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Journal Communication Spectrum: Capturing New Perspectives in Communication
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Published by Universitas Bakrie
ISSN : 20878850     EISSN : 26226405     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu Komunikasi.
Arjuna Subject : -
Articles 165 Documents
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LOYALITAS MEREK KOMUNITAS PENDAKI GUNUNG: Pengaruh Relasi Merek dan Identifikasi Komunitas dengan Mediasi Keterikatan dan Tekanan Normatif Rosdiana, Puti; Alif, M. Gunawan
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 8, No 2 (2018): August 2018 - January 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i2.1855

Abstract

This study is researching mountaineers’ community regarding community’s brand loyalty. With 112 samples from four mountain climbing communities in Great Jakarta, this survey measures the variables effect of Brand Relationship Quality, Community Identification, Normative Community Pressure and Community Engagement and its impact toward Community’s Brand Loyalty, adopted from the study of Algesheimer, Dholakia, and Hermann (2005). Hypothesis testing using simple and multiple regressions shows a positive significance influence of Brand Relationship Quality toward Community Identification and Community’s Brand Loyalty. Furthermore, Community Identification has a significance positive influence toward Normative Community Pressure and Community Engagement, but does not have significance effect toward Community’s Brand Loyalty. Similarly, Normative Community Pressure also does not have any effect toward Community’s Brand Loyalty. However, Community Engagement has positive significance influence toward Community’s Brand Loyalty. To cite this article (7th APA style): Rosdiana, P. & Alif, M. G. (2018). Loyalitas Merek Komunitas Pendaki Gunung: Pengaruh Relasi Merek dan Identifikasi Komunitas dengan Mediasi Keterikatan dan Tekanan Normatif [Brand Loyalty among the Mountain Hiker Community]. Journal Communication Spectrum, 8(2), 208-231. http://dx.doi.org/10.36782/jcs.v8i2.1855
INSTAGRAM DAN FENOMENA “JASTIP” DI INDONESIA Muslicha, Intan Siti; Irwansyah, Irwansyah
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 9, No 2 (2019): August 2019 - January 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i1.1871

Abstract

Technological advances have now given birth to new media. The information environment arises from the simultaneous and rapidly interconnected Internet evolution of transmission systems, content, quality, and structure of the new media itself. One example of new media is social media, including Instagram. Instagram is now not only an arena for uploading photos but as a means to carry out digital marketing activities. The social media platform has developed as a form of global communication and bridges the relationship between humans and products. As time goes on, a new business model has been born on Instagram. One business model is "jastip," a synonym for entrusted services, allowing Instagram users to buy goods through providers of services that are usually different cities or countries. This article aims to find out information about "jastip," and its impact on business activities and digital marketing, especially in Indonesia. To cite this article (7th APA style): Muslicha, I. S. & Irwansyah (2019). Instagram dan Fenomena “Jastip” di Indonesia [Instagram and the “Jastip” Phenomena in Indonesia]. Journal Communication Spectrum, 9(2), 143-157. http://dx.doi.org/10.36782/jcs.v9i1.1871
ETIKA DAN PRIVASI LAYANAN JASA TEKNOLOGI FINANSIAL: Studi Fenomenologi Pada Korban Pelanggaran Privasi Sanjaya, Rati; Irwansyah, Irwansyah
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 9, No 1 (2019): February-July 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i1.1873

Abstract

Digitalization not only help people to make life easier, but also brought data risk. Data became a commodity in industry 4.0 that made ethic and privacy issue for financial technology (fintech). Rapid technology development unequal with regulation development, Indonesia still use stock exchange’s law which not covered all financial technology aspect like cyber security. This research was made to discover privacy violation that happened to two key informants and three informants who support this research to figure the case through phenomenology. The result is fintech user was lack of knowledge about privacy and threat that might be happened about data they give to fintech organization. To cite this article (7th APA style): Sanjaya, R. & Irwansyah (2019). Etika dan Privasi Layanan Jasa Teknologi Finansial: Studi Fenomenologi pada Korban Pelanggaran Privasi [Ethics and Privacy regarding the Financial Technology Services]. Journal Communication Spectrum, 9(1), 14-29. http://dx.doi.org/10.36782/jcs.v9i1.1873
GENDER TYPING PADA PRODUK TEKNOLOGI DALAM KOMUNITAS ONLINE Kania, Dessy; Faruk, Faruk; Budiawan, Budiawan
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 7, No 2 (2017): August 2017 - January 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v7i2.1888

