Journal of Tourism, Hospitality and Travel Management (JTHTM)
The Journal of Tourism, Hospitality, and Travel Management (JTHTM) aims to publish interdisciplinary research that clearly contributes theoretically or methodologically to the body of knowledge relating to all aspects of tourism, travel, and hospitality. JTHTM strives to publish first-rate academic articles in fields of human endeavor related to the core areas of hospitality, travel, tourism, and leisure. We offer the opportunity to publish research that is able to facilitate academic exchange and analysis in the international scientific community using open access publication as the vehicle. In a resource scares, coupled with the changing dynamics of tourism in a rapidly complex global society, the JTHTM seeks to answer questions around tourism, travel, and hospitality that informs, public and private sector management, community development, policy and strategy development, and implementation, sustainability and responsible behavior amongst others. Given the dynamic nature of the fields of hospitality, travel, tourism, and leisure, JTHTM also accepts articles in the related fields of tourism geographies, marketing, management, economics, business ethics, corporate governance, stakeholder management, operations management, entrepreneurship, food and nutrition, service quality, sustainability, and globalization. However, such articles should show a strong link between hospitality, travel, tourism, and leisure.
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<![CDATA[Ciletuh Geopark Destination Development: Integrating Alternative Food in Hanjeli Tourism Village and Surrounding Destinations ]]>
<![CDATA[Prawira, Mega Fitriani Adiwarna]]>;
<![CDATA[Budisetyorini, Beta]]>;
<![CDATA[Salam, Dicky Arsyul]]>;
<![CDATA[Adisudharma, Deddy]]>;
<![CDATA[Wulandari, Wisi]]>
<![CDATA[ Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 2 (2023) ]]>
Publisher : <![CDATA[Integrasi Sains Media ]]>
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DOI: 10.58229/jthtm.v1i2.139
<![CDATA[This study explores integrating alternative food practices into the development of the Ciletuh Geopark Destination, focusing on Hanjeli Tourism Village and its surrounding areas. The research aims to enhance visitor experiences and promote sustainable regional development by blending culinary diversity with tourism offerings. Employing a mixed-methods approach, data was collected through surveys, interviews, and field observations to assess the current state of alternative food integration and its impact on tourism development. Findings reveal significant opportunities for leveraging alternative food as a unique selling point for the destination, catering to diverse visitor preferences and contributing to the socio-economic growth of local communities. The study underscores the importance of strategic planning and collaboration among stakeholders to effectively integrate alternative food practices into destination development initiatives, ensuring the preservation of cultural heritage and environmental sustainability.]]>
<![CDATA[From Taste to Travel: Exploring the Behavioral Drivers of Local Food Engagement and Revisit Intention in Food Tourism ]]>
<![CDATA[Susanto, Eko]]>
<![CDATA[ Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 2 (2023) ]]>
Publisher : <![CDATA[Integrasi Sains Media ]]>
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DOI: 10.58229/jthtm.v1i2.304
<![CDATA[Food tourism has become a powerful medium for cultural engagement, destination branding, and sustainable development. This study investigates the behavioral mechanisms underlying tourists' intention to try local food and their revisit intention, with a specific focus on locavore practices in Indonesia. Drawing on the Theory of Planned Behavior and enriched by constructs from experience economy, narrative engagement, and sustainability ethics, a novel conceptual model was developed and tested using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected from 327 domestic tourists who had engaged in traditional culinary experiences during their travels. The results reveal that perceptions of food authenticity, cultural food attachment, narrative engagement, social media influence, and sustainability awareness significantly influence tourists' intention to try local food. This intention, in turn, strongly predicts revisit intention. Notably, food neophobia was found to negatively moderate the relationship between intention and revisit behavior, underscoring the role of psychological barriers in culinary tourism. The study offers theoretical contributions by integrating underexplored variables into a cohesive behavioral framework and practical implications for tourism stakeholders in designing authentic, inclusive, and sustainability-oriented culinary experiences. These findings highlight the importance of food as both an emotional and ethical medium for enhancing tourist engagement and loyalty in emerging destinations.]]>
<![CDATA[Navigating Digital Trust: How Service Quality and Brand Image Shape Loyalty in Online Travel Platforms ]]>
