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International Journal of Graphic Design
Published by Universitas Sains Dan Teknologi Komputer
ISSN : 29880343     EISSN : 29879434     DOI : 10.51903
Core Subject : Science, Art,
Arts Computer Science & IT
This journal is a peer-reviewed and open Visual Communication Design Publication Journal. The fields of study in this journal include the sub-groups of Performing Arts, Arts, journalistic, Crafts, Media, and Design. The Art, Design, and Media Research
Arjuna Subject : Ilmu Komputer (semua kategori) - Grafik Komputer dan Desain Berbantu Komputer
Articles 41 Documents
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Java Language Learning Media Folk Story Material Using Multimedia Based Demonstration Methods Innalita Lake Fan; Santi Widiastuti
International Journal of Graphic Design Vol. 1 No. 2 (2023): November : International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Based on the results of observations, the learning method used at SMP Negeri 35 Semarang is in the form of lectures, discussions, questions and answers using books . The learning methods that have been applied so far have not had enough impact on the level of students' understanding of the material taught by the teacher. The method used was less successful because of the lack of visualization so that students felt bored and fed up. This research offers a solution for utilizing multimedia with a demonstration method through interesting learning media where computer media can display images, text, audio and video so that folklore can be better visualized and attract students and the learning process can be fun. This research uses the Research and Development (R n D) product development method using 6 of the 10 research stages . The results of the research show that from the media expert validation test, material validation test and user validation test results, the product can be said to be effective and suitable for use.
Application Of Augmented Reality (Ar) In Android-Based Artificial Fiber Spinning Learning Media For Class Xi Students Tpsb Smk Texmaco Semarang Irdha Yunianto; Sugiarto Sugiarto
International Journal of Graphic Design Vol. 1 No. 2 (2023): November : International Journal of Graphic Design
Publisher : University of Science and Computer Technology

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Abstract

This research was motivated by limited depictions of objects in learning materials, lack of variation in the learning media used, lack of student interest in learning and students' final grades in productive subjects , especially in artificial fiber spinning material, with the average value of the material achieved not meeting the criteria. Minimum Completeness (KKM). This research is aimed at class This application was created with the aim of complementing the limitations of depicting objects in existing learning media, helping students learn the material more easily, improving student learning outcomes, and increasing media variations in learning. This research uses the Research and Development (RnD) method, using 6 of the 10 research stages, namely potential and problems, data collection, product design, design validation, design improvement and product testing. This research produces Artificial Fiber Spinning Learning Media that applies Augmented Reality (AR) for Class XI TPSB SMK Texmaco Semarang students as a learning aid. The final result of making this learning media is an application in Android application format, used on every Android-based mobile phone. As for the validity value from the media expert, the value obtained was 3.2, which was declared feasible, the results of the material expert validation test obtained the value 3.6, which was stated to be very feasibleand able to increase the average score in the class XI artificial fiber spinning subject at TPSB SMK Texmaco Semarang which originally 61.5% with 17 students who had not reached the KKM to 80.5% with 4 students who had not reached the KKM.
Wayang-Inspired Modern Character Design for Visual Communication Nugroho, Aris Sarwo; Widiastuti, Santi
International Journal of Graphic Design Vol. 2 No. 2 (2024): IJGD : International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v2i2.2094

Abstract

This research aims to develop a modern character design model based on traditional Javanese puppet figures (wayang), integrating cultural symbolism and contemporary design principles. The study explores how traditional elements, such as color, form, and symbolism in characters like Gatotkaca and Semar, can be adapted into modern, visually appealing designs suitable for today’s media platforms. Using a qualitative-descriptive approach, data were collected through interviews with cultural experts, focus group discussions with graphic designers and young audiences, and surveys to evaluate prototype designs. The findings show that while modern visual elements, such as minimalism and vibrant colors, are highly favored by younger audiences, maintaining the cultural essence of traditional puppetry is crucial. The designs were generally well-received, though some aspects of cultural symbolism required clearer presentation to enhance audience understanding. The research provides practical insights for designers in the creative industry to incorporate traditional cultural elements into digital media, such as animations, video games, and branding campaigns. It also offers theoretical contributions by expanding the understanding of integrating cultural heritage into modern design processes. Future research could explore the application of these characters in interactive platforms such as augmented and virtual reality, as well as investigate more effective ways to present cultural symbolism for global audiences.
Evaluating the Effectiveness of Interactive Multimedia in Boosting Brand Equity: A Case Study of Visual Communication Design Programs Purhita, Edy Jogatama; Rudjiono, Daniel
International Journal of Graphic Design Vol. 2 No. 2 (2024): IJGD : International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v2i2.2109

