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INDONESIA
Jurnal Bisnis dan Kewirausahaan
Published by Icon Publisher
ISSN : 30893062     EISSN : 30893062     DOI : https://doi.org/10.71154/p2rsfq05
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bisnis dan Kewirausahaan (JBK) merupakan jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian dan kajian teoritis di bidang manajemen dan kewirausahaan. Jurnal ini berfokus pada topik-topik yang relevan dengan pengembangan usaha, inovasi bisnis, manajemen strategis, serta kewirausahaan dalam berbagai konteks, baik nasional maupun global. Melalui pendekatan yang multidisiplin, jurnal ini bertujuan untuk menyajikan karya ilmiah yang dapat memberikan kontribusi pada peningkatan pengetahuan serta solusi terhadap permasalahan bisnis di berbagai sektor ekonomi. Jurnal ini mengakomodasi berbagai isu penting dalam manajemen, termasuk pengelolaan sumber daya manusia, pengambilan keputusan, manajemen operasional, serta pengembangan strategi bisnis yang efektif. Di sisi kewirausahaan, jurnal ini menyoroti peran inovasi, risiko, dan peluang dalam menciptakan dan mengembangkan bisnis baru, terutama dalam konteks UKM dan start-up. Selain itu, topik-topik seperti kewirausahaan sosial, e-commerce, dan kewirausahaan digital juga menjadi bagian dari fokus kajian jurnal ini. Dengan menerbitkan artikel-artikel yang berbasis penelitian empiris, studi kasus, maupun kajian literatur yang mendalam, Jurnal Bisnis dan Kewirausahaan berupaya untuk menjadi sumber referensi yang kredibel bagi akademisi, praktisi bisnis, dan pengambil kebijakan. Jurnal ini tidak hanya memberikan wawasan teoretis, tetapi juga menawarkan solusi praktis yang dapat diimplementasikan dalam dunia bisnis untuk meningkatkan kinerja perusahaan dan menciptakan pertumbuhan yang berkelanjutan. Scope Jurnal Bisnis dan Kewirausahaan: Manajemen Strategis Manajemen Keuangan Pengembangan Usaha Kecil dan Menengah (UKM) Inovasi dan Kewirausahaan Manajemen Sumber Daya Manusia Kepemimpinan dan Pengambilan Keputusan Manajemen Operasional Pemasaran dan Perilaku Konsumen Kewirausahaan Digital E-commerce dan Bisnis Online Kewirausahaan Sosial Keuangan dan Investasi Bisnis Tata Kelola Perusahaan Kewirausahaan Berkelanjutan Teknologi dalam Manajemen dan Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol 2 No 2 (2025): Juli" : 8 Documents clear
Model JEES untuk Mendorong Peningkatan Kinerja Melalui Kesejahteraan Karyawan Usaha Kecil di Industri Makanan Ringan di Malang Raya Robbie, R Iqbal; Ambarwati, Titiek
Jurnal Bisnis dan Kewirausahaan Vol 2 No 2 (2025): Juli
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/qg7gww06

Abstract

The aim of this research is to determine the effect of employee well-being on employee performance, engagement and job satisfaction, the effect of satisfaction on performance, the effect of work involvement on performance and the effect of job satisfaction and involvement as mediation between well-being and employee performance in food SMEs in Malang Raya. This research uses a quantitative approach. The sample used was 220 employees but only 167 questionnaires were filled in by employees who worked in food SMEs. Data collection techniques through interviews and questionnaires. Data Analysis Method uses Scale Range Analysis and Data Processing Using the Smart PLS Version 4.0 Software Program. The results of this research are that well-being has a positive and significant effect on employee performance, engagement and job satisfaction and the influence of engagement on performance and satisfaction with performance also has positive and significant results.  The questionnaire was not filled in completely by all respondents  
Dari Layar ke Kepercayaan: Bagaimana Dukungan Selebriti dan Faktor Lingkungan Membentuk Loyalitas Pelanggan dalam Mobile Banking Chaerunisa, Danya Rizki Chaerunisa; Pranata, Sudadi Pranata; Purnamasari, Dewi Laily Purnamasari
Jurnal Bisnis dan Kewirausahaan Vol 2 No 2 (2025): Juli
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/1pca2775

