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FAKULTAS ILMU SOSIAL DAN HUMANIORA UNIVERSITAS PUTERA BATAM (Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra) Jl. R. Soeprapto – Tembesi – Batam – Kepulauan Riau
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SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Published by Universitas Putera Batam
ISSN : -     EISSN : 2714593X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
SCIENTIA JOURNAL Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA JOURNAL ini dapat meningkatkan kualitas makalah hasil penelitian mahasiswa dan mengimplementasikan keilmuan mahasiswa. SCIENTIA JOURNAL terbit sebanyak 6 kali periode dalam satu tahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,055 Documents
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Pengaruh Literasi Keuangan, Framing Effect Dan Persepsi Risiko Dalam Pengambilan Keputusan Investasi Investor Muda Di Batam Dewi Elizabeth; Mortigor Afrizal Purba
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11259

Abstract

This study aims to analyze the influence of financial literacy, framing effects, and risk perception on investment decision-making. The study employed a quantitative approach with a survey method, involving respondents selected through purposive sampling. Data were collected using a closed-ended questionnaire with a five-point Likert scale and analyzed using multiple linear regression analysis using SPSS software. The results indicate that financial literacy has a positive and significant effect on investment decision-making. Framing effects and risk perceptions have also been shown to play a role in shaping investment decision-making behavior, albeit to varying degrees. These findings indicate that adequate financial understanding and the ability to manage risk perceptions and cognitive biases are important factors in making rational and measured investment decisions. Keywords: Financial Literacy; Framing Effect; Risk Perception; Investment Decisions.
PENGARUH PENGETAHUAN PERPAJAKAN, SANKSI PAJAK, DAN SOSIALISASI TERHADAP KEPATUHAN WAJIB PAJAK UMKM DI KOTA BATAM Sela; Haposan Banjarnahor
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11261

Abstract

Registered MSME units in Batam City, Indonesia increased rapidly from 27,625 (2022), 31,720 (2023), to 35,256 (2024) according to Batam Cooperative Office data, yet SPT reporting rates remained suboptimal at 10.1%, 11.84%, and 15.27%. Nationally, 65 million MSMEs absorb 97% workforce and contribute 61% GDP, but tax contributions lag due to limited tax knowledge, weak sanction enforcement, and inadequate socialization. This study examines the influence of tax knowledge, tax sanctions, and tax socialization on MSME taxpayer compliance using quantitative approach with population of 35,256 MSMEs, 100 respondents sampled via Slovin's formula (10% margin error) through purposive sampling, validated Likert-scale questionnaires analyzed by multiple linear regression in SPSS following validity, reliability, and classical assumption tests.T-test results show tax knowledge (β=0.199, p=0.004), tax sanctions (β=0.197, p=0.018), and socialization (β=0.488, p<0.001) significantly influence taxpayer compliance individually. F-test confirms simultaneous influence (F=113.286, p<0.001, R²=0.784)
PENGARUH PELUANG KERJA, SIKAP, DAN KONTROL PERILAKU TERHADAP NIAT MAHASISWA MENGAMBIL JURUSAN AKUNTANSI Desy Cindy Putri Pertiwi Pertiwi; Mortigor Afrizal Purba
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11264

Abstract

Many students remain unsure about choosing an accounting major due to a lack of knowledge about career opportunities in the accounting sector. This uncertainty is also influenced by negative attitudes, such as the perception that accounting is complex and requires high-skill skills. Furthermore, students' perceptions of low behavioral control, such as a lack of confidence in their abilities and limited support from their environment, also hinder their intention to major in accounting. In this context, this study aims to assess the impact of job opportunities, attitudes, and behavioral control on students' intentions to major in accounting. The approach applied in this study was quantitative, with a total population of 100 students from accounting study programs in Batam. To select a representative sample, the study applied the Slovin formula, resulting in 97 respondents. Data collection was carried out by distributing questionnaires that had been previously tested to ensure their validity and reliability. After that, the information was analyzed using multiple linear regression. These results indicate that job opportunities have a significant influence on students' intention to major in accounting, attitudes also have a significant influence on students' intention to major in accounting, and behavioral control has a significant influence on students' intention to major in accounting. Based on the results of the tests conducted simultaneously in this study, it can be concluded that the three independent variables (job opportunities, attitudes, and behavioral control) have a simultaneous influence on accounting students' interest.
PANGGUNG GANDA: PRESENTASI DIRI ANGGOTA GYM DI RUANG FISIK DAN RUANG MEDIA SOSIAL Muhammad Luthfi Fadhil Fadhil; Michael Jibrael Rorong
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11268

