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FAKULTAS ILMU SOSIAL DAN HUMANIORA UNIVERSITAS PUTERA BATAM (Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra) Jl. R. Soeprapto – Tembesi – Batam – Kepulauan Riau
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SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Published by Universitas Putera Batam
ISSN : -     EISSN : 2714593X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
SCIENTIA JOURNAL Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA JOURNAL ini dapat meningkatkan kualitas makalah hasil penelitian mahasiswa dan mengimplementasikan keilmuan mahasiswa. SCIENTIA JOURNAL terbit sebanyak 6 kali periode dalam satu tahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,023 Documents
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Pengaruh Desain Iklan dan Intensitas Iklan Terhadap Awareness Konsumen (Studi Kasus pada Media Sosial Produk Kosmetik Skintific) Wong, Angeline
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines how advertising design and advertising intensity influence consumer awareness of the Skintific skincare brand on social media. The research problem arises from the growing competition in the beauty industry and the need for brands to build recognition through effective digital communication strategies. Advertising design is conceptualized as a persuasive marketing communication component that conveys messages through visual elements, typography, colors, and layout, while advertising intensity refers to the frequency of message exposure that reinforces consumer recall. Consumer awareness is positioned within the cognitive stage of the Hierarchy of Effects model, where individuals recognize and recall a brand before progressing to affective and behavioral responses. This research employs a quantitative explanatory survey involving 270 respondents aged 15–49 years in Batam City, selected through random sampling. Data were collected using an online Likert-scale questionnaire and analyzed with multiple linear regression using SPSS. The results indicate that both advertising design and advertising intensity have significant and positive effects on consumer awareness, either partially or simultaneously, demonstrating that Skintific’s social media advertising strategy effectively increases consumer brand recognition.  
PENGARUH CITRA MEREK, WORD OF MOUTH DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN NIVEA BODY LOTION DIKOTA BATAM Angeli, Angeli; Saputra, Asron
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i1.11105

Abstract

This study aims to examine the influence of brand image, word of mouth, and product innovation on purchasing decisions of Nivea Body Lotion in Batam City. The research employs a quantitative approach using a survey method. Data were collected through the distribution of questionnaires to 196 respondents who are users of Nivea Body Lotion in Batam City. The data analysis method applied in this study is multiple linear regression using SPSS software. The results indicate that partially, brand image does not have a significant effect on purchasing decisions of Nivea Body Lotion in Batam City. In contrast, word of mouth and product innovation are proven to have a positive and significant influence on purchasing decisions. Simultaneously, brand image, word of mouth, and product innovation collectively have a significant effect on purchasing decisions of Nivea Body Lotion in Batam City. Keywords: Brand Image, Word of Mouth, Product Innovation and Purchasing Decisions.
PENGARUH CITRA MEREK, KEPERCAYAAN, DAN PERSEPSI MANFAAT TERHADAP KEPUTUSAN PEMBELIAN PRODUK LAZADA DI KOTA BATAM Lissa, Lissa Maria; Sukati, Inda
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i1.11106

Abstract

This research aims to analyze the effect of Brand Image, Trust, and Perceived Usefulness on Purchase Decisions of Lazada products in Batam City. This study employs a quantitative approach using a survey method, with data collected through questionnaires distributed to 196 Lazada users. The data were analyzed using SPSS version 26 through multiple linear regression analysis and hypothesis testing. The results show that Brand Image, Trust, and Perceived Usefulness have a significant effect on Purchase Decisions both partially and simultaneously. The coefficient of determination indicates that 93.3% of Purchase Decisions are explained by these variables, while the remaining percentage is influenced by other factors outside this study. These findings suggest that a strong brand image, high consumer trust, and perceived usefulness play a crucial role in influencing consumers’ purchase decisions on Lazada in Batam City
REPRESENTASI PESAN MORAL DALAM FILM ANIMASI JUMBO (2025): KAJIAN SEMIOTIKA DALAM MENGKONSTRUKSI SIMBOL, KARAKTER, DAN KONFLIK SEBAGAI PEMBENTUK MAKNA Afifah, Dzakirah Zayyan; Rorong, Michael Jibrael
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i1.11120

Abstract

This research aims to analyze the representation of moral messages portrayed in the animated film Jumbo (2025) using Charles Sanders Peirce’s semiotic approach. The study focuses on how visual and verbal signs are constructed to convey moral meanings through symbols, characters, and conflicts within the narrative structure. A qualitative descriptive approach was employed, utilizing Peirce’s semiotic method to examine the relationship between sign, object, and interpretant in selected key scenes.The results reveal that Jumbo represents moral values emphasizing empathy, courage, and self-acceptance in the face of social injustice. Visual symbols such as color, facial expressions, and body gestures serve as significant signs that communicate universal moral meanings. The main character, Don, functions as an icon of sincerity and moral bravery, transforming from a timid boy into a figure who courageously defends goodness. Meanwhile, his internal and external conflicts symbolize human moral struggles between altruism and egoism.Through Peirce’s semiotic analysis, the study concludes that Jumbo not only offers entertainment but also delivers a profound social reflection on humanity and moral education. The film illustrates that every individual possesses moral strength to overcome rejection and discover courage through acts of kindness.Keywords: Semiotics, Charles Sanders Peirce, Animated Film Jumbo, Moral Message, Symbolism.
PENGARUH SKALA USAHA DAN PENGETAHUAN AKUNTANSI TERHADAP PENGGUNAAN INFORMASI AKUNTANSI PADA UMKM DI KOTA BATAM Tasya, Ciki Tasya
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i1.11121