Abstract

This study focuses on strengthening brand equity in the Visual Communication Design (VCD) study program at higher education institutions by implementing interactive multimedia. The background of the problem lies in the importance of branding innovation in addressing the increasing competition in the education sector. The purpose of this research is to evaluate the impact of interactive multimedia on four dimensions of brand equity: brand awareness, brand loyalty, perceived quality, and brand associations. The methodology employed involves a mixed quantitative and qualitative approach. Data was collected through a survey of 100 respondents using a Likert-scale-based questionnaire and in-depth interviews with relevant participants. A paired t-test was used to analyze changes in brand equity perceptions before and after implementing interactive multimedia. The results show a statistically significant increase in brand awareness by 20% (p < 0.01), brand loyalty by 25% (p < 0.01), perceived quality by 18% (p < 0.01), and brand associations by 19% (p < 0.01). These findings provide practical contributions to higher education institutions by demonstrating that interactive multimedia is not merely a communication tool but an effective strategy for building emotional engagement with audiences and enhancing institutional reputation. Furthermore, qualitative insights highlight the role of interactive multimedia in fostering deeper emotional connections and improving perceptions of quality. This research supports adopting technologies like Augmented Reality (AR) and Virtual Reality (VR) to enrich future learning experiences. Continuous implementation and innovation in interactive content are also necessary to remain relevant and competitive in the dynamic education market.
Enhancing Public Awareness of the Designer Profession: Visual Communication Strategies in Instagram Campaigns Prihatmoko, Setiyo; Setiyadi, Teguh
International Journal of Graphic Design Vol. 2 No. 2 (2024): IJGD : International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v2i2.2113

Abstract

In the rapidly evolving digital era, social media, particularly Instagram, has become a primary platform for visual communication. However, public awareness of the designer's role still needs to be improved. This study explores effective visual communication strategies for enhancing public awareness and understanding of the designer profession through social media campaigns. The methods used include data analysis from questionnaires collected from campaign-exposed audiences and applying descriptive and inferential statistical techniques to assess the relationship between campaign exposure and increased awareness. The study’s results indicate that visual elements, such as color palettes, typography, and narratives' storytelling, significantly influence audience engagement and their understanding of the designer profession. While the campaign successfully captured attention, a communication gap still needs addressing to improve its effectiveness. This research offers critical insights for designers and marketers in crafting more impactful social media campaigns. It underscores the necessity of a targeted approach to elevate public appreciation for the designer profession.
Design and Implementation of Animated Stickers as an Educational Tool for Adolescent Drug Awareness Using the MDLC Method Nugroho, Aris Sarwo; Wibowo, Mars Caroline
International Journal of Graphic Design Vol. 2 No. 2 (2024): IJGD : International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v2i2.2114

Abstract

This study aims to design and implement animated stickers as an educational medium for drug abuse prevention using the Multimedia Development Life Cycle (MDLC) method. The MDLC process includes six phases: concept, design, material collection, development, testing, and distribution. In the concept phase, the educational goals and target audience are defined. The design phase involves creating visual sketches and animations using Adobe animate. In the material collection phase, relevant information about drug abuse is gathered from trusted sources. During the development phase, the animated stickers are created, incorporating visual and textual elements to convey anti-drug messages. The testing phase evaluates the effectiveness of the stickers using a survey of 100 adolescents aged 13-18 years. The results show a significant increase in understanding of drug abuse, with a 48% improvement in comprehension after exposure to the animated stickers, as measured by a Likert scale survey. The effectiveness was primarily evaluated based on user feedback regarding visual appeal, message clarity, and motivation to avoid drugs. The final phase involves distributing the animated stickers through social media platforms and messaging apps, targeting a broader audience. This study demonstrates that animated stickers are a highly effective tool for increasing drug awareness among young people
Surjan Jogja Motif in Modern Visual Communication: A Design Thinking Approach Priyadi, Agus; Slamet, Ayyub Hamdanu Budi Nurmana Mulyana
International Journal of Graphic Design Vol. 2 No. 2 (2024): IJGD : International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v2i2.2115

Abstract

Traditional culture is a vital part of a community's identity, yet in the era of globalization, cultural elements are often threatened by modernization, which can blur local identities. This study explores the application of the Design Thinking method in integrating the Surjan Jogja motif into visual communication design, focusing on how the design can preserve cultural meaning while remaining relevant in contemporary times. The research employed a qualitative approach, utilizing the five stages of Design Thinking: empathy, problem definition, ideation, prototyping, and testing. Data were collected through in-depth interviews with 15 respondents, including designers, batik artisans, and cultural figures, as well as direct observations of the creative process. The results show that 80% of respondents appreciated designs that integrated the Surjan motif, with many stating that the design offered deeper meaning compared to products without cultural context. The study found that the application of Design Thinking produced innovative visual solutions and strengthened local cultural identity amidst globalization. The conclusion of this study emphasizes the importance of integrating traditional elements in visual communication design to preserve local culture. The practical implications of this research are significant, as it provides a framework for the development of culture-based design and opens opportunities for further research on the application of this method in other cultural contexts, thereby offering a practical guide for designers and cultural researchers interested in preserving local culture through design.
Designing User Experience for a Mobile Application for Agricultural Product Marketing Using the Human-Centered Design Method Yunianto, Irdha; Wahyudi, Wiwid
International Journal of Graphic Design Vol. 2 No. 2 (2024): IJGD : International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v2i2.2123

