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International Journal of Graphic Design
Published by Universitas Sains Dan Teknologi Komputer
ISSN : 29880343     EISSN : 29879434     DOI : 10.51903
Core Subject : Science, Art,
Arts Computer Science & IT
This journal is a peer-reviewed and open Visual Communication Design Publication Journal. The fields of study in this journal include the sub-groups of Performing Arts, Arts, journalistic, Crafts, Media, and Design. The Art, Design, and Media Research
Arjuna Subject : Ilmu Komputer (semua kategori) - Grafik Komputer dan Desain Berbantu Komputer
Articles 41 Documents
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Vertical Social Infrastructures: Redefining Community Interaction In High-Rise Urban Housing Zuzana, Zuzana; Štrochová, Štrochová
International Journal of Graphic Design Vol. 3 No. 2 (2025): October| IJGD: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v3i2.3103

Abstract

This study examines how graphic design functions as a social infrastructure within high-rise urban housing, shaping interactions, identity, and collective well-being. Urbanization has driven vertical expansion, creating new spatial and social challenges that affect community cohesion. While existing research in architecture and urban sociology has focused on spatial design and technological efficiency, this study highlights the overlooked role of visual communication as an active mediator of social relations. The research introduces the concept of Vertical Social Infrastructures, which reframes high-rise housing as a visual–social system rather than merely a physical structure. Using comparative analysis, the study explores how graphic elements, color, signage, murals, and typography can guide interaction and create shared narratives in dense residential settings. The study explicitly contributes to the field of graphic design by demonstrating how visual communication — including color, signage, murals, and typography — mediates social interaction and spatial behavior in vertical housing environments. This connection reinforces the journal’s focus on the intersections between design, media, and society, positioning graphic design as both an analytical and infrastructural framework for community engagement. The findings demonstrate that graphic design serves as a connective infrastructure, enhancing spatial legibility and fostering social engagement. By integrating theories from design studies, social infrastructure, and urban communication, this paper contributes a cross-disciplinary framework for understanding design as a medium of social sustainability. The results suggest that visual design strategies can transform vertical housing into inclusive, participatory, and emotionally resonant environments.

Page 5 of 5 | Total Record : 41

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