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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 253 Documents
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Pengaruh Ketetapan Waktu dan Tarif Pengiriman Terhadap Kepuasan Pelanggan Pengiriman J&T Express Tanah Tinggi Evitha, Yuli; sari, Sukarni Novita
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 1: Februari 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i1.4881

Abstract

In the current era of globalization, the development of businesses engaged in the freight forwarding industry is increasingly rapid. Punctuality and Shipping Rates are important to affect customer satisfaction. This study aims to measure the Effect of Punctuality and Delivery Rates on Customer Satisfaction of PT J&T Express Tanah Tinggi Delivery.This study uses a quantitative method with a sample of 100 respondents. In this study, data analysis techniques were used in the form of statistics with data testing using validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression tests, t tests, coefficient correlation tests, determination coefficient (R2) tests, and f-tests. The calculation shows that it is larger than the calculation of table 1.986 which means that each independent variable has a partial effect on the bound variable. In the f test, the results of f calculation were simultaneously obtained of 46.333 greater than f in table 3.10 so that it can be concluded that Punctuality and Delivery Rates have an influence on Customer Satisfaction.
Strategi Pemasaran Digital Dalam Upaya Meningkatkan Penjualan UMKM Melalui Marketplace Shopee (Studi Kasus Pada Toko Helm Perintis Terpercaya) Suharyani, Suharyani; Toana, Rangga Dalu Aji
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 1: Februari 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i1.4886

Abstract

Digitalization has significantly transformed economic activities, particularly in the area of marketing. The shift in marketing trends worldwide from conventional to digital is evidence of this digitalization. Digital marketing is very influential and needed by MSMEs in this post-pandemic era. Digital marketing is the most effective marketing medium for all types of businesses, including MSMEs. This study aims to analyze the impact of digital marketing strategies, determine the inhibiting and supporting factors, and overcome inhibiting factors in marketing products. This study employs a qualitative research method. Data was collected through interviews, observations, and documentation at Perintis Terpercaya Helmets Store. The researcher gathered information from various sources, including the store owner, employees, academic experts, marketplace users, and one of the product buyers. The results of this study indicate that digital marketing through the Shopee marketplace is more effective and can increase sales
Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Pada Café Kozi Coffee Bekasi Selatan Nurbaiti, Dewi; Rachmawati, Annisa Widya Ayu
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 1: Februari 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i1.4877

Abstract

This research was conducted at Café Kozi Coffee Bekasi Selatan. Café Kozi Coffee Bekasi Selatan is a culinary café that offers a variety of food and beverage choices from several countries located in south Bekasi. The problem at Café Kozi Coffee Bekasi is facting tight competition amidst the increasing number of coffee shops and consumer preferences. The purpose of the study was to determine and analyze problems, obstacle and solutions to marketing strategies ti increase sales at Café Kozi Coffee Bekasi. Through the STP (Segmenting, Targeting, Positioning) analysis method and this marketing mix shows   that Kozi Coffee Bekasi can increase sales and survive in market share by identifying the right market segments, targeting potential customers effectively and positioning products to customers strategically.  
Pelayanan Perubahan Data Pemberitahuan Impor Barang Jalur Hijau Pada Kantor Pelayanan Utama Bea dan Cukai Tipe A Tanjung Priok Wicaksono, Anggid Aji; Utami, Noviandari Sari
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 1: Februari 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i1.4882

Abstract

This observation focuses on the green channel Import Declaration data modification service at the Prime Customs and Excise Office type A Tanjung Priok. The scope of observation includes service processes, constraint identification, and efforts to overcome constraints in service implementation. The observation employed a qualitative approach through six months of observation and interviews with three informants from relevant units. The findings indicate that the service has been digitalized through the implementation of Independent Information Service System (SLIM) and New Generation Employee Administration and Information System (SIAP NG), and have been certified Quality Management System ISO 9001:2015 and Anti-Bribery Management System ISO 37001:2016 with a 12-hour service promise. Data from January to June 2024 shows that from 4,942 applications, 77.6% were approved, 19.3% were returned for revision, and 3.1% were rejected. The main constraints identified include online system disruptions and lengthy cargo position confirmation processes. Handling efforts were conducted through force majeure procedures according to Work Instruction Number ISK/KPU.1/131 Rev.03 and intensive inter-unit coordination. The implications of this observation encourage the need for increased information technology infrastructure capacity and system integration to optimize service quality.
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Pada Hoka Hoka Bento Cabang Kelapa Gading Afanin, Sarah Muthia; Hermawan, Rudianto
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 1: Februari 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i1.4887

