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International Journal of Graphic Design
Published by Universitas Sains Dan Teknologi Komputer
ISSN : 29880343     EISSN : 29879434     DOI : 10.51903
Core Subject : Science, Art,
Arts Computer Science & IT
This journal is a peer-reviewed and open Visual Communication Design Publication Journal. The fields of study in this journal include the sub-groups of Performing Arts, Arts, journalistic, Crafts, Media, and Design. The Art, Design, and Media Research
Arjuna Subject : Ilmu Komputer (semua kategori) - Grafik Komputer dan Desain Berbantu Komputer
Articles 41 Documents
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Trends in Modern Typography Design: Visual Preferences on E-Commerce Platforms Go, Eun Myeong; Mothelsang, Khaling
International Journal of Graphic Design Vol. 2 No. 2 (2024): IJGD : International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v2i2.2147

Abstract

In the digital era, typography design has become a fundamental element in shaping the visual identity and user experience of e-commerce platforms. Modern typography trends like minimalism, variable fonts, and responsive typography reflect a dynamic evolution aligned with user preferences and technological advancements. However, limited research addresses how typography influences users' visual preferences and engagement in the e-commerce context. This study aims to explore modern typography trends and their impact on user preferences while identifying elements that drive effective visual communication. To achieve these objectives, the research employs a mixed-method approach. A visual content analysis was conducted on typography used by leading e-commerce platforms, such as Amazon, Shopee, and Tokopedia, to identify prevailing design trends. A survey involving 150 active e-commerce users was conducted to understand their perceptions and preferences regarding typography design. Quantitative data from the survey were analyzed using statistical methods, while qualitative insights were interpreted to provide context. The results reveal that users prefer sans-serif fonts and minimalist designs due to their clarity, readability, and modern appeal. Variable fonts and dynamic typographic layouts were also noted for their ability to enhance engagement, though these trends appeal primarily to younger audiences. This study concludes that typography significantly influences user perception and interaction within e-commerce platforms. The findings contribute to the field of user experience design by offering actionable insights for designers and developers, aiming to create visually appealing and user-centered platforms.
The Evolving Field of Graphic Design: Challenges and Opportunities in the Integration of Artificial Intelligence Rosyida, Hanni Fadhilatul; Syafei, Ahmad; Nuha, Muhammad Ulin
International Journal of Graphic Design Vol. 3 No. 1 (2025): May | IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i1.2537

Abstract

The integration of Artificial Intelligence (AI) has significantly transformed the landscape of graphic design, shifting the designer’s role from sole creator to visual curator and co-creator. While AI tools such as Midjourney and Adobe Firefly offer speed and efficiency in ideation and iteration, they also raise critical concerns regarding authorship, originality, and the redefinition of creative identity. This research seeks to investigate how professional Indonesian graphic designers view and adjust to the incorporation of AI in their creative processes. Using an interpretative phenomenological method, this study explores the lived experiences of ten designers from diverse professional backgrounds who actively integrate AI into their design practices. Data was gathered via semi-structured interviews and analyzed thematically using the Interpretative Phenomenological Analysis (IPA) approach. The results indicate five main aspects: changing job roles, conflicts between creativity and automation, adaptive learning approaches, ethical and professional challenges, and chances for improved design efficiency. Participants recognized that although AI enhances the creative process, it frequently tests their feeling of artistic control and prompts inquiries regarding the legitimacy of outcomes produced with AI assistance. Additionally, ethical issues like plagiarism and uncertainties around copyright surfaced as major concerns. This research adds to the discussion on digital design by emphasizing local perspectives in a worldwide technological transformation, illustrating how cultural and professional values influence the adaptation process. The findings provide important insights for educators, practitioners, and policymakers who seek to promote ethical, culturally aware, and critically reflective AI implementation in the creative sectors.
Surveying the Impact of Rarely Investigated Design Components on User Engagement Saranya, Konudula Naga; Bhandari, Moksha; Borad, Neel; Reddy, Pollaggari Vamshi Pavan; Kumar , Santosh
International Journal of Graphic Design Vol. 3 No. 1 (2025): May | IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i1.2752

