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Anita Maulina
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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 253 Documents
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Keputusan Pembelian Konsumen Pada “Warung Sederhana Gang Lebar, Wonocolo, Surabaya Di Kalangan Mahasiswa Uin Sunan Ampel Surabaya Zahroh, Ma'rufatul; Nabila, Salma; Adawiyah, Robiatul; Anas, Fakhrizal; Faizah, Syarifah; Trisna Wahyudi, M. Adi
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 4: Agustus 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i4.4499

Abstract

Warung Sederhana is an eatery located in Gang Lebar, Wonocolo, Surabaya. Although there are many competitors, “Warung Sederhana remains the top choice among students. This study aims to analyze the factors that influence consumer purchasing decisions at “Warung Sederhana. The method used is a   qualitative approach with a case study research type. Data was collected through interviews and observations. The results showed that the main factors that influence purchasing decisions are price, location, food quality, service, and recommendations from friends. Affordable prices and satisfying flavors are the main reasons students choose this shop. This research contributes to understanding consumer behavior in the micro business sector and can be a reference for stall owners in formulating more effective marketing strategies
Pengaruh Kualitas Layanan, Kemudahan Pengguna Serta Kepercayaan Pelanggan terhadap Minat Pengguna Pada Aplikasi BliBli.com Yuni Astuti, Dwi; Zahra Aliyanti, Dila; Sulaiman, Nofita
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 4: Agustus 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i4.4500

Abstract

Blibli.com is an e-commerce site with an e-commerce concept which was founded on July 25 2011 by PT Global Digital Niaga (GDN). Looking at the current phenomenon, Blibli.com has five million downloads with a rating of 4.1 but only has 127,199 users. This research uses the variables Service Quality, User Ease, Customer Trust and User Interest. The purpose of this research is to determine the quality of service on user interest carried out by Blibli.com, determine the ease of use by Blibli.com customers, and determine customer trust in the influence of user interest variables.The population in this research is Blibli.com customers with a total sample of 181 respondents using a non-probability sampling method, namely purposive sampling technique. This research uses descriptive analysis techniques and simple regression. The results of this research show that the service quality, ease of use and customer trust in user interest in Blibli.com are "very good". Based on the results of simple regression analysis and hypothesis testing, it shows that the variables of service quality, ease of use and customer trust have a positive and significant effect of 64.1% on the user interest variable.It is hoped that this research will be useful for PT Global Digital Niaga (GDN) in order to achieve increased interest in users of the Blibli.com application
Kewirausahaan Sosial Dalam Pemberdayaan Masyarakat Rizki Saputra, Bima
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 4: Agustus 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i4.4509

Abstract

Community empowerment aims to improve community empowerment for the better, especially in the social, economic, and political fields. Meanwhile, social entrepreneurship is a concept that prioritizes collaboration, innovation, and creation in its implementation to produce economic activity. Based on this, there is great hope that social entrepreneurship can be a solution for community empowerment to solve social problems that exist in society, namely poverty. Thus, social entrepreneurship plays a role in community empowerment which aims to improve community welfare. The purpose of writing this literature study is to find out and prove that social entrepreneurship plays a role in community empowerment. This writing was compiled using the literature study method and continued by concluding the concepts that were the focus of the discussion, conducting a search on previous research related to community empowerment and the role of social entrepreneurship. In this article, the results show that social .Entrepreneurship activities have their own role in community empowerment. That way, entrepreneurship can be considered to play an important role in community empowerment which aims to improve people’s welfare

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