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Ilman Taufiq Lazuardy
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Cakrawangsa Bisnis
Published by Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
ISSN : 27217329     EISSN : 27213102     DOI : http://dx.doi.org/10.35917/cb.v5i2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
CAKRAWANGSA BISNIS adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Manajemen YKPN. Jurnal ini merupakan jurnal dengan akses terbuka dan diterbitkan dua kali setahun (April dan Oktober). Misi yang diusung jurnal ini adalah menyebarluaskan hasil penelitian dan karya tulis mahasiswa Sekolah Tinggi Ilmu Manajemen YKPN.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 131 Documents
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Apa yang Memicu Pembelian Impulsif di Shopee? Studi pada Generasi Z di Yogyakarta Sofyanto, Kurniawan; Transistari, Ralina; Rafinda, Ascariena
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 6, No 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.575

Abstract

This study aims to analyze the impact of digital marketing, the use of paylater, and hedonic shopping motivation on online impulse buying in the Shopee marketplace among Generation Z in the Special Region of Yogyakarta. The rapid growth of digital technology, especially in e-commerce, has created new opportunities for businesses to reach consumers, particularly in online shopping platforms like Shopee. The widespread use of digital payment methods, such as paylater, alongside the growing influence of digital marketing and hedonic shopping motivation, has increased impulsive buying behaviors among consumers. Despite the growing attention to online impulse buying, limited research has examined the interplay of these factors specifically within the context of Generation Z in Yogyakarta. This study employs a quantitative approach with survey data collected from Generation Z respondents who have made transactions on Shopee in the past year. The findings suggest that digital marketing, paylater usage, and hedonic shopping motivation all have a significant positive influence on online impulse buying. The study contributes to the existing literature by exploring the combination of these factors in shaping consumer behavior in an increasingly digital marketplace. The results highlight the importance of understanding the unique drivers of impulse buying in the era of e-commerce, providing valuable insights for businesses to improve their marketing strategies and payment solutions.
Pengaruh E-Wom, E-Service Quality, dan Perceived Quality terhadap Purchase Intention pada Marketplace Tokopedia Nugroho, Filipus Ismoyo Satriyo Dwi; Wahyuningsih, Tri Harsini
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 6, No 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.571

Abstract

This study aims to analyze the influence of Electronic Word of Mouth (E- WOM), electronic service quality (E-Service Quality), and perceived quality on purchase intention among Tokopedia app users. A quantitative research method using a survey approach was employed, distributing questionnaires to 152 active Tokopedia app users in November 2024. The data was analysed using multiple linear regression to examine the relationships between variables. The results show that all three independent variables, namely e-wom, e- service quality, and perceived quality, have a positive and significant influence on purchase intention. These variables explain 77.2% of the changes in purchase intention, while the remaining 22.8% is explained by other factors outside the scope of this study. Managing e-wom, e-service quality, and consistently maintaining perceived quality is crucial for increasing consumers' purchase intention on the Tokopedia app.
Pengaruh Harga, Kualitas Produk, Citra Merek terhadap Keputusan Pembelian Sabun Mandi Lifebuoy di Yogyakarta Paluvi, Ajeng; Sudarusman, Eka
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 6, No 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.572

Abstract

This study aims to determine the effect of price, product quality, and brand image on purchasing decisions for body wash Lifebuoy in Yogyakarta. The sampling method uses purposive sampling, with 105 respondens. Data analysis method uses in this research in multiple linear regression analysis method. Based on the results of the t test it’s can be seen that price has a negative and insignificant effect on the purchase decision with a significant level of 0,410, the product quality variable has a positive and significant effect on the purchase decision with a significant level of 0,000, and the brand image variable has a positive and significant effect on the purchase decision with a significant level of 0,002. From the analysis o the coefficient of determination can be explained that price, product quality, and brand has a contribution of 0,748 or 74,8% to the decision to purchase Lifebuoy body wash, while the remaining 25,2% is influenced by other variables not examined in this research.
Pengaruh Kualitas Pelayanan terhadap Kepuasan Pasien pada Puskesmas Tanjungsari di Gunungkidul, Daerah Istimewa Yogyakarta Saputra, Dimas Mastra Dewa; Partina, Anna; Amallia, Bunga Alfausta
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 6, No 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.568

