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Ahmad Ulil Albab Al Umar
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Jurnal Ekonomi, Manajemen, Akuntansi
Published by CV ULIL ALBAB CORP
ISSN : -     EISSN : 28285298     DOI : 10.56799
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi merupakan jurnal yang diterbitkan oleh CV ULIL ALBAB CORP. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi menerbitkan artikel hasil penelitian dan kajian literatur dari bidang ekonomi, manajemen, akuntansi baik dari perspektif konvensional dan/atau Islam namun juga tidak terbatas pada bidang ilmu-ilmu sosial. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi terbit setahun 6 kali tiap tahun. Jurnal ini merupakan wadah bagi para akademisi, praktisi, mahasiswa, maupun lapisan masyarakat lain untuk mempublikasikan hasil penelitian dan pemikirannya. Jurnal ini menerima artikel dengan seleksi secara ketat dan berkomitmen menjaga kualitas artikel.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 4,030 Documents
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Pengaruh Strategi Bauran Pemasaran Digital Terhadap Kinerja Pemasaran melalui Manajemen Hubungan Pelanggan di Objek Wisata Pantai Randusanga Indah Brebes Riyadi Riyadi; Syariefful Ikhwan; Azizah Indriyani; Andi Yulianto
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4397

Abstract

This study aims to determine the effect of digital marketing mix strategy on marketing performance through customer relationship management at Randusanga Indah Brebes Beach tourist attraction. Using quantitative and qualitative approaches, this research sample involved 203 respondents who were beach visitors who were taken using purposive sampling techniques. Data analysis was conducted using the Structural Equation Modeling (SEM) model with the AMOS program. The results showed that the digital marketing mix strategy had a significant effect on customer relationship management with a CR value of 11.252 (CR ≥1.96) and a probability value ≤ 0.05. However, the digital marketing mix strategy has no significant effect on marketing performance with a CR value of -,434 (CR ≥1.96) and a probability value of 0.664 (p ≤ 0.05). Similarly, customer relationship management also has no significant effect on marketing performance with a value of CR 1,261 (CR ≥1.96) and a probability value of 0.207 (p ≤ 0.05).
Pengaruh Likuiditas, Pertumbuhan Penjualan dan Ukuran Perusahaan Terhadap Harga Saham Pada Perusahaan Manufaktur Industri Barang Konsumsi yang Terdaftar di BEI Mirna Dwi Yanti; Muhammad Salman; Tutie Meutia
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4408

Abstract

This research aims to determine the influence of Liquidity, Sales Growth and Company Size on Share Prices in Consumer Goods Industry Manufacturing Companies in the Food and Beverage Subsector listed on the Indonesia Stock Exchange for the 2013-2022 period. The data analysis methods used are multiple linear regression analysis, t test, F test, and coefficient of determination analysis. Liquidity has a positive and significant effect on share prices in consumer goods industry manufacturing companies in the food and beverage subsector listed on the Indonesia Stock Exchange. Sales growth does not have a significant effect on share prices in consumer goods industry manufacturing companies in the food and beverage subsector listed on the Indonesia Stock Exchange. Company size has a negative and significant effect on share prices in consumer goods industry manufacturing companies in the food and beverage subsector listed on the Indonesia Stock Exchange for the period. Liquidity, Sales Growth and Company Size simultaneously have a positive and significant effect on share prices in food and beverage sector companies listed on the Indonesian Stock Exchange.
Impact of Financial Literacy, Transaction Interests and Financial Inclusion on Credit Decisions on Peer to Peer (P2P) Lending in the West Medan Sub-District Sandro Sandro; Muhammad Salman; Mayang Murni
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4424

Abstract

The study aims to find out the impact of financial literacy, transaction interests and financial inclusion on peer to peer lending decisions in the West Medan sub-district. This research data is primary data using a questionnaire as a tool to collect data. Data collection technique with snowball sampling, which is the technique of determining samples that are initially small quantities, then these samples are asked to choose their friends to be used as samples. The population in this study was either online borrowers or those who used peer to peer lending of 202 users in the West Medan sub-district. The statistical analysis used in this study is a multiple linear regression analysis using SPSS (Statistical Package For the Social Science). The results showed that financial literacy has a positive and significant influence on the Peer to Peer Lending Credit Decision. Transaction interests have a negative but significant impact on the peer to peer lending credit decision. Financial inclusion has a significant and positive impact on peer-to-peer lending. The results of the F test have shown that financial Literacy, Transaction Interest and Financial Inclusion have a significant impact upon the Peer to Peer Lending credit Decision simultaneously.
Pengaruh Manajemen Sumber Daya Manusia Berbasis Syariah Terhadap Produktivitas Organisasi M Za'im Musyaffa; Jaharuddin Jaharuddin
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4425

