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Astrid Noviana Paradhita
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Jurnal Manajemen Bisnis dan Terapan
Published by Universitas Sebelas Maret
ISSN : 2986285X     EISSN : 29856728     DOI : https//doi.org/10.20961
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Bisnis dan Terapan (MEISTER) is peer-reviewed journal published twice a year in January and July by the Vocational School, Universitas Sebelas Maret. Since its first publication in January 2023, Jurnal Manajemen Bisnis dan Terapan (MEISTER) has been a medium for disseminating research results and exchanging scientific papers in the field of Indonesian management and business among international academics, practitioners, policymakers, and the general public.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 45 Documents
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THE INFLUENCE OF THE SHOPEE PAY LATER FEATURE, LIVE STREAMING, AND LIFESTYLE (HEDONIC MOTIVATION) ON THE CONSUMER BEHAVIOR OF PEOPLE IN PONTIANAK IN ONLINE SHOPPING Riawan, Joni; -, Noviansius; Alvincia, Velissa; -, Vinsensius
Jurnal Manajemen Bisnis dan Terapan Vol. 3 No. 1 (2025): MEISTER January 2025
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v3i1.2086

Abstract

Increasing online purchasing practices have driven the growth of E-commerce in Indonesia. Based on the popularity of Shopee in Indonesia, payment methods have been developed to facilitate the consumer transaction process. Later, with the increased use of live streaming features and payment methods such as Shopee PayLater, Indonesia's hedonistic lifestyle is increasingly dominating consumer behavior. Finally, a hedonistic lifestyle significantly impacts Indonesian people's consumer behavior, especially among the younger generation and the upper middle class. Hedonistic motivation drives individuals to consume based on functional needs and gain emotional satisfaction and social status. This study will discuss in more depth the causal relationship that can be caused by the Shopee Pay Later feature (X1), Live Streaming (X2), and Hedonism Motivation (X3) on consumer shopping behavior (Y) by using a research method based on the results of the multilinearity test. It is concluded that the live streaming feature and hedonistic lifestyle have significantly influenced the Pontianak community's consumer behavior. In contrast, the Shopee Pay Later feature is not significant. This can be proved by the T-Test score, which shows that the Shopee Pay Later feature obtained a Sig result of 0.680, which means it does not affect consumer behavior. Meanwhile, the Live Streaming feature obtained a Sig result of 0.005, and the hedonistic lifestyle shows a Sig result of 0.000, which means that these two variables have a significant effect in line with the research results. In addition, a hedonistic lifestyle strengthens the emotional drive to shop to achieve personal satisfaction.
DIGITALIZATION AND MEDIA CONVERGENCE IMPLICATION IN THE RADIO BUSINESS WITH WEB DEVELOPMENT AND STREAMING APPLICATIONS Paradhita, Astrid Noviana; Oktavia , Dinda Ayu
Jurnal Manajemen Bisnis dan Terapan Vol. 3 No. 1 (2025): MEISTER January 2025
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v3i1.2095

Abstract

In the era of digitalization like today, everyone is made easier by various rapidly growing technologies. Information and communication technology development has made analog communication systems adapt and transform into digital information and communication systems. Business industries engaged in information media, such as Radio, are not spared from this phenomenon. Radio can be threatened by the existence of various digital  platforms that facilitate public access to information. Therefore, This research was conducted to optimize the broadcasting technology for Radio business to remain in demand by the public. One of the strategies taken by the radio industry is to carry out media convergence. One of the radio businesses that has implemented media convergence is PTPN Radio Solo. The research is carried out by applying research methods that have been designed so that research can be carried out in a structured manner. This research was carried out using a case study research design, data collection through observation and interviews, and qualitative descriptive discussion methods. PTPN Radio Solo has successfully implemented broadcast digitalization using streaming websites and the Noice streaming application. Media convergence has also penetrated social media, which is popular with young people. After implementing media convergence, PTPN Radio Solo can increase its market. The number of clients interested in advertising on PTPN Radio Solo evidences this.
THE INFLUENCE OF WORK SKILLS AND WORK ENVIRONMENT ON WORK PRODUCTIVITY OF EMPLOYEES OF UMKM CENTER OF PLUMBON BEAD INDUSTRY, GAMBANG, JOMBANG Devima Febriyanti; Lik Anah
Jurnal Manajemen Bisnis dan Terapan Vol. 3 No. 2 (2025): MEISTER July 2025
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v3i2.2436

