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INDONESIA
JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 5 No. 3: Juni 2025" : 12 Documents clear
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian The Sandal’s Di Tanah Abang Azzahra, Sheris; As'ad, Muhammad
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 3: Juni 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i3.5192

Abstract

The intense competition in the footwear industry in Tanah Abang requires producers to understand the factors that influence consumer purchasing decisions, particularly price and product quality. This research aims to examine and analyze the influence of price and product quality on the purchasing decisions of The Sandal’s consumers in Tanah Abang. A quantitative approach was applied using multiple linear regression analysis processed through SPSS version 24. The results show that price has a positive and significant partial influence on purchase decisions, contributing 66.9%. Product quality has an even stronger influence, contributing 71.0%. Simultaneously, price and product quality have a significant effect on purchase decisions, with a coefficient of determination (R ²) of 76.8%. These findings suggest that improving product quality and implementing appropriate pricing strategies are essential to increasing purchase decisions for The Sandal’s in Tanah Abang.
Pengaruh Kualitas Pelayanan, Kepercayaan, Dan Harga Terhadap Kepuasan Pelanggan Raca Lele Di Tambun Utara Fahsa, Nihanda Adnika; Suparman, Suparman
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 3: Juni 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i3.5197

Abstract

This study investigated the impact of service quality, trust, and price on customer satisfaction in the culinary enterprise Raca Lele, located in North Tambun. The research was prompted by recent fluctuations in customer volume and profitability observed by the business. A quantitative research design was adopted, employing a survey method with data collected through closed-ended questionnaires administered to 60 customers of Raca Lele. Data analysis was conducted using multiple linear regression, complemented by t-tests, F-tests, and coefficient of determination analysis, with the support of IBM SPSS version 26. The results revealed that, both individually and collectively, service quality, trust, and price exerted a positive and significant influence on customer satisfaction. These findings underscored the importance of enhancing service quality, building customer trust, and implementing competitive pricing strategies as critical components in fostering and maintaining customer satisfaction. The study offered practical implications for micro, small, and medium enterprises (MSMEs) seeking to develop effective strategies for improving service delivery and customer experience.
Pengaruh Harga Dan Inflasi Terhadap Ekspor Pada Produk Kopi Ke Amerika Serikat Afriliyanti, Afriliyanti; Firmansyah, Ade
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 3: Juni 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i3.5193

Abstract

Coffee is one of Indonesia's main export commodities. The United States is the largest market for coffee exports. This study aims to analyze the effect of price and inflation on exports of coffee products to the United States. This research is a type of explanatory research with a quantitative approach. The variables used in this study are price, inflation and exports. The data used is multiple linear regression analysis with time series data in 2015-2023. Secondary data obtained from the Central Statistics Agency (BPS) and the International Coffee Organization (ICO). The results showed that price has a negative and significant effect on exports of coffee products, while inflation also has the same effect, which is negative and significant. Recommendations for future research include analyzing other factors such as trade policies and climatic conditions that may affect Indonesian coffee exports.
Pengaruh Kepercayaan Dan Kualitas Layanan Terhadap Kepuasan Pelanggan Erigo Official Store Di Aplikasi Shoppe (Studi Pada Pengguna Shoppe Di Institut Ilmu Sosial Dan Manajemen STIAMI) Amirullah, Yuhan; Santoso, Teguh
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 3: Juni 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i3.5198

Abstract

Consumer satisfaction is influenced by several factors such as trust and service quality. Some of the phenomena that exist in the Erigo Official Shop on the Shopee Application are customer complaints that are so high regarding the quality of service and also prefer to the trust of the customers themselves that there are many bad reviews in the rating column on the Erigo Official Shop itself. This research aims to determine the effect of trust and service quality on customer satisfaction at the Erigo Official Shop on the Shopee Application. The research method used in this research is a quantitative approach and the respondents in this research are STIAMI Institute students who have shopped at the Erigo Official Shop on the Shopee Application. The data collection technique used was a questionnaire, with a sample size of 110 students. Data quality techniques use validity tests and reliability tests. Test data analysis using multiple linear regression. The results of this research prove that there is a positive and significant influence of trust and service quality on customer satisfaction. Partially, trust contributed 51.7% and service quality contributed 49.4%. Trust and service quality simultaneously influence purchasing decisions by 64% and the remaining 36% is influenced by other variables.
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Ac Daikin Pt. Mitra Indo Teknik Evitha, Yuli; Amalliah, Dwi Putri
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 3: Juni 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i3.5189

Abstract

In the air conditioning industry, business face intense competition in terms of both pricing and product quality. The sales instability observed at Pt. Mitra Indo Teknik indicates underlying issues influencing purchasing decisions. This research aims to analyze the extent to which product quality and price influence the purchasing decisions of Daikin air conditioners at Pt. Mitra Indo Teknik. This research adopts a quantitative approach. The population consist of all customer of Pt. Mitra indo Teknik who have purchased Daikin air conditioners. The result reveal a positive and significant influence of product quality on purchasing decisions, with a calculated tvalue of 10.897 ttable value of 1.980 and a significance value of 0.000 < 0.05 likewise, price has a positive and significant influence on purchasing decisions, with a calculated t-value of 2.831 > t-table value of 1.980 and a significance value of 0.005 < 0.05. Simultaneously, product quality and price have a positive and significant influence on purchasing decisions, as indicated by an F-test value of 73.109 > F-table value of 3.07 and a significance level of 0.000 < 0.05. The Combined contribution of product quality and price to purchasing decisions is 53.9%, while the remaining 46.1% is influenced by other variables not examined in this research.
Analisis Strategi Integrated Marketing Communication Dalam Upaya Meningkatkan Volume Penjualan UMKM Gauri Shop Di Jakarta Timur Putra, Roland Anggara; Prihadini, Diana
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 3: Juni 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i3.5194

