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FAKULTAS ILMU SOSIAL DAN HUMANIORA UNIVERSITAS PUTERA BATAM (Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra) Jl. R. Soeprapto – Tembesi – Batam – Kepulauan Riau
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SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Published by Universitas Putera Batam
ISSN : -     EISSN : 2714593X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
SCIENTIA JOURNAL Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA JOURNAL ini dapat meningkatkan kualitas makalah hasil penelitian mahasiswa dan mengimplementasikan keilmuan mahasiswa. SCIENTIA JOURNAL terbit sebanyak 6 kali periode dalam satu tahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,055 Documents
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PENGARUH CORPORATE GOVERNANCE, SISTEM WHISTLEBLOWING, DAN PENGENDALIAN INTERNAL TERHADAP PENGUNGKAPAN KECURANGAN DI PERUSAHAAN KOTA BATAM angelina Angelina; Mortigor Afrizal Purba
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11228

Abstract

This study examines the influence of corporate governance, whistleblowing systems, and internal control on fraud disclosure in companies located in Batam City. The research addresses the persistent issue of fraud in organizational settings and aims to analyze how governance mechanisms and control systems contribute to fraud disclosure practices. A quantitative research design was employed, using primary data collected through questionnaires distributed to 100 employees selected via purposive sampling. The data were analyzed using descriptive statistical analysis and multiple linear regression techniques. The results indicate that whistleblowing systems and internal control have a positive and significant effect on fraud disclosure, whereas corporate governance does not exhibit a significant individual effect. However, the simultaneous test demonstrates that corporate governance, whistleblowing systems, and internal control collectively have a significant influence on fraud disclosure. These findings highlight the importance of strengthening internal control mechanisms and establishing effective whistleblowing systems to enhance transparency and reduce the risk of fraud within companies.
IMPLEMENTASI STRATEGI KOMUNIKASI ORGANISASI UNTUK MENINGKATKAN KENYAMANAN LINGKUNGAN KERJA Sry Ayu Pitaloka Saragih; Michael Jibrael Rorong
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11230

Abstract

Workplace comfort is an important factor in supporting organizational sustainability and effectiveness. In addition to physical conditions, workplace comfort is strongly influenced by the quality of communication developed within the organization. Strategically managed organizational communication plays a crucial role in creating psychological safety, role clarity, and harmonious working relationships between leaders and employees. Therefore, this study aims to examine the implementation of organizational communication strategies in enhancing workplace comfort.This study employs a qualitative descriptive approach. Data were collected through in-depth interviews, observation, and document analysis related to internal communication practices within the organization. Informants were selected purposively, consisting of management and employees who are directly involved in organizational communication processes. Data were analyzed using thematic analysis to identify patterns, themes, and meanings related to organizational communication strategies and workplace comfort.The findings indicate that the implementation of organizational communication strategies emphasizing information openness, two-way dialogue, and appropriate internal communication channels contributes to the creation of a comfortable work environment. Transparent and dialogic communication enables employees to feel valued, involved, and clear about their roles. Furthermore, a communication culture characterized by mutual respect and empathy plays a significant role in fostering a positive and psychologically safe workplace climate.This study concludes that organizational communication strategies function not only as tools for information dissemination but also as mechanisms for constructing meaning and work relationships that support workplace comfort. The findings are expected to contribute theoretically to the field of organizational communication and provide practical insights for organizations in designing and implementing communication strategies oriented toward employee comfort and well-being.
PENGARUH SOSIAL MEDIA TIKTOK TERHADAP GAYA KOMUNIKASI REMAJA DI KOTA BATAM Encah Herlina; Riswandi Riswandi
SCIENTIA JOURNAL Vol 8 No 2 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i2.11232

Abstract

The use The rapid growth of TikTok as a social media platform has significantly influenced communication patterns among adolescents in the digital era. TikTok is not only used for entertainment but also serves as a medium for self-expression and social interaction, which may shape users’ communication styles. This study aims to examine the effect of TikTok usage on adolescents’ communication styles in Batam City. The research employed a quantitative approach using a survey method. A total of 100 respondents aged 11–21 years were selected through simple random sampling. Data were collected using a Likert-scale questionnaire and analyzed using simple linear regression with SPSS version 25. The results indicate that TikTok usage has a positive and significant effect on adolescents’ communication styles, with a significance value of 0.000 (p < 0.05). The coefficient of determination (R²) of 0.490 suggests that TikTok usage accounts for 49% of the variance in adolescents’ communication styles, while the remaining 51% is influenced by other factors. These findings support the Uses and Gratifications Theory, which emphasizes active media use to fulfill communication needs. Keywords: TikTok, Social Media, Communication Style, Adolescents
PENGARUH BRAND IMAGE, BRAND TRUST DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE ORIGINOTE DI KOTA BATAM Jenny Jenny; Suhardi Suhardi
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11233