Abstract

Sentra industri manik-manik di Plumbon Gambang Jombang telah berkembang dari kerajinan tradisional menjadi industri kreatif berorientasi ekspor. Akan tetapi, produktivitas karyawan masih terkendala oleh keterbatasan keterampilan dan lingkungan kerja yang kurang mendukung. Penelitian ini dilakukan untuk mengkaji dampak keterampilan karyawan dan lingkungan kerja terhadap produktivitas kerja di Sentra UMKM Industri Manik-manik Plumbon Gambang Jombang. Pendekatan yang digunakan menggunakan pendekatan kuantitatif, dengan menggunakan metode pengumpulan data berupa observasi, wawancara, dokumentasi, dan angket. Sampel dipilih dengan menggunakan teknik purposive sampling yang termasuk dalam kategori nonprobability sampling dengan jumlah sampel sebanyak 36 karyawan. Analisis data menggunakan statistik deskriptif, uji validitas dan reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji hipotesis dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa: (1) keterampilan kerja berpengaruh positif dan signifikan terhadap produktivitas kerja; (2) lingkungan kerja juga berpengaruh positif dan signifikan terhadap produktivitas kerja; dan (3) secara simultan keterampilan kerja dan lingkungan kerja memberikan pengaruh yang signifikan terhadap produktivitas kerja karyawan di Sentra UMKM Industri Manik-manik Plumbon Gambang Jombang.
THE INFLUENCE OF WORK MOTIVATION AND WORK ENVIRONMENT ON EMPLOYEE PRODUCTIVITY: AN EMPIRICAL STUDY OF MICRO AND SMALL ENTERPRISES Alfa Ridho, Syeikhu; Rahma Windayati, Della
Jurnal Manajemen Bisnis dan Terapan Vol. 3 No. 2 (2025): MEISTER July 2025
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v3i2.2603

Abstract

Employee productivity plays a vital role in the success of micro and small enterprises (MSEs), especially in labor-intensive sectors such as mushroom cultivation. This study aims to examine the influence of work motivation and work environment on employee productivity within the context of MSEs. A quantitative approach was employed, involving 57 employees selected through a saturated sampling technique. Data were collected using structured questionnaires and analyzed through multiple linear regression, along with classical assumption tests and coefficient of determination analysis. The findings reveal that both work motivation and work environment have a significant and positive effect on employee productivity. The coefficient of determination (R²) value of 81.1% indicates a strong explanatory power of these two internal factors. These results underscore the importance of enhancing intrinsic motivation through recognition and career development, while also fostering a conducive physical and psychological work environment. By addressing these factors simultaneously, organizations can promote sustainable improvements in employee performance. This study contributes to the growing body of literature on human resource management in MSEs and highlights practical strategies for workforce development. However, the study is limited to a single enterprise within the mushroom cultivation sector and focuses only on two internal variables, suggesting the need for further research incorporating additional organizational and individual factors across varied business contexts.
THE EMAIL NEWSLETTER CAMPAIGN DESIGN FOR CV. SUKA TRIP ASIA Muhammad Fikri Haikal; Aswar; Satriadi
Jurnal Manajemen Bisnis dan Terapan Vol. 3 No. 2 (2025): MEISTER July 2025
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/

Abstract

This research aims to design and address the communication gap between CV. Suka Trip Asia and its potential and current customers through a structured campaign strategy using email newsletters. The approach adopts the 4D development model: define, design/ideate, develop, and disseminate. The results demonstrate that the designed email newsletter campaign meets the company’s needs in delivering appealing offers and solving communication challenges, as proven by increased customer engagement. At the dissemination stage, a positive click rate was achieved, indicating the effectiveness of message delivery and its ability to encourage user actions.

Page 5 of 5 | Total Record : 45

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