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FAKULTAS ILMU SOSIAL DAN HUMANIORA UNIVERSITAS PUTERA BATAM (Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra) Jl. R. Soeprapto – Tembesi – Batam – Kepulauan Riau
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SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Published by Universitas Putera Batam
ISSN : -     EISSN : 2714593X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
SCIENTIA JOURNAL Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA JOURNAL ini dapat meningkatkan kualitas makalah hasil penelitian mahasiswa dan mengimplementasikan keilmuan mahasiswa. SCIENTIA JOURNAL terbit sebanyak 6 kali periode dalam satu tahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,002 Documents
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Pengaruh Brand Trust, Celebrity Endorse dan Brand Image Terhadap Keputusan Pembelian Produk Vaseline di Kota Batam Waruwu, Hernita Sari; Suhardi, Suhardi
SCIENTIA JOURNAL Vol 7 No 6 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i6.10301

Abstract

Consumer purchasing decisions are actions taken by consumers before making a purchase of a desired product. This study aims to determine the influence of brand trust, celebrity endorsement , and brand image on purchasing decisions for Vaseline products in Batam City. This study uses quantitative techniques. The population used is users who have used Vaseline products. The sampling technique uses the Lemeshow formula with a calculation of 100 respondents with a purposive sampling technique . Data were analyzed using a multiple linear regression model with data quality testing, classical assumption testing, influence testing, and hypothesis testing. The results of the multiple linear regression analysis indicate that brand trust and celebrity endorsement variables have no significant effect on purchasing decisions. In contrast, the brand image variable shows a positive and significant effect on purchasing decisions. Simultaneously, the three independent variables influence purchasing decisions with a contribution of 62.1%. This finding underscores the importance of strengthening brand image as a key factor in marketing strategies, while the effectiveness of celebrity endorsement and brand trust on purchasing decisions needs to be reviewed by the company. Keywords: Brand Trust, Celebrity Endorsement, Brand Image, Purchasing Decis
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN ULASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKINCARE GLAD2GLOW DI KOTA BATAM Zebua, Dorkas Surya Ningsih; Hikmah, Hikmah
SCIENTIA JOURNAL Vol 7 No 6 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i6.10309

Abstract

This research aims to examine the influence of brand image, product quality and product reviews on purchasing decisions for Glad2Glow Skincare in Batam City. This study uses a quantitative research method. The research sample consisted of 204 respondents who were people who had purchased and used Glad2Glow Skincare in Batam City. The data collection method used was primary data. Data processing used the SPSS Version 29 program. Based on the data and analysis that have been carried out, this study shows that brand image positively and significantly influences purchasing decisions for Glad2Glow Skincare in Batam City. In addition, product quality positively and significantly influences purchasing decisions for Glad2Glow Skincare in Batam City. Product reviews positively and significantly influence purchasing decisions for Glad2Glow Skincare in Batam City. And simultaneously, brand image, product quality and product reviews positively and significantly influence purchasing decisions for Glad2Glow Skincare in Batam City.
Pengaruh Citra Merek, Kemasan dan promosi terhadap keputusan pembelian produk Big Cola di Kota Batam ENG, JACKLYN BERNITA ADE ENG; Purba, Tiurniari
SCIENTIA JOURNAL Vol 7 No 6 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i6.10343

Abstract

This study aims to determine the influence of brand image, packaging, and promotion variables on purchasing decisions for Big Cola products in Batam City. The sampling technique used snowball sampling because the number of samples was unknown, so the number of respondents in this study was 100 respondents. Data were processed using SPSS (Statistical Product and Service Solution) version 26. The analysis methods used were descriptive statistical tests, validity tests, reliability tests, classical assumption tests, influence tests, and hypothesis tests. From the results of the study, it shows that brand image, packaging, and promotion have a significant influence simultaneously on Big Cola product decisions in Batam City. The results of the determination coefficient analysis state that brand image, packaging, and promotion have a significant influence on Big Cola product purchasing decisions by 74.8%. While the rest is influenced by other variables not studied.
FAKTOR–FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PELEMBAB WAJAH GARNIER DI KOTA BATAM Dinawati, Dinawati; Suhardi, Suhardi
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10367

