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Journal Communication Spectrum: Capturing New Perspectives in Communication
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Published by Universitas Bakrie
ISSN : 20878850     EISSN : 26226405     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu Komunikasi.
Arjuna Subject : -
Articles 165 Documents
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BLACK IS BEAUTIFUL: Konstruksi Kemewahan dan Eksotisisme dalam Iklan Kopi Kapal Api Yusuf, Rizaldy
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 4, No 2 (2014): August 2014 - January 2015
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v4i2.2016

Abstract

This research is based on the construction of signs which often used in advertising to convey message. Therefore, this research is conducted to see how the construction of signs representing myth of lifestyle in Kapal Api Special coffee advertising, “Suka Yang Hitam”version. This research uses Roland Barthes’ semiotics theory as main theory, supported by three approaches of representation theory, and Fiske’s representation theory. The method used in this research is Barthes’ semiotics with denotative, conotative, and myth as the devices. The primary data in this research is text of ad and supported with secondary data, which is the result of an interview with advertising practitioner, media and advertising culturalist, and audiences. To test the data validity, this research uses source triangulation. The main results of this research are: denotatively, Kapal Api Special coffee advertising, “Suka Yang Hitam” version only shows the brand advantages. However, in the scope of conotative, this ad shows luxurious lifestyle shifting the meaning of coffee drinking to be something that can increase social status. This ad represents myth of luxury as a modern lifestyle which is influenced by western culture ideology. Based on these findings, it will be better if the effect of this ad to audiences and other in line marketing communication tools is analyzed in the future research.
KETIKA MEDIA MENJADI HAKIM: Studi Kritis Pemberitaan LGBT di Harian Republika Oktaviani, Dahlia Sari
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 6, No 1 (2016): Februariy - July 2016
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v6i1.2017

Abstract

Mass media has the ability to construct a reality that can represents a person or a particular idea in its news. It is done to lesbian, gay, bisexual, and transgender (LGBT), Republika newspaper is an example that represents LGBT in its news. This study used a qualitative method to see how the Republika represents LGBT. This study uses critical discourse analysis of Fairclough to see how LGBT represented and what contexts which affect it. By doing text analysis, search documents, and literature, author notes that the Republika represents LGBT as a people who deviate from religion and considered a disease that is having psychiatric disorders. Text analysis results showed discrimination that raises principles of journalism violation because media is just pursuing market interests.
BERGURU PADA YOUTUBE: Menelaah Perilaku Budaya Komunitas Cover Dance Penggemar K-Pop Utaminingrum, Kartika Ayu
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 6, No 1 (2016): Februariy - July 2016
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v6i1.2018

Abstract

At the moment, the most widely discussed topic in Indonesia is the "Korean Wave" or Hallyu wave. Various fan bases appear followed by their respective characteristics. Fans have different ways to express their love for Korean art and culture. As one of the fastest-growing music genres in the world, Billboard Korea (2011) identified that K-pop gave birth to the latest global trend, namely K-pop cover dance. Cover dance comes as a form of expression of K-pop fans by prioritizing movements and dance to the music or rhythm. This article explains how Soulmate Community members adopted Korean culture through K-Pop cover dance, including knowledge about things related to South Korea after being hit by a message via YouTube, member attitudes towards matters related to South Korea as an effect of exposure to YouTube media messages, and what behaviors or actions are manifested as a result of learning South Korean culture through YouTube.
KOMUNIKASIH: Komunikasi Positif Berbasis Empati Wijaya, Bambang Sukma
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 5, No 2 (2015): August 2015 - January 2016
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v5i2.2019