Abstract

This studi aims This study aims to determine and analyze the use of Integrated Marketing Communication (IMC) strategies, as well as identify inhibiting factors and efforts to increase sales volume of Gauri Shop MSMEs in East Jakarta. The research method used a qualitative descriptive approach, with data collection techniques including interviews, observation, and documentation. Eight informants were selected using purposive sampling. The research results show that Gauri Shop's implementation of IMC strategies is still suboptimal, particularly in terms of digital media utilization and direct customer interaction. Inhibiting factors identified include limited human resources, capital, and fluctuating purchasing power. Efforts made to overcome these obstacles include strengthening human resource competencies, diversifying promotional content, and improving customer shopping experiences through digital media and physical stores. This research is expected to provide theoretical and practical contributions to the development of integrated marketing strategies for MSMEs in Indonesia to be able to increase competitiveness and sales volume in a sustainable manner
Pengaruh Viral Marketing Instagram Dan Celebrity Endoser Terhadap Minat Beli Produk Scarlet Whitening Pada Masyarakat Kecamatan Jagakarsa Aqilah, Yoni Adani; Prehantio, Tri Waluyo
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 3: Juni 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i3.5199

Abstract

This research aimed to find out and analyze the influence of Instagram viral marketing and celebrity endorsers on the interest in purchasing Scarlett Whitening products among the people of Jagakarsa Subdistrict. The research method used descriptive analysis with a quantitative approach. The population of this research was the population of Jagakarsa Subdistrict, with sampling using the Hair formula, resulting in a sample of 100 respondents. The data analysis technique in this research used descriptive statistics with multiple linear regression analysis. Each respondent was given 30 statements using a Likert scale, and this research used instrument testing (validity and reliability tests), classical assumption tests (normality, multicollinearity, and heteroscedasticity tests), multiple linear regression analysis, hypothesis testing (T-test, F-test, and coefficient of determination), and f- test. Meanwhile, data processing used the SPSS version 26 for Mac program. The results showed that viral marketing and celebrity endorsers had a significant simultaneous influence on purchase interest. The coefficient of determination (R2) showed that the viral marketing and celebrity endorser variables had a simultaneous influence of 13% on purchase interest, while the remaining 87% was influenced by other variables not researched in this research.
Efektivitas Penerapan Program Layanan Informasi Non-MITA di KPUBC Tanjung Priok Pribadi, Jiwa; Shiddiq, Muhammad Ilham; Harjo, Dwikora
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 3: Juni 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i3.5190

Abstract

The need for fast, transparent, and efficient information services has encouraged the Tanjung Priok Type-A Customs and Excise Main Service Office to implement the Non-MITA Client Information Service Registration Application. This study aims to analyze the effectiveness of the implementation of the program in increasing access to customs, excise and taxation information, identifying the obstacles faced, and the solutions implemented. The method used is descriptive qualitative with data collection techniques in the form of observation, in-depth interviews, documentation, and triangulation. The analysis uses Amitai Etzioni's theory of organizational effectiveness, which includes four dimensions: adaptation, integration, motivation, and production. The research results show that this application is quite effective in improving the quality of information services, although there are still obstacles such as limited quotas, lack of human resources, and user absence from service schedules. The solutions implemented include improved communication, better queue management, and regular service evaluation. Overall, the program implementation is considered to have met most of the effectiveness indicators according to Etzioni, but still requires improvement to be more adaptive to the dynamics of user needs.
Pengaruh Pembiayaan Murabahah Dan Pendampingan Usaha (Bank Tabungan Pensiunan Nasional) BTPN Syariah Terhadap Perkembangan UMKM Di Kecamatan Sukatani Kabupaten Bekasi Setiani, Indah; Shafariah, Hanuna
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 3: Juni 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i3.5195

Abstract

The purpose of this study was to examine the impact of Murabaha Financing and Business Assistance provided by BTPN Syariah on the development of MSMEs in Sukatani Subdistrict, Bekasi Regency. A quantitative research methodology with a descriptive approach was used, where data were gathered through questionnaires distributed to 97 MSME customers of BTPN Syariah. Data analysis was conducted using multiple linear regression with IBM SPSS version 27. The findings showed that Murabaha Financing (X1) has a positive and significant effect on MSME Development (Y) by 72.4%. Business Assistance (X2) also had a positive and significant impact on MSME Development (Y) by 71.1%. When combined, Murabaha Financing (X1) and Business Assistance (X2) account for 78.0% of the positive and significant influence on MSME Development (Y) in Sukatani Subdistrict, with the remaining 22% being attributed to other factors not explored in this study.
Analisis Pengendalian Kualitas (Quality Control) Dalam Meningkatkan Produk Pupuk Organik (Komposter) Dan Daur Ulang Di Wilayah Sunter jaya Ja, Yohanes Jogo; Heriyanto, Yayak
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 3: Juni 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i3.5200

Abstract

This study aims to analyze quality control in improving organic fertilizer (composters) and recycling products in the Sunter Jaya area. In this study, quantitative and primary data sources were used with questionnaires. The population in this study is all people involved in the production process. The analysis method used in this research is Statistical Quality Control (SQC). The results of the study show that in the production process of organic fertilizer (composters) and recycling in the Sunter Jaya area, the average product defect rate is 1%, with the highest defect rate being in ineffective solid products at 5%. In this study, other defects such as odor and contamination had a percentage of 0%, which means that the production results were in the good category.

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