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JBC
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 27152073     DOI : https://doi.org/10.26740/jbc.v6n1
Core Subject : Social,
Social Sciences
Journal of Beauty and Cosmetology (JBC) tersedia gratis (open source) untuk seluruh pembaca. JBC mendiskusikan bidang kajian Kecantikan dan Kosmetik berupa hasil riset lapangan, riset literatur dan refleksi baik teoretik dan metodologis. Jurnal ini memiliki issn online 2715-2073 Bidang kosmetik mencakup; (1) Kosmetika Tradisional; dan (2) Kosmetika Modern. Bidang kecantikan, mencakup : (1) Tata Rias Pengantin; (2) Tata Kecantikan Rambut; (3) Tata Rias Wajah; (4) Spa dan Perawatan Wajah; (5) Kerajinan dan Aksesoris; (6) Dekorasi Pelaminan dan Tata Ruang dan (7) Sosio Budaya Rias, dan (8) Pendidikan Tata Rias.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 65 Documents
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Pengaruh Media Sosial dalam Transaksi Jual Beli di Era Digital: The Influence of Social Media in Buying and Selling Transactions in the Digital era Sinta Sari, Sinta Sari
Journal of Beauty and Cosmetology (JBC) Vol. 4 No. 1 (2022): Journal of Beauty and Cosmetology (JBC)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jbc.v4n1.p1-5

Abstract

Digital buying and selling are all forms of trade transactions of goods or services using internet media. The development of buying and selling via the Internet that covers national and international in all corners of the world. Buying and selling transactions through digital is considered an effective and efficient sales medium that facilitates the transaction process for sellers or buyers. The development of science and technology (science and technology) in the current era of globalization is experiencing an increasingly rapid development as a result of the rapid growth of social media in today's modern era. Social media is a digital platform that facilitates its users to communicate directly or indirectly without any time limits. Buying and selling transactions through digital is considered an effective and efficient sales medium that facilitates the transaction process for sellers or buyers. The existence of social media can make developments increasingly increasing in various types and sectors, especially in the economic sector. People think that online transactions are easier and practical to do. Initially, people carried out online transaction activities when paying certain bills. Currently online transactions are carried out by the community to meet the needs of both primary, secondary and tertiary needs. Many people buy goods through online sites.Keywords: Social Media, Buying and selling transactions, dDigital Age
Pengaruh Desain Kemasan Produk Kecantikan Terhadap Minat Beli Konsumen: Pengaruh Desain Kemasan Produk Kecantikan Terhadap Minat Beli Konsumen Asilmi, Conita Bunga Asilmi
Journal of Beauty and Cosmetology (JBC) Vol. 4 No. 1 (2022): Journal of Beauty and Cosmetology (JBC)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jbc.v4n1.p6-13

Abstract

This study aims to analyze the influence of packaging design on the buying interest of cosmetic consumers. There are five independent variables used in this study, including packaging color, packaging design, packaging material, typeface, and print information. The dependent variable in this study was purchase intent. This study used quantitative research. The population of this study is all consumers of Emina cosmetics in Indonesia. The sampling technique used was purposive sampling and the sample obtained was 100 respondents who met the criteria. The analysis method used in this study is multiple regression analysis. The results showed that packaging color, packaging design, packaging material, typeface, and printed information had a positive and significant effect on the interest in buying beauty products. By knowing the results of this study, marketers are expected to consider packaging attributes as a marketing strategy that can be used to increase company sales.Keyword: packaging attributes, packaging design, packaging material, purchase intent
Pengaruh Iklan dalam Pemilihan Produk Yohanitha Regina Novitasari; Karina Puspitasari; Ayu Retnoningtyas S.P; Iklil Shinta Prameswari
Journal of Beauty and Cosmetology (JBC) Vol. 4 No. 2 (2023): Journal of Beauty and Cosmetology (JBC)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jbc.v4n2.p7-11

