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International Journal of Graphic Design
Published by Universitas Sains Dan Teknologi Komputer
ISSN : 29880343     EISSN : 29879434     DOI : 10.51903
Core Subject : Science, Art,
Arts Computer Science & IT
This journal is a peer-reviewed and open Visual Communication Design Publication Journal. The fields of study in this journal include the sub-groups of Performing Arts, Arts, journalistic, Crafts, Media, and Design. The Art, Design, and Media Research
Arjuna Subject : Ilmu Komputer (semua kategori) - Grafik Komputer dan Desain Berbantu Komputer
Articles 41 Documents
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Cultural Code In Motion: Animating Indigenous Design Patterns For Contemporary Digital Storytelling Lestari, Vika Indah; Maharani, Naila Adhiva; Wibowo, Anggi
International Journal of Graphic Design Vol. 3 No. 1 (2025): May | IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i1.2839

Abstract

The COVID-19 pandemic has accelerated the integration of digital technologies in education, reshaping how students learn and engage in secondary school settings. This study investigates the influence of digital mindset on student resilience and learning motivation in post-pandemic Indonesian secondary schools. The primary aim is to examine whether students who demonstrate adaptability, openness to change, and confidence in using technology are better equipped to stay motivated and resilient in digitally mediated learning environments. Using a quantitative research design, the study employed a survey method involving 110 secondary school students. Data were collected through structured questionnaires and analyzed using statistical techniques to assess the relationships among the key variables. The findings reveal that digital mindset has a significant and positive impact on both student resilience and learning motivation. Students with stronger digital mindsets are more capable of adapting to challenges, maintaining focus, and demonstrating initiative in their learning processes. They also exhibit greater emotional regulation and perseverance in the face of academic setbacks. This study concludes that developing a digital mindset is essential for fostering student adaptability, engagement, and psychological well-being in contemporary education. The results highlight the importance of integrating digital mindset development into school curricula and teaching practices to build resilient, future-ready learners in an era of rapid technological change.
The Impact of AI Technology on Content Creation Efficiency and Creativity: A Mixed-Methods Analysis in Digital Media Industry Kilewala, Akshaj; Manoj, Bharat; Rawat, Ayushi; Parihar, Ashwini; Rejo, Laura; Paswan, Prabhat
International Journal of Graphic Design Vol. 3 No. 2 (2025): October| IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i2.2753

Abstract

The rapid advancement of artificial intelligence (AI) has profoundly transformed digital content creation, particularly in enhancing efficiency and supporting creativity. This study investigates the impact of AI technologies, such as GPT-4, DALL·E, and Synthesia, on the efficiency and creativity of professionals in the digital media industry. Using a mixed-methods design, the research integrates quantitative surveys from 300 content creators with in-depth interviews of 20 industry experts to assess how AI tools influence productivity, originality, and user satisfaction. This study adopts an explanatory sequential mixed-methods design, where quantitative survey findings guide the development of qualitative interview themes. The integration occurs during the interpretation stage, allowing for triangulation that connects statistical trends in AI use (e.g., increased efficiency and creativity) with deeper contextual insights from professionals’ lived experiences, ethical reflections, and design adaptations. Quantitative data were analyzed through descriptive statistics, paired t-tests, and regression analysis, while qualitative data were processed using thematic analysis. The results reveal that AI integration reduces average content production time by 45%, significantly enhancing workflow speed in graphic design, writing, and video editing. Additionally, 72% of respondents reported that AI assists in creative idea exploration, while 28% expressed concerns about diminished originality. Regression analysis indicates a positive correlation between AI usage intensity and perceived creativity, suggesting AI enhances, but does not replace, human innovation. This study contributes to the growing discourse on AI in creative industries by offering empirical insights into its dual role as both a productivity booster and a creative assistant. It underscores the importance of positioning AI as a collaborative tool that complements rather than supplants human creativity. The findings offer implications for designers, developers, and policymakers in fostering ethical, inclusive, and human-centered AI integration in content creation.
AI-Augmented Branding: Exploring The Impact Of Generative Design Tools On Visual Identity Development In The Creative Industry Indrawati, Dhewani; Amanina, Nadya Ahla; Maulida, Laila
International Journal of Graphic Design Vol. 3 No. 2 (2025): October| IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i2.2766

Abstract

This study explores how generative artificial intelligence (AI) is reshaping the way visual designers and educators work and think. With tools like Midjourney, Adobe Firefly, and DALL·E becoming more widely used, creative processes are evolving—raising new questions about who creates, what counts as original, and how creative labor is valued. Through a qualitative approach, this research draws on interviews and document analysis involving professional designers and design educators in Indonesia. The findings reveal a complex landscape: generative AI opens up new space for experimentation, speeds up workflows, and helps spark ideas. At the same time, it brings challenges—ethical concerns, growing reliance on automation, and the risk of losing touch with foundational design skills. In the classroom, AI is both a disruption and an opportunity, pushing educators to rethink traditional studio methods while also offering fresh ways to build curricula. The study emphasizes the importance of fostering critical awareness in using AI, developing ethical guidelines for creative work, and adapting educational strategies to keep pace with technological change. By shedding light on how generative AI is influencing visual design, this research contributes to broader conversations about creativity, authorship, and innovation in today’s digital era.
Biophilic, Ethical, and Low-Carbon Design Integration in Visual Communication for Social Media Campaigns Jin, Park Soo; Eun, Jeong Ji; Ho, Seo Kang
International Journal of Graphic Design Vol. 3 No. 2 (2025): October| IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i2.2828

