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FAKULTAS ILMU SOSIAL DAN HUMANIORA UNIVERSITAS PUTERA BATAM (Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra) Jl. R. Soeprapto – Tembesi – Batam – Kepulauan Riau
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SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Published by Universitas Putera Batam
ISSN : -     EISSN : 2714593X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
SCIENTIA JOURNAL Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA JOURNAL ini dapat meningkatkan kualitas makalah hasil penelitian mahasiswa dan mengimplementasikan keilmuan mahasiswa. SCIENTIA JOURNAL terbit sebanyak 6 kali periode dalam satu tahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,055 Documents
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PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KOPI BUBUK INSTANT NESCAFE DI BATAM Kheren Kheren; Inda Sukati
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i1.11156

Abstract

This research aims to examine the influence of brand image, product quality, and promotion on purchase decisions of Nescafe instant coffee in Batam City. This study uses a quantitative research method. The research sample consisted of 120 respondents who have consumed Nescafe instant coffee in Batam City. The data collection method used was primary data obtained through questionnaires. Data processing was carried out using the SPSS Version 26 program. Based on the data and analysis that have been conducted, the results show that brand image does not have a significant effect on purchase decisions of Nescafe instant coffee in Batam City. In addition, product quality also does not have a significant effect on purchase decisions. Meanwhile, promotion has a positive and significant influence on purchase decisions of Nescafe instant coffee in Batam City. Simultaneously, brand image, product quality, and promotion have a significant effect on purchase decisions of Nescafe instant coffee in Batam City.
PENGARUH BRAND IMAGE, E-WOM, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM MINDY DI KOTA BATAM Juniarta Juniarta; Inda Sukati
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i1.11159

Abstract

This study aims to examine the effect of brand image, Electronic Word of Mouth (e-WoM), and product quality on purchasing decisions of MINDY drinking water in Batam City. This research employs a quantitative approach using a survey method. Primary data were collected through the distribution of questionnaires to 120 respondents who are consumers of MINDY drinking water in Batam City, using a purposive sampling technique. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 26 software. The results indicate that brand image, Electronic Word of Mouth (e-WoM), and product quality have a positive and significant effect on purchasing decisions for MINDY drinking water, both partially and simultaneously. Among the three variables, e-WoM and product quality have a more dominant influence compared to brand image. The coefficient of determination (R²) value of 0.861 indicates that 86.1% of the variation in purchasing decisions can be explained by these three variables, while the remaining portion is influenced by other factors outside the research model. Keywords: Brand Image, E-WOM, Product Quality and Purchasing Decisions
PENGARUH BRAND IMAGE, BRAND LOYALTY DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SANFORD DI KOTA BATAM Nani Nani; Tiurniari Purba
SCIENTIA JOURNAL Vol 8 No 1 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i1.11164

Abstract

The development of the globalization era is characterized by the dynamics of increasing business competition, companies are required to be able to maintain their business continuity through the implementation of integrated marketing strategies and oriented to consumer needs. This study aims to analyze the influence of brand image, brand loyalty, and product quality on Sanford purchasing decisions in Batam City. This study uses a quantitative approach using questionnaires distributed to 96 respondents in Batam City. Data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination, and hypothesis testing. The results of the study indicate that brand image has a positive and significant effect on Sanford product purchasing decisions in Batam City. Brand loyalty has a positive and significant effect on Sanford product purchasing decisions in Batam City. Product quality has a positive and significant effect on Sanford product purchasing decisions in Batam City. Brand image, brand loyalty, and product quality simultaneously have a significant effect on Sanford product purchasing decisions in Batam City.
PENGARUH BRAND IMAGE, BRAND AMBASSADOR, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE DI E-COMMERCE SHOPEE Floren Alvoncia; Inda Sukati
SCIENTIA JOURNAL Vol 8 No 2 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i2.11166

Abstract

This research aims to examine the influence of brand image, product quality and product reviews on This research aims to examine the influence of brand image, brand ambassador, and consumer trust on online purchasing decisions on the Shopee e-commerce platform in Batam City. This study employs a quantitative research method. The research sample consisted of 120 respondents who are Shopee users in Batam City and have made at least one purchase. The data collection method used was primary data. Data processing and analysis were conducted using SPSS software. Based on the results of the analysis, this study shows that brand image has a positive and significant effect on purchasing decisions on Shopee in Batam City. In addition, brand ambassador and consumer trust also have a positive and significant influence on purchasing decisions on Shopee in Batam City. Partially, each independent variable significantly affects purchasing decisions. Simultaneously, brand image, brand ambassador, and consumer trust have a positive and significant effect on purchasing decisions on the Shopee e-commerce platform in Batam City.
PENGARUH KUALITAS PRODUK, ONLINE CUSTOMER REVIEW DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN PETITE DI SHOPEE Erlin Andriani; Asron Saputra
SCIENTIA JOURNAL Vol 8 No 2 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of product quality, online customer reviews, and promotion on the purchase decisions of clothing among petite-sized women. Data were collected through questionnaires distributed to 120 respondents who had previously purchased clothing through Shopee. Each variable product quality, online customer review, promotion, and purchase decision was measured using a Likert scale. The data were analyzed using multiple linear regression to assess the relationship between the independent variables and the purchase decision. The findings of this study are expected to provide useful insights for fashion businesses, especially those targeting the petite-sized women segment, by highlighting the importance of enhancing product quality, utilizing online customer reviews, and implementing effective promotional strategies to influence consumer purchase decisions.
PENGARUH BRAND IMAGE, PRODUCT QUALITY DAN KREATIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN THE ORIGINOTE DI KOTA BATAM Sherina Febriani; Hikmah Hikmah
SCIENTIA JOURNAL Vol 8 No 2 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i2.11177

