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Journal Communication Spectrum: Capturing New Perspectives in Communication
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Published by Universitas Bakrie
ISSN : 20878850     EISSN : 26226405     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu Komunikasi.
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Articles 165 Documents
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EKONOMI POLITIK PENGEMBANG GAME LOKAL: Spasialisasi dan Ekspansi Bisnis PT Git Solution dan Noobzilla di Yogyakarta Wahyuono, Jusuf Ariz
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 9, No 2 (2019): August 2019 - January 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i2.1954

Abstract

This research highlights the dynamics of the development of the gaming industry in Yogyakarta. This study uses a political economy approach and will focus on one aspect of the political economy in Vincent Mosco's perspective, spatialization. The findings of the study found that the two-game developers in Yogyakarta had different characteristics, both resources, to ways to gain profits. This difference determines each developer to expand their business. PT GIT Solution expanded its business by forming GIT ALLIANCE, while Noobzilla grew its business by creating products (games) that were easier to port. The role of government in the game industry nationally and locally showed by BEKRAF and JDV. Even so, this role is considered not optimal in shaping the ecosystem of the gaming industry. This phenomenon is indicated by the support that is not comprehensive to other sectors (e.g., publishers). There is a lack of specific regulations related to the gaming industry that support the development of the local gaming industry. To cite this article (7th APA style): Wahyuono, J. A. (2019). Ekonomi Politik Pengembang Game Lokal: Spasialisasi dan Ekspansi Bisnis PT Git Solution dan Noobzilla di Yogyakarta [The Political Economy of Local Game Developer]. Journal Communication Spectrum, 9(2), 125-142. http://dx.doi.org/10.36782/jcs.v9i2.1954
FRAGRANCE COMMUNICATION THEORY: How Scent Speaks Wijaya, Bambang Sukma
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 8, No 1 (2018): February - July 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i2.1958

Abstract

One of the sensors that plays a vital role in communication is the sense of smell, which transmits nasal messages. A form of nasal communication that is widely used in everyday and professional activities is fragrance communication. This article focuses on dissecting the six dimensions of fragrance communication: Message (a special message sent by the communicator to the communicant regarding the fragrance), Memory (fragrances that lead someone to specific memories), Mood (fragrances that can create or change the mood of the wearer or people surroundings that capture the fragrance), Me (fragrance as the identity and personality of someone or something unique), Mate (fragrance as an attractant and binding social relationship between actors and communication reactors), and Myth (fragrance as a signifier of myths that develop in a particular culture and society). Fragrance communication is the process of constructing and interpreting meaning through the sense of smell involving sensation stimuli and nasal perception. To cite this article (7th APA style): Wijaya, B. S.. (2018). Fragrance Communication Theory: How Scent Speaks. Journal Communication Spectrum: Capturing New Perspectives in Communication, 8(1), 94-113. http://dx.doi.org/10.36782/jcs.v9i2.1958
CHINA’S NATIONAL IMAGE: The Analysis of Chinese Tourists on New Media in Thailand Tuzov, Viktor; Ansah, Patrick Owusu; Boonanant, Chanchanok
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 10, No 1 (2020): February - July 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i1.1977

Abstract

This article comparatively analyzes the images of Chinese tourists on the news websites of Bangkok Post (E-Newspaper) and Channel 7 (E- media), to examine the tone of images of Chinese tourists on the websites of selected mainstream media in Thailand. The results showed a variety of discovery data of Chinese tourists' images happening in Thailand. When studying the national image of each country, it is regarded as a normal problem that the result came out both in a positive and negative way. Through the content analysis approach, this article reveals the basic framework of Chinese tourist behavior within and outside the national image, highlights the close relationship between tourism and national image-building. According to the findings, the frequent keywords that were mostly used and often appeared in news are negative words. The media agenda presented highly in Bangkok Post and Channel7 was the social agenda. Also, the political news received the lowest coverage in both Bangkok Post and Channel7 in regard to the chosen timeframe for the study. Overall, the social agenda was the most presented media agenda in both Bangkok Post and Channel7 To cite this article (7th APA style):Tuzov, V., Ansah, P. O. and Boonanant, C. (2020). China’s National Image: The Analysis of Chinese Tourists on New Media in Thailand. Journal Communication Spectrum, 10(1), 10-23. http://doi.org/10.36782/jcs.v10i1.1977 
HOAX AND THE CRISIS OF HEALTH COMMUNICATION-PUBLIC SPHERE Praptiningsih, Winanti; Kurnia, Novi
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 10, No 1 (2020): February - July 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i1.2002