Abstract

This study examines the phenomenon of double staging in the self-presentation practices of gym members, which takes place in physical spaces and continues into social media spaces. The fitness activities carried out by StrongGym members are not only interpreted as exercise routines, but also as a means of building and displaying self-identity through the body, appearance, and accompanying communication activities. The gym space functions as a front stage where individuals display their self-image directly, while Instagram Stories becomes an extension of the stage that allows individuals to manage and curate their visual self- representation. The results of the study show that self-representation in physical and digital spaces are interconnected in shaping the social identity of gym members. The experience of exercising at the gym is the main basis for selecting content to be displayed on Instagram Stories, but digital representations tend to show the best moments that have gone through a selection process. In addition, communication activities that take place in both spaces have different characteristics, where face-to-face communication in the gym is direct and interactive, while communication in the digital space is symbolic and representational through visuals, text, and audience responses. These findings confirm that the self-presentation practices of gym members reflect Erving Goffman's concept of dramaturgy, in which individuals consciously manage their impressions in front of different audiences in different contexts.
PENGARUH LITERASI KEUANGAN, INKLUSI KEUANGAN, DAN PERILAKU KEUANGAN TERHADAP MINAT PENGGUNAAN DIGITAL FINANCE PADA UMKM DI KOTA BATAM Jackie Lee Lee; Handra Tipa
SCIENTIA JOURNAL Vol 8 No 2 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i2.11279

Abstract

The rapid development of digital-based financial services is driving changes in the financial management patterns of Micro, Small, and Medium Enterprises (MSMEs) in Batam City, thus demanding readiness in terms of financial literacy, access, and behavior. This study aims to analyze the influence of financial literacy, financial inclusion, and financial behavior on the interest in using digital finance among MSMEs in Batam City. The study used a quantitative approach with a population of 2,179 MSMEs operating in Batam City, with a purposive sampling technique of 100 respondents obtained using the Slovin formula. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results of the multiple linear regression analysis indicate that financial literacy influences the interest in using digital finance with a contribution of 25.4%, financial inclusion has an influence of 37.9%, and financial behavior has an influence of 60.9%. The analysis of the coefficient of determination (R2) can show that financial literacy, financial inclusion, and financial behavior are able to explain 88.2% of the variation in interest in using digital finance in MSMEs in Batam City, and the results of the t-test and F-test prove that financial literacy, financial inclusion, and financial behavior have a significant influence both partially and simultaneously on interest in using digital finance.
ANALISIS POLA DAN BENTUK-BENTUK KOMUNIKASI PEMBELAJARAN BERBASIS ONLINE LEARNING (STUDI KASUS PADA MAHASISWA UNIVERSITAS TERBUKA KOTA BATAM) Febriadi Situmorang Situmorang; Michael Jibrael Rorong
SCIENTIA JOURNAL Vol 8 No 2 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i2.11281

Abstract

In the digital era and with the advancement of information technology, learning through online platforms has become increasingly significant in the field of education. Online learning offers flexibility, broader access to educational resources, and more varied interactions. However, the effectiveness of online learning is often influenced by the communication patterns used in the process. This study aims to analyze the communication patterns and forms in online-based learning at Universitas Terbuka (UT), a distance education institution in Indonesia. UT provides access to higher education for individuals who face challenges accessing formal education in conventional universities due to various constraints such as geographical location, employment, or time limitations. The method used in this study is a qualitative-descriptive approach, with in-depth interviews and observations as the primary data collection techniques. The results indicate that the communication patterns implemented at UT are dominated by Computer Mediated Communication (CMC), involving the use of e-learning platforms for asynchronous and synchronous communication. These findings suggest that the use of CMC at UT not only facilitates flexible and responsive interactions but also supports the continuity of the teaching and learning process in a distance education environment.
Pengaruh Kampanye Petisi Online Change.Org Terhadap Kesadaran Isu Paskibraka Puteri Wajib Melepas Jilbab di Masyarakat Kota Batam Tri Putrahasan Zebua Zebua; Ageng Rara Cindoswari
SCIENTIA JOURNAL Vol 8 No 2 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i2.11282