Abstract

Cantik adalah sesuatu yang diidam – idamkan setiap orang, karena definisi dari cantik itu sendiri adalah indah dan menarik, seseorang bisa dikatakan cantik apabila ia mampu menjadi seseorang yang menarik. Banyak dari mereka yang mengatakan bahwa seseorang yang cantik memiliki kulit putih, bertubuh ideal, berambut hitam, lurus, dan panjang, nyatanya cantik lebih dari itu. Setiap orang memiliki cantik yang berbeda – beda, setiap orang memiliki kecantikan yang unik pada dirinya. Yang perlu kita mengerti bukan bagaimana caranya agar menjadi cantik, namun bagaimana cara agar kita mendapatkan kulit yang sehat dan bersinar. Banyak dari kosmetika untuk penunjang penampilan mulai dari skincare, bodycare,serta makeup marak diproduksikan entah itu dari dalam maupun dari luar negeri. Pengaruh teknologi pada era masa kini memudahkan semua orang untuk mendapatkan berbagai informasi serba cepat dan sangat mudah. Dengan adanya perkembangan teknologi berbagai industry juga semakin berkebang secara pesat, tidak terkecuali industry kecantikan di Indonesia. Media social memiliki andil yang besar tentunya dalam berkembangnya industry kecantikan karena banyak dari mereka yang mulai sadar betapa pentingnya penggunaan kosmetika kecantikan guna menunjang penampilan. Selain digunakan untuk mempercantik diri, kosmetika kecantikan juga merupakan salah satu upaya untuk menghargai dan menyayangi diri sendiri. Dengan adanya persaingan dalam produksi produk kosmetika kecantikan membuat banyak dari pelaku usaha yang mulai gencar melakukan pengiklanan di mana – mana, apalagi dengan adanya perkembangan teknologi dan informasi di zaman globalisasi ini, membuat para pelaku usaha lebih mudah untuk melakukan pemasaran produk, karena informasi produk yang sedang dipasarkan akan dapat dengan mudah di terima oleh masyarakat luar. Dalam Penulisan artikel ini penulis menggunakan metode penelitian kuantitatif yang berfokus pada pengamatan, data yang digunakan bersumber dari angket atau kuisioner yang telah penulis siapkan.
Ketertarikan konsumen wanita terhadap riview produk oleh beauty vlogger Oktafia, Putri Ayu
Journal of Beauty and Cosmetology (JBC) Vol. 4 No. 1 (2022): Journal of Beauty and Cosmetology (JBC)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jbc.v4n1.p14-19

Abstract

With the widespread presence of beauty products among the public, there are various kinds of advantages and disadvantages of a beauty product issued by a beauty brand company. Therefore, consumer interest in an item is determined by a review from a beauty vlogger. The beauty vlogger here has the role of providing information on a beauty product that is currently viral or trending in the beauty world with a true assessment according to the facts. This type of research is quantitative research using Google form media which is given to the public, with 22 respondents. The results of this study indicate that beauty vloggers have an important role for female consumers who want to buy a beauty product.Keywords: Beauty Vlogger Reviews, Beauty Products, Female Consumers  
PENGARUH IKLAN LIPTINT IMPLORA TERHADAP SIKAP KONSUMEN SERTA TINGKAT KEPUASAN PEMBELIAN PADA REMAJA: Survei pada Mahasiswa S1 Universitas Negeri Surabaya dalam Peniliaian Kepuasan Produk Liptint Implora Enggar, Amanda; Agustina, Anisa; Yeshaya, Talitha
Journal of Beauty and Cosmetology (JBC) Vol. 5 No. 2 (2024): Journal of Beauty and Cosmetology (JBC)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jbc.v5n2.p8-13