Abstract

This research aims to determine the effect of the variables Service Quality (X1) and Price (X2) on Customer Satisfaction (Y) at Hoka Hoka Bento Kelapa Gading Branch. Data was collected through questionnaires distributed to 140 respondents and analyzed using IBM SPSS Statistics 27.The results of the analysis show that the average value of the Service Quality and Price variables is 4.32 and 4.28 respectively, which indicates the "Strongly Agree" or "Very good". Analysis was carried out using Correlation Coefficient, Multiple Linear Regression, Coefficient of Determination, as well as Simultaneous Analysis and T Test to measure the influence of the independent variable on the dependent variable. The results of the correlation coefficient analysis show that Service Quality has a strong relationship with Customer Satisfaction (r = 0.835), while Price also shows a strong relationship with Customer Satisfaction (r = 0.777). Multiple linear regression analysis produces the equation Y = 2.534 + 0.535X1 + 0.383X2, indicating that Service Quality and Price positively influence Customer Satisfaction. The test results show that the t-value for Service Quality is 10.037 (p < 0.05) and for Price is 6.473 (p < 0.05), which shows that these two variables have a significant individual effect on Customer Satisfaction. Furthermore, the results of the simultaneous analysis show an F-count value of 238.612 (p < 0.05), which indicates that Service Quality and Price simultaneously have a significant effect on Customer Satisfaction. Analysis of the coefficient of determination shows that Service Quality and Price together explain 76.1% of the variation in Customer Satisfaction. This research strengthens previous findings regarding the importance of Service Quality and Price in influencing.
Pengaruh Kualitas Pelayanan Air Bersih dan Harga Terhadap Kepuasan Pelanggan Perumda Tirta Bhagasasi Cabang Cibarusah Siregar, Muhammad Reza Hanafi; Izzah, Nidaul
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 1: Februari 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i1.4878

Abstract

Customer satisfaction is a state where consumers’ needs, desires, and expectations are met after using a product or service. It serves as a benchmark that companies strive to improve in order to achieve their goals. This is particularly important for companies in the clean water working to enchance customer satisfaction by improving servis quality. This study aimed to analyze the impact of service quality and pricing on customer satification at Perumda Tirta Bhagasasi’s Cibarusah branch. A sample of 100 respondents was selected using random sampling techniques. This research emloyed quantitative methods with data analysis conducted through SPSS 25.0. the data analysis indicated that service quality and pricing countribute to increase in customer satification by 70,7%. Limitations of this study included a relatively small sample size, limited respondents and research variables that did not encompass all possible factors. Future research is advised to borden the respondent base, increase that sample size, and incorporate additional variable related to customer satisfaction
Pengaruh Media Sosial dan Brand Ambassador Terhadap Minat Beli Konsumen Pada Produk Wardah di Jakarta Pusat Luthfi, Alaika Putri Nafa'ni; Nurseno, Bertadi
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 1: Februari 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i1.4883

Abstract

This research aims to determine the influence of Social Media and Brand Ambassador on Purchase Intention for Wardah products in Central Jakarta. The research method employed is Non-probability Sampling, specifically using Convenience/Accidental Sampling, with 100 respondents. Data collection was conducted through questionnaires distributed to respondents via social media using Google Forms. The instrument testing techniques used include Validity and Reliability tests. Data analysis methods include Classical Assumption tests, Multiple Linear Regression Analysis, ttests, f-tests, and the Coefficient of Determination. The results indicate that Social Media (X1) significantly influences Consumer Purchase Intention (Y) for Wardah brand products. Additionally, Brand Ambassador (X2) significantly affects Consumer Purchase Intention (Y) for Wardah brand products.
Pengaruh Konten Pemasaran Tiktok Dan Online Customer Review Terhadap Keputusan Pembelian Pada Produk Scarlett Whitening (Mahasiswa Institut STIAMI) Widyatmoko, Satrio Tito; Yulianto, Yulianto
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 1: Februari 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i1.4888

