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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 266 Documents
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Keputusan Pembelian Konsumen Pada “Warung Sederhana Gang Lebar, Wonocolo, Surabaya Di Kalangan Mahasiswa Uin Sunan Ampel Surabaya Zahroh, Ma'rufatul; Nabila, Salma; Adawiyah, Robiatul; Anas, Fakhrizal; Faizah, Syarifah; Trisna Wahyudi, M. Adi
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 4: Agustus 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i4.4499

Abstract

Warung Sederhana is an eatery located in Gang Lebar, Wonocolo, Surabaya. Although there are many competitors, “Warung Sederhana remains the top choice among students. This study aims to analyze the factors that influence consumer purchasing decisions at “Warung Sederhana. The method used is a   qualitative approach with a case study research type. Data was collected through interviews and observations. The results showed that the main factors that influence purchasing decisions are price, location, food quality, service, and recommendations from friends. Affordable prices and satisfying flavors are the main reasons students choose this shop. This research contributes to understanding consumer behavior in the micro business sector and can be a reference for stall owners in formulating more effective marketing strategies
Pengaruh Kualitas Layanan, Kemudahan Pengguna Serta Kepercayaan Pelanggan terhadap Minat Pengguna Pada Aplikasi BliBli.com Yuni Astuti, Dwi; Zahra Aliyanti, Dila; Sulaiman, Nofita
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 4: Agustus 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i4.4500

Abstract

Blibli.com is an e-commerce site with an e-commerce concept which was founded on July 25 2011 by PT Global Digital Niaga (GDN). Looking at the current phenomenon, Blibli.com has five million downloads with a rating of 4.1 but only has 127,199 users. This research uses the variables Service Quality, User Ease, Customer Trust and User Interest. The purpose of this research is to determine the quality of service on user interest carried out by Blibli.com, determine the ease of use by Blibli.com customers, and determine customer trust in the influence of user interest variables.The population in this research is Blibli.com customers with a total sample of 181 respondents using a non-probability sampling method, namely purposive sampling technique. This research uses descriptive analysis techniques and simple regression. The results of this research show that the service quality, ease of use and customer trust in user interest in Blibli.com are "very good". Based on the results of simple regression analysis and hypothesis testing, it shows that the variables of service quality, ease of use and customer trust have a positive and significant effect of 64.1% on the user interest variable.It is hoped that this research will be useful for PT Global Digital Niaga (GDN) in order to achieve increased interest in users of the Blibli.com application
Kewirausahaan Sosial Dalam Pemberdayaan Masyarakat Rizki Saputra, Bima
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 4: Agustus 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i4.4509

Abstract

Community empowerment aims to improve community empowerment for the better, especially in the social, economic, and political fields. Meanwhile, social entrepreneurship is a concept that prioritizes collaboration, innovation, and creation in its implementation to produce economic activity. Based on this, there is great hope that social entrepreneurship can be a solution for community empowerment to solve social problems that exist in society, namely poverty. Thus, social entrepreneurship plays a role in community empowerment which aims to improve community welfare. The purpose of writing this literature study is to find out and prove that social entrepreneurship plays a role in community empowerment. This writing was compiled using the literature study method and continued by concluding the concepts that were the focus of the discussion, conducting a search on previous research related to community empowerment and the role of social entrepreneurship. In this article, the results show that social .Entrepreneurship activities have their own role in community empowerment. That way, entrepreneurship can be considered to play an important role in community empowerment which aims to improve people’s welfare
Pengaruh Harga Jual Brand Image Terhadap Minat Beli Produk Makeup Barenbliss Di Jakarta Utara Dewi Iklima Agustin; Meidiana
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 4: Agustus 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

