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Journal of Visionary Sharia Economy (JOVISHE)
Published by Yayasan Lembaga Studi Makwa
ISSN : -     EISSN : 29647908     DOI : https://doi.org/10.57255/jovishe
Core Subject : Economy, Science, Social,
Computer Science & IT Economics, Econometrics & Finance Social Sciences
The Journal of Visionary Sharia Economy (JOVISHE) is a platform dedicated to advancing scientific understanding of Islamic economics and finance, with a focus on global issues and long-term problem-solving in the field. This journal is an appropriate venue for scholarly discussions on various aspects of Islamic economics and finance. JOVISHE publishes research articles covering regulations, implementation, and the long-term economic impact of Islamic finance on societal welfare. The journal is published by Yayasan Lembaga Studi Makwa (Makwa Foundation).
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 95 Documents
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Mengembangkan Home Industry di Kota Lubuklinggau dengan OpenChart Langkah Menuju Pasar Lebih Luas Armei, Fernanda Putra; Annas, Firdaus; Alfandi, M Raihan; Darmawati, Gusnita
JOVISHE : Journal of Visionary Sharia Economy Vol. 4 No. 1 (2025): Edition June 2025
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v4i1.561

Abstract

This study aims to develop a digital-based promotional strategy through the OpenChart application for home industry players in Lubuklinggau City, in order to expand their market reach. Currently, product promotion by home industries in this city is still limited to social media such as Facebook and WhatsApp, especially since the COVID-19 pandemic. However, these promotional activities have decreased, which has an impact on decreasing production. In addition, most customers only come from areas around the store or within the city of Lubuklinggau. In fact, in this digital era, the use of various social media platforms such as Instagram, Facebook, WhatsApp, to e-commerce, should be able to expand the reach of promotion. This study uses the Research and Development (R&D) method with a 4D development model, namely Define, Design, Develop, and Dissemination. The results of the study are in the form of web-based promotional media developed using the OpenChart application. The findings show that this application is effective as a promotional media that can increase the production of regional specialties from micro, small, and medium enterprises (MSMEs) in Lubuklinggau. The implications of this study indicate that the use of digital technology such as OpenChart can be a solution for MSMEs to face challenges in promotion, especially in adapting more relevant marketing strategies in the digital era, so that they can compete in a wider market.
Perancangan Media Pemasaran UMKM Toko Sembako P.E Menggunakan Website OpenChart Hafiz, Muhammad; Ardiansyah, Alfin
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.566

Abstract

This study examines the strategy for developing digital-based promotional media to support the growth of micro, small, and medium enterprises (MSMEs), with a case study on Toko Sembako P.E. located in Bukittinggi. This MSME operates in the sale of daily necessities such as rice, cooking oil, and instant noodles. Facing market competition and the limitations of conventional promotion methods, this research aims to design a digital solution to enhance competitiveness and expand market reach. The main focus of this study is the utilization of social media and the development of an e-commerce platform as tools for promotion and transactions. The research method employs a descriptive approach through system design stages, including needs analysis, user interface (UI) design, and website development using OpenCart as the e-commerce platform. The result of this research is an online store website integrated with social media, allowing customers to access product information more widely and conduct transactions efficiently. The website is designed to be user-friendly, responsive, and equipped with essential features such as product catalogs, shopping carts, payment systems, and order tracking. With this digital promotional media, Toko Sembako P.E. is expected to enhance its online visibility, reach new customers, and optimize product sales. This study demonstrates that the digitalization of promotion and sales can be an effective strategy for MSMEs in facing the digital transformation era, while also contributing to sustainable local economic growth.
Optimisasi Ramalan Penjualan ATK: Simulasi Monte Carlo untuk Gandria Store Zeki Alex Sandra, Zeki; Rizki lubis, Alya; Nabila, Putri; Anggraini, Sari; Efriyanti, Liza
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.572

Abstract

In the face of uncertainty and complexity in business, forecasting sales is a major challenge, especially in the Office Stationery (ATK) category. Gandaria Store at UIN Sjech M. Djamil Djambek Bukittinggi seeks to improve sales forecasting accuracy to optimise stock and marketing strategies. This article proposes the use of the Monte Carlo Method as an innovative approach to forecasting stationery sales at Gandaria Store. The Monte Carlo method is a statistical simulation technique that generates a large number of scenarios based on the probability distribution of the variables that affect sales. By integrating historical data, seasonal factors, economic conditions, and promotional strategies, this method provides a more accurate forecast of future demand. This study uses a quantitative method with a Monte Carlo simulation approach for the period 1 June 2024 to 21 June 2024. The data used are stationery sales transactions during 2021 to 2023. The simulation was conducted with a mathematical model based on historical data to produce an optimal sales forecast. The results show that the use of the Monte Carlo method can improve prediction accuracy compared to traditional methods. This approach helps to optimise inventory, reduce the risk of shortages or overstocks, and support more effective marketing strategies, thus potentially improving the sales performance of stationery at Gandaria Store. The contribution of this research is global, as the use of the Monte Carlo method can be applied to various business sectors around the world that face similar challenges in forecasting demand. This approach can also provide deeper insights into more efficient stock management and marketing strategy planning in the global market, particularly in the retail sector.
Pengendalian Strategi Bisnis di Era Digital: Inovasi Ekonomi Islam di Indonesia Asdar, Muhammad; Abdullah, Muhammad Wahyuddin; Parmitasari, Rika Dwi Ayu
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.616