Abstract

This study aims to identify and analyze the extent to which Brand Ambassador, brand image, and product quality influence consumer purchasing decisions for Garnier facial moisturizer products in Batam City. The increasingly competitive beauty industry demands companies to implement effective marketing strategies, including the use of public figures, brand identity reinforcement, and the provision of high-quality products. A quantitative approach with a survey method was used in this research. Data were collected through questionnaires distributed to 100 respondents who are Garnier product users in Bengkong District, Batam City. The data were analyzed using multiple linear regression to determine the influence of the independent variables on the dependent variable. The results indicate that brand image and product quality have a significant impact on purchasing decisions, while Brand Ambassador does not show a significant effect. These findings suggest that although a brand ambassador may add promotional value, the primary factors influencing purchasing decisions are consumers' positive perception of the brand and their satisfaction with product quality. Therefore, it is recommended that companies focus more on enhancing product quality and strengthening brand image to maintain and expand market share. Keywords: Brand Ambassador; Brand Image; Product Quality; Purchasing Decision; Garnier.
ANALISIS PENGARUH PENGELOLAAN KEUANGAN, PENGGUNAAN FINTECH DAN LITERASI KEUANGAN TERHADAP KINERJA USAHA ZALUKHU, AGUSLINA; Azmiana, Risca
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10425

Abstract

This study aims to analyze the effect of financial management, the use of fintech, and financial literacy on business performance in MSMEs in Batu Aji District, Batam City. The background of this research is based on the strategic role of MSMEs in the national economy, but they still face various obstacles in financial management, utilization of financial technology, and low levels of financial literacy. This research uses a quantitative method with a sample size of 131 respondents taken using the Slovin formula. Data were collected through questionnaires and analyzed using multiple linear regression. The results showed that partially, financial management, use of fintech, and financial literacy had a positive and significant effect on business performance. Simultaneously, these three independent variables also have a significant effect on MSME business performance. These findings indicate the importance of improving financial management skills, fintech utilization, and financial literacy in improving the competitiveness and sustainability of MSME businesses in Batu Aji sub-district.
PENGARUH WORD OF MOUTH, BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK NATURAL HONEY DI KOTA BATAM Mariani; Wasiman, Wasiman
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10428

Abstract

Tujuan riset adalah untuk menguji pengaruh “word of mouth,” brand awareness” dan brand image” terhadapkeputusan pembelian produk Natural Honey di Kota Batam. Penelitian ini bersifat deskriptif denganpendekatan kuantitatif. Populasi yang diteliti adalah pengguna atau pembeli dari produk Natural Honey di KotaBatam yang tidak diketahui secara pasti jumlahnya. Penentuan sampel dilakukan dengan menggunakanrumus Jacob Cohen yang menghasilkan sebanyak 204 responden ditarik didasari purposive sampling.Temuan analisis regresi linier berganda “word of mouth” berpengaruh terhadap keputusan pembelian sebesar32%. brand awareness berpengaruh terhadap keputusan pembelian sebesar 27,6% brand image berpengaruhsebesar 40,4%.terhadap keputusan pembelian. Analisis koefisien determinasi (R2) menunjukkan bahwavariasi variabeel (Y) dapat dijelaskan oleh kombinasi word of mouth (X1), brand awareness (X2), dan brandimage (X3) sebesar 59,6%. Hasil uji t dan uji f menunjukkan bahwa word of mouth (X1), brand awareness(X2), dan brand image (X3) mempunyai pengaruh positif dan signifikan baik secara parsial maupun simultan
PENGARUH BRAND IMAGE, BRAND AWARENESS, DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK CIPTADENT DI KOTA BATAM Tan, Kenzy; Wangdra, Yvonne
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10429