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Abstract

The beauty industry, particularly makeup products, has experienced rapid growth in Indonesia, dominated by South Korean brands such as Barenbliss. The strong K-Beauty phenomenon and the increasing popularity of these products necessitate understanding factors influencing consumer purchase intention. This study investigated the influence of selling price and brand image on consumers’ purchase intention of Barenbliss makeup products in North Jakarta. A quantitative approach with a causal-associative design was employed. Data were obtained through questionnaires administered to 115 female respondents. The analysis included tests for validity, classical assumptions, and hypotheses using SPSS version 24. The results revealed that both selling price and brand image exert a positive and significant effect on purchase intention, both individually and jointly. The coefficient of determination (R²) of 0.813 indicated that 81.3% of the variance in purchase intention is explained by these two variables, with brand image emerging as the most influential factor. Keywords: Selling Price, Brand Image, Purchase Intention
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Layanan Indihome Di PT. Telkom Akses Regional Operation Center 2 Herni Herinda Syalawati; Bertadi Nurseno
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 5: Oktober 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

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Abstract

Abstract.This research aims to determine the effect of product quality and service quality on customer satisfaction.This research uses associative quantitative data with the population of this research, namely IndiHomecustomers in region 2 which includes the Banten, Bekasi, Bogor, West Jakarta, Central Jakarta, SouthJakarta, East Jakarta, North Jakarta and Tangerang areas. The sampling technique in this study usednonprobability sampling using accidental sampling technique, so that the number of respondents was100 respondents. This research method uses multiple linear regression with the SPSS applicationversion 29.0.2.0 (20). The results of this research show that product quality has a positive and significanteffect on customer satisfaction, service quality has a positive and significant effect on customersatisfaction. Overall, product quality and service quality have a positive and significant effect on customersatisfaction. Keywords: Product Quality, Service Quality, Customer Satisfaction
Strategi Komunikasi Pemasaran Produk Naturaworld Dalam Meningkatkan Brand Awareness Di Wilayah Babelan Bekasi Wafa Auril Widad
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 5: Oktober 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

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Abstract

Abstract.The current business development is increasingly rapid and spread to all circles, the increase in the business world is also followed by increasing competition between entrepreneurs in selling the products offered. Inrunning a business, one must be able to use the right marketing communication strategy so that they areable to compete with other entrepreneurs. This study aims to determine and analyze the marketingcommunication strategy of NaturaWorld products in increasing brand awareness. The research method usedis descriptive qualitative with a case study on the NaturaWorld brand located in Babelan, Bekasi. Data werecollected through indepth interviews with NaturaWorld members and direct observation of marketing activitiescarried out. The results oh the study shot that the NaturaWorld brand uses a Multi-Level Marketing (MLM) system and marketing communicatiob strategy, including using a promotion mix such as advertising, sales promotions, public relations, personal selling, and direct marketing. This strategy has proven effective inincreasing brand awareness, the NaturaWorld brand has implemented 5 communication strategyimpelentation processes in increasing brand awareness. NaturaWorld members in the Babelan area, Bekasiare every concerned about the program to increase brand awareness from various aspects, ranging fromactive promotions by networks (social media, live demos) to attracting consumer interest throught variousevents and programs (events, social gatherings, webinars). from these are different forms of methods toincrease brand awareness.Keywords: Product Quality, Service Quality, Customer Satisfaction
Pengaruh Content Marketing dan Online Customer Review Terhadap Minat Beli Konsumen Pada Produk Indomilk Durian Musang King di TikTok Shop (Studi Pada Konsumen Kecamatan Babelan) Ahmed Ferdi Firdaus; Sukirno
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 5: Oktober 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