Abstract

This research explores the application of Human-Centered Design (HCD) in developing a mobile application for agricultural product marketing, aiming to address critical challenges faced by farmers, such as limited market access and inconsistent internet connectivity. By involving farmers and consumers in each stage of the design process, the application was iteratively improved based on user feedback. The study implemented low-fidelity and high-fidelity prototyping, with five iterations of user testing to enhance usability, navigation, and accessibility. Results show a significant increase in task success rates, user satisfaction, and application efficiency, mainly by including offline features for users in areas with poor internet infrastructure. The study also highlights the effectiveness of HCD in adapting technology to local conditions, offering a practical solution that supports the digital transformation of the agricultural sector, particularly in rural areas. This research contributes to the literature by demonstrating that HCD can be effectively used to develop user-friendly applications that meet the specific needs of the agricultural community
Enhancing Data Security through Digital Image Steganography: An Implementation of the Two Least Significant Bits (2LSB) Method Hakim, Fitro Nur; Sholikhan, Muhammad
International Journal of Graphic Design Vol. 2 No. 2 (2024): IJGD : International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v2i2.2124

Abstract

The rapid advancement of digital communication technologies has heightened the demand for robust data security methods, particularly for safeguarding sensitive information against cyber threats. Steganography, the art of concealing data within digital media, offers an effective means of securing communication by masking the very existence of hidden messages. This study evaluates the Two Least Significant Bits (2LSB) method as an enhancement to the conventional Least Significant Bit (LSB) technique, focusing on improving storage capacity and resistance to detection. The research employs a quantitative methodology, conducting experiments to analyze the impact of data embedding on image quality using metrics such as Mean Squared Error (MSE) and Peak Signal-to-Noise Ratio (PSNR). Data embedding was tested on images of varying sizes and resolutions, with results compared before and after embedding. The study also evaluates the system’s tolerance to compression and robustness against steganalysis attacks, such as histogram analysis and noise detection. The results demonstrate that the 2LSB method significantly enhances storage capacity while maintaining high image quality. For instance, PSNR values remained above 40 dB across all tested images, indicating minimal visual distortion. The method also showed resilience to lossless compression formats such as PNG, with minimal impact on data integrity. However, lossy compression formats like JPEG posed challenges in maintaining the embedded data. The MSE values before and after embedding were minor, ensuring that the hidden data remained undetectable under standard analysis. This research contributes to developing more efficient and secure steganography techniques, providing practical applications in protecting sensitive data during transmission. The findings underline the 2LSB method's potential as a viable solution for digital security, balancing enhanced storage capacity with robust resistance to detection. Future work should further explore integrating advanced encryption with 2LSB to strengthen data protection in diverse digital environments
The Influence of Minimalist Design Elements on Visual Preferences of Generation Z: A Quantitative Study Wibowo, Mars Caroline; Zainudin, Ahmad; Sugiarto, Sugiarto
International Journal of Graphic Design Vol. 2 No. 2 (2024): IJGD : International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v2i2.2133

Abstract

Minimalist design has become a dominant trend across various visual media, from digital advertising to mobile applications. Generation Z, as digital natives with high exposure to visual content, exhibits unique preferences toward minimalist design. However, limited research has focused on identifying which elements of minimalist design most influence their visual preferences. This study aims to analyze the impact of key minimalist design elements—white space, simple typography, neutral colors, and layout—on the visual preferences of Generation Z. A quantitative approach was adopted using a survey-based methodology. The study involved 200 respondents from Generation Z in Indonesia, selected through purposive sampling. The research instrument was a questionnaire employing a 5-point Likert scale to measure preferences for each minimalist design element. The collected data were analyzed using descriptive statistics and regression analysis to identify the most influential elements. The findings reveal that white space is the most influential element for Generation Z, with an average score of 4.3 and a regression coefficient of 0.45 (p < 0.01). Neutral colors and simple typography also show significant impacts, with coefficients of 0.32 (p < 0.05) and 0.28 (p < 0.05), respectively. Conversely, layout demonstrated the least influence, with a coefficient of 0.15 (p > 0.05). These results confirm that Generation Z favors clean, simple, and focused designs that effectively use white space and calming color palettes. This study contributes to the graphic design literature by offering insights into the visual preferences of Generation Z. Practically, the findings provide actionable guidelines for graphic designers to create more effective digital campaigns targeting young audiences. Future research is recommended to explore cross-cultural variations in visual preferences and the role of specific media platforms in shaping these preferences.

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