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Ilman Taufiq Lazuardy
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Cakrawangsa Bisnis
Published by Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
ISSN : 27217329     EISSN : 27213102     DOI : http://dx.doi.org/10.35917/cb.v5i2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
CAKRAWANGSA BISNIS adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Manajemen YKPN. Jurnal ini merupakan jurnal dengan akses terbuka dan diterbitkan dua kali setahun (April dan Oktober). Misi yang diusung jurnal ini adalah menyebarluaskan hasil penelitian dan karya tulis mahasiswa Sekolah Tinggi Ilmu Manajemen YKPN.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 131 Documents
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Menilik Pengelolaan Keuangan Generasi Z di Kulon Progo: Pengaruh Literasi, Gaya Hidup, dan Teknologi Kasbani, Wathur; Prasetyo, Tri Utomo
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 2 (2025): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i2.632

Abstract

This study aims to analyze the influence of financial literacy, hedonistic lifestyle, and fintech payment on personal financial management of Generation Z in Kulon Progo Regency. The sampling method in this study used a non-probability sampling method with a purposive sampling technique, involving 85 Generation Z respondents. Data analysis used the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results of the study indicate that financial literacy and fintech payment partially have positive and significant effects on personal financial management of Generation Z in Kulon Progo Regency, while hedonistic lifestyle has a negative and significant effect. Among these three variables, financial literacy has been shown to be the most dominant factor in influencing personal financial management among Generation Z in Kulon Progo Regency.
Pengaruh Price, Poduct Knowledge, Online Customer Review, dan Brand Image terhadap Pembelian Sunscreen Azarine oleh Generasi Z pada E-commerce Shopee Mita Nurmala; Transistari, Ralina; Lazuardy, Ilman Taufiq
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 2 (2025): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the influence of price, product knowledge, online customer review, and brand image on the purchasing decision of Azarine sunscreen by generation Z on Shopee e-commerce. The research employs a purposive sampling method to select respondents, resulting in a sample size of 105 respondents. The study utilizes descriptive analysis and multiple liniear regression analysis to examine the data. Primary data were collected through questionnaire distribution and processed using SPSS software. The findings reveal that : (1) price has a positivde influence on the purchasing decision of Azarine sunscreen by generation Z on Shopee, (2) product knowledge has a positivde influence on the purchasing decision of Azarine sunscreen by generation Z on Shopee, (3) online customer review has a positivde influence on the purchasing decision of Azarine sunscreen by generation Z on Shopee, and (4) brand image has a positivde influence on the purchasing decision of Azarine sunscreen by generation Z on Shopee.
Pengaruh Brand Ambassador, Electronic Word of Mouth dan Kualitas Produk terhadap Keputusan Pembelian Skincare Hanasui Pada Kalangan Gen Z di TikTok Shop: Indonesia Rahmawati, Alfiani Diah; Rokhman, Nur
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 2 (2025): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Ambassador, Electronic Word of Mouth dan Kualitas produk terhadap Keputusan Pembelian skincare Hanasui pada kalangan Gen Z di TikTok Shop. Penelitian ini menggunakan purposive sampling yang dapat membantu peneliti dalam menentukan sampel penelitian . Penelitian ini menggunakan sampel sebanyak 106 responden. Metode yang dilakukan dalam penelitian ini yaitu metode analisis deskriptif dan analisis linier berganda. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh dari penyebaran kuesioner. Data penelitian ini diolah menggunakan software SPSS. Hasil penelitian menunjukkan bahwa : (1) Brand Ambassador memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian skincare Hanasui pada kalangan gen Z di TikTok Shop, (2) Electronic Word of Mouth memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian skincare Hanasui pada kalangan gen Z di TikTok Shop, (3) Kualitas produk memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian skincare Hanasui pada kalangan gen Z di TikTok Shop.
Pengaruh Perceived Usefulness, Perceived Ease of Use, dan E-Security terhadap Reuse Intention pada Pengguna E-Wallet DANA di Daerah Istimewa Yogyakarta Afifah, Inti Nurul Nur; Indarto, Muhammad Roni
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 4 No. 2 (2023): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i2.450