Abstract

This study investigates how mobile banking services influence customer loyalty, with a focus on the mediating role of celebrity endorsement and the moderating effect of environmental factors. Drawing on the Elaboration Likelihood Model (ELM), the study tests five hypotheses using a structural equation modeling (SEM-PLS) approach. The results show that mobile banking services significantly influence both customer loyalty and perceptions of celebrity endorsements. However, celebrity endorsements do not significantly affect customer loyalty, nor do they mediate the relationship between mobile banking services and loyalty. Additionally, environmental factors were found not to moderate the relationship, indicating that loyalty is shaped more by internal service quality than external conditions. The findings emphasize the dominant role of central cues—such as functionality, reliability, and convenience—in digital service experiences, suggesting that peripheral cues like celebrity endorsements are insufficient to foster loyalty in utilitarian services like banking. Practically, the study recommends that financial institutions invest more in service innovation and customer-centric mobile platforms than in celebrity-based promotions. Theoretically, the research expands the ELM framework by illustrating its limitations in high-involvement digital service contexts. Future studies are encouraged to explore alternative mediators and extend the model across different service industries and cultural settings.
Pengaruh Adopsi Fintech dan Literasi Keuangan terhadap Kinerja Keuangan dengan Kepercayaan Digital sebagai Variabel Moderasi pada Bank Syariah Pamikatsih, Mutia Pamikatsih; Cahyaningsih, Regita Cahyaningsih
Jurnal Bisnis dan Kewirausahaan Vol 2 No 2 (2025): Juli
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/g9qn7w26

Abstract

This study investigates the influence of Fintech Adoption and Financial Literacy on the Financial Performance of Islamic banks in Indonesia, with Digital Trust examined as a moderating variable. Utilizing a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 150 managerial respondents across 14 Islamic commercial banks. The findings reveal that Fintech Adoption significantly and positively affects Financial Performance (p < 0.05), highlighting the strategic importance of digital transformation in the banking sector. However, Financial Literacy does not demonstrate a significant impact, nor does Digital Trust significantly moderate either the Fintech Adoption–Performance or Financial Literacy–Performance relationships. These results suggest that organizational-level factors and system integration may play a more decisive role than individual competencies or perceived trust in shaping performance outcomes. Theoretically, this research reinforces the Technology-Organization-Environment (TOE) framework while challenging assumptions from Human Capital and Trust-Based Models. The study’s practical implication emphasizes prioritizing digital infrastructure development over isolated staff training in Islamic banking. Limitations include its cross-sectional design and institutional focus, prompting future research to adopt multi-level and longitudinal approaches. This study contributes to the growing discourse on digital finance within faith-based financial institutions.
Teknologi informasi dan komunikasi dalam UMKM: Tinjauan sistematis literatur Kristanto, Eri; Anggraeni, Rahayu
Jurnal Bisnis dan Kewirausahaan Vol 2 No 2 (2025): Juli
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/57pw6831

Abstract

The application of information and communication technology (ICT) in Micro, Small, and Medium Enterprises (MSMEs) continues to increase gradually. However, the implementation of ICT in MSMEs is hampered by constraints, such as limited financial resources and ICT knowledge. This study aims to identify and analyze ICT adoption in MSMEs. Additionally, this study aims to provide recommendations on the most effective methods for optimizing ICT utilization in this context. This review was conducted using a sample of four publications that have been published and are available in nationally accredited Sinta 2 journals in the Binus Business Review. The selection process focused on works published between 2015 and 2024. The PRISMA form was used to explain the selection and acceptance procedures for relevant publications comprehensively. The authors' final argument in this article is that, despite extensive research in the field of ICT, there is a need to adapt strategies and policies that can support MSMEs in Indonesia.  
Potensi Pesona Wisata IKN Lionora, Clarisa Alfa; Janah, Nurul; Fitriana, Yenny Reiza; Giovanni, Axel
Jurnal Bisnis dan Kewirausahaan Vol 2 No 2 (2025): Juli
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/ztzwvx95

Abstract

Indonesia in mid-2019 announced plans to move the capital of Indonesia outside the island of Java. The location chosen for the new capital is East Kalimantan Province. Data from the East Kalimantan Provincial Culture and Tourism Office in 2022 shows that East Kalimantan has 664 objects dominated by nature tourism. The relocation of the National Capital (IKN) increases the opportunity for tourism development in East Kalimantan as a buffer zone for IKN. Analysis to determine market share and market growth using the Boston Consulting Group (BCG). The paradigm of this research is quantitative with the aim to identify tourism objects and provide proposed strategy formulations for tourism object managers, especially East Kalimantan. The results of BCG matrix calculation show that in 2022, East Kalimantan has a market growth rate of 67.10% with a market share of 0.0163. These results show that the market growth rate is high, but the market share is low. The BCG matrix for East Kalimantan Province is the question mark quadrant, so it can be said that East Kalimantan requires relatively high development and investment costs to turn the tourism sector in the question mark category into stars and later into cash cows. Strategies that can be applied are increasing market share and maintaining growth, investing in human resources, utilizing technology and digitalization, and developing new advantages. The results of this study provide management implications for owners of tourist attractions in East Kalimantan so that tourism can become an important sector for the economy of East Kalimantan.  
Peran Word of Mouth dan Digital Review terhadap Keputusan Seleksi : Studi pada Rumah Sakit Swasta di Jawa Tengah Mahardika, Rosliana; Setyawan, Antonius Ary Setyawan
Jurnal Bisnis dan Kewirausahaan Vol 2 No 2 (2025): Juli
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/ketpch89