Abstract

This study aims to develop an integrative model that unites biophilic aesthetics, ethical storytelling, and low-carbon design strategies into a single sustainable framework for digital communication. Using a qualitative multi-case approach, the research draws on semi-structured interviews with six expert designers and content analysis of ten social media campaigns selected for their ecological or ethical orientation. The analysis applied thematic coding and visual evaluation to identify recurring patterns and design challenges. Findings show that while nature-inspired and ethically grounded visuals are increasingly employed to foster emotional connection and inclusivity, explicit low-carbon design practices remain rare due to limited awareness and measurement tools. The study introduces a practical framework linking environmental psychology, design ethics, and digital sustainability. Its novelty lies in demonstrating that aesthetic engagement and ecological responsibility.
Circular Interior Design Strategies For Adaptive Reuse: Enhancing Eco-Conscious Practices In Contemporary Workspace Environments Myeong, Go eun; Rae, Song Mi; il, Han Jang; Seob, Choi Jung
International Journal of Graphic Design Vol. 3 No. 2 (2025): October| IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i2.3080

Abstract

The urgency of ecological sustainability in contemporary interior architecture has intensified due to global environmental challenges and resource depletion. Workspaces significantly contribute to energy consumption, carbon emissions, and material waste, requiring a shift from linear consumption to regenerative, circular practices. This study introduces a Circular Interior Design Strategies Framework that extends beyond conventional certifications (e.g., LEED, BREEAM) by integrating four interdependent pillars: material recirculation, modular adaptability, biophilic integration, and lifecycle-driven decision-making. A qualitative descriptive methodology combining systematic literature review, case-study analysis, and expert validation was employed. Findings demonstrate that adaptive reuse can reduce embodied carbon by 40–70 percent while preserving cultural identity and spatial integrity. The proposed framework clarifies how interior design operationalizes circular economy principles at the design stage rather than post-construction assessment. This study provides a structured framework for designers and policymakers to implement circular strategies effectively, positioning interior design as a proactive agent in sustainable workplace transformation.
Designing Emotionally Adaptive Interfaces: Affective Ux Model For Enhancing Engagement In Gamified Learning Apps Dinata, Adjeng Rahayu; Hardiansyah, Firli; Sari, Juita Fitriana
International Journal of Graphic Design Vol. 3 No. 2 (2025): October| IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i2.3098

Abstract

In the digital learning era, user engagement is shaped not only by functionality and aesthetics but also by how interfaces adapt to users’ emotional experiences. While gamified learning environments have become common, few designs systematically integrate affective computing principles to support real-time emotional adaptation. This study proposes an Affective UX Model that combines affective computing with user experience (UX) design to enhance emotional engagement in gamified educational interfaces. The research aims to explore how emotionally adaptive features can be designed, implemented, and evaluated within a learning context. Using a user-centered design (UCD) approach, the study employed mixed methods, including visual storytelling, interactive prototyping, and affective mapping via self-report measures and biometric tracking (facial expressions and heart rate variability). A gamified language-learning prototype was tested with 30 adolescent participants (aged 15–18) through usability and emotional response evaluations. Results show that empathetic avatars, responsive feedback, and adaptive difficulty adjustments significantly increased motivation, engagement, and emotional comfort. Participants reported a stronger sense of connection when system feedback matched their affective State and performance. The study contributes a validated conceptual framework for designing emotionally intelligent, human-centered educational interfaces, emphasizing how affective adaptivity enhances the quality of user experience and learning outcomes. The findings demonstrate that dynamic emotional adaptation can redefine engagement and inform future directions in emotionally responsive design research.
Reframing Sustainability: Visual Rhetoric Of Eco-Influencers In Instagram Reels Campaigns Anialasalam, Ayla; Yousef, Yildirim; Agustianingrum, Indira
International Journal of Graphic Design Vol. 3 No. 2 (2025): October| IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i2.3099

