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Jl. Dusun Pandam Jorong Aro Kandikir Nagari Gadut Kecamatan Tilatang Kamang Kabupaten Agam Sumatera Barat
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Journal of Visionary Sharia Economy (JOVISHE)
Published by Yayasan Lembaga Studi Makwa
ISSN : -     EISSN : 29647908     DOI : https://doi.org/10.57255/jovishe
Core Subject : Economy, Science, Social,
Computer Science & IT Economics, Econometrics & Finance Social Sciences
The Journal of Visionary Sharia Economy (JOVISHE) is a platform dedicated to advancing scientific understanding of Islamic economics and finance, with a focus on global issues and long-term problem-solving in the field. This journal is an appropriate venue for scholarly discussions on various aspects of Islamic economics and finance. JOVISHE publishes research articles covering regulations, implementation, and the long-term economic impact of Islamic finance on societal welfare. The journal is published by Yayasan Lembaga Studi Makwa (Makwa Foundation).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 95 Documents
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Pengunaan Openchart dalam Perancangan Sistem Promosi untuk UMKM : Solusi Digital untuk menjual Keripik Sanjai Secara Online Ferdiansyah Bahri, Ferdi; Annas, Firdaus; Elin Yuspita, Yulifda; Arif, Mahmud; Alwi, Muhammad
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.487

Abstract

The Sanjai Chips UMKM is a typical Minangkabau business engaged in food sales. Based on the results of an interview with the store owner, it was found that the owner still uses traditional methods of selling, which has led to the stagnation of the Sanjai Chips business. The promotion process for Sanjai Chips faces several challenges, particularly the lack of an online promotional platform. Additionally, the store's location is difficult for the general public to find. This is because the Sanjai Chips store does not have a website that can provide information about the products sold. To increase the sales of Sanjai Chips, a website is needed that can address these issues. In this digital era, we can take advantage of digital platforms that allow for broader sales reach, both locally and internationally. The goal of this article is to design a promotional system for the home industry of Sanjai Chips using the practical and effective OpenCart CMS. This study uses the PPE (planning, production, and evaluation) method. The research successfully designed an OpenCart-based promotional system to support the online marketing of Sanjai Chips, making it attractive, valid, practical, and effective. The designed system includes several main features such as a product catalog complete with images, descriptions, prices, and order management to facilitate customers in ordering the products they want. It is hoped that this research will result in a website that attracts customers from any region, enabling them to place orders without having to visit the store directly.
Perancangan sistem promosi produk-produk UMKM berbasis Openchart untuk kesejahteraan masyarakat di daerah Sungai Pua Putri, Melyana; Zulfikar, Zulfikar; Fadilah, Titi
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.488

Abstract

This research aims to address the issue of unstable turnover fluctuations in MSMEs in the Sungai Pua area, which is one of the regions with significant potential for the growth of micro, small, and medium enterprises. (UMKM). As the main drivers of the local economy, MSMEs in this area offer a variety of local products, such as handicrafts, processed food products, and other household items, which have significant potential in the region. However, MSME actors here often face various challenges that hinder the development of their businesses. Limited access to broader markets and a lack of understanding of digital marketing technology are the main issues that slow down business progress. In addition, limited resources, both financially and in terms of labor, make it difficult for MSME actors to manage promotions efficiently. Sales fluctuations that result in unstable revenue pose a significant challenge in maintaining income stability and business sustainability. Dependence on traditional marketing methods that rely solely on direct sales in the local market increasingly reduces the space for SMEs to compete in the rapidly growing market. Therefore, innovative solutions are needed to help MSME actors overcome these limitations and enhance their competitiveness. This study aims to design an OpenCart-based promotional system that can help SMEs market their products more effectively. This system is designed with various features, such as product management, digital promotion, social media integration, and sales reporting, aimed at improving operational efficiency and expanding market access. The Research and Development (R&D) method with a 4D model approach is applied in this study, which includes needs analysis, design, development, implementation, and system functionality evaluation to ensure successful implementation in the context of MSMEs.
Perancangan Toko Online UMKM dengan OpenCart untuk Meningkatkan Daya Saing di Kec. Sijunjung Rizki Akbar, Danu; Annas, Firdaus; Fadila, Nurul
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.491