Abstract

The rise of social media has transformed digital interaction, making user engagement a critical metric for platform success. While much research has examined conventional design elements such as layout and typography, the influence of rarely studied micro-design components remains underexplored. This study investigates the impact of micro-interactions, transition effects, and haptic feedback on user engagement. Using a quantitative survey method, data were collected from 400 active social media users who spend at least five hours weekly on digital platforms. The research employed a Likert-scale questionnaire combined with platform analytics to assess perceived usability and actual behavioral metrics. Results show that 73.5% of respondents experienced increased engagement through micro-interactions, while 68.2% found transition effects beneficial for smoother navigation. Although haptic feedback received less preference (56.8%), it enhanced multisensory interaction, especially among mobile users. Statistically, these components contributed to a 15.8% increase in session duration and significant improvements in engagement metrics—likes (25.4%), comments (47.6%), and content shares (66.7%). Regression and factor analysis confirmed the positive influence of all three design variables. This study contributes to the field of UI/UX by highlighting how overlooked micro-design elements can shape user behavior and improve platform interaction quality. The findings offer practical guidance for designers and developers to enhance user experience through subtle yet impactful interface innovations. Future research should explore adaptive and AI-driven design features to further personalize digital engagement.
Ethical AI in the Metaverse: A Mixed-Methods Study on Design Innovation, Social Implications, and Fairness Challenges In-Hwa, Kim; Song-Il, Park; Na, Im Ha; Young, Kim Ahn; Chul, Kim Young
International Journal of Graphic Design Vol. 3 No. 1 (2025): May | IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i1.2791

Abstract

The rapid evolution of the metaverse has transformed virtual environments into dynamic and immersive spaces, with Artificial Intelligence (AI) playing a pivotal role in this transformation. However, despite AI’s contributions to design innovation, significant concerns remain regarding ethical, social, and technical challenges. This study aims to comprehensively analyze the role of AI in enhancing design innovations within the metaverse, while addressing issues of algorithmic bias, data privacy, and social inclusivity. Employing a mixed-methods approach, the research combines quantitative analysis of over 500,000 user interaction datasets from leading metaverse platforms—Decentraland, Roblox, and Meta Horizon—with qualitative insights from semi-structured interviews involving AI developers and UX/UI designers. Statistical analyses, including regression and clustering techniques, alongside thematic analysis, reveal that AI significantly enhances user engagement by improving avatar personalization and adaptive virtual environments. However, findings also highlight persistent risks such as biased algorithmic decisions, lack of transparency, and privacy vulnerabilities, which may hinder equitable participation in virtual spaces. The study further proposes and implements an AI model grounded in Human-Computer Interaction principles and fairness-aware machine learning to mitigate these issues. Results demonstrate improved user satisfaction, inclusivity, and social interaction quality. This research offers critical implications for developers, policymakers, and stakeholders, emphasizing the need for ethical AI governance and inclusive design frameworks in metaverse ecosystems. By bridging technological advancements with social responsibility, the study contributes to the development of a sustainable and equitable metaverse future.
Sustainable Storytelling in Digital Climate Campaigns: A Comparative Analysis of Visual Communication Strategies Gyeol, Jang Han; Ho, Song Ji; Woo, Song Jin
International Journal of Graphic Design Vol. 3 No. 1 (2025): May | IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i1.2792

Abstract

Climate change requires urgent and strategic communication efforts to inspire public awareness and behavioral change. This study investigates the comparative effectiveness of three visual storytelling strategies—data visualization, interactive infographics, and narrative illustration—on digital platforms in shaping public comprehension, emotional response, and behavioral intention regarding climate change. A pretest-posttest control group experiment was conducted involving 120 participants aged 18–35, randomly divided into four groups. Each experimental group was exposed to one of the three visual strategies, while the control group received text-based narratives. Measurement instruments included a 10-item comprehension test, the Positive and Negative Affect Schedule (PANAS), and a behavioral intention scale. Statistical analysis using one-way ANOVA and Tukey’s post-hoc test revealed significant differences (p < 0.01) among the groups. Interactive infographics consistently produced the highest gains in comprehension (+3.1), positive emotional response (+2.7), and behavioral intention (+3.4), followed by narrative illustrations. Data visualizations were most effective for cognitive understanding but less emotionally engaging. The findings support the Elaboration Likelihood Model by highlighting how different visual modalities engage both rational and affective pathways. This study contributes theoretically to affective computing and practically to climate communication design by recommending visual strategies tailored to maximize public engagement and sustainability impact. Future studies are encouraged to explore longitudinal effects and cultural contexts in environmental storytelling.
Integrating Generative AI and ChatGPT in Design Education: Impacts on Critical Thinking Development Ouma, Brian Otieno; Mwangi, Eliud Kamau; Okoth, Adia Auma; Njeri, Achieng Wanjiru
International Journal of Graphic Design Vol. 3 No. 1 (2025): May | IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i1.2536

