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Anita Maulina
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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 253 Documents
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PENGARUH ONLINE CUSTOMER RATING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION PADA PENGGUNA MARKETPLACE TIKTOK SHOP TANGERANG TAHUN 2024 Majid, Amalia Sandya; Yasaningthias, Ghita
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 5: Oktober 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i5.4556

Abstract

This study aims to analyze how much influence online customer ratings and online customer reviews have on purchasing decisions for fashion products at the TikTok Shop Tangerang marketplace. This study uses quantitative research methods with explanatory research types. The population in this study consisted of TikTok Shop marketplace users. The sample used was 120 respondents with Non-Probability Sampling  sampling  technique  with  Accidental  Sampling  approach.  The  data  analysis methods  used  in  this  study  are  instrument  test,  classical  assumption  test,  hypothesis testing  and  multiple  linear  regression  test.  The  results  showed  that  online  customer rating  has  a  positive  and  significant  effect  on  purchasing  decisions  with  a  percentage of  84.6%.  Online  customer  review  has  a  positive  and  significant  effect  on  purchasing decisions with a percentage of 88.2%. The amount of  online customer rating and online customer  review  on  purchasing  decisions  with  a  percentage  of  89.6%.
ANALISIS STRATEGI PEMASARAN DIGITAL DALAM MENINGKATKAN PENJUALAN PT. MAYORA BEKASI Prasetyaningsih, Nila; Ardiman, Dzaki
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 6: Desember 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i6.4602

Abstract

This research aims to analyze the digital marketing strategy implemented by PT Mayora Bekasi in increasing sales of its products. In the ever-evolving digital era, companies are faced with the need to adopt innovative and effective marketing strategies to win the competition in the market. The research method used is a case study with a qualitative approach, where data is obtained through in-depth interviews with marketing managers, observation, and analysis of company documents.The results showed that PT Mayora Bekasi has implemented various digital marketing strategies such as the use of social media, search engine optimization (SEO), content marketing, and pay-per-click advertising. The use of social media such as Instagram, Facebook, and YouTube has proven effective in increasing consumer interaction and engagement. In addition, the right SEO strategy helps increase product visibility on search engines, making it easier for consumers to find the products offered. Informative and engaging content marketing also plays an important role in building brand awareness and consumer loyalty.However, this research also identified several challenges faced, such as intense competition in the digital world, changes in social media algorithms, and the need for constantly updated content. To overcome these challenges, PT Mayora Bekasi needs to continue to innovate and adapt to technological developments and dynamic market trends. Overall, this study concludes that an effective digital marketing strategy can significantly increase PT. Mayora Bekasi's sales. Recommendations include increased investment in digital marketing, training for the marketing team, and the use of data analytics to measure the effectiveness of the strategies implemented.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK SEPATU IMPORT NIKE TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS MAHASISWA INSTITUT STIAMI) Ramadhan, Rahmat; Safari Tamba, Rousdy; Sukirno, Sukirno
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 5: Oktober 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i5.4564

Abstract

Nike dikenal sebagai merek global yang tidak hanya mengedepankan kualitas produknya, tetapijuga membangun citra merek yang kuat melalui berbagai strategi pemasaran. Citra merek yangbaik dan kualitas produk yang dianggap tinggi oleh konsumen dapat berperan penting dalamproses pengambilan keputusan pembelian. Studi ini akan menggali sejauh mana citra merekNike dan persepsi terhadap kualitas produknya mempengaruhi preferensi mahasiswa InstitutSTIAMI dalam memilih sepatu Nike dibandingkan merek lain. Penelitian ini bertujuan untukmengetahui Pengaruh Citra Merek Dan Kualitas Produk Sepatu Import Nike TerhadapKeputusan Pembelian (Studi Kasus Mahasiswa Institut STIAMI). Penelitian ini menggunakandata primer yang pengumpulan datanya menggunakan kuisioner dan observasi. Dalampenelitian ini peneliti menggunakan analisis kuantitatif, analisis regresi linear berganda dananalisis koefisien determinasi dengan bantuan SPSS 25. Sampel dalam penelitian ini adalahseluruh Mahasiswa Institut STIAMI tahun 2023 yang berjumlah 134 Mahasiswa. Hasil daripenelitian yang didapatkan dengan menggunakan uji t dan uji F menunjukan bahwa Citra MerekDan Kualitas Produk Sepatu Import Nike berpengaruh secara signifikan Terhadap KeputusanPembelian.
Pengaruh Brand Ambassador Dan Kualitas Produk Terhadap Keputusan Pembelian Sunscreen Azarine Di Kota Bekasi Budi Lestari, Fitria; Chairani, Ridfa
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 6: Desember 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i6.4595