Abstract

This research aims to examine the level of influence of brand image, product quality, and advertising creativity on purchasing decisions for The Originote in Batam City. This study uses a quantitative approach. The sample size was 204 respondents, namely consumers who have purchased and used The Originote products in the Sagulung area, Batam City. The research data were obtained from primary sources, then processed using SPSS software version 29. The results of the analysis show that brand image has a positive and significant effect on purchasing decisions for The Originote in Batam City. Product quality is also proven to have a positive and significant effect on purchasing decisions. In addition, advertising creativity has a positive and significant impact on these purchasing decisions. Simultaneously, brand image, product quality, and advertising creativity together have a positive and significant effect on purchasing decisions for The Originote in Batam City.
PENGARUH BRAND IMAGE, KUALITAS PRODUK DAN ULASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKINCARE AZARINE DI KOTA BATAM Ludina Giawa; Nora Pitri Nainggolan
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11192

Abstract

This research to examine the influence of brand image, product quality, and product reviews on purchasing decisions for Azarine Skincare in Batam City. The study was conducted using a quantitative approach using a sample of 100 respondents, namely all Azarine consumers in Sagulung District, Batam City. The data used were primary data obtained directly from respondents, then analyzed using the SPSS version 26 application. The results showed that brand image had a positive and significant influence on purchasing decisions for Azarine Skincare in Batam City. In addition, product quality was also proven to have a positive and significant influence on purchasing decisions. Product reviews showed a positive and significant influence on purchasing decisions for Azarine Skincare in Batam City. Simultaneously, brand image, product quality, and product reviews had a positive and significant influence on purchasing decisions for Azarine Skincare in Batam City
PENGARUH LAMA USAHA, PEMAHAMAN AKUNTANSI DAN DIGITALISASI UMKM TERHADAP KUALITAS LAPORAN KEUANGAN UMKM DI KOTA BATAM Junianti Junianti; Risca Azmiana
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11200

Abstract

This study aims to comprehensively analyzed the effects of business tenure, accounting understanding, and MSMEs digitalization on the quality of MSMEs financial reports in Batam City. The researches method is quantitative, emphasizing primary data collection through a carefully designed questionnaire. The data collection process utilized the Google Forms platform and a direct approach to respondents. Data analys in this study involves descriptive analysis methods as well as in-depth quantitative analysis, including data quality test, classical assumption test, multiple linear regression analys, and hypothesis test. Researches results show that business tenure has a positive and significant impact on the quality of MSMEs financial reports. Furthermore, accounting understanding had a positive and significant impact on the quality of MSMEs financial reports. Last, MSMEs digitalization significantly impacts the quality of financial reports. The use of information technology in financial recording and management activities helps improve the efficiency, speed, and accuracy of the reporting process. The combination of business tenure, accounting understanding, and MSMEs digitalization will result in more effective quality MSMEs financial reports. The interaction of these three factors results in more orderly, relevant, and reliable financial reports.
PENGARUH LITERASI KEUANGAN, PENGETAHUAN INVESTASI, DAN OVERCONFIDENCE TERHADAP KEPUTUSAN INVESTASI MAHASISWA DI KOTA BATAM kervin kervin; Argo Putra Prima
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11201

Abstract

The development of financial technology has facilitated access for the public, including students, to invest through various instruments, both in the capital market and digital platforms. However, many students are still unaware of or even indifferent to the ease and importance of investing for the future. This study aims to analyze the factors influencing individual investors in making investment decisions. The factors examined in this study include financial literacy, investment knowledge, and overconfidence. The approach used is a quantitative approach, by directly distributing questionnaires to primary data. The sample in this study was calculated using the Slovin formula, resulting in 100 respondents using the simple random sampling method. The data available in this study were analyzed using descriptive statistical analysis, instrument testing, classical assumption testing, influence testing, hypothesis testing, and coefficient of determination analysis using SPSS version 31 as a data processing tool. The results of the study indicate that Financial Literacy, Investment Knowledge, and Overconfidence partially and simultaneously influence Investment Decisions. Therefore, all hypotheses in this study are accepted.
NEGOSIASI EKSKLUSIVITAS: GAYA BAHASA HOST, KOMUNIKASI PERSUASIF, DAN MINAT BELI AUDIENCE PADA LIVE TIKTOK YSL BEAUTY OFFICIAL Frida Solensia Tallo; Riswandi Riswandi
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11208

Abstract

This study examines the negotiation of exclusivity in luxury brand communication through the host’s language style, persuasive communication, and the representation of audience purchase intention in YSL Beauty Official TikTok Live. Traditionally, luxury brands are associated with exclusivity, elegance, high prices, and limited accessibility. The presence of YSL Beauty on TikTok Live a platform commonly perceived as mass oriented and informal has generated public surprise and raised questions regarding the sustainability of luxury brand prestige in digital live commerce.This research employs a qualitative descriptive approach using content analysis. The data consist of verbal expressions delivered by the live host, visual presentation elements, and audience comments collected from selected YSL Beauty Official TikTok Live sessions. No interviews or surveys were conducted, as the study focuses on media content as a communicative text. Data were analyzed through thematic coding to identify patterns of language use, persuasive strategies, and indicators of purchase intention represented in audience interactions.The findings reveal that the host consistently adopts an elegant, soft, and polite language style that aligns with YSL’s luxury brand identity. Persuasive communication is performed through subtle and non-aggressive strategies, emphasizing product quality, sensory experience, brand credibility, and limited availability rather than price-driven promotion. Audience purchase intention is represented through comments expressing curiosity, admiration, product inquiries, and intentions to purchase.The study concludes that TikTok Live functions as a space of exclusivity negotiation, where YSL Beauty successfully reconstructs luxury values within a mass digital platform without diminishing its symbolic prestige.

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