Abstract

Digital media development makes easier for everyone to share information. One of the visible characteristics is the change of audience role to be more active in the convergence era. At this point, hoax comes, such as vaccine danger which massively spreads in 2017-2018. The hoax case content is about kinds of concern, such as health clinical sense, work of digital media, to religious dogma. The article studies the vaccine danger polemic in 2017-2018, from the kinds of hoax appearance to the crisis of the health communication-public sphere in the digital era. This study finds that:  First, new media offers people more personal communication space where they can be a consumer and producer of information at once. Second, a clinical sense of health becomes a claim for being right that makes people trust scientific logic and eliminate critical attitude to manipulative works.  Third, the health information gap and lack of people's understanding of medical and technical terms make them active consumers who look for information independently through digital media.  Fourth, people concern about health information needs so they pay attention to see, read, and even share information. Fifth, hoax with certain interest tends to purpose on fake news that spreads in social media massively. Sixth, insufficient digital literacy in society makes them lost in mass information in the new media era. To cite this article (7th APA style): Praptiningsih, W. & Kurnia, N. (2020). Hoax and the Crisis of Communication-Public Sphere. Journal Communication Spectrum, 10(1), 1-9. http://doi.org/10.36782/jcs.v10i1.2002
TWITWAR DAN RASISME DI MEDIA SOSIAL: Wacana Cuitan Farhat Abbas vs Basuki Tjahaja Purnama di Kompas.com dan Merdeka.com Caesarlita, Diandra Septa
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 4, No 2 (2014): August 2014 - January 2015
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v4i2.2008

Abstract

This article is based on the presence of online media that allows people to get information easier. In the process of making news, the editorial in the online media should pay attention to speed and accuracy, particularly in the case of racism that is sensitive and must be maintained properly. As was the case on Farhat Abbas, a lawyer celebrity over statements through his Twitter account which offended the ethnicity of Basuki Tjahaja Purnama (Ahok), deputy governor of Jakarta. This article disclosures the discourse of racism in Kompas.com and Merdeka.com as well as describing the production process of the news about tweets war cases that occurred between Farhat Abbas and Basuki Tjahaja Purnama in both media. The framework that is used to achieve this goal is a discourse analysis of Norman Fairclough, supported by the concept of racism from George Fredrickson and George Ritzer. Using a qualitative approach through document search and interviewing method by comparing two perspectives and styles of online media, namely Kompas.com and Merdeka.com. Informants of this study were assistant managing news editor and coordinator of Kompas.com coverage from Merdeka.com. The main findings of this study indicate that the news from both online media, although it does not contain racist discourse and nothing complaint from any party, the tweet war produced on Twitter has been commodified by the media to get public attention. To cite this article (7th APA style): Caesarlita, D. S. (2014). Twitwar dan Rasisme di Media Sosial: Wacana Cuitan Farhat Abbas vs Basuki Tjahaja Purnama di Kompas.com dan Merdeka.com [Tweets War and Racism in Social Media]. Journal Communication Spectrum, 4(2), 126-140. 
KOMUNIKASI NEWSPAGE UNTUK PENINGKATAN PENJUALAN PADA PERUSAHAAN PANGAN Utomo, Seto Setiawan Wisnu
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 4, No 2 (2014): August 2014 - January 2015
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v4i2.2009

Abstract

Sales Division is the spearhead of a company because the sales division is directly dealing with consumers with the aim of generating corporate profits. This study analyzes the impact of using the Newspage DMSOne system on increasing company sales in terms of sales force effectiveness and the effectiveness of promotional activities. Using a quantitative approach, the sample and object of this research are the activities of visits (hits) and promotion of salespeople who use Handheld Terminals (HHT), in this case, the intended salespeople are traditional-type salespeople - General Trade (GT), modern-Modern Trade (MT), and Wholesalers (WS). Because salespeople with this type feel directly the use of the DMSOne system through the Handheld Terminal (HHT). The results show that communication through DMSOne Newspage has a positive influence on GT traditional salespeople. Regression results show that with this new communication system, the number of visits and total promos has a positive effect on sales by 72.3%, which means it is strong enough to describe the things that affect sales.
PARTICIPATORY FANDOM OF ARMY BTS INDONESIA IN THE DIGITAL COMIC ON WEBTOON APPS Irwansyah, Irwansyah; Lestari, Annisa Fitriana
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 10, No 1 (2020): February - July 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i1.1872

Abstract

The development of technology, communication and information facilitates cultural exchange in individuals and groups. One form of the phenomenon of cultural exchange is K-Pop. K-Pop has given rise to presence of idol, fans and fandom. Uses and gratification theory shows that individuals actively use the media to fulfill their goals as fans with a form of participatory fandom. In economy context, idols are used as a media consumer attraction. Idol cooperation with a media, attracted fans to participate with the media. With the presence of digital media, fans do online participatory fandom activities, such as digital comics. The features of digital comics are used by fans as a medium for participatory fandom. By making fans of BTS (ARMY BTS Indonesia) in LINE Webtoon, this research was conducted to look at patterns of fan participation with different categories in utilizing digital comic applications as fandom media. Research used constructivism paradigm through a qualitative digital ethnographic approach. Semi-structured interviews were carried out on five informants who were ARMY BTS Indonesia as readers of "Save Me" webtoon and digital observations in LINE Webtoon. The results show that there are two characteristics of fans, namely temporary fan and devoted fan. Other results show that devoted fans take advantage of the features in LINE Webtoon more optimally as a form of dedication to their idols, while temporary fans have other phenomena besides idols to do participatory fandom activities. To cite this article (7th APA style): Irwansyah & Lestari, A. F. (2020). Participatory Fandom of Army BTS Indonesia in the Digital Comic on Webtoon Apps. Journal Communication Spectrum, 10(1), 46-57. http://dx.doi.org/10.36782/jcs.v9i1.1872  
JURNALISME WARGA DALAM LINGKARAN DAN CENGKERAMAN MEDIA ARUS UTAMA: Studi Kasus Kompasiana.com dan Pasangmata.com Muttaqin, Umar Imamul
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 5, No 2 (2015): August 2015 - January 2016
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v5i2.2006