Abstract

Several e-wallet companies compete with each other to maintain the existence of using their services, one of which is the DANA e-wallet. The aim of this research is to determine the influence of perceived usefulness, perceived ease of use, and e-security on reuse intention among DANA e-wallet users in the Special Region of Yogyakarta. This research uses independent variables; perceived usefulness, perceived ease of use, and e-security while the dependent variable is reuse intention. The population in this study were DANA e-wallet users in the Special Region of Yogyakarta. The sampling technique with non-probability sampling uses purposive sampling technique. The sample used in this research was 100 respondents. Data collection techniques were carried out using Google forms. This research uses multiple regression analysis with the SPSS version 26 macro analysis tool. This research found that perceived usefulness (X1), perceived ease of use (X2), and e-security (X3) had a positive effect on reuse intention among DANA e-wallet users in the Special Region of Yogyakarta.
Pengaruh Promosi, Online Customer Review, dan Online Customer Rating terhadap Keputusan Pembelian Produk Makanan pada Layanan Shopee Food di D.I Yogyakarta Agustiningsih, Luluk; Hartati, Retno
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 4 No. 2 (2023): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i2.451

Abstract

This study aims to determine the effect of promotions, online customer reviews, and online customer ratings on purchasing decisions for food products at Shopee Food services in D.I. Yogyakarta. This type of research is a quantitative research that is descriptive in nature. The population in this study are all people who live in D.I. Yogyakarta, which has purchased food products on the Shopee Food service. The sampling technique was carried out using non-probability sampling with a purposive sampling method. The number of samples is 150 respondents. The data collection method uses a questionnaire distributed through the Google form. Data analysis in this study includes validity test, reliability test, classical assumption test, F test (goodness of fit test), multiple linear regression analysis, t test and coefficient of determination test (R²). The results of this study indicate that 1) promotions have a positive and significant effect on purchasing decisions, 2) online customer reviews have a positive and significant effect on purchasing decisions, and 3) online customer ratings have a positive and significant effect on purchasing decisions.
Pengaruh Social Media Marketing, Life Style, dan Store Atmosphere terhadap Keputusan Pembelian Konsumen Mixue di Yogyakarta Lazuardy, Ilman Taufiq
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 4 No. 2 (2023): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i2.452

Abstract

This research aims to determine the influence of Social Media Marketing, Life Style, and Store Atmosphere on MiXue Consumer Purchasing Decisions in Yogyakarta. The independent variables in the research consist of Social Media Marketing, Life Style, and Store Atmosphere, as well as Purchase Decisions as the dependent. The population in this study were all students who were taking undergraduate studies in Yogyakarta. The sampling technique uses a non-probability sampling model with a saturated sample method. The number of respondents in this study was 100 people. Data collection was carried out using a questionnaire. The data analysis methods used are instrument tests, basic assumption tests, classical assumption tests, and data analysis consisting of the t test, F test and multiple linear regression analysis. The results of this research show that Social Media Marketing has a positive influence on Purchasing Decisions, Life Style has a positive influence on Purchasing Decisions, and Store Atmosphere has a positive influence on Purchasing Decisions.
Pengaruh Gaya Hidup, Kualitas Produk, dan Citra Merek terhadap Pembelian Kosmetik Maybelline di Kota Yogyakarta Listiana, Sari; Sudarusman, Eka
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 4 No. 2 (2023): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i2.453