Abstract

This study aims to examine the effect of advertising on consumer attitudes and the level of purchase satisfaction of adolescents. This study uses a type of quantitative research. The data collection method was carried out by distributing questionnaires to 24 respondents, namely S1 students at Surabaya State University. The sampling technique used was purposive sampling. Data analysis used is descriptive analysis. Based on the results of the study, it can be concluded that the better the advertising on social media, the more positive attitudes consumers will give which can ultimately lead to purchasing decisions. For consumers, price is often used. There were population criteria taken in this study, namely female students at Surabaya State University who had made a purchase transaction, used Implora Liptint products, and had also seen Implora advertisements on social media. Keywords : Advertisement, Consumer Attitude, Purchase Decicion
DAMPAK MATA KULIAH PENDIDIKAN KONSUMEN TERHADAP PERUBAHAN PERILAKU KONSUMEN PADA MAHASISWA TATA RIAS UNIVERSITAS NEGERI SURABAYA oktavia Ronita, shella; Ayu Vidiana Syafitri; Grace Kaleka; Laurent Nemta Zula Latmafanie
Journal of Beauty and Cosmetology (JBC) Vol. 5 No. 1 (2023): Journal of Beauty and Cosmetology (JBC)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jbc.v5n1.p21-26

Abstract

Humans have the desire to own or consume goods in excess or the goods consumed are usually less necessary and are not classified as basic needs. Even though consumers should be able to act rationally in meeting their needs, the fact is that there are not a few consumers who behave irrationally or fulfill their desires by buying only the goods they want. This study uses a qualitative method. The results obtained are a real illustration of changes in the behavior of Cosmetology children who have taken Consumer Education courses. This research data collection technique uses: Questionnaire.Based on the results of data analysis, it can be concluded that: it can be seen that many students are more concerned with shopping according to their wishes, not according to their life needs before receiving consumer education knowledge. Cosmetology students, the majority of whom are women, tend to choose items based solely on their interests, such as attractive colors or unique shapes, so that they do not get the good function of the items purchased. After getting to know consumer education, cosmetology students prefer to shop according to their needs and be careful in buying goods so they don't get scammed. Therefore courses are very important for teaching how to prioritize needs before consuming something, a priority scale is a scale that shows what goods or services are most important and must be purchased first.
Mengenal Merek : Pengertian, Kriteria, dan Macam-Macam Merek Produk dan Jasa Dalam Bidang Rias nathania, novita
Journal of Beauty and Cosmetology (JBC) Vol. 4 No. 1 (2022): Journal of Beauty and Cosmetology (JBC)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jbc.v4n1.p20-24

Abstract

The field of beauty and makeup at this time has become a very important thing for all women. Which at the moment there are various brands. Starting from the well-known ones to new brands that have just emerged. This is certainly a fun thing for women. Therefore, in this journal, the author wants to explore more deeply about brands that contain brand understanding, brand criteria and various kinds of brands of natural products and services in the field of makeup. The method carried out in this study is descriptive analysis where the observation is carried out with reference to previous studies (literature review) the results of writing this journal that there are a large number of brands of products and services in the field of makeup. Which of course we must be careful in choosing the brand so as not to harm ourselves.Keywords: Beauty, Brand, Criteria
Pembuatan Pembuatan Penyegar Wajah dari Ekstrak Rumput Laut (Eucheuma cottonii) dan Air Bunga Telang (Clitoria ternatea) untuk Masyarakat Pesisir di Tuban Aliyyah, Hibbah Tukhfatul; Sri Usodoningtyas; Octaverina Kecvara Prithasari; wilujeng, Biyan Yesi Wilujeng
Journal of Beauty and Cosmetology (JBC) Vol. 3 No. 2 (2022): Journal of Beauty and Cosmetology (JBC)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jbc.v3n2.p1-12