Abstract

Although issues related to religious freedom are often debated in Indonesia, the policy requiring female Paskibraka participants to remove their hijab has sparked a strong public reaction. This issue is in the spotlight because it touches on religious sensitivities and individual rights. The online petition campaign in Batam has covered various social issues in society. This study aims to analyze the influence of the online petition campaign on awareness of the issue of female Paskibraka being required to remove their hijab in Batam City. Data were obtained from the community through a field survey using a stratified random sampling method. Data analysis was conducted descriptively quantitatively with the help of SPSS version 26 with an analysis tool using simple linear regression. The regression results show that the change.org online petition campaign has a significant effect on awareness of the issue with a significance value of 0.001 < 0.05. The regression coefficient equation is Y = 17.88 + 0.73X, meaning that if the change.org online petition campaign increases by 1 percent, awareness of the issue of female Paskibraka being required to remove their hijab in Batam City will increase by 0.73 percent. This shows that the synergy between the dissemination of messages through online petitions allows people to understand and critically evaluate information, making the issue more acceptable to the public.
PENGARUH KUALITAS LAYANAN, CITRA MEREK, KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PELEMBAB WAJAH MEREK SARIAYU DIKOTA BATAM Magdalena Leony Fabila Daeli; Inda Sukati Sukati
SCIENTIA JOURNAL Vol 8 No 2 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11283

Abstract

This study aims to determine how service quality, brand image, and product quality influence customers' decisions to purchase Sariayu facial moisturisers in the city of Batam. The individuals involved in this study are purchasers of Sariayu facial moisturisers. The purposive sampling method uses questionnaires to collect responses. The population of this study is very large and unlimited. As a result, the sample to be studied consists of 204 respondents. This study analyses primary data; multiple linear regression analysis is used as the analysis tool. The purpose of this study is to determine how independent variables influence dependent variables. The results of the multiple linear regression test show that service quality, brand image, and product quality have a significant impact on consumer decisions when deciding to purchase Sariayu facial moisturisers in Batam City. From the results of this study, it can be concluded that superior service quality, brand image, and product quality will increase consumers' decisions to purchase these products.
PENGARUH SOSIAL MEDIA TIKTOK TERHADAP GAYA KOMUNIKASI REMAJA DI KOTA BATAM Encah Herlina; Riswandi Riswandi
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11284

Abstract

The use The rapid growth of TikTok as a social media platform has significantly influenced communication patterns among adolescents in the digital era. TikTok is not only used for entertainment but also serves as a medium for self-expression and social interaction, which may shape users’communication styles. This study aims to examine the effect of TikTok usage on adolescents’ communication styles in Batam City. The research employed a quantitative approach using a survey method. A total of 100 respondents aged 11–21 years were selected through simple random sampling. Data were collected using a Likert-scale questionnaire and analyzed using simple linear regression with SPSS version 25. The results indicate that TikTok usage has a positive and significant effect on adolescents’ communication styles, with a significance value of 0.000 (p < 0.05). The coefficient of determination (R²) of 0.490 suggests that TikTok usage accounts for 49% of the variance in adolescents’ communication styles, while the remaining 51% is influenced by other factors. These findings support the Uses and Gratifications Theory, which emphasizes active media use to fulfill communication needs.
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PEMBALUT MEREK KOTEX DI KOTA BATAM Syarifah Aini Ma'ruf; Tiurniari Purba
SCIENTIA JOURNAL Vol 8 No 2 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i2.11292

Abstract

This study aims to analyze the influence of product quality and brand image on purchasing decisions for Kotex brand sanitary napkins. This study used a quantitative approach with a survey method of 100 respondents who used Kotex sanitary napkins. Data analysis was conducted using validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis with t-tests and F-tests. The results showed that partially, product quality had no significant effect on purchasing decisions, while brand image had a significant effect on purchasing decisions for Kotex brand sanitary napkins. Simultaneously, product quality and brand image had a significant effect on purchasing decisions. This finding indicates that brand image plays a more dominant role than product quality in driving consumer purchasing decisions.

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