cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Risma Arta Juita ButarButar
Contact Email
risma.butarbutar@puterabatam.ac.id
Phone
+628117019871
Journal Mail Official
scientia.journal@puterabatam.ac.id
Editorial Address
FAKULTAS ILMU SOSIAL DAN HUMANIORA UNIVERSITAS PUTERA BATAM (Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra) Jl. R. Soeprapto – Tembesi – Batam – Kepulauan Riau
Location
,
INDONESIA
SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Published by Universitas Putera Batam
ISSN : -     EISSN : 2714593X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
SCIENTIA JOURNAL Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA JOURNAL ini dapat meningkatkan kualitas makalah hasil penelitian mahasiswa dan mengimplementasikan keilmuan mahasiswa. SCIENTIA JOURNAL terbit sebanyak 6 kali periode dalam satu tahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,002 Documents
 95   96   97   98   99 
URGENSI PEMBATASAN NORMA PASAL 15 DAN 16 KUHP 2023 DALAM MENCEGAH POTENSI PELANGGARAN HAK KONSTITUSIONAL pasaribu, cindy klara; Dr. Diki Zukriadi, S.H., M.H.. M.Kn.
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10405

Abstract

The reformation of national criminal law through the enactment of Law Number 1 Year 2023 on the Criminal Code (KUHP) brings a number of new provisions, including the regulation of criminal acts in the preparatory stage as stated in Articles 15 and 16. These two articles expand the scope of punishment for acts that have not yet entered the stage of execution, but have been considered as preparation to commit a crime. The main problem that arises lies in the vagueness of the norms, especially regarding the absence of conceptual limits and objective indicators of what is meant by “preparation”. This vagueness creates the potential for abuse of authority by law enforcement officials and can threaten the constitutional rights of citizens, such as the right to legal certainty, the right to freedom of thought and expression, and the right not to be arbitrarily criminalized. This research aims to examine the urgency of restrictions and strict interpretation of the norm, in order to ensure that criminal law continues to function in the corridor of justice and protection of human rights. The method used is normative legal research with conceptual and statutory approaches.
DAMPAK KONTEN MARKETING, SOSIAL MEDIA MARKETING DAN KENYAMANAN ONLINE TERHADAP KEPUTUSAN PEMBELIAN PADA MARKET PLACE AESTHETE.YOURLIFE DI KOTA BATAM rainbow; Wasiman
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10409

Abstract

This research aims to explore the impact of content marketing, social media marketing, and online convenience on consumer purchasing decisions online through marketplaces. The development of information technology has transformed consumer shopping habits, making factors such as content marketing, social media marketing, and online convenience crucial in influencing purchasing decisions. Content marketing focuses on providing relevant and valuable information to attract and retain audiences, while social media marketing utilizes platforms like Facebook and Instagram to build more personal interactions with consumers. Online convenience includes aspects such as easy navigation, data security, and fast transaction processes. This research uses primary data from consumer surveys and secondary data from relevant literature. The research findings are expected to provide insights for business practitioners in developing effective digital marketing strategies and help academics gain a deeper understanding of factors influencing consumer behavior in the digital era. Thus, this research aims to contribute to facing the increasingly tight competition in the online market.
PENGARUH KEBIJAKAN PAJAK, AKSES KEUANGAN DAN NIAT TERHADAP PERILAKU BERWIRAUSAHA MAHASISWA GENERASI Z DI KOTA BATAM LIDIA ANGEL
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10410

Abstract

This study was conducted to examine the influence of factors influencing the Entrepreneurial Behavior of Generation Z Students in Batam City. These factors include Tax Policy, Financial Access, and Intention. This study used a quantitative approach where the data were obtained primarily by distributing questionnaires. The population in this study amounted to 36,065 students. The sample taken was 100 people using the Slovin formula with a 10% error rate. The testing techniques in this study consisted of descriptive analysis, instrument testing, classical assumption testing, multiple linear regression testing, and hypothesis testing with data processing using SPSS version 29. The results of this study state that Tax Policy, Financial Access, and Intention simultaneously have a significant effect on Entrepreneurial Behavior. The conclusion based on the results of the study is that H1 is accepted, H2 is accepted, H3 is accepted, H4 is accepted.
PENGARUH VIRAL MARKETING, GAYA HIDUP DAN INFORMASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SKINTIFIC DI KOTA BATAM Eban, Hendrika Noviana Lengi; Nainggolan, Nora Pitri
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10411

