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Journal Communication Spectrum: Capturing New Perspectives in Communication
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Published by Universitas Bakrie
ISSN : 20878850     EISSN : 26226405     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu Komunikasi.
Arjuna Subject : -
Articles 165 Documents
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PERSEPSI ANAK TERHADAP TAYANGAN IKLAN THREE VERSI “INDIE” Hasanah, Ratih; Andriani, Dian
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 5, No 1 (2015): February - July 2015
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v6i1.1956

Abstract

This article investigates the perception of Children towards a telco brand ad, Three, version “Indie” (“If I am already big”). The study took four primary informants, namely children in the Learning Community of Qur'an Lovers' Homes (RSPQ) located on Jalan Sukabirus Gg. Islam 3, 13 E, Citereup Village Dayeuh Kolot Subdistrict, Bandung, while secondary informants are child psychologists. Using a qualitative approach, data collected through observation, in-depth interviews, and review literature, while data analyzed using Miles and Huberman’s model. The study uses the perceptual theory of Stimulus-Responses, and the results show that in the process of forming perception, children begin with positive attention. They can interpret information well and also gain knowledge about brand messages conveyed in advertisements. However, the perception they get is not strong because the environment around them does not support it. To cite this article (7th APA style): Hasanah, R. & Andriani, D. (2015). Persepsi Anak Terhadap Tayangan Iklan Three Versi “Indie” [Perception of Children towards the Three Ad]. Journal Communication Spectrum, 5(1), 13-25.
COHESIVENESS, SENSE OF ETHNICITY, AND STEREOTYPING IN THE GROUP COMMUNICATION OF BATAK STUDENTS IN BENGKULU UNIVERSITY Ningrum, Dyaloka Puspita; Arrianie, Lely
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 10, No 1 (2020): February - July 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i1.1957

Abstract

This article provides an overview of how group communication among Punguan Raja Sonang members, namely the association of students with Batak ethnic backgrounds from the clans of Gultom, Samosir, Sitinjak, Pakpahan and Harianja at the University of Bengkulu. Using a qualitative-descriptive approach with data collection methods by observation, in-depth interviews, and documentation, the results show that the members of Punguan Raja Sonang need the closest people that can help them get to know their fellow Bataks in a clan. The same background, area of origin, belief, and language make the members of Punguan Raja Sonang at the University of Bengkulu have cohesiveness or strength to remain in the clan group. In addition, their sense of Batakness is nurtured through group communication, although there are indications that some group members are colonized by certain Batak character stereotypes, which makes them participate in prejudging other group members who have anomalous characters. Above all, a close togetherness among them can create a high sense of solidarity both with older members and with young peers. To cite this article (7th APA style): Ningrum, D. P. & Arrianie, L. (2020). Cohesiveness, Sense of Ethnicity, and Stereotyping in the Group Communication of Batak Students in Bengkulu University. Journal Communication Spectrum, 10(1), 38-45. http://doi.org/10.36782/jcs.v10i1.1957 
IDEOLOGISASI DALAM PENEGAKAN KHILAFAT AHMADIYAH: Studi Kasus Jemaat Ahmadiyah di Kampung Gondrong Tangerang Banten Kunu, Arifuddin
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 6, No 1 (2016): Februariy - July 2016
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v6i1.1959

Abstract

By applying the nizam khilafat ahmadiyah (khilafah ‘ala minhaji an-nubuwah), Ahmadiyah continues to grow and shows rapid development. Khilafat in Ahmadiyya also allows the congregation to unite under the orders of a Caliph. In practice, khilafat in Ahmadiyah involves the concept of doctrine and ideology that has been constructed both socially, culturally and spiritually. This study aims to determine the role of organizational doctrine and ideology in perpetuating the khilafat system for Ahmadiyah followers. The study was conducted in Kenanga Village, Cipondoh Subdistrict, Tangerang City, Banten. This research is qualitative by applying methods of observation, interviews and literature research. The results showed that ideology and doctrine delivered in a structured and systematic manner had perpetuated the khilafah in Ahmadiyya while at the same time fostering the loyalty of all members of the congregation. To cite this article (7th APA Style): Kunu, A. (2016). Ideologisasi dalam Penegakan Khilafat Ahmadiyah: Studi Kasus Jemaat Ahmadiyah di Kampung Gondrong Tangerang Banten [Ideologization in Building the Ahmadiyya Empire]. Journal Communication Spectrum, 6(1), 15-27
JENIUS LOKAL DAN TRANSFORMASI BUDAYA: Membaca Ulang Pemikiran Umar Kayam sebagai Refleksi Sejarah untuk Melihat Masa Depan Kunu, Arifuddin
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 4, No 2 (2014): August 2014 - January 2015
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v4i2.1960

