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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
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Search results for , issue "Vol 3, No 4: Agustus 2023" : 8 Documents clear
PENGARUH PEMBERIAN KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN LAPANGAN PT. DWIKARYA MANDIRI EKSPRESSINDO Rahma Iklila Siswanto; Hanuna Shafariah
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 4: Agustus 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i4.3424

Abstract

Compensation, a good working environment and motivation are basically the rights of employees and it is the role of the company to support the participation of its employees in achieving the goals that have been set so as to improve employee performance. The purpose of the study to determine the effect of compensation and work environment has a positive effect on employee performance at PT. Dwikarya Mandiri Ekspressindo. This research is Quantitative that is a method of producing knowledge that uses data in the form of valid numbers such as tools to analyze the description of what you want to know. According to Sugiyono (2017: 81) the sample is part of the population that is the basis of information in research, where the population is part of the number of characters owned by the population. Therefore, because the population as much as 45 people then for sampling techniques using saturated sempel method. From the results of research obtained compensation does not affect the importance of employee performance terhdap, where the Number t amount received is 1. 067 and the number T chart is 2. 017 (df42). the value of T is smaller than the value of T and the significance of T is greater than the value of alpha (0. 292 0. 05), as well as lingkugan important influence on employee performance. This is indicated by the Number t the amount received is 3. 958 and T Chart Number 2. 017 (df42) is less significant than alpha (0. 000 0. 05). That way, it can be concluded that there are positive and important consequences for elastic areas of activity to elastic employee performance. Elastic compensation (X1) and the area of activity (X2) in a way together have an important impact on the performance of employees of PT. Dwikarya Mandiri Ekspressindo. As shown in Figure f (18). 860) F chart (3. 220), which means compensation as well as the environment of activities in a way that together have a role in influencing the performance of employees of PT. Dwikarya Mandiri Ekspressindo.
Analisis Strategi Promosi Dalam Meningkatkan Penggunaan Jasa Bimbingan Belajar Pada Yayasan Bintang Nusantara Cakra Bekasi Nina Imani; Baby Poernomo
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 4: Agustus 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i4.3373

Abstract

The promotion strategy is one way to win a sustainable competitive advantage for company that produces goods or services. One of the companies engaged in services is Bintang Nusantara Cakra tutoring. The type of research used in this research is qualitative with a case study method. The data collection technique uses 6 indicators of Fandy Tjiptono's theory promotion mix in Dellamita, M.F (2014). The data collection technique used semi-structured interview methods and participant observation. The data collection is supported by documentation in the form of photographs with resource persons and internal company data. Test the validity of the data in this study using triangulation data collection techniques. The results showed that Yayasan Bintang Nusantara Cakra Bekasi needs corrective and improvement of promotion strategies on 6 promotion mix factors by implementing contemporary promotion strategy through the application of role models, determining appropriate target objects, and maximizing the use of social media by utilizing paid promotion or endorsement features to appropriate figures and the use of billboards and pennants around the building environment to help enlarge the scope of advertising and achieve an increase in the number of costumers.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LKS AUTOPART PADA PT MITRA ABADI AUTOPART DI JAKARTA UTARA Putra Andhika Toti; Anisa Arizona Bandi
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 4: Agustus 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i4.3425

Abstract

This study aims to determine the effect of price and product quality on purchasing decisions of LKS Autopart at PT. Mitra Abadi Autopart in North Jakarta. The method used is a quantitative method. The population used in this study were visitors to PT. Mitra Abadi Autopart, which has purchased LKS Autopart at PT. Autopart Eternal Partners. The technique used is non-probability sampling with a purposive sampling approach by distributing questionnaires. The data analysis techniques in this study were instrument testing, descriptive analysis, classical assumption testing and hypothesis testing. The results of this study indicate that the price variable (X1) partially has a positive and significant effect on the Purchase Decision (Y) of LKS Autopart at PT Mitra Abadi Autopart North Jakarta by 33.6%. Partially Product Quality (X2) has a positive and significant effect on Purchase Decision (Y) LKS Autopart at PT Mitra Abadi Autopart North Jakarta by 73%. Taken together Price (X1) and Product Quality (X2) have a positive and significant effect on Purchase. Decision (Y) LKS Autopart at PT Mitra Abadi Autopart North Jakarta by 73% and the remaining 27% is influenced by other variables not examined.
PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN MENGGUNAKAN FITUR TIKTOK SHOP DALAM APLIKASI TIKTOK PADA MAHASISWA/I INSTITUT STIAMI Trie Andari Ratna Widyastuti; Mamas Sugiarti
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 4: Agustus 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i4.3281

Abstract

With the Tiktok Shop feature, it has an impact on various types of people, especially the millennial generation. This millennial generation generally likes to use technology to facilitate activities, including shopping activities. This millennial generation has had a significant impact on the Tiktok Shop feature in the Tiktok application. This study aims to  examine  the  impact  of  perceived  ease  of  useand service quality on consumer decisions to utilize the TikTok Shopfeature within the TikTok application. The research employs a quantitative  methodology, utilizing research instruments in the form of questionnaries and existing literature. The  target population for this study consists of users of the TikTok Shop feature among the 2019 Class of  STIAMI Institute Students. The sampling technique employeed is probability sampling, specifically the population sampling method, with a total sample size of 150 individuals. The data collected is analyzed using multiple linearregression analysis with the assistance of IBM Statistics Software Version 26.0. The findings of this study indicate that perceived ease of use significantly influences feature usage decisions, accounting for 54.6% of the variance. Furthermore, service quality has a significant impact, explaining 47.8% of the variance in feature usage decisions. Both the perceived ease of use and service quality significantly influence  the  decision  to  use features  concurrently,  with  a  combined coefficient value of 0.617 or 61.7%. It should be noted that 88.3% of the variance is attributed to factors not considered in this study
PENGARUH KUALITAS PRODUK DAN CELEBRITY ENDORSER DI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING PADA APLIKASI SHOPEE Robby Irvawan; Dini Candani Amelia
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 4: Agustus 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i4.3349