Abstract

Recent shifts in digital communication have transformed how sustainability is visually framed and communicated to the public. Rather than relying on traditional environmental campaigns, eco-influencers now use short-form video content on platforms like Instagram Reels to convey persuasive sustainability narratives. This study explores how visual rhetoric operates in these Reels-based campaigns to shape audience perceptions of environmental responsibility. Employing a mixed-methods approach that integrates semiotic analysis with audience reception research, this paper analyzes selected Instagram Reels produced by prominent Southeast Asian eco-influencers. The study identifies recurring patterns in visual symbolism, aesthetic presentation, and narrative framing that enhance the persuasive impact of these videos. Key semiotic elements such as symbolic color palettes, natural imagery, and expressive gestures were found to heighten emotional engagement and clarity of message. Findings from the audience survey reveal that viewers respond more positively to sustainability messages presented through authentic, aspirational storytelling rather than overtly moralistic appeals. This study is among the first to examine eco-influencers’ short-form video rhetoric within Southeast Asian cultural contexts, addressing a gap in current green marketing and visual communication literature. By focusing on the intersection of visual persuasion, influencer marketing, and short-form digital content, the research contributes a design-oriented perspective to environmental communication studies. It positions eco-influencers as visual rhetoricians who transform sustainability into an experiential, algorithm-driven form of digital storytelling.
Technological Trends In Digital And Interactive Media For Heritage Design: A Systematic Literature Review Yvier, Eizaveta; Eizstvkov, Tsokur
International Journal of Graphic Design Vol. 3 No. 2 (2025): October| IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i2.3100

Abstract

The rapid evolution of digital and interactive media has transformed approaches to heritage design, enabling new ways to preserve, interpret, and engage with cultural assets. This study systematically reviews technological trends in digital and interactive media that support heritage design, emphasizing their implications for graphic design, digital humanities, and cultural communication. A systematic literature review (SLR) was conducted following PRISMA guidelines, supported by PICOS and SPIDER frameworks to ensure methodological rigor and transparency. Relevant studies were retrieved from leading academic databases, including Scopus, Web of Science, and IEEE Xplore, with inclusion and exclusion criteria based on publication type, relevance, and thematic alignment. An initial pool of 87 records was identified, from which 40 studies were finally included after applying quality and eligibility screening. The synthesis identifies five dominant technological directions: immersive technologies (virtual and augmented reality), interactive installations, gamification, artificial intelligence-driven visualization, and participatory digital platforms. These approaches illustrate how heritage design is evolving from static documentation toward dynamic, user-centered, and interdisciplinary experiences. The findings also highlight challenges in accessibility, cultural sensitivity, and sustainable technological integration. Compared with previous reviews in digital heritage and media studies, this work contributes a more design-centered perspective by mapping the convergence between interactive engagement and computational innovation. The study’s novelty lies in its interdisciplinary synthesis that connects visual communication theory with technological practices, offering a conceptual foundation for future research in digital heritage design. Overall, this review clarifies current research trajectories, identifies underexplored gaps, and proposes directions for advancing inclusive and culturally responsive design strategies.
Trends And Research Directions In Graphic Design For Social Values And Cultural Identity: A Systematic Literature Review Nagi, Ereso; Nathalea, Mariam
International Journal of Graphic Design Vol. 3 No. 2 (2025): October| IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i2.3101

Abstract

The dynamic development of graphic design has increasingly intersected with social values and cultural identity, reflecting how visual communication can both shape and preserve collective meaning. Despite its growing relevance, research on this intersection often appears fragmented across disciplines, leaving a need for integrative insights. This study aims to systematically review existing literature to map key trends and highlight future research opportunities in graphic design for social values and cultural identity. A Systematic Literature Review (SLR) was conducted following the PRISMA 2020 protocol, with the PCC model (Population, Concept, Context) as the guiding framework for formulating the research question and structuring the search strategy. Publications were identified from Scopus, Web of Science, and other peer-reviewed databases, then filtered through predefined inclusion and exclusion criteria before undergoing qualitative thematic synthesis. The review identifies four dominant themes: the role of design in cultural preservation, visual strategies for social advocacy, the integration of digital media in identity representation, and participatory approaches involving communities. Findings also indicate a shift from traditional aesthetic perspectives toward interdisciplinary practices that combine design, technology, and social sciences. This synthesis underscores the importance of positioning graphic design not only as an artistic practice but also as a cultural and social agent. The study concludes by outlining a future research agenda that integrates critical theory, participatory design, and digital innovation to advance graphic design’s contribution to cultural identity and social transformation.
Multisensory Interior Design Interventions To Reduce Stress In High-Intensity Healthcare Settings Kamel; Sellaoui
International Journal of Graphic Design Vol. 3 No. 2 (2025): October| IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i2.3102

Abstract

The growing global emphasis on patient-centered care highlights a persistent gap in healthcare design: clinical environments often remain sterile and stress-inducing, undermining psychological recovery. This study introduces a human-centered, multisensory interior design framework that integrates sensory experience as a therapeutic variable rather than an aesthetic supplement. Unlike previous evidence-based or biophilic design studies that examine isolated sensory factors, this research validates an integrated multisensory model through mixed-method investigation. The study combines a systematic literature review, expert consultations with architects, designers, and healthcare professionals, and a quasi-experimental case study across three hospital wards implementing sensory-based interventions. Findings indicate that deliberately orchestrating visual, auditory, tactile, and olfactory stimuli significantly reduces patient anxiety, enhances perceived comfort, and improves staff well-being. Statistical results (paired t-tests and ANOVA) corroborate these effects, with measurable physiological and perceptual outcomes. The proposed framework translates these insights into actionable design strategies that align aesthetics with therapeutic evidence. This research advances interior architecture scholarship by bridging neuroscience, environmental psychology, and design practice, positioning multisensory design as a restorative paradigm for future healthcare environments.

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