Abstract

Komunikasih adalah komunikasi empatik yang menyertakan energi kasih sayang dalam penyampaian pesan sehingga menimbulkan pemahaman yang baik dan benar oleh penerima pesan, serta berefek terciptanya emosi positif yang penuh kasih dan perdamaian di antara para pelaku komunikasi. Komunikasih adalah komunikasi yang tulus, tidak egois, dan konstruktif. Jika negativitas komunikasi dapat ditemui di setiap unsur komunikasi, maka komunikasih pun selalu melibatkan cinta dan kasih sayang di setiap unsur dan tahap proses komunikasi. Komunikator yang penuh kasih selalu mendasari aktivitas komunikasinya dengan niat yang baik dan tulus. Penciptaan makna pesan (encoding) yang dibingkai cinta dan kasih sayang akan menghasilkan pesan-pesan yang baik dan positif. Begitu pula dengan saluran penghantar pesan, baik dalam wujud media, pihak ketiga atau kegiatan yang diliputi nuansa kasih akan terhindar dari gangguan buruk (black noise) dan kekeliruan, baik disengaja maupun tak disengaja. Proses penafsiran makna pesan (decoding) yang melibatkan kasih sayang pun membuat penerima pesan bebas dari prasangka buruk. Sehingga, pesan tersebut menghasilkan efek dan respon positif secara emosional, situasional maupun efek dalam bentuk runtunan komunikasi positif berikutnya. Dengan demikian, konflik negatif, perselisihan dan kekerasan pun dapat dicegah. Ada lima prinsip utama Komunikasih, yakni niat dan tujuan yang baik dan tulus (heartfelt intention and goal), pesan yang konstruktif dan tanpa pamrih (constructive and selfless message), pemaknaan berbasis empatik (empathetic meaning-making), penggunaan media secara positif (positive media use), dan dampak-dampak yang penuh kasih sayang (affectionate impacts).KOMUNIKASIH: THE EMPATHY-BASED POSITIVE COMMUNICATION Komunikasih is empathetic communication that includes the energy of affection and compassion in delivering messages to lead to a good and correct understanding by the recipient of the message, and the effect of creating positive emotions that are full of love and peace among the communicators. Komunikasih is sincere, selfless, and constructive. If communication negativity can be found in every communication element, then Komunikasih always involves love and affection in every element and stage of the communication process. Loving communicators always base their communication activities on good and sincere intentions. Creating meaning of messages (encoding) framed by love and affection will produce good and positive messages. Likewise, with message delivery channels, whether in the form of media, third parties, or activities covered with nuances of love, will avoid black noise and mistakes, whether intentional or unintentional. The process of interpreting the meaning of messages (decoding), which involves affection, also makes the recipient of the message free from prejudice. These messages produce positive emotional, situational, and effectual responses in the next positive communication sequence. Thus, negative conflicts, disputes, and violence can be prevented. There are five main principles in Komunikasih, namely heartfelt intention and goals, constructive and selfless messages, empathetic meaning-making, positive media use, and affectionate impacts. To cite this article (7th APA style): Wijaya, B. S. (2015). Komunikasih: Komunikasi Positif Berbasis Empati [Komunikasih: The Empathy-based Positive Communication]. Journal Communication Spectrum, 5(2), 147-166.
PRIA DI MATA PRIA: Resepsi Khalayak Konsumen Pria di Platform Kaskus terkait Kampanye Garnier Men Surbakti, Abbram Mika Teguh
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 6, No 1 (2016): Februariy - July 2016
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v6i1.2020