Abstract

Advances in digital technology provide great opportunities for Micro, Small and Medium Enterprises (MSMEs) to increase their competitiveness in local and global markets. However, unfortunately there are still many MSMEs in Sijunjung District that have not utilized digital platforms optimally so that their market reach is only limited to the Sijunjung area and does not reach areas outside it. This is very unfortunate because consumers from other areas may want the products sold by these MSMEs. Therefore, this research aims to design an OpenCart-based online shop as a solution for MSMEs to expand market reach and increase operational efficiency and simplify the buying and selling transaction process. The research method used is Research and Development (R&D) with stages including needs analysis, system design, implementation, and evaluation of the final product. The research results show that the OpenCart platform can be adapted to meet the specific needs of MSMEs, such as ease of product management, flexible payment features, and an attractive and responsive display. Evaluation of the system shows an increase in the potential competitiveness of MSMEs through wider access to digital markets and more structured business management. By implementing this online shop, MSMEs in Sijunjung District can be better prepared to compete in the digital era and increase income in a sustainable manner. This research makes a real contribution in empowering MSMEs through digital technology and becomes a model for developing MSMEs in other regions.
Integrasi Teknologi Digital dan OpenCart sebagai Solusi Inovatif untuk Meningkatkan Efisiensi Operasional UMKM di Kabupaten Labuhanbatu Fattahul Safti Hasibuan, Asyahri; Annas, Firdaus; Rival, Muhammad
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.496

Abstract

This article aims to explore the integrity of digital technology and the use of the OpenCart platform as an innovative solution to improve the operational efficiency of MSMEs in Labuhanbatu Regency. MSMEs in this area often face problems in terms of performance control, marketing, and limited market access. These obstacles trigger the failure of MSMEs to compete optimally in an increasingly digital market. MSMEs in Labuhanbatu should be able to utilize digital technology, especially e-commerce platforms such as OpenCart, to increase operational efficiency, expand market reach, and increase the competitiveness of existing products. However, many MSMEs have difficulty accessing and utilizing this technology due to the lack of knowledge and resources controlled by MSME actors. The methodology used in this study is the Research and Development (R&D) method with the PPE (Planning, Production, Evaluation) development stages. The stages of the methodology in this study begin by describing the problems encountered by MSMEs, continuing with designing appropriate solutions, developing significant technology implementations, and finally disseminating research results to improve the interpretation and adoption of technology in MSME groups. The results of the study emphasize that OpenCart integrity can improve the operational efficiency of MSMEs, especially in terms of inventory management, product marketing, and sales transactions. Additional findings include the importance of training for MSMEs to improve knowledge about the use of digital technology and maximize e-commerce platforms in achieving the best profits. Thus, the implementation of digital technology and OpenCart in Labuhanbatu Regency has been proven to increase the competitiveness and operational efficiency of MSMEs, thereby opening up wider and more sustainable market opportunities.
Memberdayakan UMKM Lokal Wilayah Solok Melalui Sistem E-commerce Opencart untuk Meningatkan Penjualan Wulandari, Mely; Annas, Firdaus; Rahmi, Miftahur
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.497

Abstract

Micro, small, and medium enterprises (MSMEs) play a crucial role in the local economy, including in the Solok region. However, challenges such as limited market access, low adoption of digital technology, poor digital literacy, and resource constraints often hinder their progress. This study aims to empower local MSMEs in Solok by creating an E-commerce system based on OpenCart. This initiative will enhance sales, expand market reach, and promote digital inclusion in the industry. Using a qualitative approach, this research employs a research and development (R&D) methodology, implemented through the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). During the analysis phase, data were collected through in-depth interviews with MSME actors, observing business processes, and reviewing literature on E-commerce technology. The analysis identified key needs, including ease of use, catalog availability, secure online payment methods, shipment tracking, and systematic sales reporting. The E-commerce system is built using the OpenCart platform, known for its exceptional flexibility and various built-in features that integrate with third-party services. Expected benefits include increased market reach, enhanced competitiveness of local products in the digital market, and higher MSME revenues. By implementing promotional features and discounts, the system allows customers to interact directly with sellers and facilitates online collaboration among businesses, leading to more effective marketing. Thus, this research supports the digital transformation of MSMEs, particularly in Solok, addressing challenges in the digital era.
Pengembangan Sistem E-Commerce Berbasis Opencart untuk Mendukung Pertumbuhan UMKM di Sumatera Barat Rahmadani Daulay, Fitri; Annas, Firdaus; Fahira Risna, Rahma
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.499