Abstract

The development of cultural studies today cannot be separated from the various thoughts that fill the cultural discourse space. Culture is demanded to be able to provide solutions to the nation's problems, now it is never devoid of debate. In the midst of the lively debate about culture, reviewing the cultural thinking of local thinkers, becomes important to do, given the strategic role of culture in providing alternative solutions to various daily problems of society [economic, political, social and cultural]. One local thinker whose existence cannot be separated from that cultural discourse is Umar Kayam. Through his ideas on "Cultural Transformation", we are reminded to understand the process of cultural transformation that has been historical in the archipelago and carried out by this nation since centuries ago. The flexibility possessed by our ancestors when "dialoguing" with foreign cultures turned out to be able to produce a culture of synthesis that was so amazing. To cite this article (7th APA style): Kunu, A. (2014). Jenius Lokal dan Transformasi Budaya: Membaca Ulang Pemikiran Umar Kayam sebagai Refleksi Sejarah untuk Melihat Masa Depan [Local Genius and Cultural Transformation]. Journal Communication Spectrum, 4(2), 92-109
THE DISCOURSE OF (RE)MOTHERHOOD IN ONLINE MEDIA: A Critical Study of the Corruption News on Tempo.co Dedees, Adek Risma; Noviani, Ratna
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 10, No 1 (2020): February - July 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i1.2003

Abstract

The news report of Tempo.co about both Ahmad Fathanah and Ratu Atut Chosiyah corruption cases took the discourse of mother and women as the main idea. Mother and women were involved in both cases that tend to be reported exaggeratedly with a huge sensation by using connotation dictions. Media disclosed not only their scandal in corruption but also personal and private life. The motherhood feature of those women become the underlined a major issue in the news. This research focused on three concerns: the discourse formation of (re)motherhood in the news report of both corruption cases, the subject position of mother and women in the news, and the reason why the discourse of mother and women become the main topic in the news report. Critical discourse analysis by Sara Mills was used for showing how media has constructed subject-object and reader positioning on the news. The result showed that the discourse of motherhood was not only reproduced by the nation, but also by the news in online media (Tempo.co). Media has ideological instruments (i.e. wording, grammar, and reader position) to narrate, to evaluate, and more important to define the role of mother and women to fix with the conventional socio-cultural values. They have represented mother and women as independent and modern subject and at the same time, they also circumscribed the definition to make sure that they remain in the ideal type: as the guardian of the family, the companion of the husband, and the guide of the children. To cite this article (7th APA style): Dedees, A. R. & Noviani, R. (2020). The Discourse of (re)motherhood in Online Media: A Critical Study of the Corruption News on Tempo.co. Journal Communication Spectrum, 10(1), 24-37. http://dx.doi.org/ 10.36782/jcs.v10i1.2003  
PRIA-PRIA KINCLONG DI MEDIA SOSIAL: Telaah Semiotis terhadap Perangai Hedon di Kanal Instagram @Bangbenuachallenge Rahayu, Rully Mondy Herdira
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 6, No 2 (2016): August 2016 - January 2017
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v6i2.2011

Abstract

This research analyzes how the practice of male hedonism on Instagram as a phenomenon, where the photos uploaded on Instagram become a way of communicating one's social class with the items they show on the photo. The phenomenon is shown on Pablo Putera Benua and social media Instagram @bangbenuachallenge account which will be used as subject and object of this research. This research uses descriptive qualitative study with semiolysis methodology Roland Barthes, where to find meaning depend on object of research use denotation, connotation and myth in analyzing signs of male hedonism on Instagram @bangbenuachallenge account. The results showed that the practice of male hedonism is constructed by the meanings of Instagram @banbenuachallenge account. The practice of male hedonism is represented by the myth of luxury brands symbolizing one's social status.
MENJUAL BASUKI TJAHAJA PURNAMA LEWAT “TEMAN AHOK FAIR”: Strategi Kehumasan Pemasaran Komunitas Teman Ahok Menjelang Pemilihan Gubernur DKI Jakarta 2017 Hutauruk, Mailan Fransian Cahyani
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 6, No 2 (2016): August 2016 - January 2017
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v6i2.2012

