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Journal of Visionary Sharia Economy (JOVISHE)
Published by Yayasan Lembaga Studi Makwa
ISSN : -     EISSN : 29647908     DOI : https://doi.org/10.57255/jovishe
Core Subject : Economy, Science, Social,
Computer Science & IT Economics, Econometrics & Finance Social Sciences
The Journal of Visionary Sharia Economy (JOVISHE) is a platform dedicated to advancing scientific understanding of Islamic economics and finance, with a focus on global issues and long-term problem-solving in the field. This journal is an appropriate venue for scholarly discussions on various aspects of Islamic economics and finance. JOVISHE publishes research articles covering regulations, implementation, and the long-term economic impact of Islamic finance on societal welfare. The journal is published by Yayasan Lembaga Studi Makwa (Makwa Foundation).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 95 Documents
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Perancangan OpenChart Sebagai Solusi Visualisasi Data untuk Optimalisasi Penjualan Online Kerajinan Tangan di Kota Payakumbuh Kusniati, Rani; Annas, Firdaus; Desriana, Desriana
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.520

Abstract

The development of information and communication technology, especially the internet, has opened up new opportunities for crafters in Payakumbuh City as well as other micro, small and medium enterprises (MSMEs) to market their merchandise online. However, many MSMEs still face difficulties in utilising internet-based sales data to improve their business strategies. Therefore, this research aims to develop OpenChart as a data visualisation tool that can help handicraft MSMEs in Payakumbuh increase online sales. This research uses the ADDIE (Analysis, Design, Development, Implementation, Evaluation) development model combined with a Research and Development (R&D) approach. The ADDIE stages include needs analysis, system design, application development, implementation, and evaluation. In the needs analysis stage, challenges faced by MSMEs in utilising sales data were identified. Then, the OpenChart system was designed and developed to provide an easy-to-understand sales data display. Based on the research results, OpenChart allows Payakumbuh Handicraft MSMEs to view sales data in real-time. With this feature, businesses can analyse sales trends, identify the most popular products, and optimise their marketing strategies more effectively, thus increasing business competitiveness in the digital era. Translated with DeepL.com (free version)
Pengembangan Web Promosi UMKM Kerajinan Rajut Berbasis CMS E-Shop sebagai Solusi di Kecamatan X Koto Wira Yudha, Gerli; Annas, Firdaus; Firdaus, Raihan
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.523

Abstract

The online promotion strategy for UKM Rumah Rajut Syafir aims to enhance competitiveness and expand market reach through the development of a CMS-based E-Shop using OpenCart, which is practical and beginner-friendly. Highlight the urgent need for innovation in digital marketing. Additionally, the low interest of the local community in knitted products—due to their ability to create similar items—and the lack of exposure in broader markets further emphasize the necessity of a digital solution. This research adopts the Research and Development (R&D) method with the Waterfall development model to design a web-based promotional platform through OpenCart, ensuring its validity, practicality, efficiency, and effectiveness in supporting product marketing. The contribution of this study extends beyond the local aspect by helping UKMs improve competitiveness and expand their markets; it also has global implications by providing a digitalization model for SMEs in the handicraft industry. The research findings indicate that web-based applications like OpenCart can serve as a valuable support tool to enhance product visibility, reach more customers, and strengthen the competitiveness of home industries in the digital era. Simultaneously, they play a role in preserving local culture through knitted products, which hold artistic value and unique identity in the global trade landscape.
Perancangan Platform Promosi dan Penjualan Home Industry Berbasis OpenCart di Padang Panjang Janathan, Khalif; Annas, Firdaus; Annaufal, Hafizh
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.524

Abstract

Digital transformation is a challenge for MSMEs, especially in efforts to improve promotion and competitiveness in the digital era. This study aims to design an OpenCart-based e-commerce platform to support the promotion and sale of home industry products in Padang Panjang. This research method uses the Research and Development (R&D) methodology with the ADDIE development model, this study involves the stages of needs analysis, system design, implementation, and testing. This study identifies the main obstacles for MSME actors through surveys and interviews, including limitations in traditional promotion and digital access. The OpenChart framework was chosen because of its open-source, flexible, and easily customizable nature. This platform is also designed with features such as product catalogs, digital payment integration, promotion management systems, and comprehensive sales reporting. The test results show that the platform is able to increase operational efficiency in expanding market access to the national level. Users can feel the ease of managing products and promotions, while digital payment integration increases security in transactions. This shows that the OpenChart-based platform can be a strategic solution to overcome geographical constraints and increase the competitiveness of home industries. This research also provides real contributions in supporting the digitalization of MSMEs, strengthening the local economy, and creating new opportunities for small business actors to compete in a wider market.
Perancangan Sistem Pemesanan Bucket dan Hampers Berbasis Web Openchart Pada UMKM di Padang Ilahi, Iklas; Wandira, Raju; Haqqi, Ikhlasul
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.525

