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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 4 No. 2: April 2024" : 12 Documents clear
Analisis Potensi Penerimaan Pajak Restoran di Kota Bekasi Harjo, Dwikora; Rahmawati, Aninda; Milleano, Dani
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3975

Abstract

This research is motivated by the failure to achieve the target and actual revenue from restaurant taxes in Bekasi City over the past three years, namely 2020, 2021, and 2022, with a decreasing trend. Restaurant taxes are one of the sources of local tax revenue used for the benefit of the local area. The local government must optimize the exploration of potential revenue from restaurant taxes. The purpose of this research is to analyze the potential revenue from restaurant taxes in Bekasi City Regional Revenue Agency in generating local tax revenue sourced from restaurant taxes. The theory used in this research is the potential theory according to Kenneth Davey. This study adopts a qualitative descriptive approach. The data used in this research consist of primary data obtained from interviews and secondary data obtained from observations and documentation. The results of this research indicate that the potential revenue from restaurant taxes in Bekasi City is substantial, based on the potential calculation and recapitulation of potential revenue from restaurant taxes in. Bekasi City for the years 2020 amounted to 397,992,901,224 IDR, 2021 amounted to 449.111.255.510 IDR, and 2022 amounted to 472, 130,390,204 IDR.
Strategi pemasaran dalam meningkatkan penjualan UMKM Cipta Rasa Bakso Jeletot Kabupaten Kuningan Jawa Barat Gufron, Ade; Rahmawati, Nur Fitri
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3985

Abstract

Through this analysis, it is hoped that concrete recommendations and solutions can be produced that can help Bakso Jeletot and similar MSMEs to design and implement effective digital marketing strategies, increase competitiveness, and face ever-growing market dynamics. Thus, it is hoped that this research can make a positive contribution to the development of MSMEs using social media. The aim of the research is to analyze marketing strategies in increasing sales of Jeletot meatball UMKM in Kuningan Regency, West Java, then to analyze the obstacles to marketing strategies in increasing sales of Jeletot meatball UMKM in Kuningan Regency. , West Java and to analyze marketing strategy solutions in increasing sales with MSMEs Jeletot Meatballs in Kuningan Regency, West Java Research Method using Qualitative. Number of informants 4. Results of research on Jeletot Meatball Prices in determining prices are appropriate, Jeletot meatball products have met targets with making distinctive meatballs and sauce according to customer tastes. The place is good because it has a sense of security and comfort in accordance with the factors taken into consideration when choosing a location. And in terms of promotion of Bakso Jeletot there is still a lack of promotion in social media from Advertising, Public Relations and Sales Promotion for Personal Selling which has been carried out using WhatsApp. The marketing strategy obstacle faced by Cipta Rasa Bakso Jeletot in increasing sales is the price constraint, namely the lack of price cuts or discounts, then there are problems with the product, namely that it is not popular with all groups, only spicy lovers and adults, then there are fluctuating raw materials, and finally, regarding promotion, the obstacle faced by Cipta Rasa Bakso Jeletot is a lack of social media management, video and image editing. The marketing strategy solution carried out by Cipta Rasa Bakso Jeletot is to deliver at certain hours and provide cashback for payments using e-wallet, then the solution for the product is to provide other menu options, then for raw materials, contracts are given to raw material suppliers and finally the solution is for promotions, carrying out professional rentals. editors in carrying out everything from social media management to content creation due to the limited capital available at Cipta Rasa Bakso Jeletot requiring budgeting for promotion.
IMPLEMENTASI PROGRAM KELAS PAJAK SEPUTAR E- FAKTUR DAN PKP “KANG KASEP DALAM RANGKA MENINGKATKAN KEPATUHAN PENGUSAHA KENA PAJAK PADA KANTOR PELAYANAN PAJAK PRATAMA BEKASI UTARA Harjo, Dwikora; Aprianti, Nur; Kumala, Ratih
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3980