Abstract

The development of an OpenCart-based e-commerce system is a strategic step in supporting the growth of micro, small and medium enterprises (MSMEs) in West Sumatra. Business sectors such as the manufacture of sanjai crackers and handicrafts are examples of areas that can utilise this platform to improve competitiveness and expand market reach. Business digitalisation through e-commerce allows businesses to more easily promote their products, reach consumers in various regions, and improve operational efficiency. This research aims to analyse the implementation of OpenCart in improving the accessibility and marketing of MSME products. The research method used is a case study with a qualitative approach and Research and Development (RND). Data collection was conducted through in-depth interviews with MSME owners as well as secondary data analysis from various related reports. This approach allows the research to gain an in-depth understanding of the challenges and opportunities faced by MSME players in adopting digital technology. The results show that the use of OpenCart can significantly increase product visibility, expand market reach, and simplify the transaction process. With this e-commerce system, MSME players can manage their online stores more efficiently, manage product catalogues, and optimise digital marketing strategies. In addition, training in the use of e-commerce platforms has proven to be very important so that MSME players can make optimal use of technology. In conclusion, the development of an OpenCart-based e-commerce system can be an effective solution in supporting the growth of MSMEs in West Sumatra. With proper implementation, this platform can help improve the competitiveness of local products in the digital market, both at the national and international levels. The adoption of digital technology in MSME businesses also has the potential to accelerate digital-based economic transformation and create new opportunities for small businesses to be more competitive in the era of globalisation.
Pengembangan Sistem Promosi Online Kain Tenun Khas Sipirok pada Usaha Tenun Anni Tupang Menggunakan OpenCart Syahidah Tampubolon, Siti; Annas, Firdaus
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.500

Abstract

Annie Tupang Weaving Business is one of the MSMEs producing Sipirok’s traditional woven fabrics with high cultural and aesthetic value. Each motif on the woven fabrics carries cultural significance derived from the 'abit godang' of South Tapanuli. In the digital era, this MSME faces challenges in promoting and marketing its products due to reliance on limited traditional methods, such as word-of-mouth marketing and basic social media use. These limitations result in reduced market reach and low promotional efficiency. This article aims to develop an online promotion system using the OpenCart platform as a digital solution to enhance competitiveness, expand market reach, and improve operational efficiency. The study adopts the Prototype Development Model (PPE), comprising three main stages: Planning, Development, and Evaluation. During the Planning stage, a needs analysis was conducted through interviews and observations of business processes. The Development stage included the installation and configuration of the OpenCart platform to meet system requirements. The Evaluation stage involved functional testing and user feedback. The results demonstrate that the OpenCart-based system provides effective features for managing product catalogs, online payments, order management, and transaction tracking. Furthermore, it reduces the costs of traditional promotions, such as brochure printing, and improves the consumer experience through more practical access. In conclusion, implementing an OpenCart-based e-commerce system using the PPE model can be a strategic step to support MSME development in the digital era, particularly in significantly enhancing the promotion of Sipirok’s traditional woven products.
Perancangan Bisnis UMKM Rumahan Berbasis Digital untuk Meningkatkan Aksebilitas Pasar di Kab. Mandailing Natal Ayu Maydani Hsb, Alisya; Annas, Firdaus; Fitri, Annisa
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.501

