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FAKULTAS ILMU SOSIAL DAN HUMANIORA UNIVERSITAS PUTERA BATAM (Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra) Jl. R. Soeprapto – Tembesi – Batam – Kepulauan Riau
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INDONESIA
SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Published by Universitas Putera Batam
ISSN : -     EISSN : 2714593X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
SCIENTIA JOURNAL Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA JOURNAL ini dapat meningkatkan kualitas makalah hasil penelitian mahasiswa dan mengimplementasikan keilmuan mahasiswa. SCIENTIA JOURNAL terbit sebanyak 6 kali periode dalam satu tahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,002 Documents
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ANALISIS FRAMING PEMBERITAAN LARANGAN THRIFTHING PADA MEDIA BATAMPOS.CO.ID DAN BATAMNEWS.CO.ID Builalaq, Viviana; Abidin, Sholihul
SCIENTIA JOURNAL Vol 6 No 3 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v6i3.8392

Abstract

After the policy of prohibiting the import of used clothing written in Permendag No. 40 of 2022 concerning Export-Prohibited Goods and Import-Prohibited Goods which received many rejection from the public, especially the import used clothing business in Batam City. Departing from this, researchers want to raise the news regarding the ban on thrifting in Batam City on the online media batampos.co.id and batamnews.co.id . This study aims to find out the perspectives of the media batamnews.co.id and batampos.co.id in presenting this ban on thrifting. The study used documentation and observation techniques. The analysis method used by researchers is Zhongdang Pan Gerald M. Kosici's frame analysis model. Data collection through written or loaded archives sourced from the online media batampos.co.id and batamnews.co.id March-April 2023, which contains news about thrifting ban in Batam City. The results of this study, the online media batampos.co.id , which framed the news of the thrifting ban in Batam City, discussed in detail the government's actions and assertions regarding the prohibition of used imported goods from illegal entry, while batamnews.co .id tends to describe in detail the conditions of traders and people who disagree regarding the import ban on secondhand goods in Batam City
Representasi Makna Konflik Keluarga Pada Film Nanti Kita Cerita Tentang Hari Ini Hakim, Aulia; Abidin, Sholihul
SCIENTIA JOURNAL Vol 6 No 1 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v6i1.8410

Abstract

The movie "Nanti Kita Cerita tentang Hari" (2020) tells the story of conflict in a family, which reflects a commonsituation that often occurs in society. Although many want a harmonious family, in reality every family has its ownconflicts. This research aims to understand the meaning of family conflict with a descriptive qualitative approachand uses Charless Sanders Pierce theory. The data collection method uses observation, documentation, andliterature study, with the object of research focusing on the movie "Nanti Kita Cerita Tentang Hari Ini". The resultsof the study identified two types of family conflicts, namely conflicts that can be resolved and conflicts that aresustainable.
KOMUNIKASI NONVERBAL DALAM MEMBANGUN KOMUNIKASI EFEKTIF (STUDI KASUS PADA FRONTLINER BANK CENTRAL ASIA BATAM) Kasmila, Mia; Abidin, Sholihul
SCIENTIA JOURNAL Vol 6 No 2 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v6i2.8414