Abstract

The phenomenon in this research is due to a decrease in the level of sales of Azarine sunscreen products in 2022 which is caused by several factors. This research aims to find out how much influence brand ambassadors and product quality have on purchasing decisions for Azarine sunscreen in Bekasi City. This research uses a descriptive quantitative method approach. The samples in this research were consumers who had purchased and used Azarine sunscreen, especially respondents who lived in Bekasi City with a total sample of 120 respondents. Data analysis uses multiple linear regression. This research shows that brand ambassador (X1) has a significant influence on purchasing decisions (Y). Product quality (X2) has a significant effect on purchasing decisions (Y). Brand ambassador (X1) and product quality (X2) have a significant influence on purchasing decisions (Y) by 61% and the remaining 39% is influenced by other variables not examined in this research.
Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Laptop Asus Pada Belilaptop.id Cabang Tangerang Liani, Yufia Jupri; Widyawan, Bisma
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 5: Oktober 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i5.4558

Abstract

Marketing  strategy  is  crucial  for  business  success.  This  research  aims  to  identify  marketing strategies and obstacles in increasing sales of Asus Laptops at Belilaptop.id Tangerang Branch. This research uses a descriptive qualitative method with data collection including observation, interviews with 5 (five) informants, and documentation. Based on marketing strategies using STP (Segmenting, Targeting, Positioning) and the 4P Marketing Mix (Product, Price, Place, Promotion), the results of this research show that to face intense competition in similar fields, companies are required to continue to innovate such as maintaining quality and improving promotional campaigns. Belilaptop.id use of the marketplace and product demos as promotional media has been quite effective. This research  identified  inhibiting  factors:  many  competitors  selling  similar  products,  other  brands offering lower prices, low human resources, and limited stock availability of Asus laptops. To overcome obstacles by using influencer services, setting similar prices both in stores and in the marketplace, and paying attention to the availability of Asus Laptop stock
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Pada Alfamart Cabang Darmawangsa Kabupaten Bekasi Apriyani, Intan; Akbar, Muhammad
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 6: Desember 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i6.4604

Abstract

This study is motivated by a decrease of around 80% in February 2024 due to service quality andprice at Alfamart Darmawangsa. This study aims to determine the effect of service quality andprice on purchasing decisions for customers of Alfamart Darmawangsa Branch, Bekasi Regency.The type of data in this study is a quantitative approach. This study uses 2 independent variables,namely service quality and price on the dependent variable of purchasing decisions. In this studythe sample used was 150 customers at Alfamart Darmawangsa. The data was processed usingSPSS 25 with the t test, f test, multiple linear regression, and the coefficient of determination. Theresults showed that there is a partially significant influence between Service Quality onPurchasing Decisions at Alfamart in Darmawangsa branch Where t count 32.157> t table 1.976and a significant value of 0.000 <0.05. There is a partially significant influence between Price onPurchasing Decisions at Alfamart in Darmawangsa branch Where t count 30.949> t table 1.976and a significant value of 0.000 <0.05. There is a simultaneous significant influence betweenService Quality and Price on Purchasing Decisions at Alfamart Darmawangsa branch, BekasiRegency where the F value is F count 712.581> t table 3.06. The contribution made by ServiceQuality and Price simultaneously to Purchasing Decisions is 90.6%, while the remaining 9.4% isinfluenced by other factors not included in this study.
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Pada Klinik Gigi Niti Bekasi Azahro Nurfatin Al Afifah, Luthfialita; Gofur, Abdul
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 5: Oktober 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i5.4591