Abstract

Designing a digital-based home-based MSME business is a strategic step in increasing market accessibility, especially in Mandailing Natal Regency which has great local economic potential but limited market access. This research aims to design a digital-based business model using open-source platforms such as openchart to support the digitalisation of MSMEs. MSMEs often face challenges in marketing their products widely due to limited access and digital capabilities. This research was conducted with a Research and Development (R&D) approach using the Waterfall model is a classic model that is systematic, sequential in building software. The name of this model is actually ‘Linear Sequential Model’. This model is often referred to as the ‘classic life cycle’ or waterfall method. This model belongs to the generic model in software engineering and was first introduced by Winston Royce around 1970 so it is often considered ancient, but it is the most widely used model in Software Engineering (SE). This model takes a systematic and sequential approach. It is called waterfall because the stages passed must wait for the completion of the previous stage and run sequentially. The results showed that the implementation of openchart-based e-commerce can increase the market accessibility of MSMEs by up to 40%, expand consumer reach, and increase the marketing efficiency of local products. Openchart is proven as a user-friendly and efficient platform for the digitalisation of MSME businesses in Mandailing Natal, Openchart-based digitalisation increases market accessibility by expanding consumer reach, both locally and nationally.  
Pengembangan Openchart untuk Optimalisasi Pemasaran Produk Cemilan dan Kerajinan pada UMKM Kecamatan Kinali Putri, Aimala; Annas, Firdaus; Amanda Putri, Diva
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.502

Abstract

Development of Openchart aims to overcome the problem of limited promotion faced by micro, small and medium enterprises (MSMEs) in Kinali sub-district. by micro, small, and medium enterprises (MSMEs) in Kinali sub-district. Despite having high quality products, many MSMEs in this area struggle to reach a wider market due to ineffective marketing strategies. market due to ineffective marketing strategies and the lack of utilization of information technology. and the lack of utilization of information technology. Through the Openchart approach, approach, this research focuses on the development of a visual platform that can present product data in an attractive and informative way. This aims to make it easier for consumers to understand the advantages and variety of products offered. By utilizing Openchart, MSMEs can visualize information about their snack and craft products, including prices, raw materials, and manufacturing processes, which is expected to increase the attractiveness of their products. raw materials, and the manufacturing process, which is expected to increase the attractiveness of the products in the eyes of consumers. products in the eyes of consumers. In addition, this research also identified challenges faced by MSMEs in marketing their products, such as limited budget for promotion, lack of knowledge about digital marketing, and increasingly fierce competition. By optimizing marketing through Openchart, it is expected that MSMEs in Kinali sub-district can increase the visibility of their products, expand the market's promotional goose, and ultimately boost local economic growth. encourage local economic growth. This research will also involve training for MSME players so that they can utilize technology better. technology better. It is hoped that, with the right support, MSMEs in Kinali sub-district will not only be able to compete in the local market but also reach out to the local market. will not only be able to compete in the local market but also reach a wider market, including online markets. including online markets. With this step, it is expected that MSMEs can be more competitive and sustainable, and have a positive impact on the local economy. for the local economy. Local governments are also expected to provide greater support for the development of MSMEs in the Kec. Kinali.
Perancangan Website E-Commerce Berbasis OpenCart untuk Pemesanan Kerajinan Tangan di Kabupaten Pesisir Selatan Anggi Candra, Dwi; Annas, Firdaus; Pahlevi Pane, Reza
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.503

Abstract

The advancement of information technology has had a significant impact on the world of trade, including in the marketing of local products. One form of applying technology in this sector is e-commerce websites, which enable online transactions. This research and development (R&D) aims to design an OpenCart- based e-commerce website that can be used by the community in Pesisir Selatan District to market local handicrafts online. The method used in this research is R&D with a prototyping approach, which includes needs analysis, user interface design, system development, and testing and evaluation of the developed website. The designed website provides features such as a product catalog, shopping cart, payment system, and shipping options, which aim to facilitate transactions between sellers and buyers. The result of this R&D is an effective e-commerce website that supports online transactions of handicraft products, increases the accessibility of handicraft products to consumers outside of Pesisir Selatan District. With this system in place, it is expected to increase sales and help handicraft entrepreneurs expand their market. The conclusion of this study is that using the OpenCart platform in the design of e-commerce websites can be an appropriate solution for the development of handicraft businesses in Pesisir Selatan District..

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