Abstract

This research aims to determine the influence of lifestyle, product quality and brand image on purchasing decisions for Maybelline cosmetics in the city of Yogyakarta. The population of this study were Maybelline cosmetics users in the city of Yogyakarta and its surroundings. Sampling was carried out using Non-Probability Sampling with purposive sampling technique. The total sampling was 100 respondents. The results of this study indicate that lifestyle has no influence on purchasing decisions for Maybelline cosmetics in the city of Yogyakarta. Meanwhile, product quality and brand image have a positive and significant influence on purchasing decisions for Maybelline cosmetics in the city of Yogyakarta.
Pengaruh Job Demands, Personal Resources, dan Burnout terhadap Work Engagment pada PT. Sanwa Antar Nusa Surabaya Rahayu, Maria Noventa Asti; Partina, Anna
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 4 No. 2 (2023): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i2.454

Abstract

This research aims to analyze the influence of job demands, personal resources, and burnout on work engagement at PT. Sanwa Between Nusa Surabaya. Saturated sampling technique was used with a total of 72 respondents. All samples in this study were employees of PT. Sanwa Antar Nusa Surabaya who has the status of a permanent employee. Multiple linear regression analysis was used in this research by first carrying out instrument tests in the form of validity and reliability tests, normality tests, classical assumption tests which include multicollinearity tests and heteroscedasticity tests as well as F (Goodness of Fit) tests, t tests and coefficient of determination. Through these various tests, the results obtained were that the variable job demands (X1) had a negative and significant effect on work engagement, personal resources (X2) had a positive and significant effect on work engagement, and burnout (X3) had a positive and significant effect on work engagement. The results of the research can be a reference for future research related to the variables studied and become a basis for consideration for companies to maintain work engagement among employees. 
Pengaruh Brand Ambassador, Citra Merek dan Harga terhadap Keputusan Pembelian Produk Skincare Scarlett pada Masyarakat di Yogyakarta Rejeki, Laura Sri; Sabardini, Sri Ekanti
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 4 No. 2 (2023): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i2.455

Abstract

This research aims to determine the influence of Brand Ambassador, Brand Image and Price on purchasing decisions for Scarlett Whitening brand skincare products. This research is a quantitative research conducted on Scarlett skincare consumers in Yogyakarta who are consumers of Scarlett products, a total of 75 people. Data were analyzed using multiple linear regression tests. Based on the results of data analysis, the results obtained were that Brand Ambassador had a significant positive effect on purchasing decisions with a significance value of 0.016 and a regression coefficient of 0.369. Brand image has a significant positive effect on purchasing decisions with a significance value of 0.021 and a regression coefficient value of 0.328. Price has a significant positive effect on purchasing decisions with a significance value of 0.01 and a regression coefficient value of 0.417. The coefficient of determination value shows that Brand Ambassador, Brand Image and Price have an influence of 72.6% on purchasing decisions.
Pengaruh Work-Life Balance, Salary Satisfaction, dan Leadership Terhadap Work Engagement Pegawai Sekda Kabupaten Sleman Yasmine, Adelyn Chusna; Wahyuningsih, Tri Harsini
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 4 No. 2 (2023): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v4i2.456

Abstract

This study aims to determine the effect of work-life balance, salary satisfaction, and leadership on the work engagement of employees of the Sekretariat Daerah Kabupaten Sleman. This research was conducted from December 2022 to January 2023 at the Sekretariat Daerah Kabupaten Sleman. The data were collected using a questionnaire. The population in this study were all PNS/ASN employees in the Sekretariat Daerah Kabupaten Sleman, totaling 159 employees, and the collection was carried out using a saturating sampling technique. The data analysis technique used is multiple linear regression. The results of this study indicate that work-life balance (X1) has no effect on work engagement (Y), salary satisfaction (X2) has no effect on work engagement (Y), and leadership (X3) has a positive and significant effect on work engagement (Y). Adjusted R Square value is 20.6%, means that 20.6% of work engagement variables can be explained by independent variables (work-life balance, salary satisfaction, and leadership), while the remaining 79.4% is explained by other variables not found in this study.

Page 11 of 14 | Total Record : 131

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