Abstract

This research discusses the use of nonverbal communication by Bank Central Asia (BCA) frontliners in Batam.The research results show that frontliners tend to use various forms of nonverbal communication, such as eyecontact, smiling, open body language, polite hand gestures, and an upright and confident body posture. Afriendly, calm and professional tone of voice is also considered important. The physical distance betweenfrontliners and customers is adjusted to cultural norms and personal preferences. BCA frontliners receivespecial training in nonverbal communication to improve their skills in interacting with customers. They realizethat their nonverbal communication can influence a company's image and appreciate the importance of makinga positive impression. Positive communication can create a pleasant experience, increase trust, and give theimpression that customers are valued. Frontliners who are skilled at nonverbal communication can influencecustomers' purchasing decisions and build strong emotional connections. Therefore, investment in developingthe nonverbal communication skills of frontliners at Bank Central Asia in Batam is considered to providebenefits for the company's long-term success
KONSTRUKSI BERITA RESPON PARTAI DEMOKRAT TENTANG DUET ANIES– MUHAIMIN DALAM PILPRES 2024 PADA TVONENEWS.COM DAN CNNINDONESIA.COM Ainul Nur Mufidah Lutfiah; Abidin, Sholihul
SCIENTIA JOURNAL Vol 6 No 1 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this research, the data collection method was carried out through three main techniques, namely observation, literature study, and documentation regarding news related to News Construction of the Democratic Party's Response to the Anies – Muhaimin Duet in the 2024 Presidential Election on the tvonenews.com and cnnindonesia.com sites. Research It adopts a qualitative research method, which is in accordance with Bogdan and Taylor's definition explained by Moleong. From the results of the framing analysis, it can be seen that tvonenews.com's news construction regarding the Democratic Party's response to the Anies-Muhaimin duet in the 2024 presidential election tends to be objective. This is demonstrated by the four framing analysis structures created by Zhongdang Pan and Kosicki, which show balance in the presentation of news data. Meanwhile, the media cnnindonesia.com is less objective, because cnnindonesia.com speaks more from the perspective of the Chairman of the Democratic Party Assembly, Susilo Bambang Yudhoyono. According to tvonenews.com and cnnindonesia.com, this media reality construction depicts that the Democratic Party is disappointed because Anies Baswedan left AHY, who had previously been approved to be the presidential and vice presidential candidate
PENGARUH KECERDASAN EMOSIONAL, PERILAKU BELAJAR, EFIKASI DIRI DAN MINAT BELAJAR TERHADAP TINGKAT PEMAHAMAN AKUNTANSI Milla, Zahrotul; Putra Prima, Argo
SCIENTIA JOURNAL Vol 6 No 3 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v6i3.8417

Abstract

Educational development plays an important role and is a measure of the progress or decline of a country'sdevelopment process. Education is the beginning of the formation of behavior, thoughts and character of everyhuman being. University is the highest achievement in Indonesia's national education system. Having highereducation can produce talented individuals who can better shape the future of a country. This research aimsto determine the influence of emotional intelligence, learning behavior, self-efficacy and interest in learning onthe level of understanding of accounting. Researchers conducted research at several universities in BatamCity using quantitative-based research and with a sample size of 300 respondents. And it results that emotionalintelligence, learning behavior and interest in learning have a positive and significant effect, while self-efficacydoes not have a significant effect on the level of understanding of accounting.
ANALISIS INTERPRETASI MAKNA PESAN MORAL DALAM FILM NGERI – NGERI SEDAP Ryandi, Dwi; Abidin, Sholihul
SCIENTIA JOURNAL Vol 6 No 1 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v6i1.8421

Abstract

In this modern age of globalization, there are many alternatives or media for us and the international community to convey messages and communications, such as telephones, letter messages, and others. The development of the internet, we can access whatever we want in cyberspace, for example is movies. Film is one of the information media that contains fictional or non-fictional stories that are long and entertainment or entertaining. Movies began to flourish in the 20th century and experienced their peak in 2010 and above. Film is not only intended for commercial or entertainment purposes, but the film has the purpose of conveying an important implied message that can only be understood by people who observe it deeply and carefully. In the world of cinema it is called Easter Egg. In the world of Communication Science studies, Easter Egg is called Semiotics, which is the study of signs. Semiotics is a science that studies signs in the world of communication, one of which is used to observe the implied message contained in the film. One of the films that has a good and interesting implied message to be examined is the film that researchers will observe is "Ngeri – Ngeri Sedap".   Keywords: Communication, Film, Semiotics
Analisis Strategi Pemanfaatan Akun Instagram @telkomakses_batam Dalam Menciptakan Citra Perusahaan prastyo, gani; Rorong, Michael Jibrael
SCIENTIA JOURNAL Vol 6 No 1 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v6i1.8422