Abstract

Currently, the cosmetic industry is growing, especially skincare products, be it hair care, body care, and face care products. This study aims to determine how much influence product quality and celebrity endorsers on Instagram social media have on purchasing decisions for Scarlett Whitening products on the Shopee application. This study uses a quantitative method with the population in this study being consumers who have purchased Scarlett Whitening products on the Shopee application, sampling using a non-probability sampling technique with a purposive sampling approach. Tests were carried out using SPSS version 27 including instrument tests, descriptive analysis, classical assumption tests, and hypothesis testing. The results showed that (1) product quality has a significant effect with an R square value of 42.3% on purchasing decisions. (2) celebrity endorser has a significant effect with an R square value of 40.9% on purchasing decisions. (3) product quality and celebrity endorser together have a significant effect on purchasing decisions. This is evidenced by the R square value of 0.501 which indicates that purchasing decisions are influenced by product quality and celebrity endorsers by 50.1% and the remaining 49.9% are  influenced by other factors.
Pengaruh Harga dan Promosi Terhadap Minat Beli Konsumen Pada Restoran Taco Bell di Artha Gading Jakarta Utara Syarif Hidayatullah; Syahrul Reza
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 4: Agustus 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i4.3419

Abstract

This research aims to determine the price and promotion of puechase decision at the Taco Bell restaurant in Artha Gading, North Jakarta. The population used in this research were consumers from Taco Bell with a total of 100 respondents. The method used in this research  is multiple linear regression analysis. The research data was processed using Microsoft Excel and SPSS 20 software. The independent variables in this study were Price (X1) Promotion (X2). The dependent variable in this study is Purchase Decision (Y). The results of multiple linear regression analysis are, Y = 3.702 + 0.663 (X1) + 0.520 (X2) + e. The independent variables that have the most influence on the dependent variable are Price (0.663), Promotion (0.520). The results of the t test show that Price and Promotion have a positive and significant effect on Purchase Intention. The coefficient of determination obtained from the independent variables in this study is 83.1%. Meanwhile the remaining 17.9% is influenced by other variables outside this research.
Pengaruh Customer Experience dan Kualitas Produk Terhadap Repurchase Intention pada Konsumen Shopee Food dengan Kepuasan Pelanggan Sebagai Variabel Moderating Annisa Clara; Abdul Muslim
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 4: Agustus 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i4.3434

Abstract

This study was conducted to determine how much influence Customer Experience and product quality towards Repurchase Intention on Shopee Food consumers (Case Study of Nasi Goreng Kebab Pademangan). This study uses descriptive analysis method with quantitative approach. This study took a sample of 95 respondent. Data analysis techniques in this study using Moderated Regression Analysis (MRA), with the help of SPSS ver 29. Research results demonstrate a significant impact on customer experience repurchase intent. The quality of the product does not significantly affect repurchase intent. Customer experience and product quality together have a significant influence on repurchase intention. Customer satisfaction as a moderating variable strengthens relationships customer experience of repurchase intention and influence significant. Customer satisfaction as a variable moderation does not moderate relationship between product quality and repurchase intention, and not significantly affected. Customer satisfaction as a variable moderation strengthens the relationship between customer experience and quality products with repurchase intention and significantly affected.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Frozen Food (Studi Kasus Produk Sosis Belfoods Pada Konsumen Di Gucci Frozen Food Cikarang) Indra Sumarna Sobari; Asra Maulida Farhah
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 4: Agustus 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i4.3351

Abstract

This study was carried out at the Gucci Frozen Food Cikarang store, with the aim of determining the extent to which price (X1) and product quality (X2) affect the purchase decision (Y). The sampling technique used was purposeful sampling from 96 respondents. The method used is a quantitative method, while the test steps are validity, reliability, multiple linear regression analysis, hypothesis testing and coefficient of determination using SPSS 26 software. on a Windows computer system.Based on data analysis, the results of multiple linear regression analysis are Y = 17,719 + 0.578 X1 + 0.141 X2 + e, which shows if the price variable (X1) and the product quality variable (X2) are considered to be zero. change, the decision purchase (Y) will be positive and meaningful. Based on the F test, it is known that the calculated F value is 68,427, this figure shows that the calculated F value is larger than the table F, so Ho is rejected and Ha is accepted. Thus, the variables of price and product quality simultaneously affect the purchasing decision. This shows that there is an influence of price and product quality on purchasing decisions. Based on t-test, the results show that price has a positive effect on purchasing decision with t-value of 6,910 > panel t-value of 1,986 and significance level of 0.000 <0> panel t-value of 1,986 and a significance level 0.002 < 0; 0.05, it can be concluded that price and product quality changes have a significant influence on purchasing decisions. An R-squared value of 0.595 indicates that the contribution of the independent variable, i.e. price and product quality, to the dependent variable, i.e. purchase decision in the study, is 59.5% of the variable. dependent, namely purchase decision, while the rest 40.5% (100% - 40.5%) is influenced by other factors that have not been considered in this study.

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