Abstract

Health services are one of the basic needs that must be met to improve the quality of life of the community. Patient satisfaction is the main factor that determines the quality of health services such as Community Health Centers. The purpose of this study was to study the effect of service quality on patient satisfaction. This study uses the SERVQUAL Model used as an approach in measuring service quality based on five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. This study uses a quantitative method with a survey technique through a questionnaire distributed to outpatients of the Tanjungsari Community Health Center. The research sample consisted of 100 respondents selected using the purposive sampling method. Data analysis was carried out using multiple linear regression analysis. The results showed that tangentiality did not have a significant effect on patient satisfaction. Trust, responsiveness, confidence, and empathy had a positive and significant effect. Simultaneously, patient satisfaction at the Tanjungsari Community Health Center was influenced by the five dimensions of service quality. As a result, community health centers must improve service quality through more responsive interactions, increasing patient trust, and a more empathetic approach to providing health services.
Financial Management Behavior: Pengaruh Financial Technology, Locus of Control, dan Financial Literacy Mahasiswa Pamungkas, Mayhendra Satria; Prasetyo, Tri Utomo
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 6, No 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.573

Abstract

Financial management behavior refers to how a person organizes and manages their financial resources. This study aims to analyze the influence of financial technology, locus of control, and financial literacy on the financial management behavior of Management students in the Special Region of Yogyakarta. Students face many challenges in managing their own finances, such as allocating pocket money for daily needs, tuition fees, and spending on social and entertainment activities. This study attempts to confirm the results of previous studies by using different scopes and data analysis methods. This study involved 126 students majoring in Management in the Special Region of Yogyakarta who used financial technology applications to manage their finances. Sampling was carried out using a non-probability sampling method with a combination of purposive sampling and convenience sampling techniques using an online questionnaire. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) to test the research hypotheses. The results of the study indicate that financial technology, locus of control, and financial literacy partially have a positive and significant effect on financial management behavior, where locus of control is the most dominant variable
Pengaruh Labelisasi Halal, Brand Image, dan Religiusitas terhadap Keputusan Pembelian Mi Samyang pada Generasi Z Murdayana, Murdayana; Rokhman, Nur
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 6, No 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.569

Abstract

This research aims to determine the influence of halal labeling, brand image and religiosity on the decision to purchase Samyang noodles in generation Z. The type of research used in this research is quantitative which is tested with multiple linear regression analysis using the SPSS for windows software program. The population in this research is all consumers who were born in the period 1997 to 2008, are Muslim, and have purchased Samyang noodles. The sampling technique uses non-probability sampling with a purposive sampling method. The total sample was 197 respondents. The data collection method uses a questionnaire announced via Google Form. The results of this research show that halal labeling and brand image have no influence on purchasing decisions, while the religiosity variable has an influence on purchasing decisions.
Current Ratio (CR), Earning Per Share (EPS), dan Pengaruh Return on Assets (ROA) terhadap Stock Price pada Perusahaan Sub Sektor Kesehatan Terdaftar di Bursa Efek Indonesia (BEI) 2019 - 2023 Setiawan, Fendik Alex; Indarto, Muhammad Roni
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 6, No 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.574