Abstract

Kaskus is an Indonesia forum site with a really huge user base, in Indonesia, it’s popularity is on the same level as some global sites such as Google, Youtube, Twitter, and many more. Seeing from this fact alone, it’s easy to say Kaskus as potential promotional media in Indonesia. The problem is, there’s some misunderstanding about Kaskus, especially the users, which make some brands ignoring Kaskus as of their potential promotional media for their campaign. Garnier, on the other hand, is one of the brands brave enough to use Kaskus as one of their promotional media for the Garnier Urban Hero which talks about masculinity. This article explores this campaign from the perspective of consumers, especially men as the dominant users of Kaskus. Using reception analysis with Hall’s Encoding/Decoding as it’s the basic idea, the study has identified how the reception process of Kaskus users from this campaign worked, how they interpreting it, how they decoding it, and then how users were understanding or interpreting Kaskus itself. Men saw other men on media as the mirror as well as competitor for their desire and pleasure. The brand is a vehicle for connecting men's desire and their repressing pleasures in facing the competition. To cite this article (7th APA style): Surbakti, A. M. T. (2016). Pria di Mata Pria: Resepsi Khalayak Konsumen Pria di Platform Kaskus terkait Kampanye Garnier Men [Men Reception towards the Campaign of Garnier Men in Kaskus]. Journal Communication Spectrum, 6(1), 74-88 
DARI FOLLOW TURUN KE HATI: Upaya Media Sosial Internal JakunUB Menyentuh Kognisi, Afeksi, dan Konasi Mahasiswa Universitas Bakrie Nurul, Diana Thasya Sandya
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 5, No 2 (2015): August 2015 - January 2016
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v5i2.2021

Abstract

The use of internal media as a means of communication between PR practitioners and the internal public can be in various forms. One of them uses social media. In Bakrie University, social media is used as a medium of communication with students, where students have different uniqueness from other stakeholders. Besides being one of the internal public of Bakrie University, students are also customers who need to be served well. This article explores the use of internal social media within Bakrie University by interviewing students and searching online media documents to see the message strategy delivered by JakunUB, one of Bakrie University's internal social media so that the message is able to influence student attitudes on cognitive, affective and conative aspects. The results of the analysis based on message strategy theory, customer relations management (CRM), and message impact theory show that the function and role of internal PR in providing information through JakunUB, can only touch cognitive and conative aspects, while the function of PR CRM through JakunUB in providing services has able to reach three aspects of attitude, namely cognitive, affective and conative. One factor is the number of affective messages that are not as many as cognitive and conative messages. Another factor is that students feel that affective messages conveyed by JakunUB are merely normative information, which cannot yet touch students' emotions. In addition, JakunUB's function as a CRM role tends to be supported by elements of trust that affect student affection, thereby making CRM functions and roles better than internal public relations. That is, JakunUB only works for customer service, not to establish long-term communication and relationships that build emotional ties with internal stakeholders, including students.
MEMBANGUN CITRA MEREK DI HARI SARAPAN NASIONAL: Program Aktivasi Merek “Free Egg McMuffin” McDonald Indonesia Raditya, Fakhri; Agustini, Prima Mulyasari
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 5, No 2 (2015): August 2015 - January 2016
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v5i2.2022

Abstract

Brand activation programs have become the mainstay weapons of marketing communications for marketers or brand managers today. Many creative programs were launched to bring consumers and brands closer, to create a pleasant and meaningful consumer experience, and to build a positive image in consumers' minds about brands. This article examines the extent of the effect of the brand activation program on the brand image by utilizing special moments at a fast-food restaurant outlet, McDonald's. This global branded restaurant launches the "Free Egg McMuffin" program to customers in welcoming the National Breakfast Day. Using a quantitative approach, a set of questionnaires was distributed to 100 respondents. Cluster sampling was chosen because of the heterogeneous nature of the respondents. The results of the regression analysis showed that the brand activation variable significantly and positively affected 42.2% of the brand image variable, while the dimensions that had the most positive impact on brand activation were interesting and beneficial factors. This study supports the power of brand activation programs in encouraging the creation of positive images related to brands. Thus, marketers can enhance the attractiveness and benefits of the program through content creativity and context in order to have the maximum impact on brand image amplification.
ANALISIS WACANA FOUCAULT DALAM STUDI KOMUNIKASI Dhona, Holy Rafika
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 9, No 2 (2019): August 2019 - January 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i1.2026