Abstract

This study investigates the influence of word of mouth (WOM) and digital reviews on patients’ decisions to select private hospitals in Indonesia, a context where healthcare quality information is limited and informal sources are increasingly pivotal. Drawing on theories of social influence and dual processing, the study develops a model integrating WOM, digital reviews, and their interaction in shaping hospital selection decisions. Using a quantitative, explanatory approach, data were collected from 217 respondents who had recently chosen private hospitals based on either WOM or online reviews. A structured questionnaire was administered, and data were analyzed using Structural Equation Modeling (SEM) via SmartPLS 4.0. The results indicate that both WOM (β = 0.39, p < 0.001) and digital reviews (β = 0.41, p < 0.001) significantly influence hospital choice. Moreover, digital reviews moderate the WOM effect (β = 0.21, p = 0.005), reinforcing its impact when both sources align. Robustness tests confirm model stability, and multi-group analysis shows consistent effects across gender. The study contributes to the literature by examining the joint impact of WOM and e-WOM in healthcare—a sector marked by high trust requirements—and provides strategic implications for hospital marketers to manage both interpersonal and digital reputation channels cohesively. These findings offer context-specific insights for private hospital administrators in developing countries navigating increasingly digital patient behaviors.  
Menghubungkan Digital Leadership dengan Work Engagement melalui Digital Readiness: UMKM Industri Kreatif di Keresidenan Kedu, jawa tengah Wening, Nur; Sujoko, Sujoko
Jurnal Bisnis dan Kewirausahaan Vol 2 No 2 (2025): Juli
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/j2gm8p64

Abstract

This study explores the influence of digital leadership on employee work engagement within creative MSMEs in the Kedu Residency, with a particular focus on digital readiness as a mediating factor. The rapid advancement of digital technology poses significant challenges for MSMEs, necessitating effective leadership to enhance workforce engagement. Employing a quantitative approach, data were collected from 200 respondents using purposive sampling. Analysis was conducted through regression techniques and the Sobel test to assess the relationships among digital leadership, digital readiness, and work engagement. The findings reveal that digital leadership has a positive influence on digital readiness, which in turn significantly boosts employee work engagement. However, the direct effect of digital leadership on engagement was found to be negative when digital readiness among employees was insufficient. These results underscore the importance of enhancing digital readiness to fully leverage the benefits of digital leadership in increasing employee engagement. This research offers valuable insights for MSME owners aiming to improve workforce adaptability and engagement in the digital era.
Faktor Budaya dalam Pemasaran Produk UMKM di Kecamatan Sukahening Arhasy, Aneu Nurkhalifah Arhasy; Romdoni, Muhammad Luthfi Romdoni
Jurnal Bisnis dan Kewirausahaan Vol 2 No 2 (2025): Juli
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/eb1dnx97

Abstract

This study investigates the role of cultural factors in shaping the marketing effectiveness of micro, small, and medium enterprises (MSMEs) in Sukahening District, Indonesia. Employing a qualitative methodology grounded in Hofstede’s Cultural Dimensions Theory, the research collected data through in-depth interviews, observations, and thematic analysis. Findings reveal that collectivism, local linguistic preferences, and traditional semiotics profoundly influence consumer trust, brand recall, and purchasing decisions. MSMEs that actively incorporated local languages, cultural symbols, and engaged community elders experienced stronger market penetration and loyalty compared to those adopting generic strategies. Conversely, neglecting cultural integration led to weakened consumer connections and limited word-of-mouth diffusion. The study underscores the necessity of culturally embedded marketing as a strategic asset rather than a peripheral consideration. It further suggests that policymakers and local institutions could enhance MSME competitiveness by promoting cultural marketing literacy and support schemes. This research enriches both theoretical perspectives on culture-consumer relationships and offers practical pathways for MSMEs to leverage cultural authenticity for sustainable growth in culturally cohesive regions.

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