Abstract

This research aims to examine the influence of viral marketing, lifestyle, and product information on purchasing decisions for Skintific skincare in Batam City. This study uses a quantitative research method. The research sample consisted of 100 respondents, all women aged 13-40 years who use Skintific products in the Bengkong District of Batam City. The data collection method used is primary data. Data processing uses the SPSS Version 26 program. Based on the data and analysis that have been done, this study shows that viral marketing positively and significantly influences purchasing decisions for Skintific skincare in Batam City. In addition, lifestyle positively and significantly influences purchasing decisions for Skintific skincare in Batam City. Product information positively and significantly influences purchasing decisions for Skintific skincare in Batam City. And simultaneously, viral marketing, lifestyle, and product information positively and significantly influence purchasing decisions for Skintific skincare in Batam City.
Pengaruh Promosi, Kepercayaan, Dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan Produk Iphone di kota Batam Liau Shelly; Nora Pitri Nainggolan
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10417

Abstract

Customer loyalty is a crucial factor in maintaining business sustainability, especially in the highly competitive technology industry, such as iPhone products. This study aims to analyze the influence of promotion, trust, and customer satisfaction on customer loyalty to iPhone products in Batam City. The research employs a quantitative approach using a survey method, where data is collected through questionnaires distributed to iPhone users in Batam City. Multiple linear regression analysis is used to examine the relationship between the independent variables (promotion, trust, and customer satisfaction) and the dependent variable (customer loyalty). The results indicate that promotion has a positive but insignificant effect on customer loyalty, while trust and customer satisfaction have a positive and significant impact on customer loyalty. These findings suggest that the higher the level of trust and customer satisfaction, the greater the likelihood that customers will remain loyal to iPhone products. This study provides implications for companies in designing more effective marketing strategies by enhancing trust and customer satisfaction to maintain customer loyalty.
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN IPHONE DI KOTA BATAM Syam, Putra
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10511

Abstract

The smartphone industry in Indonesia continues to experience significant growth along with technological developments and changes in people's lifestyles. In recent years, smartphones have become a basic need for most people, not only as a communication tool, but also as a means of supporting daily activities such as working, studying, shopping, and entertainment. This study aims to analyze the influence of product quality, brand image, and product design on iPhone purchasing decisions in Batam City. This study uses a quantitative method. With the technique of determining the number of samples using the Jacob Cohen formula with 204 respondents. The data used in this study were collected through questionnaires distributed in Batam City. The data analysis technique used in this study is multiple linear regression, which is then tested through data quality tests, classical assumption tests, influence tests and hypothesis tests. The findings of this study in the T test indicate that product quality has a positive and partially significant effect on iPhone purchasing decisions in Batam City, brand image has a positive and partially significant effect on iPhone purchasing decisions in Batam City, and product design has a positive and partially significant effect on iPhone purchasing decisions in Batam City. The F-test findings indicate that product quality, brand image, and product design simultaneously have a positive and significant influence on iPhone purchasing decisions in Batam City.
PENGARUH KUALITAS PRODUK, PERSEPSI KEAMANAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PADA MERCHANT DI TIKTOK: Indonesia Vivi, Vivi; Hikmah, Hikmah
SCIENTIA JOURNAL Vol 7 No 4 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i4.10513

Abstract

This study investigates the influence of product quality, security perception, and trust on consumer purchasing decisions toward merchants on TikTok Shop. With the rapid growth of social commerce in Indonesia, TikTok Shop has emerged as a popular platform for purchasing beauty products. As an illustrative case, this research highlights Scarlet a well known local skincare brand to understand consumer behavior in this digital marketplace. Utilizing a quantitative approach, data were collected from 204 respondents through online questionnaires with Likert scale measurements. The study employed purposive sampling and applied multiple linear regression analysis to assess the relationships among variables. The findings demonstrate that product quality, security perception, and trust each exert a positive and significant effect on purchasing decisions. These results provide important implications for TikTok merchants in enhancing their marketing strategies by maintaining product quality, strengthening trust, and ensuring perceived transaction security to increase consumer purchase intentions.
PENGARUH KUALITAS PRODUK, NILAI PELANGGAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE THE ORIGINOTE DI KOTA BATAM Tunggal, Kiki Chandrika Komala; Purba, Tiurniari
SCIENTIA JOURNAL Vol 7 No 6 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i6.10093