Abstract

Content marketing is a marketing approach that involves developing or creating content that is presented with the aim of informing target buyers. Online customer reviews played an important role in shaping consumer purchasing decisions. It has been explained above that a marketing content in the TikTok application, online customer reviews had an influence on purchasing decisions. The purpose of the research was to determine and analyze how much influence TikTok marketing content and online customer reviews had on purchasing decisions on Scarlett whitening products and the method used was quantitative method with data collection techniques used questionnaires, observation, and literature study. The number of samples in this research were 100 students of Institut STIAMI. From the results of the calculation of the coefficient of determination (R2), the coefficient of determination (R2) value was 0.658 or 65.8%, which meant that the marketing content and online customer review variables on the purchasing decision variable (Y) were 65.8%, while the result of the t-test calculation on the marketing content variable on purchasing decisions obtained the value of t-count > t-table of 3.546 > 1.660 on the online customer review variable on the purchasing decision variable obtained the value of t-count > t-table of 8.737 > 1.660 with each sig value of 0.001 <0.05. However, the F-test result showed that the calculated F-count was 37.781 with a sig value of 0.001. This meant that H3 was accepted, which means that simultaneously there was an influence between the variables of Marketing Content (X1) and Online Customer Review (X2) on Purchasing Decisions on Scarlett Whitening Products.
Pengaruh Citra Merk Dan Komunikasi Dari Mulut ke Mulut Terhadap Keputusan Pembelian (Studi Pada Toko Perhiasan Emas Cahaya Marrakash Bekasi Utara) Aini, Syamratul; Rahmawati, Nur Fitri
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 1: Februari 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i1.4879

Abstract

The rapid development and competition in the trade sector demand various innovations in product marketing. Companies are expected to continuouslyimprove and adjust their brand image and word of mouth communication in line with consumer desires, particularly in the jewelry sector. The results indicate that brand image (X1) has a positive and significant partial effect on purchase decisions (Y) at Toko Mas Cahaya Marakash Bekasi Utara, accounting for 57.2%. Similarly, word of mouth communication (X2) has a positive and significant partial effect on purchase decisions (Y) at Toko Mas Cahaya Marakash Bekasi Utara, accounting for 72%. Both brand image (X1) and word of mouth communication (X2) together have a positive and significant effect on purchase decisions (Y) at Toko Mas Cahaya Marakash Bekasi Utara, accounting for 74.9%, with the remaining 26.1% influenced by other variables not examined in this study.
Pengaruh Kualitas Produk, Dan Distribusi, Terhadap Loyalitas Pelanggan PT. Mitra Karya Rawa Panjang Di Kota Bekasi Yuliani, Adlina Shahibah Dewi; Hartono, Hartono
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 1: Februari 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i1.4884

Abstract

This study aims to determine “The Effect of Product Quality and Distribution on Customer Loyalty at PT Mitra Karya Rawapanjang in Bekasi City. This research is quantitative research using descriptive methods. The sample in this study was 120 respondents. The sampling technique used in this study was saturated sampling technique. Each respondent was given 30 questions using a Likert scale. This research uses data analysis is Descriptive Test, Validity Test, Reabilitity Test, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination Analysis, and Hypothesis Test, namely the t test and f test using SPSS Version 26. The results of this study indicate that with partial testing, Product Quality (X1) has a significant positive effect on Customer Loyalty (Y) of 30.5%, while distribution (X2) has a significant positive effect on Customer Loyalty (Y) of 22.3%, and simultaneously Product Quality (X1) and Distribution (X2) have a significant positive effect on Customer Loyalty (Y) of 38.0%, while the remaining 62% is influenced by other variables outside of this study.

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