Abstract

This study aims to analyze the effect of business scale and accounting knowledge on the use of accounting information among MSMEs in Batam City. The study employs a quantitative method using primary data collected through questionnaires distributed via Google Forms to MSME owners. A total of 100 respondents were selected using a random sampling technique, and the data were analyzed using multiple linear regression. The results indicate that business scale does not have a significant effect on the use of accounting information, while accounting knowledge has a significant effect. These findings suggest that accounting knowledge plays an important role in encouraging MSME owners to utilize accounting information.
PENGARUH SISTEM PENGENDALIAN INTERNAL, PENERAPAN GOOD CORPORATE GOVERNANCE (GCG), DAN PEMANFAATAN SISTEM INFORMASI AKUNTANSI TERHADAP KUALITAS LAPORAN KEUANGAN elina, elina
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i1.11124

Abstract

This study examines factors influencing the quality of financial statements in companies. The objective of this research is to analyze the effect of internal control systems, the implementation of Good Corporate Governance, and the use of accounting information systems on financial statement quality. A quantitative approach was employed by collecting primary data through questionnairesl distributed to individuals involved in the preparation and management of financial reports. The research population consisted of 22,082 companies located in Batam City that possess a Business Identification Number, and the sample was determined using the Slovin formula, resulting in 100 companies, each represented by one accounting staff member. Data were analyzed using SPSS version 26. The results indicate that, partially, the internal control system does not have a significant effect on financial statement quality, while Good Corporate Governance and the use of accounting information systems have a significant positive effect. Simultaneously, internal control systems, Good Corporate Governance, and accounting information systems significantly influence financial statement quality. These findings suggest that improving financial statement quality requires strengthening corporate governance practices and optimizing thel use of accounting information systems
PENGARUH CITRA MEREK, PROMOSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN TISU BASAH DI KOTA BATAM lim, safira; Suhardi, Suhardi
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

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Abstract

Growing public awareness of cleanliness and personal hygiene has contributed to the rising demand for wet tissue products in Indonesia. At the same time, intense competition in the market offers consumers many choices when deciding which products to purchase. Therefore, this study aims to examine the effects of brand image, promotional activities, and product quality on consumers’ purchasing decisions regarding Paseo wet tissues in Batam City. This research applies a quantitative approach using a survey method, with 120 respondents who have purchased or used Paseo wet tissues in Batam City. The data were analyzed using multiple linear regression with SPSS software. The findings show that brand image, promotion, and product quality each have a significant partial effect on purchasing decisions. In addition, these variables simultaneously have a significant influence on purchasing decisions. The results of this study are expected to serve as a reference for companies in formulating effective marketing strategies to improve product competitiveness.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN SIKAT GIGI CIPTADENT DI KOTA BATAM KHO, Deviren Serena; Sukati, Inda
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i1.11134

Abstract

The increasingly intense competition in the personal care product industry requires companies to better understand the factors influencing consumer purchase decisions. This study aims to analyze the effect of brand image, product quality, and product innovation on purchasing decisions of Ciptadent toothbrushes in Batam City. This research employs a quantitative approach using a survey method. Primary data were collected through questionnaires distributed to consumers who use Ciptadent toothbrushes in Batam City, with the sampling technique using non-probability sampling. Data analysis was conducted using multiple linear regression analysis, supported by validity tests, reliability tests, and classical assumption tests. The results indicate that brand image, product quality, and product innovation partially have an effect on purchasing decisions. Furthermore, simultaneously, brand image, product quality, and product innovation have a significant influence on purchasing decisions of Ciptadent toothbrushes in Batam City.
PENGARUH MOTIVASI AUDITOR, TIME BUDGET PRESSURE, DAN KOMPLEKSITAS AUDIT TERHADAP KUALITAS AUDIT PADA KANTOR AKUNTAN PUBLIK DI BATAM Joane, Joane; Efriyenti, Dian
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i1.11135

Abstract

Although regulatory reinforcement and auditing standards have been continuously strengthened, they have not fully guaranteed the achievement of optimal audit quality, as reflected in the continued occurrence of financial statement fraud cases, such as that experienced by PT Indofarma Tbk. The determinants of audit quality constitute a broader framework, encompassing not merely regulatory compliance, as well as auditor’s inherent characteristics and the specific contours under which audit engagement are performaned. This investigation seeks to examine how three specific factors (auditor motivation, time budget pressure and audit complexity) collectively impact audit quality conducted within public accounting firms located in Batam. A quantitative methodology was utilized to collect primary data, using structured questionnaires administered to the respondents. A saturated sampling method was applied, resulting in 69 auditor respondents. The t-test results indicate that auditor motivation, time budget pressure and audit complexity have a significant impact on audit quality. Furthermore, the F-test results demonstrate that audit quality is simultaneously determined by all three variables
Pengaruh Kualitas Produk,Citra Merek, dan Daya Tarik Iklan Terhadap Minat Beli Sepeda Motor Yamaha Alfa Scorpii Bengkong Tambunan, Meri Christiani; Hikmah, Hikmah
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i1.11154

Abstract

This study examines the influence of product quality, brand image, and advertising appealon purchase intention for Yamaha Fazzio motorcycles at Yamaha Alfa Scorpii BengkongBatam. The study was motivated by intense competition in the retro-modern scootersegment where Honda Scoopy still dominates market share compared to Yamaha Fazzio.The primary data was collected through questionnaires distributed to 172 respondents. Theresearch employed multiple regression analysis and multiple linear regression models todetermine the influence of independent variables (product quality, brand image, andadvertising appeal) on the dependent variable (purchase intention). The results indicatethat product quality, brand image, and advertising appeal simultaneously have asignificant influence on purchase intention for Yamaha Fazzio. The findings providevaluable insights for Yamaha Alfa Scorpii Bengkong's marketing strategy, emphasizing theimportance of improving product quality, strengthening brand image, and enhancingadvertising appeal to increase consumer purchase intention.

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