Abstract

From the phenomenon that occurred at the Niti Dental Clinic Bekasi, Researchers found that the ups and downs of customers in carrying out medical treatment, especially dental treatment, is a problem at the Niti Dental Clinic Bekasi, so that resulting in customer satisfaction which is expected to stabilize the clinic’s income. This research was useful to know the quality of servis and price on customer satisfaction at Niti Dental Clinic Bekasi. The type of research carried out utilized descriptive quantitative. The population in the research carried out were patients who visited for dental treatment at Niti Dental Clinic Bekasi. The sample used was 127 respondents using purposive sampling technique. The analysis tool utilized multiple linear regression. The result of the research determined that the result of t-test service quality for a number of hypotheses testing findings for service quality variables showed that the t-count value exceeded the t-table (9.464>1.657) with a significance level of 0.000<0.05, so that Ho was rejected, and Ha was accepted. The result of the simultaneous test of the service quality and price variables showed that the F-count value exceeded the F-table (232.741>3.07) with a significance level of 0.000<0.05. So, it can be concluded that the variables of service quality and price simultaneously had a positive and significant influence on customer satisfaction of 82,6%.
Pengaruh Beban Kerja Dan Fasilitas Kerja Terhadap Efektivitas Pelayanan Karyawan Pada Divisi Pengendalian Pelayanan Navigasi Penerbangan LPPNPI Di Jakarta Hidayat, Rahmad; Rofiyanti, Eka; Utami, Windi
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 5: Oktober 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i5.4542

Abstract

This study aims to determine and analyze the effect of workload and work facilities on the effectiveness of employee services at the LPPNPI Aviation Navigation Service Control division in Jakarta. The background of this research is that the services provided by LPPNPI have not been evenly distributed. Indonesia, which consists of many islands, has remote areas that still do not have good internet access, and there are even areas that do not have internet access at all. As a result, employees in the Aviation Navigation Service Control Division are unable or difficult to send flight news. Meanwhile, the SMS Gateway planning that has been initiated in recent years has not yet been fully realized by the company. Respondents in this study were employees of the Aviation Navigation Service Control Division, totaling 60 people. This research was conducted at Perum LPPNPI for a period of 5 months, starting from November 2021 to March 2022. The results of this study are that there is a significant effect between the Workload variable on the Employee Service Effectiveness variable of 48.7%, there is a significant effect between the Work Facilities variable and the Employee Service Effectiveness variable of 41.4%, there is a positive and significant effect of Workload and Work Facilities together on the Employee Service Effectiveness of the LPPNPI Aviation Navigation Service Control Division in Jakarta by 53.3%.
Pengaruh Kualitas Pelayanan, Brand Ambassador dan Brand Image Terhadap Kepuasan Konsumen Dengan Brand Image Sebagai Variabel Moderating (Studi Kasus di J&T Cipinang Muara) Hermansyah, Hermansyah; Alamsyah, Riky
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 6: Desember 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i6.4801

Abstract

The rise in online shopping among Indonesian society has driven the growth of the logistics sector, particularly in parcel delivery services. J&T Express is a parcel delivery company that had the largest shipment volume in 2022 and achieved the highest Top Brand recognition in 2023. J&T Express must continue to grow and develop to avoid being surpassed by other logistics service companies. One way to develop a good strategy is by understanding the factors that influence customer satisfaction with the service. Previous research has identified several factors influencing customer satisfaction, including service quality, brand ambassador, and brand image. The number of respondents in this study was 150, all of whom had used J&T Express services. The method used in this research is Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach. The results of this study indicate that service quality and brand image have a positive and significant effect on customer satisfaction. On the other hand, the brand ambassador does not have a positive and significant effect on customer satisfaction.
Analisis Proses Recruitment Sumber Daya Manusia Crew kapal Pada Perusahaan Jasa Pelayaran ( Studi Kasus Pada Manning Agent PT. KSM Indonesia) Ikhsan, Nur El; Chaniago, Rifaldy Aditya Pratama
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 6: Desember 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i6.4802

Abstract

The purpose of this research is to analyze how the recruitment process of providing Human Resources for Ship Crew in PT KSM Indonesia. In addition, to analyze the management of Human Resources at PT KSM Indonesia in improving the quality of the crew at the company. This research method uses descriptive qualitative methods. The data collection techniques used in this research are observation and interview techniques. The results of this study indicate that the recruitment process carried out by PT KSM Indonesia is in accordance with the SOP originating from Korea, one of which is the Marine Test and there are additional procedures based on needs so that in this recruitment process it has been carried out in accordance with the applicable SOP. The results also show that the management of Human Resources at PT KSM Indonesia still has to be improved again by prioritizing a more structured level of quality of human resources, because the company must prioritize the quality of the crew to achieve a company's vision and mission. So far the process carried out by PT KSM Indonesia in the process of recruiting and managing Human Resources is quite good because it is based on its default SOP which originated from Korea, it's just that PT KSM Indonesia must have its own SOP in order to increase the effectiveness and efficiency of the company.

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