Abstract

Michel Foucault is a popular thinker across disciplines in academia. In Indonesian communication studies, his concepts are used in several ways as an instrument analysis on many communication act/ event. The problem is only little, or even no one, wrote how to do the Foucauldian method of analysis in the context of communication studies. This article proposes how to do Foucauldian analysis in communication studies by focusing on analyzing statements, historical analysis and analysis of power. This article explains that Foucauldian discourse analysis is not textual-linguistic analysis, then it could be done in all of the research areas within communication studies, including communication researches with managerial perspectives such as public relations, business communication, advertising, and others. To cite this article (7th APA style):Dhona, H. R. (2020). Analisis Wacana Foucault dalam Studi Komunikasi [Using Foucauldian Discourse Analysis in Communication Studies]. Journal Communication Spectrum, 9(2), 189-208. http://dx.doi.org/10.36782/jcs.v9i1.2026 
MIND, SELF, AND SOCIETY IN THE ONLINE GAY COMMUNITY: Study on Grindr Apps Pranata, Rendy Harsono; Putri, Dianingtyas M.
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 10, No 1 (2020): February - July 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i1.2007

Abstract

Self-identity is a unified thing with someone's self-concept. The experience that is owned by someone is personal knowledge from experiencing and having various moments and references. The advancement of information technology in the Industry 4.0 era is now facing 5.0, opening up the opportunity to youths especially generation Z (Gen Z) who much more cares about freedom, having high self-confidence, and capability to quickly adopt various applications across internet media outlets. Nevertheless, they lack eagerness to dig deeper into something. Those factors have influenced the development of their self-concept through internet media. Grindr has known as an online gay-dating application, where a homosexual male exposes himself to what he wants to be seen by other users. This article focused on the review and describe how the self-concept development process of gen Z in using the application. Analyze the research using Mead's symbolic interactionism theory, furthermore to find out what factors that influence self-concept development of the application active users in their daily life. This research using virtual ethnography to four homosexual men in the age of 16-23. The results indicated that through the online application, a homosexual male is capable to develop his self-concept that wants to be seen on that medium. Moreover, the close read of data also uncovered at least ten types of aforesaid application users based on the self-concept that they form To cite this article (7th APA style): Pranata, R. H. and Putri, D. M. (2020). Mind, Self, and Society in the Online Gay Community: Study on Grindr Apps. Journal Communication Spectrum: Capturing New Perspectives in Communication, 10(1), 68-82. http://dx.doi.org/10.36782/jcs.v10i1.2007
MIND, SELF, AND SOCIETY IN THE ONLINE GAY COMMUNITY: Study on Grindr Apps Pranata, Rendy Harsono; Putri, Dianingtyas M.
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 10, No 1 (2020): February - July 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i1.2007

Abstract

Self-identity is a unified thing with someone's self-concept. The experience that is owned by someone is personal knowledge from experiencing and having various moments and references. The advancement of information technology in the Industry 4.0 era is now facing 5.0, opening up the opportunity to youths especially generation Z (Gen Z) who much more cares about freedom, having high self-confidence, and capability to quickly adopt various applications across internet media outlets. Nevertheless, they lack eagerness to dig deeper into something. Those factors have influenced the development of their self-concept through internet media. Grindr has known as an online gay-dating application, where a homosexual male exposes himself to what he wants to be seen by other users. This article focused on the review and describe how the self-concept development process of gen Z in using the application. Analyze the research using Mead's symbolic interactionism theory, furthermore to find out what factors that influence self-concept development of the application active users in their daily life. This research using virtual ethnography to four homosexual men in the age of 16-23. The results indicated that through the online application, a homosexual male is capable to develop his self-concept that wants to be seen on that medium. Moreover, the close read of data also uncovered at least ten types of aforesaid application users based on the self-concept that they form To cite this article (7th APA style): Pranata, R. H. and Putri, D. M. (2020). Mind, Self, and Society in the Online Gay Community: Study on Grindr Apps. Journal Communication Spectrum: Capturing New Perspectives in Communication, 10(1), 68-82. http://dx.doi.org/10.36782/jcs.v10i1.2007

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