Abstract

The purpose of this research is to investigate the simultaneous and partial effects of the variables Return on Assets (ROA), Earnings Per Share (EPS), and Current Ratio (CR) on the stock prices of health-related enterprises on the Indonesia Stock Exchange between 2019 and 2023. The independent variables are ROA, EPS, and CR, and the dependent variable is the stock price. Purposive sampling was used in this study, with 16 businesses selected as research samples. Secondary data from https://www.idx.co.id/id, including stock prices and financial statements, was used. The quantitative data analysis methodology for this study makes use of a multiple linear regression model. The analysis concludes that CR, EPS, and ROA have a substantial impact on stock prices simultaneously based on the F-test result, with a probability value of 0.000000 < 0.05. The ROA variable significantly impacts stock prices, with a probability value of 0.0014 < 0.05. According to a likelihood value of 0.2964 > 0.05, EPS has no significant effect on stock prices. CR has a considerable effect on stock prices, with a likelihood value of 0.0033 < 0.05.
Pengaruh Work Life Balance dan Job Demands terhadap Work Engagement yang Dimediasi Job Satisfaction: Studi pada Anggota Biro Logistik Polda DIY Dilla Astuti, Ika; Partina, Anna; Amalia, Bunga Alfausta
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 2 (2025): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i2.622

Abstract

Human resources are the most crucial element in organizational success. This study aims to analyze the influence of work-life balance and job demands on work engagement, mediated by job satisfaction, among members of the Yogyakarta Regional Police Logistics Bureau. The sampling technique used in this study was the Nonprobability Sampling technique. The method used was the saturated sampling method where the sample in this study were all members of the DIY Regional Police Logistics Bureau totaling 70 people. The data analysis method used was the Hayes Macro Process regression with the help of the IBM SPSS Statistics 26 program. The results showed that work life balance had a negative and insignificant effect on job satisfaction, while job demands had a positive and significant effect on job satisfaction. Furthermore, both work life balance and job demands had a positive and significant effect on work engagement. In addition, job satisfaction also had a positive and significant effect on work engagement. However, job satisfaction did not mediate the effect of work life balance or job demands on work engagement.
Dampak Pemasaran Digital pada Keputusan Pembelian: Analisis Peran Celebrity Endorser, Content Marketing, dan Online Customer Review di TikTok Shop: Indonesia Marta Sugiyanto, Elvina Adelia; Resmi, Siti; Utami, Alivia Meyrizka
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 2 (2025): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Seberapa besar pengaruh celebrity endorser, content marketing, dan online customer review dalam mendorong konsumen membeli produk fashion di TikTok Shop? Penelitian ini menjawab pertanyaan tersebut dengan menganalisis data primer dari 110 responden yang dikumpulkan melalui kuesioner. Menggunakan analisis regresi linear berganda (IBM SPSS Statistic 25), hasil studi menunjukkan bahwa ketiga variabel tersebut tidak hanya memiliki hubungan yang positif, tetapi juga signifikan terhadap keputusan pembelian. Temuan ini penting bagi para pelaku bisnis fashion yang ingin mengoptimalkan strategi pemasaran mereka di TikTok Shop, menunjukkan bahwa kombinasi dari dukungan selebritas, konten yang menarik, dan ulasan positif dapat menjadi kunci keberhasilan.
Pengaruh Promosi, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Fashion di E-Commerce Shopee: Indonesia Nur, Ilham; Sudarusman, Eka
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 2 (2025): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i2.631

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Promosi, Harga, dan Kualitas Produk terhadap keputusan pembelian fashion di e commerce Shopee. Penelitian ini menggunakan metode kuantitatif. Jenis data yang dipakai pada penelitian ini merupakan data primer yang memperoleh berdasarkan penyebaran kuesioner kepada 157 Reponden. Tehnik pengambilan sampel yang dipakai adalah purposive sampling. Teknik analisis data dilakukan menggunakan bahwa Promosi berpengaruh positif terhadap keputusan pembelian, Harga berpengaruh positif terhadap keputusan pembelian, dan Kualitas Produk berpengaruh positif terhadap keputusan pembelian. Adjusted R Square sebesar 0,876. Hal ini berarti variabel Promosi, Harga, dan Kualitas Produk memberikan kontribusi terhadap keputusan pembelian fashion di e commerce Shopee sebesar 87,6%. Sisanya 12,4% dipengaruhi oleh faktor lain yang tidak termasuk dalam penelitian ini.

Page 10 of 14 | Total Record : 131

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