Abstract

The integration of generative artificial intelligence (AI), and more particularly ChatGPT, into design education has brought about opportunities and challenges in developing critical thinking among students. As the design discipline increasingly intersects with emerging technologies, educators must take into account the implications of AI-powered tools on cultivating essential cognitive skills. The aim of this study is to investigate the implications of generative AI and ChatGPT on the critical thinking of design students in educational contexts. A mixed-methods approach was employed, combining quantitative data from pre- and post-intervention surveys with qualitative data from reflective diaries and focus group discussions. The subjects of the study were students majoring in visual communication design who utilized ChatGPT and generative AI tools throughout the semester. The findings attest to the improvement in critical thinking capability in problem definition, conceptualization, and self-reflection. In addition, the study affirmatively confirms that use of AI guided by others—additive to formal learning structures—may enable students' autonomy and creative thinking without reducing their creativity. These results suggest that generative AI, as an adjunct incorporated curriculally in strategic ways, could act as a pedagogical catalyst for advancing students' ability to think higher-order. This present study is part of the new debate concerning AI education in two essential ways: first, by means of a model of efficient application of generative AI by morals-based models. Research in the future will have to consider long-term effects and cross-disciplinary usage to further pedagogical strategies.
Critical Speculations In AI Design: Ethical Narratives And Visual Experiments In Post-Human Aesthetic Practices Sugiarto, Sugiarto; Sultana, Marufa
International Journal of Graphic Design Vol. 3 No. 1 (2025): May | IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i1.2873

Abstract

The rapid integration of Artificial Intelligence (AI) into design practice presents both opportunities and ethical dilemmas, particularly within the expanding field of speculative design. Current design discourses often emphasize utility and innovation while overlooking the complex ethical narratives and aesthetic shifts emerging in post-human interactions. This study aims to explore how speculative design can utilize AI not merely as a tool, but as a collaborator in reimagining human-machine relationships through visual and conceptual experimentation. Employing a qualitative visual methodology that combines experimental design practices, critical design theory, and post-human ethics, the research analyzes a series of AI-generated visual experiments that interrogate identity, agency, and authorship. Key findings reveal that AI-driven speculative visuals challenge anthropocentric norms, foster ethical ambiguity, and introduce new aesthetic vocabularies that disrupt conventional design logic. The output includes a set of visual compositions that function as critical artefacts, questioning the future of design ethics and post-human subjectivity. This study concludes that integrating AI into speculative design opens space for designers to act not as problem-solvers but as ethical provocateurs, expanding the boundaries of visual culture and design agency in an era of machine intelligence. These findings contribute to ongoing debates in design theory and offer conceptual and methodological tools for rethinking ethical frameworks in contemporary visual practice.
Personalization and Brand Visibility: A Key to Enhancing Customer Satisfaction in E-commerce Ariani, Ika Adi; Rozi, Fachrur; Muhammad, Amin; Safitri, Eka Dwi
International Journal of Graphic Design Vol. 3 No. 1 (2025): May | IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i1.2751