Abstract

In everyday life, people are expected to pay attention to their health and appearance, especially their dental and oral health. This study aims to determine the influence of brand image, brand awareness, and perceived quality on purchase decision for Ciptadent products in Batam City. Using quantitative methods, this study sampled 385 respondents with purposive sampling, with the criteria of people who have purchased Ciptadent products. The data collection was carried out by distributing questionnaires accessed through Google Forms. Data analysis includes validity test, reliability test, classical assumption test including normality tests, multicollinearity test and heteroscedasticity test, as well as multiple linear regression test, determinant coefficient analysis, t-test, and F-test. The results of the study indicate that each variable, such as brand image, brand awareness, and perceived quality, has a partial effect on purchase decision, and they also simultaneously influence purchase decision.
PENGARUH MOTIVASI KERJA, DISIPLIN KERJA, DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA PT GRAHA ANUGERAH KEDIRI DI KOTA BATAM: Motivasi Kerja, Disiplin Kerja, Kepuasan Kerja, Kinerja Karyawan zhou, davidzhou; Suhardi, Suhardi
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10430

Abstract

This study examines how work motivation, work discipline, and job satisfaction influence employee performance individually and collectively at PT Graha Anugerah Kediri in Batam City. Responding to organizational needs for sustained performance improvement, we conducted a quantitative survey of 119 employees using a structured questionnaire. Data were analyzed with SPSS version 27 through descriptive statistics, validity and reliability testing, classical assumption checks, and multiple regression to estimate partial and simultaneous effects. Findings indicate that work motivation, work discipline, and job satisfaction each exert a positive and statistically significant influence on employee performance, with motivation and discipline emerging as the strongest predictors; together, the three variables explain a substantial proportion of performance variance. These results suggest that integrated human resource management strategies that foster motivational drivers, reinforce consistent discipline, and enhance employee satisfaction can meaningfully improve workforce outcomes at PT Graha Anugerah Kediri and similar organizations
ANALISIS PENGAKUAN PENDAPATAN DAN BEBAN PADA PT. BANK PEREKONOMIAN RAKYAT SEJAHTERA BATAM Mariansah, Darman; Prima, Argo Putra
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10432

Abstract

Rural Banks (Bank Perekonomian Rakyat) are a type of financial institution that operates within Indonesia’s banking sector. This study was conducted to analyze the income statement of PT Bank Perekonomian Rakyat Sejahtera Batam over the past five years, as well as to examine the process of revenue and expense recognition. The research employs a descriptive qualitative approach. The objective is to identify and understand revenue and expense recognition in the bank’s operational activities and to explore various challenges associated with this recognition process. The findings of this study may influence corporate decision-making and are expected to provide valuable insights for readers.
PENGARUH E-COMMERCE DAN PENGGUNAAN SISTEM INFORMASI AKUNTANSI TERHADAP EFEKTIVITAS KINERJA UMKM DI KOTA BATAM Desyanti; Tipa, Handra
SCIENTIA JOURNAL Vol 7 No 5 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i5.10441

Abstract

Micro, Small, and Medium Enterprises (MSMEs) operating in Batam are the focal point of this study, which aims to examine how the adoption of information technology for accounting activities and online trading impacts their efficiency and productivity. Although MSMEs contribute significantly to strengthening the regional economy, they still face various challenges related to optimal management. Many MSME actors believe that more accurate financial decision-making and greater operational efficiency can be achieved through the use of digital technologies such as accounting information systems and e-commerce. This research involved 135 MSME respondents in the culinary sector located in Bengkong District, employing an associative quantitative approach. Data processing in this study was conducted using multiple linear regression analysis with the aid of SPSS version 25. The results indicate that both accounting information systems and e-commerce have a significant effect on MSME performance, although the magnitude of their influence differs, both individually and jointly. The obtained Adjusted R² value of 0.455 suggests that these two variables can explain 45.5% of the variation in MSME performance effectiveness. These findings underscore the importance of digitalization and well-structured financial recording in supporting the sustainability and competitiveness of MSMEs in today’s digital market era Keywords: E-Commerce, Accounting Information System, Performance Effectiveness, MSMEs, Batam.

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