<![CDATA[Suryana, Marceilla]]>
<![CDATA[ Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 2 (2023) ]]>
Publisher : <![CDATA[Integrasi Sains Media ]]>
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DOI: 10.58229/jthtm.v1i2.306
<![CDATA[In the rapidly expanding digital travel ecosystem, understanding the drivers of customer loyalty has become essential for online travel platforms (OTPs) operating in competitive markets. This study investigates the effects of service quality, brand image, and perceived value on customer trust, satisfaction, and loyalty among Indonesian users of OTPs. Drawing on relationship marketing theory and the technology acceptance framework, a conceptual model was tested using data collected from 243 respondents via an online survey. Structural Equation Modeling with Partial Least Squares (PLS-SEM) was employed to assess measurement and structural models. The findings reveal that service quality, brand image, and perceived value significantly influence trust, positively affecting satisfaction and loyalty. Satisfaction also serves as a strong direct predictor of loyalty. Furthermore, perceived value impacted trust and satisfaction, highlighting its dual role in enhancing user engagement. The study contributes theoretically by integrating trust-based and value-driven constructs in a single model while offering practical insights for platform managers to enhance user retention through consistent service delivery, strong brand positioning, and value-oriented experiences.]]>
<![CDATA[From Utility to Intention: Unpacking the Drivers of Smart Hotel Adoption in the Digital Native Segment ]]>
<![CDATA[Octaviany, Vany]]>;
<![CDATA[Hasyim, Muhamad Ardi Nupi]]>;
<![CDATA[Gusnadi, Dendi]]>;
<![CDATA[Mardiyana, Eva]]>
<![CDATA[ Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 2 (2023) ]]>
Publisher : <![CDATA[Integrasi Sains Media ]]>
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DOI: 10.58229/jthtm.v1i2.309
<![CDATA[As the hospitality industry evolves in tandem with technological advancement, the role of smart technologies in shaping guest experiences and influencing decision-making has become increasingly central. This study investigates how digital natives—consumers born into a digitally connected world—navigate smart hospitality environments by integrating the Technology Acceptance Model (TAM) elements with constructs such as trust in technology, smart hospitality experience, and social media influence. A total of 240 valid responses were collected through a structured online questionnaire targeting individuals aged 18–40 who had experience staying in hotels with smart features and actively engaged with social media during travel planning. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the study confirms that perceived ease of use, usefulness, and trust significantly influence purchase intention, with smart hospitality experience as a key mediator. Moreover, social media is powerful in shaping perceptions of technology, trust, and intention. The findings enrich our understanding of how functional, emotional, and social dimensions converge in technology-driven hospitality decisions. This study offers theoretical advancement and managerial insight, highlighting the importance of designing technology for efficiency, experience, trust, and narrative resonance.]]>
<![CDATA[Aligning Rural Tourism With Local Realities: Strategic Formulation Through AHP And TOWS In West Java ]]>
<![CDATA[Abdurokhim]]>;
<![CDATA[Guterres, Antonio]]>
<![CDATA[ Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 2 (2023) ]]>
Publisher : <![CDATA[Integrasi Sains Media ]]>
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DOI: 10.58229/jthtm.v1i2.311
<![CDATA[Rural tourism has emerged as a promising strategy for fostering inclusive and sustainable development in regions with rich natural and cultural assets. In Indonesia, particularly in West Java, the sector holds significant potential but remains constrained by infrastructure gaps, limited local capacity, and fragmented governance. This study aims to formulate strategic directions for rural tourism development by integrating the Analytical Hierarchy Process (AHP) and the TOWS Matrix. Through expert-based pairwise comparisons, four key criteria were prioritized: infrastructure, community participation, environmental sustainability, and governance support. Sub-criteria analysis revealed road connectivity and local leadership as top development levers. These priorities were then operationalized through a TOWS Matrix, generating strategy quadrants that matched internal strengths and weaknesses with external opportunities and threats. The resulting framework offers actionable strategies for rural tourism planning, emphasizing infrastructure investment, community empowerment, environmental regulation, and governance integration. The study contributes to the field by providing a replicable, evidence-based, and locally grounded decision-support model for sustainable tourism development in decentralized contexts.]]>