Abstract

The growing usage of technological products such as smartphones has an evitable consequence in social practices in terms of smartphone consumptions. These practices are not only related to class construction and social status, but also identity struggles in terms of gender construction particulary in one of the Apple’s largest online communities on Instagram; @idevice.indonesia. Using cultural studies approach, this paper exposes the meanings behind the practice of gender typing towards iPhone products within the @idevice.indonesia community. Gender typing is a process in which a person associates him/herself with a particular gender and then behaves accordingly to the values ​and the attributes adopted with the particular sex that they identify as his/hers. From this analysis an insightful picture was produced regarding the meanings behind the practice of gender typing towards product technology in Indonesia that can provide critical inspiration for consumers as well as contribution for technology producers.
ANALISIS AJANG “HONDA BIKERS DAY 2018” SEBAGAI MAIN TOOLS DALAM BAURAN KOMUNIKASI PEMASARAN Wijoyo, R. Aryo Nurdianto; Wahyuni, Itca Istia
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 9, No 1 (2019): February-July 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i1.1898

Abstract

This study aims to find out the "Honda Bikers Day 2018" event as a main tool in the marketing communication mix of PT Astra Honda Motor (AHM). The method used in this research is a descriptive qualitative case study. The "Honda Bikers Day 2018" event was held to maintain consumer loyalty. As the largest automotive company in Indonesia which has a high level of sales, this event is an AHM's effort to maintain its existence. This event that embraces the consumers’ community won the ‘Best of the Best Maintaining Loyalty Event’ in the annual Mix Magazine award, Indonesia Most Experiential Brand Activation 2018, proving its success in packaging the community-based marketing and loyalty event. To cite this article (7th APA style): Wijoyo, R. A. N. & Wahyuni, I. I. (2019). Analisis Ajang “Honda Bikers Day 2018” sebagai Main Tools dalam Bauran Komunikasi Pemasaran [The Analysis of “Honda Bikers Day 2018” Event as Main Tools of Marketing Communication Mix]. Journal Communication Spectrum, 9(1), 30-41. http://dx.doi.org/10.36782/jcs.v9i1.1898
TEENAGE PERCEPTION TOWARDS THE ROLE OF BEAUTY VLOGGER IN THE EFFORT TO DEVELOP BUYING INTEREST Widiastuti, Tuti
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 9, No 1 (2019): February-July 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i1.1924

Abstract

Youtube is a popular video sharing website where users can load, watch and share video clips in a free way. Generally videos on YouTube are music video clips, movies, TV, and videos made by Youtubers. The video that is popular by teenagers, especially young women, is the vlog content of makeup tutorials or review makeup by beauty vlogger. Currently the cosmetics industry believes the YouTube Beauty Vlogger to review its products through vlog content. One of them is Emina cosmetic product that trusts Abel Cantika, a YouTube beauty vlogger as a Celebrity Endorser for its products. This study uses the theory of mass communication and the theory of perception regarding the buying interest on a product. The purpose of this study is to examine more deeply the role of beauty vlogger in influencing buying interest in teenagers on Emina cosmetics. This study used a qualitative research method with data obtained through interviews with three informants who are teenagers in terms of age 17- 20 years old. The results of the research of the three informants showed that the role of beauty vlogger greatly influenced the buying interest in Emina products. To cite this article (7th APA style): Widiastuti, T. (2019). Teenage Perception towards the Role of Beauty Vlogger in the Effort to Develop Buying Interest. Journal Communication Spectrum, 9(1), 1-13. http://dx.doi.org/10.36782/jcs.v9i1.1924
FROM SELECTION TO PROPOSITION: Qualitative Data Analysis Models and Methods Wijaya, Bambang Sukma
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 5, No 1 (2015): February - July 2015
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v5i1.1962

Abstract

This article formulates the qualitative data analysis process steps to make it easier for researchers to process and interpret data systematically. The qualitative data analysis model starts from the Selection stage, which selects and sorts relevant and significant data according to the research objectives, then Categorization, which is to group important and meaningful findings into categories and sub-categories. Next is Validation, including intersubjectivity or triangulation for field research by comparing data subjects with one another and looking for links between their meanings. Meanwhile, for textual studies, validation is done by the intertextuality method, inter-context, and interdiscursivity. The next stage of data analysis is Theorization, in which the researcher interprets and dialogues important and meaningful findings with relevant concepts, theories, and previous studies. The final stage is the Proposition, in which researchers formulate new concepts, models, and theories related to the issue being studied. Although this stage is not linear, in the sense that each stage can jump back and forth according to the needs of the analysis, but researchers need to ensure that each stage is passed systematically and reliably.   DARI SELEKSI KE PROPOSISI: Metode dan Model Analisis Data Kualitatif Artikel ini merumuskan langkah-langkah proses analisis data kualitatif untuk memudahkan peneliti dalam mengolah dan menafsirkan data secara sistematis. Model analisis data kualitatif dimulai dari tahap Seleksi, yaitu memilih dan memilah data yang relevan dan signifikan sesuai dengan tujuan penelitian, kemudian Kategorisasi, yaitu mengelompokkan temuan penting dan bermakna ke dalam kategori dan subkategori. Selanjutnya adalah Validasi, termasuk intersubjektivitas atau triangulasi untuk penelitian lapangan dengan cara membandingkan subjek data satu sama lain dan mencari keterkaitan antara maknanya. Sedangkan untuk studi tekstual, validasi dilakukan dengan metode intertekstualitas, interkonteks, dan interdiskursif. Tahap analisis data selanjutnya adalah Teorisasi, di mana peneliti menginterpretasikan dan berdialog tentang temuan-temuan penting dan bermakna dengan konsep, teori, dan kajian sebelumnya yang relevan. Tahap terakhir adalah Proposisi, dimana peneliti merumuskan konsep, model, dan teori baru yang berkaitan dengan masalah yang diteliti. Walaupun tahapan ini tidak linier, dalam artian setiap tahapan dapat meloncat maju mundur sesuai kebutuhan analisis, namun peneliti perlu memastikan bahwa setiap tahapan dilalui secara sistematis dan terpercaya. To cite this article (7th APA style):Wijaya, B. S. (2015). From Selection to Proposition: Qualitative Data Analysis Models and Methods. Journal Communication Spectrum, 5(1), 1-12 
WILAYAH YANG BERUBAH: Transformasi Hunian dengan Perspektif Spasial dan Tatanan Budaya Sebagai Potensi Destination Branding Kota Tua Ampenan Mataram Mihardja, Eli Jamilah; Ihsan, Mohammad; Adriati, Fatin
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 9, No 1 (2019): February-July 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i1.1938

