenced by other variables not examined in this research.
Financial Management Behavior: Pengaruh Financial Technology, Locus of Control, dan Financial Literacy Mahasiswa Pamungkas, Mayhendra Satria; Prasetyo, Tri Utomo
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.573

Abstract

Financial management behavior refers to how a person organizes and manages their financial resources. This study aims to analyze the influence of financial technology, locus of control, and financial literacy on the financial management behavior of Management students in the Special Region of Yogyakarta. Students face many challenges in managing their own finances, such as allocating pocket money for daily needs, tuition fees, and spending on social and entertainment activities. This study attempts to confirm the results of previous studies by using different scopes and data analysis methods. This study involved 126 students majoring in Management in the Special Region of Yogyakarta who used financial technology applications to manage their finances. Sampling was carried out using a non-probability sampling method with a combination of purposive sampling and convenience sampling techniques using an online questionnaire. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) to test the research hypotheses. The results of the study indicate that financial technology, locus of control, and financial literacy partially have a positive and significant effect on financial management behavior, where locus of control is the most dominant variable
Current Ratio (CR), Earning Per Share (EPS), dan Pengaruh Return on Assets (ROA) terhadap Stock Price pada Perusahaan Sub Sektor Kesehatan Terdaftar di Bursa Efek Indonesia (BEI) 2019 - 2023 Setiawan, Fendik Alex; Indarto, Muhammad Roni
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.574

Abstract

The purpose of this research is to investigate the simultaneous and partial effects of the variables Return on Assets (ROA), Earnings Per Share (EPS), and Current Ratio (CR) on the stock prices of health-related enterprises on the Indonesia Stock Exchange between 2019 and 2023. The independent variables are ROA, EPS, and CR, and the dependent variable is the stock price. Purposive sampling was used in this study, with 16 businesses selected as research samples. Secondary data from https://www.idx.co.id/id, including stock prices and financial statements, was used. The quantitative data analysis methodology for this study makes use of a multiple linear regression model. The analysis concludes that CR, EPS, and ROA have a substantial impact on stock prices simultaneously based on the F-test result, with a probability value of 0.000000 < 0.05. The ROA variable significantly impacts stock prices, with a probability value of 0.0014 < 0.05. According to a likelihood value of 0.2964 > 0.05, EPS has no significant effect on stock prices. CR has a considerable effect on stock prices, with a likelihood value of 0.0033 < 0.05.

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