Abstract

E-commerce has transformed consumer behavior by offering convenience, speed, and variety. In this evolving landscape, personalization and brand visibility have become essential strategies for businesses seeking to enhance customer satisfaction. This study investigates how these two factors influence customer satisfaction in the Indonesian e-commerce sector. Adopting a mixed-methods design, the research combines quantitative data from 400 online shoppers with qualitative insights from 20 in-depth interviews. Quantitative data were analyzed using regression analysis and structural equation modeling (SEM), while thematic analysis was employed for qualitative data to extract key patterns and experiences. The findings confirm that personalization—through tailored recommendations, customized interfaces, and targeted communications—positively affects customer satisfaction by increasing perceived relevance and engagement. Similarly, brand visibility—measured by the frequency and consistency of brand exposure across digital platforms—enhances trust and purchase intent. Notably, the study identifies a synergistic effect when personalization and brand visibility are integrated, resulting in up to a 40% increase in satisfaction scores compared to when these strategies are applied individually. Despite these positive outcomes, the study also highlights challenges, including privacy concerns, data management complexity, and market-specific limitations. This research contributes to digital marketing literature by offering a holistic understanding of how personalization and visibility jointly shape customer experiences. The findings provide practical implications for e-commerce businesses aiming to build loyalty and competitive advantage.
The Role of Graphic Design in Sustainable Marketing Amidst Digital Transformation: A Systematic Literature Review Salsabila, Sabrina; Fhatih, Muhammad; Agustin, Mutiara; Mufid, Muhammad Kanda; Chairunnisa, Adelia
International Journal of Graphic Design Vol. 3 No. 1 (2025): May | IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i1.2755

Abstract

The evolution of digital technology has significantly transformed marketing paradigms, emphasizing the importance of sustainability in business strategies. In this context, graphic design plays a critical role in conveying sustainability messages visually, resonating with increasingly environmentally conscious consumers. However, the fragmented understanding of graphic design's role in sustainable marketing within the broader ecosystem of digital transformation necessitates systematic exploration. This research aims to systematically evaluate the role of graphic design in supporting sustainable marketing strategies amidst digital transformation. Using a Systematic Literature Review (SLR) approach, the study analyzed 15 academic sources published between 2018 and 2024. The research focuses on identifying the most effective graphic design elements in communicating sustainability values, such as color schemes, typography, and eco-centric iconography, and their impact on consumer perceptions. The findings highlight that visual elements like green hues, minimalist typography, and nature-inspired icons significantly enhance brand equity and customer loyalty. Additionally, digital platforms, particularly social media, offer vast opportunities for disseminating visually impactful sustainability messages, fostering deeper consumer engagement. Despite these opportunities, challenges such as greenwashing and technological limitations remain critical barriers. The study concludes by proposing an integrated framework for leveraging graphic design to strengthen sustainable marketing strategies in the digital era. This research contributes to academic discourse by providing holistic insights into the intersection of graphic design, sustainability, and digital transformation. It also offers practical implications for businesses to enhance their communication strategies, ensuring authenticity and effectiveness in promoting sustainability values.
From Static To Sentient: Designing Emotionally Responsive Interfaces Using Affective Computing For UX Enhancement Prasetya, Dedy; Utami, Ika Inayati Budi; Pertiwi, Silvi
International Journal of Graphic Design Vol. 3 No. 1 (2025): May | IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i1.2811

Abstract

Abstract This study explores the integration of artificial intelligence (AI), particularly generative and affective computing, into user experience (UX) and creative industry workflows. It investigates how recent advancements in multimodal AI, user interface (UI) design, and emotion recognition can enhance personalization, user satisfaction, and design efficiency. Drawing from cross-disciplinary literature, the paper highlights the transformative potential of tools such as DALL·E, Midjourney, and Adobe Firefly in supporting ideation and prototyping, while also addressing concerns about emotional authenticity, ethical transparency, and cultural sensitivity. Findings suggest that AI-driven UX innovations must be grounded in human-centered design to retain user agency and trust, especially in emotionally sensitive contexts. The study emphasizes the role of affective computing in enabling adaptive digital environments through real-time emotion recognition. However, limitations related to the generalizability of findings, lack of empirical testing, and rapid technological evolution are acknowledged. Future research directions include empirical validation of AI-UX frameworks, cross-cultural testing, and interdisciplinary collaboration to ensure ethical, inclusive, and emotionally intelligent design systems. Overall, the study contributes to a growing discourse on the responsible integration of AI in UX, proposing that technology should act as a co-creative partner rather than a replacement for human creativity and empathy.

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