Abstract

The rapid advancement of digital technology has significantly influenced business strategies, including in the field of Islamic economics. However, the integration of sharia principles with digital business practices poses unique challenges, such as maintaining compliance with Islamic values while embracing innovation and entrepreneurship. This study aims to address the issue of how Islamic economic institutions in Indonesia can effectively implement business strategy control, innovation, and entrepreneurship to thrive in the digital era. Using a qualitative-descriptive method, the research involved an in-depth analysis of data collected from Islamic financial institutions, entrepreneurs, and policymakers. The study identifies key strategies for aligning digital innovation with sharia principles, focusing on the roles of strategic control, technological innovation, and entrepreneurship as essential components. The findings reveal that Islamic economic institutions can enhance their competitiveness by adopting comprehensive strategy control mechanisms, fostering technological innovation in products and services, and encouraging entrepreneurship that upholds Islamic ethical values. The integration of these three elements not only ensures operational efficiency and compliance but also creates a sustainable and competitive sharia-based economic ecosystem. This research contributes to the literature by offering practical recommendations for strengthening collaboration between stakeholders, such as governments, academia, and industry players, to develop inclusive digital innovations within the framework of Islamic economics. By doing so, this study highlights the potential of Islamic economic principles to serve as a foundation for sustainable economic development in Indonesia in the digital era.
Perancangan E-Commerce dengan Menggunakan OpenCart sebagai Media Promosi produk HALAL UMKM di Kecamatan Gaung Riska Erpina, Riska; Annas, Firdaus; Prima Aulia, Allans; Adis Susazil, Alfi
JOVISHE : Journal of Visionary Sharia Economy Vol. 4 No. 1 (2025): Edition June 2025
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v4i1.431

Abstract

Artikel ini dibagun dengan Tujuan pengimplementasikan E-Commerce sebagai media promosi produk yang ada di Kecamatan Gaung. Produk rumahan yang diproduksi oleh masyarakat kecamatan Gaung ini sebagian besar merupakan produk olahan tangan tradisional yang seharusnya dikenal oleh khalayak. Namun, Promosi produk yang ada di kecamatan Gaung saat ini masih dilakukan secara sederhana dan belum meluas, hanya berbataskan oleh media sosial pribadi seperti facebook dan Whatsapp, bahkan tidak jarang promosi hanya dilakukan secara pribadi hingga mulut ke mulut, dengan jangkauan pelanggan yang ada saat ini masih berada dalam ruang lingkup kecamatan saja. Padahal, produk lokal bisa dikenalkan lebik baik hingga ke luar provinsi bahkan luar negeri agar produk mampu dikenal oleh masyarakat luas tidak hanya bagi masyarakat setempat hingga menjangkau masyarakat luar daerah, sehingga Produk UMKM yang ada di Kecamatan Gaung mampu bersaing secara global. Penelitian ini menggunakan model Research and Development (R&D) dengan model pengembangan Define, Design, Develop, Decemination (D4). Hasil dari penelitian ini didapatkan bahwa OpenCart dapat menjadi media pendukung dalam meningkatkan media promosi produk yang ada di Kecamatan Gaung. Abstract This article is built with the aim of implementing E-Commerce as a promotional media for products in Gaung Sub-district. The home products produced by the people of Gaung sub-district are mostly traditional handmade products that should be recognized by the public. However, the current promotion of products in Gaung sub-district is still carried out simply and not widely, only limited by personal social media such as Facebook and Whatsapp, it is not uncommon for promotions to only be carried out personally to word of mouth, with the reach of existing customers currently still within the scope of the sub-district only. In fact, local products can be introduced better outside the province and even abroad so that products can be recognized by the wider community not only for the local community to reach people outside the region, so that MSME products in Gaung District are able to compete globally. This research uses the Research and Development (R&D) model with the Define, Design, Develop, Decemination (D4) development model. The results of this study found that OpenCart can be a supporting medium in improving product promotion media in Gaung District.

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