Abstract

Face fresheners used by the public today contain more high alcohol, so they are not suitable for dry facial skin types. The use of seaweed extract as a natural ingredient to make traditional facial fresheners for dry facial skin is a solution because of the content of bioactive compounds and carrageenan in seaweed very good for skin. This study aims to determine the most appropriate proportion of face freshener and the content of face freshener preparations in an analytical laboratory based on the results of phytochemical tests. This study used an experimental method with independent variables namely the proportion of seaweed extract and water butterfly pea with a ratio of 2 ml: 98 ml, 4 ml: 96 ml, 6 ml: 94 ml. The dependent variable is the finished face freshener including color, aroma, texture, absorption and preference of the panelists. The results of the phytochemical test on samples of seaweed extract, sea cucumber water and facial freshener samples showed positive results which proved that there were still bioactive compounds in them so that seaweed extracts were suitable as active ingredients for making facial fresheners where sample C had the highest average value in all aspects of the physical test and the panelists' preferences, namely the content of 6 ml of seaweed extract: 94 ml of butterfly pea flower wate Keywords: Butterfly pea flower; facial freshener; seaweed.
PENGARUH PROPORSI TEPUNG PISANG KEPOK (Musa paradisiaca forma typica) DAN OATMEAL (Avena sativa l) TERHADAP HASIL JADI MASKER UNTUK PERAWATAN KULIT WAJAH Dyah Aura, Rizky Enggar
Journal of Beauty and Cosmetology (JBC) Vol. 4 No. 2 (2023): Journal of Beauty and Cosmetology (JBC)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jbc.v4n2.p12-23

Abstract

Kepok banana flour has abundant benefits such as the content of sources of vitamins C, A, E and flavonoid compounds contained in bananas which have benefits as hypoallergenic, antioxidants and can slow down premature aging. Oatmeal also contains high vitamin E, which is very beneficial for the skin such as refreshing and tightening facial skin. This study aims to determine 1) the effect of the proportions of kepok banana flour and oatmeal on the resulting masks for facial skin care assessed from organoleptic properties which include aroma, color and texture 2) which proportion of masks the panelists liked the most. This type of research is experimental research. The independent variable in this study was the proportion of kepok banana flour and oatmeal, namely X1 (2 grams : 8 grams), X2 (4 grams : 6 grams), X3 (5 grams : 5 grams), X4 (6 grams : 4 grams), X5 ( 8 gram : 2 gram).The dependent variable in this study was the result of the physical properties of banana flour and oatmeal masks which included aroma, color, texture and preference of the panelists. Using the observation method of 30 panelists. The data analysis technique used was single anova test and duncan advanced test. The results showed that 1) the proportion of kepok banana flour and oatmeal (8 grams : 2 grams) was the best facial mask product with the criteria of having a very banana scent, cream/beige color, fairly smooth texture. 2) From the results of the analysis of the level of preference, it was concluded that the best facial masks were found in the proportion of kepok banana flour and oatmeal 8 grams: 2 grams which had an effect on organoleptic properties including aroma, color and texture.Keywords: facial mask, banana flour, oatmeal
ANALISIS KEMAMPUAN MAKEUP ARTIST MENGIDENTIFIKASI KONDISI KULIT KLIEN DITINJAU DARI LATAR BELAKANG PENDIDIKANNYA Sevia, Shafa Adrine; Ihsani, Ade Novi Nurul
Journal of Beauty and Cosmetology (JBC) Vol. 4 No. 1 (2022): Journal of Beauty and Cosmetology (JBC)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jbc.v4n1.p25-36

Abstract

Makeup Artist is a profession that requires skill. The ability to apply makeup can be obtained through formal, non-formal, or informal education. A Makeup Artist must not only have the ability to apply makeup to clients but also to identify their skin conditions, which will affect the treatment that should be applied to each different skin condition. The purpose of this research is to determine the ability of Makeup Artists with formal (university), non-formal, and informal education backgrounds to identify skin types. The research subjects were people who worked as Makeup Artists in Semarang with a minimum of 1 year of experience. Data collection techniques used in this research were interviews and questionnaires. Data analysis was performed using descriptive statistics. The results showed that in formal, non-formal, and informal education, the dominant category level was moderate, with an average percentage above 60%, indicating that the Makeup Artists' ability to identify clients' skin conditions was good. However, upon closer examination, there were slight imbalances in the low and high levels. It was found that Makeup Artists with formal and non-formal education were more superior in terms of theory, attitude, and practical skills in applying makeup to clients with different skin conditions.Keywords: MakeUp Artist, Education, Competence Indicator

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