Abstract

This study examines the influence of brand image, brand trust, and product quality on purchasing decisions of The Originote skincare products in Batam City. The increasing competition in the skincare industry and fluctuations in The Originote’s market ranking indicate the importance of understanding key factors that drive consumer purchasing decisions. The objective of this research is to analyze both partial and simultaneous effects of brand image, brand trust, and product quality on purchasing decisions. This study employs a quantitative explanatory approach. Data were collected through questionnaires distributed to 119 respondents who had purchased and used The Originote products, selected using purposive sampling. The data were analyzed using multiple linear regression, supported by t-tests and F-tests. The results reveal that brand image, brand trust, and product quality each have a positive and significant effect on purchasing decisions. Simultaneously, all three variables significantly influence consumers’ purchasing decisions. These findings indicate that a strong brand image, high consumer trust, and superior product quality play an essential role in encouraging consumers to purchase The Originote products. This research is expected to provide practical insights for companies in developing effective marketing strategies to enhance competitiveness in the skincare industry. Keywords : Brand Image; Brand Trust; Product Quality; Purchase Decision
PENGARUH CITRA RASA, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN KOPI DI PT CENDANA HAN WIJAYA Juwis Valantino; Inda Sukati
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11234

Abstract

This study aims to analyze the influence of taste image, brand image, and product quality on consumer purchasing decisions of coffee at PT Cendana Han Wijaya. The research employed a descriptive quantitative approach with data collected through a questionnaire distributed to 100 respondents who were consumers of PT Cendana Han Wijaya coffee products in Batam City. The sampling technique used was non-probability sampling. The collected data were analyzed using multiple linear regression analysis with the assistance of SPSS version 30, supported by validity tests, reliability tests, t-tests, and the coefficient of determination. The results indicate that taste image and product quality have a positive and significant effect on purchasing decisions, while brand image does not have a significant effect on purchasing decisions. Simultaneously, taste image, brand image, and product quality significantly influence consumer purchasing decisions. The Adjusted R Square value of 0.688 shows that 68.80% of the variation in purchasing decisions can be explained by the three independent variables, while the remaining percentage is influenced by other factors outside this study. These findings suggest that companies should prioritize improving taste consistency and product quality to enhance consumer purchasing decisions.
PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN RUMAH DI GOLDEN CITY RESIDENCE Kevin Kevin; Inda Sukati
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11235

Abstract

This study aims to analyze the influence of product quality and brand image on the decision to purchase houses at Golden City Residence Batam. The research background is based on the importance of the housing sector as a primary necessity as well as a long-term investment, along with the increasing competition among developers in offering high-quality residences with strong brand images. This study employs a quantitative method with a causal approach. The research population consists of 137 consumers who have purchased houses at Golden City Residence, all of whom were included as the research sample using a saturated sampling technique. Data were collected through questionnaires using a Likert scale and analyzed with the assistance of SPSS software through validity and reliability tests, classical assumption tests, multiple linear regression analysis, as well as t-tests and F-tests. The hypotheses in this study include the presumed influence of product quality on purchasing decisions, the influence of brand image on purchasing decisions, and the simultaneous influence of product quality and brand image on purchasing decisions. Keywords: Brand Image, Golden City Residence, Housing, Product Quality, Purchasing Decision
PENGARUH ONLINE CUSTOMER REVIEW, BRAND IMAGE DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DEODORANT JENNSKIN DI MARKETPLACE SHOPEE JESICA JESICA; Suhardi Suhardi
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11243

Abstract

This study aims to analyze the influence of online customer reviews, brand image, and consumer trust on the purchasing decisions of Jennskin deodorant products in the Shopee marketplace. The background of this research is based on the phenomenon of numerous negative customer reviews, intense brand competition, and consumer trust issues regarding product authenticity on the e-commerce platform. This study employs a quantitative causal approach. Data were collected through questionnaires distributed to 119 respondents who have purchased Jennskin deodorant on Shopee. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 25, as well as hypothesis testing through t-tests and coefficient of determination. The hypotheses in this study include the suspected influence of online customer reviews on purchasing decisions, the influence of brand image on purchasing decisions, the influence of consumer trust on purchasing decisions, and the simultaneous influence of online customer reviews, brand image, and consumer trust on purchasing decisions. Keywords: Online Customer Review, Brand Image, Consumer Trust, Purchasing Decision, Jennskin Deodorant.
PENGARUH CUSTOMER EXPERIENCE, BRAND CREDIBILITY, DAN BRAND TRUST TERHADAP BRAND LOYALTY YAKULT DI KOTA BATAM Deviana Zhou; Suhardi Suhardi
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11244