Abstract

Mendeskripsikan manajemen sumber daya manusia dalam perspektif syariah, perbedaannya dengan manajemen sumber daya konvensional dan pengaruhnya terhadap produktivitas organisasi. Penulis menggunakan analisis kualitatif dengan studi pustaka atau tinjauan literatur untuk menemukan pembahasan yang sesuai dan relevan dalam beberapa artikel tentang manajemen sumber daya manusia. Setelah membaca dan menganalisis tinjauan literatur yang ditemukan, telah ditemukan bahwa sebagian besar yang sudah ada lebih banyak fokus terhadap manajemen sumber daya konvensional daripada yang berbasis syariah, sedangkan manajemen sumber daya berbasis syariah terdapat aspek-aspek yang menjadi pembeda antara manajemen sumber daya konvensional dengan syariah. Setelah diadakannya penelitian penulis, ditemukan bahwa terdapat pengaruh positif antara manajemen sumber daya manusia berbasis syariah terhadap produktivitas organisasi
Pengaruh Content Marketing dan E-WOM Terhadap Keputusan Pembelian pada C offee Shop Galdina Kopi dengan Brand Awareness sebagai Variabel Intervening Gisela Maslakhatul Umah; Syariefful Ikhwan; Azizah Indriyani
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4426

Abstract

This study aims to find out how content marketing and E-WOM affect the Purchase Decision of Galdina Kopi Coffee Shop with Brand Awareness and Buying Interest as Intervening Variables. This study uses a type of quantitative descriptive research using AMOS 22 Structural Equation Modelling (SEM) analysis. The population used in this study is catering customers with a total of 220 respondents. The results of the study show that content marketing has a positive effect on brand awareness with a CR value of 9,372 (CR ≥ 1.96) and a probability value of 0.000 (p ≤ 0.05). Content marketing has no positive effect on purchase decisions with a CR value of 0.438 (CR ≥ 1.96) and a probability value of 0.661 (p ≤ 0.05). Electronic word of mouth (E-WOM) has a positive effect on buying miat with a CR value of 8,150 (CR ≥ 1.96) and a probability value of 0.000 (p ≤ 0.05). Electronic word of mouth (E-WOM) has a positive effect on buying miat with a CR value of 8,150 (CR ≥ 1.96) and a probability value of 0.000 (p ≤ 0.05). Electronic word of mouth (E-WOM) has no positive effect on purchase decisions with a CR value of 0.840 (CR ≥ 1.96) and a probability value of 0.401 (p ≤ 0.05). Brand awareness has a positive effect on purchase decisions with a CR value of 3,666 (CR ≥ 1.96) and a probability value of 0.000 (p ≤ 0.05). Buying interest had no positive effect on the purchase decision with a CR value of 1.186 (CR ≥ 1.96) and a probability value of 0.236 (p ≤ 0.05).
Strategi Lembaga Keuangan Syariah dalam Upaya Pemberdayaan Usaha Mikro Kecil Menengah di Indonesia Arsalan Bintang Romadi; Jaharuddin Jaharuddin
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4427

Abstract

Studi ini bertujuan untuk melihat bagaimana LKS membantu UMKM di Indonesia. Metode penelitian ini menggunakan pendekatan deskriptif analitis dengan mengumpulkan data dari berbagai sumber literatur terkait. Hasil analisis menunjukkan bahwa LKS memberikan kontribusi yang signifikan dalam memfasilitasi akses keuangan yang sesuai dengan prinsip syariah bagi UMKM, serta memberikan bimbingan dan pembinaan untuk meningkatkan kualitas dan daya saing UMKM. Studi ini Memberikan wawasan berharga kepada pemangku kepentingan terkait untuk lebih memahami dampak dan potensi LKS dalam mendukung UMKM dan pertumbuhan ekonomi secara keseluruhan di Indonesia.
Dinamika Ekonomi Islam di Era Digital : Tantangan Dan Peluang Abiseka Sahal Rizky Fauzi; Jaharuddin Jaharuddin
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4466