Abstract

The evolving taxation system at the North Bekasi Primary Tax Office has led to the creation of the Tax Class Program on E-Invoice and Taxable Entrepreneur "Kang Kasep" aimed at enhancing the tax compliance of taxable entrepreneurs who are not yet fully aware of their rights and obligations in the reporting and payment of periodic VAT, thereby reducing the issuance of Tax Invoices and providing certainty to taxable entrepreneurs. This research aims to discover and analyze the implementation of the Tax Class Program on E-Invoice and Taxable Entrepreneur "Kang Kasep" in enhancing tax compliance among itaxable entrepreneurs at the North Bekasi Primary Tax Office, as well as the obstacles and efforts in implementing the Tax Class Program on E-Invoice and Taxable Entrepreneur "Kang Kasep" This research employs a descriptive qualitative research method. Data collection methods include interviews. observations, and documentation. The author utilizes the Policy Implementation Theory according to Van Metter & Van Horn (Mulyadi, 2015 72). The results indicate that the Tax Class Program on E-Invoice and Taxable Entrepreneur "Kang Kasep" has been running quite optimally although there are still challenges with taxable entrepreneurs who are not yet aware of the "Kang Kasep" Tax Class Program Additionally some taxable entrepreneurs still require more extensive socializationregarding the implementation of this program.
Pengaruh Sikap, Norma Subjektif, Dan Persepsi Kontrol Perilaku Terhadap Minat Beli Skincare Ms.Glow Beauty ( Studi Kasus Pada Masyarakat Cikarang Usia 20-30 Tahun ) Rohmah, Nur; Maulina, Anita; Arizona, Annisa
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3976

Abstract

The objective of this study is to analyze how much interest of Cikarang community to skincare Ms.Glow beauty with approach of Theory Of Planned Behavior The data was collected from questionnaire with 135 respondents. This study used a descriptive analysis methodology with quantitative approach which is analyzed with use of multiple linear analysis using SPSS version 29. Result of this study identified that Attitude has positively affected to Buying Interest of skincare Ms.Glow beauty in the Cikarang Community with value of 0.243 and Conduct Control Perception also has positively affected to Buying Interest of skincare Ms.Glow beauty in the Cikarang Community with value of 0.274. However, Subjective Norm has not affected to Buying Interest of Ms.Glow beauty in Cikarang community with value of 0.006.
PENGARUH BIAYA PROMOSI DAN BIAYA DISTRIBUSI TERHADAP VOLUME PENJUALAN PADA PT UNILEVER INDONESIA, TBK Pujiati, Puput; Susmonowati, Trinik
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3986

Abstract

This research aims to determine the impact of promotion costs and distribution costs on sales volume at PT Unilever Indonesia. Tbk. The research method used is the quantitative descriptive method. The data collection technique used is secondary data, including analysis of the financial statements of PT Unilever Indonesia. The sampling technique used in this study is a purposive sampling; covering data on promotional costs and distribution costs incurred by PT Unilever Indonesia, Tbk, and sales volume over a span of 10 years (.2013 to 2022). The data analysis used is multiple linear regression analysis using IBM Statistics software version 26. The results of this study indicate that Promotion Costs have an impact on Sales Volume by 72.6%. Distribution Costs have an impact on Sales Volume by 91.7%. Promotion Costs and Distribution Costs have a significant impact on Sales Volume. Promotion Costs and Distribution Costs affect the Sales Volume variable simultaneously with a score of 0, 948 or 94.8%, where 5.2% is affected by other variables that are not included in this research.
PENGARUH PROMOSI LIVE SELLING DAN HARGA PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE ORIGINOTE DI PLATFORM TIKTOK SHOP TAHUN 2023 Aurora, Fajrin; Fretes, Mercy Devina De
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3982

Abstract

The Influence of Live Selling Promotions and Product Prices on Purchase Decisions for The Originote Products on the TikTok Shop Platform in 2023 This research aims to examine Live Selling Promotion and Product Prices on Purchase Decisions for The Originote products, using a quantitative approach. The research sample consisted of 100 respondents and was determined using the formula Hair et.al. using purposive sampling technique. The data processing technique used   is the   multiple linear regression method. The research results show that Live Selling Promotion and Product Prices, both partially and simultaneously, have a positive and significant effect on purchasing decisions for The Originote products, indicated by a significant value of 0.0000 < 0.05 and tcount > ttable (6.516 > 1.660 and 11.492 > 1.660) and the value of Fcount > Ftable (73,841 > 0.270). The results of the coefficient of determination test show that the Live Selling Promotion has an influence on the decision to purchase The Originote products by 48.7%, Product Price has an influence on the decision to purchase The Originote products by 67.9%. Simultaneously, these two independent variables influence the decision to purchase The Originote products by 69.7% and the remaining 30.3% is influenced by other variables not analyzed in this research.
Pengaruh Promosi dan Kemudahan Terhadap Keputusan Penggunaan Dompet Digital Shopeepay Pada Mahasiswa Institut Stiami Bekasi A Angkatan 2019 Krishantoro, Krishantoro; Nisa, Toifatun
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3978