Abstract

Micro, Small, and Medium Enterprises (UMKM) in Padang, West Sumatra, have a significant contribution to the regional economy, especially in the production of buckets and hampers that are highly sought after for events such as weddings, birthdays, and other major occasions. However, the manual ordering system still in use often causes inefficiencies, recording errors, and limited marketing reach. To address various forms of these problems, this research aims to design an web-based ordering system that can improve the operational efficiency of SMEs and provide convenience for customers.This research uses the Research and Development (R&D) method with stages of needs analysis, system design in the form of development, testing, and system evaluation. Data was collected through interviews, observations, and literature studies to understand the needs of SMEs and customers. This design is carried out using the web platform, which is an open-source e-commerce system, thus allowing flexibility in feature development. Testing involves end users to ensure the system meets operational needs.The results of this study show that the web-based ordering system can improve the efficiency of the ordering process, reduce the risk of administrative errors, and expand the marketing reach of SMEs. This system also provides a better user experience through the ease of online ordering. In conclusion, the implementation of this system helps SMEs in Padang become more competitive and relevant in the continuously evolving digital era.
Perancangan E-Commerce Berbasis OpenCart untuk Promosi dan Penjualan Produk Makanan Usaha Ikan Asin Alfajri, Habib; Annas, Firdaus; Arya Winaldi, Deni
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.526

Abstract

This article discusses the design of an e-commerce platform based on OpenCart to support the promotion and sales of food products, specifically focusing on salted fish businesses. The purpose of this study is to design a digital sales system that can enhance market reach, operational efficiency, and competitiveness of small businesses in the digital era. The initial condition shows that salted fish businesses still rely on traditional marketing methods, such as direct sales and word-of-mouth promotion, which have limitations in reaching a broader market and face competitiveness challenges with other business players. The ideal condition is an integrated e-commerce system that facilitates online promotion, digital transactions, and automated data recording. The research methodology involves needs analysis, system design and development using the OpenCart platform, as well as performance testing through implementation in small business groups. The designed system includes key features such as product cataloging, stock management, digital payment integration, and order tracking, which are tailored to meet the needs of small business operators. The results show that this platform effectively increases customer accessibility to products, accelerates transaction processes, and provides data-driven insights that can support strategic decision-making in businesses. The findings indicate that adopting technologies like OpenCart can significantly strengthen the competitiveness of traditional businesses through business process digitization. Furthermore, this platform provides opportunities for small businesses to easily connect with potential customers in various regions. The implications of this study include a model of technology adaptation for other small and medium enterprises (SMEs) with limited resources, as well as recommendations for developing additional features such as logistics integration and online payment systems to maximize the benefits of e-commerce for small businesses.
Perancangan Platfrom Berbasis E-Commerce untuk Mendukung UMKM Rumahan di Pasaman Barat afwana, afwana; Annas, firdaus; fitriani, nita
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.528

Abstract

The following paragraphs have been developed: This research not only focuses on the implementation of e-commerce platforms for MSMEs in West Pasaman, but can also serve as a model for the development of similar platforms in various developing countries. By customising the features of the platform based on the needs and digital infrastructure of each region, this model has the potential to help improve the competitiveness of MSMEs globally. The scalability of the platform is an important factor in ensuring widespread adoption and its impact on digital economic growth. Therefore, further research can be conducted by analysing the effectiveness of similar platforms in different countries to identify best practices in supporting MSMEs. In addition, it is important to explore the extent to which this model can be applied in different markets with different conditions, including in countries that have limitations in digital infrastructure. Platform adaptation should consider factors such as business culture, e-commerce regulations, and the digital readiness of local MSMEs. Furthermore, the impact of e-commerce platforms on the local economy also needs to be scrutinised, especially in improving global market access for MSMEs and accelerating local product exports. Digital security and regulatory aspects are a challenge in the implementation of cross-border e-commerce platforms. Data protection, online transaction security, and compliance with international regulations must be considered for these platforms to operate sustainably. With a broader approach, this research can contribute to developing e-commerce solutions that not only have an impact at the local level, but can also become a global reference for the growth of MSMEs in the digital era.
Perancangan E-Commerce Berbasis OpenCart untuk Promosi Produk Makanan Home Industry Di Kecamatan Aek Ledong Arya Winaldi, Deni; Annas, Firdaus; Yusuf Armando, M
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.530