Abstract

This research analyzes the strategic role of Instagram account @TelkomAkses_Batam in shaping the positiveimage of PT Telkom Akses in Batam. With a qualitative descriptive method, the focus is on the communicationand strategy aspects of the company in the operational office of PT Telkom Akses Batam. Data collectioninvolves interviews, observation, documentation, and literature study. The company implemented acommunication policy with emphasis on verbal communication and Telegram group chat media. A planned CSRstrategy shows the company's positive commitment to the community. The management of the@telkomakses_batam Instagram account involves several divisions, demonstrating a collaborative approach.Diversification of Instagram content is necessary to maintain audience interest. Continuous CSR programs andincreased positive communication can increase viewer understanding. Employee engagement can be improvedthrough inter-divisional collaboration and creating a proactive work environment. This research provides an indepth insight into the effectiveness of corporate communication strategies through Instagram in shaping apositive image in the digital era
Pengaruh Persepsi, Kualitas SDM dan Sosialisasi Terhadap Penerapan SAK EMKM Pada Laporan UMKM Di Kota Batam Lai Juniawati; Efriyenti, Dian
SCIENTIA JOURNAL Vol 6 No 2 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v6i2.8429

Abstract

This research aims to ascertain the impact of Perception, Quality of Human Resources (HR), and Socialization on the implementation of SAK EMKM in the financial statements of MSMEs in Batam City. For this study, the sample was drawn from 875 entities registered at the Office of Cooperatives and Micro Enterprises through purposive sampling, resulting in 151 samples. The data utilized in this study originates from primary data collected via the distribution of questionnaires using the Slovin formula. According to the test outcomes of this study, it is concluded that Perception significantly influences the application of SAK EMKM, Human Resources Quality significantly influences the application of SAK EMKM, and Socialization also plays a significant role in the application of SAK EMKM. Simultaneously, Perception, Quality of Human Resources, and Socialization collectively wield a significant influence on the application of SAK EMKM. The coefficient of determination indicates that 59.3% of the application of SAK EMKM is influenced by the independent variables tested in this study, while the remaining 40.7% is impacted by other variables not examined in this research.
ANALISIS STRATEGI KOMUNIKASI BATAM TELEVISI DALAM MENARIK MINAT PENONTON PADA PROGRAM BERITA DETAK KEPRI SIANG: PENDAHULUAN, KAJIAN TEORI, METODOLOGI PENELITIAN, HASIL DAN PEMBAHASAN, SIMPULAN, DAFTAR PUSTAKA Delila; Abidin, Sholihul
SCIENTIA JOURNAL Vol 6 No 1 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v6i1.8436

Abstract

Local television is television whose broadcast station has the smallest coverage area, covering a particular city or district. According to broadcasting law, local broadcasting stations can be established in certain locations in the territory of the Republic of Indonesia, with broadcast coverage limited to those locations. Detak Kepri afternoon is a news program or news segment that presents the latest information about the latest events in the Riau Islands region and its surroundings. This research uses qualitative methods with descriptive analysis. The purpose of this research is to find out what kind of communication strategies are used by Batam Television to attract audience interest in the Detik Kepri Noon news program, the strategy for making the Dek Kepri Noon news program and the supporting and inhibiting faktors. The research results concluded that the strategy used by Batam Television to attract audience interest in the Kepri Noon news program was to utilize the JPM Stream application as an online-based digital application to make it easier for viewers to access news programs, both live and delayed broadcasts.
Analisis Pemanfaatan Media Sosial TikTok Dalam Membangun Brand Awareness PT. Citra Sukses Entertainment Kresna, Donny; Abidin, Sholihul
SCIENTIA JOURNAL Vol 6 No 1 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v6i1.8440

Abstract

In the current digital era, of course we can never be separated from life related to the digital world where this has become part of our social life. Social media of course plays a big role in providing benefits, because the function of social media is not only limited to making friends or meeting other people, but can also be used for many things, one of which is trading or selling. Marketing strategy is the marketing stage of a product or service where a member or organization carries out the planning stage regarding exchanges so that they can find out the right target population and can achieve their own goals, one of which is profit. Brand Awereness is a marketing technique used by business people to win market competition and make their company known to the public. In this descriptive analysis, the data that has been collected will be described and depicted descriptively. In creating product promotion methods, we have unconsciously produced 4 types of methods, namely Advertising, Events & Experience, Direct Marketing and Interactive Marketing.

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