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Abstract

Abstract.Online shopping platforms have reshaped consumer behavior, prompting companies to adopt interactiveand experience-based promotional strategies. This study aimed to analyze the influence of contentmarketing and online customer reviews on consumer purchase intentions for Indomilk Durian Musang Kingproducts on TikTok Shop, focusing on consumers in Babelan District. Using a quantitative survey method,data were collected from 110 respondents who had purchased Indomilk and seen advertisements for theDurian Musang King variant. Multiple linear regression was used for data analysis. The findings revealed thatcontent marketing (X1) had a positive and significant partial effect on purchase intention by 50.3%, whileonline customer reviews (X2) had a stronger positive effect of 66.8%. Simultaneously, both variables influenced purchase intention (Y) by 67.8%, with the remaining 32.2% attributed to other factors not studied, such as price, product quality, and brand image. These results highlight the strong role of digitalengagement in driving consumer decisions. Keywords: Content Marketing, Online Customer Reviews, Purchase Intention
Pengaruh Citra Perusahaan Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada PT. Mayora Melalui Platform E-Commerce Tokopedia Dan Shopee Vandina Larasati; Achsanul Nashir
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 5: Oktober 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

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Abstract

Abstract.This Research aimed to analyze “The Influence of Corporate image and service Quality on Customer Loyalty at PT Mayora Through the Tokopedia and Shopee E-Commerce Platforms.” Amidst intense competition inthe fast Moving Consumer Goods (FMCG) industry, a positive corporate image and satisfactory servicequality were crucial factors in maintaining customer loyalty. This research used a quantitative approach totest the hypothesis regarding the relationship between corporate image, service quality, and customerloyalty. Data was collected through questionnaires distributed to PT Mayora Customers who shoppedthrough e-commerce platforms and analyzed using multiple linear regression. The result of this researchwere expected to provide empirical insights for PT Mayora and other companies in the FMCG industry informulating strategies to increase customer loyalty through effective corporate image management and service quality. Keywords: Corporate Image, Service Quality, Customer Loyality, FMCG, E-Commerce
Implementasi Bauran Pemasaran Dalam Upaya Meningkatkan Penjualan Pada Perusahaan Percetakan Tifa Grafika Agum Al Ahmed; Baby Sri Murniyati Poernomo
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 5: Oktober 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

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Abstract

Abstract.This study was driven by the increasing diversification of industrial businesses in Indonesia, within which theprinting sector has experienced intensifying competition, particularly in the digital era that has diminished thedemand for conventional printed materials. Despite this trend, the need for printing services persists,especially among educational institutions, government bodies, organizations, and small business enterprisesthat continue to rely on physical printing. This ongoing demand presents a strategic opportunity for printingbusinesses, including Tifa Grafika. However, in practice, Tifa Grafika has faced considerable challenges insustaining and expanding its customer base. Keywords: Marketing Strategy, Service Company, Printing Industry
Strategi Pengembangan Bisnis UMKM Dengan Metode Business Model Canvas (Studi Kasus Pada PT. Schon Craft Indonesia) Niken Maulia Putri; Dewi Nurbaiti
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 5: Oktober 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

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Abstract

Abstract.Micro, small, and medium enterprises (MSMEs) play an important role in job creation and economic growth in Indonesia. However, in reality, they still face various obstacles. PT Schon Craft Indonesia is an MSMEengaged in the knitting craft industry, with its main products being knitted bags and shoes. The challengesfaced by this SME include branding, marketing, availability of raw materials, relatively slow production,difficulty in ensuring product quality, unspecified market segmentation, and insufficient utilization of socialmedia. Therefore, a strategy is needed, one of which is the Business Model Canvas (BMC). The BMC wasintroduced by Osterwalder & Pigneur (2010) and consists of nine main elements covering all aspects of thebusiness, from customer segmentation to cost structure. This study aims to analyze the implementation ofthe MSME business development strategy of PT Schon Craft Indonesia using the Business Model Canvasmethod, as well as to identify challenges and solutions in its implementation. This study employs a descriptivequalitative approach with data collection techniques through interviews and observations. Data analysistechniques include data reduction, data presentation, and conclusion drawing. The results of the studyindicate that PT Schon Craft Indonesia has fulfilled nine BMC elements, such as the value propositionelement through product quality and innovation, channels through offline and online marketing, and customerrelationships by always prioritizing the best service. However, improvements are needed in the elements ofchannels, value propositions, key resources, key partnerships, and customer segments. Keywords: MSMEs, Strategy, Business Model Canvas

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