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kualitas produk, nilai pelanggan dan promosi terhadap keputusan pembelian produk The Originote Skincare di Kota Batam. Penelitian ini menggunakan metode penelitian kuantitatif. Sampel penelitian sebanyak 100 responden yang merupakan masyarakat yang pernah membeli dan menggunakan produk The Originote Skincare di Kecamatan Sagulung Kota Batam. Metode pengumpulan data yang digunakan adalah data primer. Pengolahan data menggunakan program SPSS Versi 26. Berdasarkan data dan analisis yang telah dilakukan, penelitian ini menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian produk The Originote Skincare di Kota Batam. Selain itu, nilai pelanggan berpengaruh positif dan signifikan terhadap keputusan pembelian produk The Originote Skincare di Kota Batam. Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian produk The Originote Skincare di Kota Batam. Dan secara simultan, kualitas produk, nilai pelanggan dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian produk The Originote Skincare di Kota Batam.
PENGARUH KOMUNIKASI ORGANISASI TERHADAP KINERJA KARYAWAN DI PERUSAHAAN JMS BATAM Aulia, Anisa Rifqi; Cindoswari, Ageng Rara
SCIENTIA JOURNAL Vol 7 No 6 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i6.10206

Abstract

The success of a business that produces medical devices heavily depends on employee performance, especially considering the increasing demand and strict quality requirements. This research examines how much of an impact organizational communication on employee performance at JMS Batam Company, a Japanese multinational operating in the medical equipment sector. According to organizational communication theory, particularly network theory, good communication within an organization creates a network of interpersonal relationships that accelerates decision-making, enhances collaboration, and improves performance. For this quantitative study with an explanatory design, 96 respondents were selected using a simple random selection process. the extent to which data was collected via semi-structured interviews and questionnaires, and how descriptive statistics and basic linear regression were employed for analysis. With a t value of 4.200 above the t tabel value of 1.985 and 0.000 as the significance threshold, the study's results demonstrate that organisational communication significantly and favourably affects employee performance. These findings indicate that improving company communication can significantly enhance employee performance. This study provides recommendations to enhance employee support, feedback, and communication flow to improve employee well-being and productivity within the company
PENGARUH DIGITAL MARKETING, INOVASI, DAN KUALITAS FORE COFFEE TERHADAP KEPUTUSAN PEMBELIAN DI CABANG MEGA MALL KOTA BATAM Andrew, Andrew; Saputra, Asron
SCIENTIA JOURNAL Vol 7 No 6 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i6.10218

Abstract

This study aims to determine the influence of Digital Marketing, innovation, and the quality of Fore Coffee on purchasing decisions at the Mega Mall Batam branch, both partially and simultaneously. The sample consisted of 384 respondents selected using purposive sampling. Data were collected through an online questionnaire distributed via Google Forms. Data analysis was conducted using SPSS version 30, involving tests such as data quality testing, classical assumption testing, influence testing, and hypothesis testing. The results indicate that Digital Marketing, innovation, and the quality of Fore Coffee have a positive and significant effect on purchasing decisions, both partially and simultaneously.

Page 97 of 101 | Total Record : 1002

 95   96   97   98   99 

Filter by Year

2019 2025


Reset
Filter By Issues
All Issue Vol 7 No 6 (2025): Scientia Journal Vol 7 No 5 (2025): Scientia Journal Vol 7 No 4 (2025): Scientia Journal Vol 7 No 3 (2025): Scientia Journal Vol 7 No 2 (2025): Scientia Journal Vol 7 No 1 (2025): Scientia Journal Vol 6 No 6 (2024): Scientia Journal Vol 6 No 5 (2024): Scientia Journal Vol 6 No 4 (2024): Scientia Journal Vol 6 No 3 (2024): Scientia Journal Vol 6 No 2 (2024): Scientia Journal Vol 6 No 1 (2024): Scientia Journal Vol 5 No 5 (2023): Scientia Journal Vol 5 No 4 (2023): Scientia Journal Vol 5 No 3 (2023): Scientia Journal Vol 5 No 2 (2022): Volume 5 Nomor 2 2022 Vol 5 No 1 (2022): Volume 5 Nomor 1 2022 Vol 4 No 7 (2022): Volume 4 Nomor 7 2022 Vol 4 No 6 (2022): Volume 4 Nomor 6 2022 Vol 4 No 5 (2022): Volume 4 Nomor 5 2022 Vol 4 No 4 (2021): Volume 4 Nomor 4 2021 Vol 4 No 3 (2021): Volume 4 Nomor 3 2021 Vol 4 No 2 (2021): Volume 4 Nomor 2 2021 Vol 4 No 1 (2021): Volume 4 Nomor 1 2021 Vol 3 No 4 (2021): Volume 3 Nomor 4 2021 Vol 3 No 3 (2021): Volume 3 Nomor 3 2021 Vol 3 No 2 (2021): Volume 3 Nomor 2 2021 Vol 3 No 1 (2021): Volume 3 Nomor 1 2021 Vol 2 No 3 (2020) Vol 2 No 2 (2020) Vol 2 No 1 (2020) Vol 1 No 2 (2019): Volume 1 No 2 2019 Vol 1 No 1 (2019): Volume 1 Nomor 1 2019 More Issue