Abstract

This study aims to investigate the factors influencing the decision of STIAMI Institute students in Bekasi A to use the ShopeePay digital wallet for online shopping activities. In an era of rapid technological development, human shopping activities are increasingly facilitated by the presence of digital wallet applications. The focus of this research is on promotion and ease of access as two main variables that may affect students' decisions in choosing ShopeePay. Based on survey data conducted, ShopeePay emerges as one of the most preferred digital wallets among STIAMI students. Research results indicate that ShopeePay's vigorous promotions, such as free shipping and special discounts, have successfully attracted students' interest. Additionally, ease of transaction process and ShopeePay balance top-up also play crucial roles in influencing usage decisions. Although some previous studies have shown results consistent with these findings, there are differences to be noted. A previous study found that ease of access is not significant in influencing students' decisions. This may suggest that students who are accustomed to technology tend to focus more on promotional factors. In conclusion, promotion and ease of access are two significant factors influencing students' decisions to use ShopeePay for online shopping activities. The findings of this research can provide valuable insights for e-commerce companies and digital wallet providers to enhance promotion strategies and ensure ease of access for usage, especially in the context of students.
Analisis Iklim Organisasi Pada Yayasan Cahaya Bagi Negeri Di Cikarang Lumbanbatu, Citra; Tamba, Rousdy Safari
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3984

Abstract

The Cahaya Bagi Negeri Foundation exemplifies effective organizational practices, including clear structures, supportive work cultures, and robust conflict management systems. However, continuous efforts are needed to enhance employee engagement and commitment through performance evaluations and feedback mechanisms. The study concludes that organizational climate significantly influences employee performance, emphasizing the importance of effective communication, managerial support, and employee involvement in decision-making. The foundation must maintain a positive organizational climate by enhancing training programs, internal communication, and work facilities to achieve organizational goals while ensuring employee well-being and job satisfaction.
PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP REPURCHASE INTENTION PADA E-COMMERCE LAZADA (Studi Kasus Pada Pengguna Lazada di Kota Bekasi Tahun 2024) Nurhayatun, Nunik; Agoestyowati, Redjeki
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.4079

Abstract

This research aims to find out how much influence E-Service Quality and E-Trust have on Repurchase Intention in Lazada E-Commerce (Case Study of Lazada Users in Bekasi City 2024). This study uses a quantitative approach. Respondents in this research were consumers who had shopped online at Lazada e-commerce in Bekasi City. The number of respondents used in this research was 150 people. The sampling technique used was a purposive sampling technique with data collection techniques using questionnaires distributed via google forms. Data analysis uses multiple linear regression analysis techniques. The results of this research showed that E-Service Quality (X1) partially has a positive and significant effect on Repurchase Intention (Y) in Lazada e-commerce by 45.4%. Partially, E-Trust (X2) has a positive and significant effect on Repurchase Intention (Y) on Lazada e-commerce by 31.4%. Together E- Service Quality (X1) and E-Trust (X2) have a positive and significant effect on Repurchase Intention (Y) in Lazada e-commerce by 50.9% and the remaining 49.1% is influenced by other variables that were not examined in this research.
Analisis Efektivitas Penggunaan Media Sosial Instagram Dalam Peningkatan Penjualan Gold Drip Coffee Kemayoran Jakarta Pusat Aprillianti, Diah; Yulianto, Yulianto; Hermansyah, Hermansyah
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3979

Abstract

This research aims to analyze the effectiveness of business development in increasing sales of “Gold Drip Coffe in Kemayoran, Central Jakarta. The research method used in this study is a qualitative method. The research method used in this study is a qualitative method. The research data belongs to primary data obtained from observations, interviews, and documentation. The research findings indicate that using the social media platform Instagram as a business medium for Gold Drip Coffe is highly effective in boosting sales. This is attributed to Instagram’s ability to facilitate the promotion process with its wide reach and userfriendly features. To overcome obstacles and enhance sales, it is recommended to consistently create engaging content and utlize target insights.

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