Abstract

Identification of changes in the culture of society in the Kota Tua Ampenan Mataram (the Old Town of Ampenan) is expected to be able to influence the emergence of residential transformation so that destination branding strategies can be developed. This research combines the heritage engineering approach in guiding the destination branding strategy. Using data collection methods through field observations and interviews with community leaders, elders, and the community, findings showed that the heritage engineering approach resulted in a recommendation that the Kota Tua Ampenan could be developed into a specific residential area and become a city identity. Therefore, it is necessary to develop cultural changes in the local community, such as changes in mindset, perspective, community behavior, and agreements between communities. This is important to develop Kota Tua Ampenan as the flagship destination of Mataram, NTB. To cite this article (7th APA style): Mihardja, E. J., Ihsan, M. & Adriati, F. (2019). Wilayah yang Berubah: Transformasi Hunian dengan Perspektif Spasial dan Tatanan Budaya sebagai Potensi Destination Branding Kota Tua Ampenan Mataram [Residential Transformation with Spatial and Cultural Perspectives as Destination Branding Potential]. Journal Communication Spectrum, 9(1), 67-78. http://dx.doi.org/10.36782/jcs.v9i1.1938
PERAN TWITTER DALAM DIGITAL CUSTOMER RELATION MANAGEMENT DI INDUSTRI PERBANKAN Setyadi, Dyama Khazim
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 9, No 2 (2019): August 2019 - January 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i2.1952

Abstract

In a digital transformation era, various companies are competing to change communication patterns with consumers, so that consumers are expected to be more loyal to the company. One transformation is social media optimization to build a conversation with consumers. The use of Twitter as one of the social media platforms in Indonesia by the company is currently considered as something that is needed, even though Twitter's popularity is not as high as Facebook, Instagram, or Youtube. With 22 million users in Indonesia, Twitter is one channel for companies in customer relations, one of which is as part of the customer relationship management channel. Using the netnographic method, this study analyzes the role of Twitter as part of a company's CRM channel in the digital age, especially in the banking industry, as well as its implications for consumers. To cite this article (7th APA style): Setyadi, D. K. (2019). Peran Twitter dalam Digital Customer Relationship Management di Industri Perbankan [The Role of Twitter in the Digital Customer Relationship Management in Banking Industry]. Journal Communication Spectrum, 9(2), 110-124. http://dx.doi.org/10.36782/jcs.v9i2.1952
MANAJEMEN KOMUNIKASI KREATIF TIM PROGRAM “EPL” DI MNCTV Wulandari, Yulianti Fajar; Bastian, Yan
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 9, No 2 (2019): August 2019 - January 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i2.1953

Abstract

EPL or English Premier League is a professional football league in England, a prestigious competition, and has the highest ranking in broadcasting in the United Kingdom. The EPL program is a favorite program for soccer fans in Indonesia and broadcast on MNCTV. This study investigated how the communication management strategy of the EPL Creative Team in MNCTV in increasing ratings and shares as a measure of the success of a TV program. This study uses a constructivist paradigm with a qualitative-descriptive analysis of communication strategies and program production. From the lens of the organization control theory and management strategy, this study found that ideas were the key to the Creative Team in increasing the rating and share of the "EPL" program on MNCTV. The "EPL" creative communication management strategy in MNCTV can also apply to other MNCTV programs. To cite this article (7th APA style): Bastian, Y & Wulandari, Y. F. (2019). Manajemen Komunikasi Kreatif Tim Program “EPL” di MNCTV [Creative Communication Management of “EPL” Program Team in MNCTV]. Journal Communication Spectrum, 9(2), 158-175. http://dx.doi.org/10.36782/jcs.v9i2.1953

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