Abstract

The digital transformation of marketing strategies presents a critical challenge for Micro, Small, and Medium Enterprises (MSMEs) in developing effective product promotion mechanisms. This research addresses the limited promotional channels for home industry food products in Aek Bange, Aek Ledong Subdistrict, by designing an innovative OpenCart-based E-commerce platform. Utilizing Research and Development (R&D) methodology with a ADDIE which includes the Analysis, Design, Development, Implementation and Evaluation development model, the study aims to create a robust web-based promotional media that enhances market accessibility for local entrepreneurs. The research methodology systematically examines the current limitations of traditional marketing approaches and leverages digital technology to provide sustainable solutions for MSME product promotion. By implementing an OpenCart-based e-commerce platform, the study explores the potential of digital technologies to bridge the gap between local producers and potential consumers. The developed platform undergoes rigorous validation processes to ensure its practicality, effectiveness, and user-friendliness. Empirical findings demonstrate that the OpenCart-based e-commerce solution significantly improves product visibility, market reach, and marketing efficiency for home industry entrepreneurs. The research reveals that digital platforms can effectively overcome geographical and promotional constraints faced by small-scale producers. Moreover, the study provides valuable insights into the transformative potential of technological interventions in supporting local economic ecosystems.The outcomes suggest that strategic technological integration can empower MSME actors, enabling them to introduce and market their products to broader audiences, thereby fostering economic growth and digital inclusivity in local communities.
Pengembangan Platform E-Commerce Berbasis OpenCart untuk Industri Kreatif UMKM Kerajinan Rajut di Kabupaten Pasaman Barat Hasnah, Radiatul; Annas, Firdaus; Sartiva, Yola
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.531

Abstract

This research is motivated by how to develop an opencart-based e-commerce platform for the creative industry of knitting craft MSMEs in West Pasaman district. The purpose of this research is to design and build an opencart-based e-commerce platform that suits the needs of creative industry players of knitting craft MSMEs in West Pasaman district. Making it easier for knitting craft MSME players to market their products online to reach a wider market and facilitate the process of product management, transactions, and communication between businesses and customers through the integration of e-commerce technology. The method used in this research is Research and Development (R&D), which was chosen because it can develop an OpenCart-based e-commerce platform according to the needs and characteristics of the creative industry of knitting craft MSMEs in West Pasaman Regency. The R&D process goes through several stages, starting from needs analysis, platform design, implementation, and testing. This approach aims to produce products that can be directly used by MSME players, providing practical solutions to their product marketing problems. The R&D method also enables the identification, design, and testing of systems that can improve the competitiveness and business effectiveness of knitting craft MSMEs through the utilization of digital platforms. The findings of this research are that the development of an OpenCart-based e-commerce platform for the creative industry of knitting craft MSMEs in West Pasaman Regency has succeeded in improving market access and product competitiveness. This platform makes it easier for MSME players to market their products digitally, expand market reach, and increase sales. In addition, MSME players also gained a better understanding of the use of technology in their business. Therefore, this e-commerce platform has made a significant contribution to the development of the local economy and creative industry in the area.
Pengembangan Strategi E-Commerce untuk UMKM Songket Khas Minangkabau: Analisis 4D yang Mendalam dan Komprehensif 'Aini Koto, Nurul; Annas, Firdaus; Putri, Putri
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.532

Abstract

The development of an e-commerse strategy for Minangkabau songket businesses is crucial in the face of evolving market dynamics. The background of this research focuses on the challenges faced by songket businesses in effectively marketing their products in the digital era. With the increasing use of the internet and e-commerce, songket businesses need to adapt to remain relevant and competitive. This research uses Research and Developmen (R&D), with the Define, Design, Develop, Dissamble (4D) research method. The purpose of this research is to conduct an in-depth SWOT analysis to identify the strengths, weaknesses, opportunities, and threats faced by songket businesses in developing e-commerse strategies. The method used in this research is a comprehensive 4D  analysis, with data collection through direct interviews with MSME owners in depth with MSME business actors. The interview results show that the main strengths of songket businesses lie in the quality of the products and the uniqueness of the designs that reflect Minangkabau culture. However, weaknesses such as lack of knowledge about digital marketing and limited market access are significant challenges. Opportunities to increase sales through e-commerce platforms and social media are huge, while threats from competition of similar products and changing consumer preferences need to be watched out for.
Perancangan Promosi Digital Produk Home Industry Berbasis OpenChart di Kabupaten Bengkalis Firdaus, Raihan; Annas, Firdaus; Wira Yudha, Gerli
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.536

Abstract

Micro, Small and Medium Enterprises (MSMEs) in Bengkalis Regency face major challenges in marketing home industry products such as cakes, chips, handicrafts and food, mainly due to high competition in the market and limitations in production capacity. These issues affect the competitiveness and sustainability of MSME businesses. This research aims to design web-based digital promotional media using the OpenCart application to support MSME product marketing efforts effectively and efficiently. The research method used is the Research and Development (R&D) model with the ADDIE approach which includes the Analysis, Design, Development, Implementation and Evaluation stages. The results of this research are in the form of a web-based promotion system using the OpenCart platform, which is designed to make it easier for MSMEs to market their products more widely through digital media. The research findings show that OpenCart-based promotional media is able to improve the competitiveness of MSMEs by providing excellent features such as product catalogs, stock management, integration of payment methods, and ease of order management. This system also helps overcome production problems by increasing the efficiency of order management so that MSMEs can better manage spikes in demand. With this web-based promotion system, MSMEs can overcome several major problems, such as the difficulty of competing in a competitive market and limited production capacity. This research provides relevant and applicable solutions for MSME players, especially in facing the digitalization era. This promotional media is expected to be a model that can be replicated in various other regions.

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