Abstract

Ekonomi islam, yang berlandaskan prinsip-prinsip syariah telah menunnjukan perkembangan yang signifikan dalam era digital. Berbagai kemajuan teknologi seperti platform keuangan syariah, crowdfunding berbasis syariah, dan teknologi blockchain telah mengubah dunia ekonomi islam. Penelitian ini bertujuan untuk mengkaji tantangan dan peluang yang ada dalam dinamika ekonomi islam di era digital. Hasil menunjukan bahwa mesikipun ditemukan tantangan dalam mengaplikasikan teknologi dan pembangunan ekosistem digital, namun terdapat potensi pada ekonomi islam untuk berkontribusi pada inklusi keuangan dan pertumbuhan ekonomi yang berkelanjutan. Dukungan kebijakan, kerjasama antar lembaga keuanagn, kemitraan privat-publik menjadi kunci dalam mengoptimalkan potensi tersebut. Studi memberikan wawasan untuk membantu pengambil kebijakan, praktisi, dan akademisi memahami dinamika ekonomi islam di era digital dan strategi untuk menghadapi tantangannya.
Pengaruh Kualitas Pelayanan Dan Kelengkapan Produk Terhadap Minat Beli Konsumen Pada Toko Pelangi Kosmetik Melani Milano Bombing Sulle; Dina Ramba; Lisa Kurniasari Wibisono
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4467

Abstract

The Influence of Service Quality and Product Completeness on Consumer Purchase Interest at the Pelangi Cosmetic Store. This research aims to determine the effect of service quality and product completeness on consumer buying interest at Pelangi Kosmetik stores. The data collection procedures for this research are: observation, questionnaires and documentation. The method used in this research is the Quantitative Method using the Multiple Linear Regression method and processed using SPSS 26. This research was conducted at the Pelangi cosmetics shop in Rantepao, with a sample size of 111 respondents. The technique that researchers used in sampling was accidental sampling. The results of calculations using the t test on the service quality variable t count > t table with a value of (20,020) > (2,361) and on the product completeness variable t count > t table with a value of (-10,737) < (2,361). The conclusion of this research is that service quality has a positive influence and has a significant influence on consumer buying interest. Product completeness has a negative influence and has an insignificant influence on consumer buying interest at the Pelangi cosmetics shop in Dirantepao
Pengaruh Lokasi, Harga dan Kualitas Pelayanan Terhadap Kepuasan Konsumen di Cafe Randan UMA Kecamatan Rantepao Kabupaten Toraja Utara Efraim Kevin; Dina Ramba; Lisa K. Wibisono
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4468

Abstract

This research aims to test and determine the influence of location, price and service quality on consumer satisfaction at Cafe Randan Uma, Rantepao District, North Toraja Regency. The research method uses quantitative research. The data collection technique was through a questionnaire. The population in this study were all consumers who visited Café Randan Uma and the sample used used an accidental sampling technique. The sample in this study was 43 consumers. The data analysis technique uses multiple linear regression in the SPSS 26 program. The results of this research show that, partially, the values ​​of location, price and service quality have a significant effect on consumer satisfaction at Café Randan Uma. And simultaneously Location, Price and Service Quality have a significant effect on Consumer Satisfaction at Café Randan Uma, Rantepao District, North Toraja Regency. This can be seen from the results of the F test where the significance value is 0.000 < 0.05
Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian pada GD. Printing dan Decal Design Toraja Utara Periode 2023-2024 Valentino Sambo Pasau; Jens Batara Marewa; Helba Rundupadang
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4469

Abstract

The aim of this study: 1) To find out whether there is an influence on product quality regarding purchasing decisions at GD Printing and Decal Design, North Toraja, 2) To find out whether there is an influence of service quality on purchasing decisions att GD Printing and Decal Design, North Toraja. This type of research is quantitative research. The population in this research was 50 consumers. This sample in this research was 35 respondents using the accidental sampling method. This type of data used in this research is primary data, Primary data was obtained through filling out a questionnaire. The data analysis technique used is multiple linear regression testing using SPSS Version 25. The results of this research show that: 1) Product quality partially has a significant positive effect on purchasing decisions at GD Printing and Decal Design North Toraja, 2) Service quality does not partially influence purchasing decisions at GD Printing and Decal Design, North Toraja.

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