Abstract

This study aims to examine the effect of Customer Experience, Brand Credibility, and Brand Trust on Brand Loyalty among Yakult consumers in Batam City. The research uses a quantitative approach with a descriptive research design. Data were collected through a structured questionnaire distributed to 204 respondents who had purchased Yakult products in Batam City. The sampling technique was determined using the Jacob Cohen formula. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The results of the partial test (t-test) show that Customer Experience and Brand Trust have a positive and significant effect on Brand Loyalty, while Brand Credibility does not have a significant effect when tested individually. However, the simultaneous test (F-test) indicates that Customer Experience, Brand Credibility, and Brand Trust together have a positive and significant influence on Brand Loyalty. This result suggests that although Brand Credibility does not significantly affect Brand Loyalty on its own, it still plays a role within the overall regression model when combined with other variables. The findings indicate that enhancing customer experience and strengthening brand trust are key strategies in increasing brand loyalty. This study is expected to provide valuable insights for companies, particularly PT Yakult Indonesia Persada, in developing effective marketing strategies to improve and maintain consumer loyalty.
Pengaruh Etika Profesi, Pengalaman, dan Profesionalisme Terhadap Kualitas Audit Di KAP Kota Batam Fanny Rahma Sari; Vargo Christian L. Tobing
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11245

Abstract

This research is conducted to analyze the extent to which professional ethics, work experience, and professionalism influence audit quality at Public Accounting Firms (KAP) located in Batam. The study adopts a quantitative research approach with a survey-based design to obtain empirical evidence from practitioners directly involved in audit activities. The population of this study consists of all active auditors working in six Public Accounting Firms registered with the Indonesian Institute of Public Accountants (IAPI) in 2025, including partners, managers, senior auditors, and junior auditors, totaling 30 respondents. A saturated sampling technique is employed, meaning the entire population is used as the research sample to ensure comprehensive representation. Primary data are collected through structured questionnaires distributed via Google Forms, measured using a Likert scale. Prior to analysis, the research instruments undergo validity and reliability testing to ensure data accuracy and consistency. Data analysis is carried out using SPSS version 26, incorporating descriptive statistical analysis, classical assumption tests such as normality, multicollinearity, and heteroscedasticity and multiple linear regression analysis. Hypothesis testing is performed through t-tests, F-tests, and the calculation of the coefficient of determination (R²). The findings reveal that professional ethics and experience do not have a significant effect on audit quality, whereas professionalism shows a significant positive influence. These results suggest the importance of strengthening professional attitudes and competencies through continuous training and standardized procedures. This study contributes theoretically to audit quality literature and provides practical insights for regulators, professional bodies, and KAP management in improving audit practices.
PENGARUH KOMUNIKASI INTERPERSONAL PEDAGANG DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI TOKO HANG TUAH PASAR FANINDO BATAM Renaldi Faslah Faslah; Michael Jibrael Rorong
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11258

Abstract

This study aims to examine the effect of traders’ interpersonal communication and service quality on customer satisfaction at Hang Tuah Store, Pasar Fanindo Batam. This research employs a quantitative approach using a correlational method. Data were collected through questionnaires distributed to 96 customers of Hang Tuah Store using a Likert scale. The variables in this study consist of interpersonal communication and service quality as independent variables, and customer satisfaction as the dependent variable. Data analysis techniques include descriptive statistics, validity and reliability tests, classical assumption tests, Pearson Product Moment correlation analysis, simple and multiple linear regression analysis, coefficient of determination analysis, and hypothesis testing using t-tests and F-tests, assisted by SPSS version 25. The results indicate that traders’ interpersonal communication has a significant effect on customer satisfaction. Service quality also has a significant effect and is identified as the most dominant factor influencing customer satisfaction. Simultaneously, interpersonal communication and service quality significantly affect customer satisfaction at Hang Tuah Store, Pasar Fanindo Batam. These findings support the Expectancy Disconfirmation Theory (EDT), which states that customer satisfaction is formed through a comparison between expectations and perceived performance.

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