Abstract

Teman Ahok is a community who has goals to organized support for Basuki Tjahja Purnama (Ahok) on Governatorial Election DKI Jakarta 2017. Teman Ahok using personal brand Ahok to reach out their objective and applying marketing public relations strategy. By using qualitative research with case study approach implementation special event “Teman Ahok Fair”, this research aims to know process, channel communication as a marketing public relations tactics, to know how implementations and success special event “Teman Ahok Fair” which influence by community and volunteer, and to know affect personal brand Basuki Tjahja to Teman Ahok. The data is collected by doing deep interview and document tracking. This study results show that Teman Ahok can achieve marketing objectives by using public relations tools and collecting one million indetity of DKI Jakarta`s citizen. Teman Ahok achieve special event objectives because the power of community. Teman Ahok gets public and media attention because Ahok have a strong personal brand.
ADA APA DENGAN MEME #AADC2: Sepotong Cerita tentang Budaya Partisipatif Elvina, Elvina
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 6, No 2 (2016): August 2016 - January 2017
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v6i2.2013

Abstract

The phenomenon of memes has penetrated social media a few years ago, not least on Instagram. Even phenomenal movie sequels like AADC2 are inseparable from this phenomenon. The emergence of # AADC2 memes on Instagram from the perspective of media and cultural studies reflects interesting social meanings to explore. This study is qualitative research to see social meaning in # AADC2 memes on Instagram. The author collects data online through internet searches and interviews with creators and social media observers as a primary data amplifier. To find the social meaning behind the # AADC2 meme phenomenon on Instagram, the authors use Theo van Leeuwen's social semiotic analysis knife which includes four key elements, namely discourse, genre, style, and modality. The results of the analysis are then linked to the concept of representation through Foucault's perspective which emphasizes the focus on discourse, knowledge, and power as well as questions related to the subject. In this study, the authors found that meme # AADC2 is a product of participatory culture. Then the authors describe each of the social meanings contained in a meme as a representation of participatory culture through the constructionist viewpoint of Michael Foucault.
MEREK RINTISAN DI MATA MEDIA: Analisis Framing Pemberitaan Kompas terhadap Go-Jek dan Grab Bike di Awal Hadir Persulessy, Stella Fellicia
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 5, No 2 (2015): August 2015 - January 2016
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v5i2.2014

Abstract

The phenomenon of online motorcycle is a new phenomenon that first occurred in Indonesia since 2015 that started since the presence of Go-Jek and GrabBike.The media framed Go-Jek and GrabBike differently. This research used Zhongdan Pan and Gerald M. Kosicki Framing Analisys as method to analyze how the news frames of Go-Jek and GrabBike formed by Kompas.com in two months of the beginning of the launch of their mobile application and what factors that influence news content of Go-Jek and GrabBike in the that two months in Kompas.com. This research concludes that in the first two months, Kompas.com equally frames Go-Jek and GrabBike in positive way, but the differences are GoJek framed as an innovation through the assessment of Jakarta government's, while GrabBike framed as the success of the motorcycle online application. The factors that influence the news content of Go-Jek and GrabBike in the first two months are the news value, market tastes or the reader's interest, and the interest of the media market
ANALISIS MODEL “AISDALSLOVE” TERHADAP PERSEPSI KONSUMEN MOBILE ADVERTISING TELKOMSEL Yanti, Afsari
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 6, No 2 (2016): August 2016 - January 2017
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v6i2.2015

Abstract

The amount of fraud committed using SMS makes the consumer becomes afraid and doubt when they got promotional message delivered via SMS.   Telkomsel as the biggest provider in Indonesia have benefit to provide advertising which can reach potential customer in all areas of Indonesia.  Telkomsel has the advantage to be able to cooperate with advertisers or manufacturers to provide information or promotions that can reach their customers.. Mobile Advertising Service become one of the leading products for telco industries.   SMS advertising deployment was done using two methods, namely using targeted SMS and SMS Location-Based Advertising LBA). Through  several  stages  using AISDALSLove   model  theory,  the  practice  of marketing  communications  via SMS can be seen from the aspect  of Attention, Interest,  Search, Desire,  Action, Like or Dislike,  Share and Love. The findings of this qualitative study found that the perception of consumers about the services of Mobile Advertising SMS Blast from PT. Telkomsel. The results of this research provides an overview of the perception from individual consumers who receive SMS.   Message or promotions as what it can attract the attention of consumers. The use of Sender ID are important in maintaining the credibility of a product in conveying a message or promotion..

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