Abstract

The new media (internet) and the emergence of the citizen journalism movement presented new trends in the society, including writing through the blog. Journalistic activities by citizen journalists apparently attracted online mainstream media. This article presents the application of citizen journalism by mainstream online media and investigates how the citizen media used as a tool for personal gain. Using political economy media theory by Vincent Mosco that includes commodification, spatialization, and structuration, this article focuses on studying  Kompasiana.com and Pasangmata.com as a result of vertical integration (and expansion of) online mainstream media Kompas.com and Detik.com. The results indicate that citizen journalists embraced by the mainstream online media deemed to the economic interests of the media owner that is closely related to expanding the area of profit gain.  Citizen journalists considered in this study has been used as a commodity by the mainstream media and advertisers. To cite this article (7th APA style): Muttaqin, U. I. (2015). Jurnalisme Warga dalam Lingkaran dan Cengkeraman Media Arus Utama: Studi Kasus Kompasiana.com dan Pasangmata.com [Citizen Journalism in the Circles and Grips of Mainstream Media]. Journal Communication Spectrum, 5(2), 86-100
DARAH DAN KOPI DALAM RACIKAN MEDIA: Konstruksi Pemberitaan Kompas.com dan Metrotvnews.com Terkait Kasus ‘Kopi Sianida’ Jessica Wongso Sari, Nursita
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 6, No 1 (2016): Februariy - July 2016
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v6i1.2005

Abstract

The mass media has the ability to construct realities that can represent a particular person or idea in its reporting. One of them is what the media did to Jessica Kumala Wongso, a suspect in the Wayan Mirna Salihin murder case using "cyanide coffee". Kompas.com and Metrotvnews.com are examples of online media that represent Jessica in their news. This study uses a qualitative approach to see how Kompas.com and Metrotvnews.com represent and construct the reality of Jessica. Using the Fairclough model's critical discourse analysis method, this study specifically examines how Jessica was constructed by the media and what contexts influenced it. The results of text analysis, document searches, and literature reviews show that Kompas.com and Metrotvnews.com represent Jessica as a murderer from the upper class who is cruel and has sexual abnormalities. Text analysis also identified gender discrimination that intersected with social class and sexual preference towards Jessica. This discrimination has led to violations of journalistic principles because of the attitude of the media that only pursues market interests. To cite this article (7th APA style): Sari, N. (2016). Darah dan Kopi dalam Racikan Media: Konstruksi Pemberitaan Kompas.com dan Metrotvnews.com Terkait Kasus ‘Kopi Sianida’ Jessica Wongso [How Kompas.com and Metrotvnews.com Contruct the News about Jessica Wongso’s ‘Cynide Coffee’]. Journal Communication Spectrum, 6(1), 1-14.
MENGUNYAH SENSUALITAS: Resepsi Khalayak Terkait Konten Pornomedia Bigo Live Yulianti, Athaya Hasna
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 6, No 2 (2016): August 2016 - January 2017
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v6i2.2010

Abstract

Nowadays, many social media compete to present the features to fulfill the wishes and entertainment for the audience. One of them, the presence of video live streaming features that can be found in some applications. Bigo Live is one of the applications with live streaming video feature whose presence controversy. This is because many sexually explicit and pornographic content on Bigo Live application, which is done by the host or the broadcaster. The videos were aired live, show the sensuality aspects that can be sexually provoke the audiences. It also can not be separated from the role of the audience, by providing negative comments referring to the direction of pornography. This research is based from the use and acceptance by the audience as viewers, which aims to find out how the viewers reception to the content of porno-action and pornography on Bigo Live application. This research using qualitative approach, with Stuart Hall’s reception analysis to find out the decoding position of four informants. The result of the research found out that there’s one informant with dominant-hegemonic position, it means the informant receive and interpret messages of porno-action and pornography on Bigo Live fully with no rejection. Then, there are two informants, those who are in negotiated position, which means they understand the message of porno-action and pornography but not fully accepted because they have their own beliefs. The last one, is one informant in the oppositional position that receive and understand the code of the message, but rejected the whole idea of porno-action and pornography on Bigo Live. The three decoding position on the informants, was influenced by three factors, there are framework of knowledge, relations of production and technical infrastructure.

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