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Journal Communication Spectrum: Capturing New Perspectives in Communication
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Published by Universitas Bakrie
ISSN : 20878850     EISSN : 26226405     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu Komunikasi.
Arjuna Subject : -
Articles 165 Documents
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BIOPOLITIK DAN GERAKAN LITERASI KOMUNIKATIF KAUM MUDA Faisal, Andi
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 8, No 1 (2018): February - July 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i1.1813

Abstract

The current demographic bonus is often thought of as a "golden opportunity" for the nation to align itself with other nations. Population growth, especially productive age, will be a key measure in improving the country's productivity. But in the modern Biopolitical Era, it can be a "threat" to the democratic life and public criticism. This paper attempts, critically explores how biopolitical regimes work in controlling the socio-political life of society. Ranging from cultural issues in the post-tradition era, emancipation politics, the digital world, to the social life of public spaces/ spheres, will be the main focus. Alternatively, the idea of youth literacy becomes an offer in reading/ writing various issues of the nation that depart from the roots of everyday life. To cite this article (7th APA style): Faisal, A. (2018). Biopolitik dan Gerakan Literasi Komunikatif Kaum Muda [Biopolitics and the Communicative Literacy Movement of Youth]. Journal Communication Spectrum, 8(1), 72-93. http://dx.doi.org/10.36782/jcs.v8i1.1813
PEWUJUDAN DAN PENYERAPAN PEMAIN DALAM VIDEO GAME Yuwono, Ardian Indro; Simatupang, Gabriel Roosmargo Lono Lastoro; Salam, Aprinus
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 8, No 1 (2018): February - July 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i1.1837

Abstract

In playing various video game, gamers unconsciously and automaticly embodied theirself inside the video game. The embodiment process are portrayed through icons, avatars and mostly their in-game characters, while the immersion happens during the process of playing, which can occur inside and outside of the video game. The playing intensity and the amount of time spend in playing video game determine the overall process of embodiment and immersion, beside the player sociocultural condition. This research uses ethnography to identify how gamers play the video game to fulfill their intrinsic needs such as competence, autonomy and relatedness. To cite this article (7th APA Style): Yuwono, A. I., Simatupang, G. R. L. L. & Salam, A. (2018). Pewujudan dan penyerapan Pemain dalam Video Game [Embodiment and Immersion of Players in the Game Video]. Journal Communication Spectrum, 8(1), 94-112. http://dx.doi.org/10.36782/jcs.v8i1.1837
PERAN RADIO REPUBLIK INDONESIA SEBAGAI PENYAMBUNG ASPIRASI MASYARAKAT DI DAERAH PERBATASAN PROVINSI KEPULAUAN RIAU Putri, Nur A. Dwi
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 7, No 1 (2017): February - July 2017
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v7i1.1838

Abstract

Public Radio Broadcasting the Republic of Indonesia is one of the media that plays an important role in conveying information, connecting people's aspirations, as well as information safety belts, especially in border areas such as Riau Islands Province in other media. This is due to the lack of infrastructure in the border area and still not sovereign airspace of the republic of Indonesia especially for the region around the Riau Archipelago province. Therefore, the government is expected to pay more attention to RRI in the border areas. Because considering that RRI in the boundary area is not a regular radio but foreign radios that have sophisticated technology and have a broad transmit power and of course the central government should continue to try to take over the territorial sovereignty of Indonesian republic so that RRI can freely to run its role as seat belt information.
WARUNG KOPI, MEDIA DAN KONSTRUKSI RUANG PUBLIK DI MAKASSAR Faisal, Andi; Putra, Heddy Shri Ahimsa; Nugraha, Wisma Ch. R.
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 7, No 2 (2017): August 2017 - January 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v7i2.1839

Abstract

In the last 15 years, especially in Makassar, there was a tendency for private and public activities at coffee shops. This study aims to reveal the practices and power relations that shape the reality of the public space of coffee shops in Makassar, both as public space and as a public sphere by using ethnographic methods and cultural studies analysis approach. The primary data collection was carried out through participant observation and in-depth interviews, while secondary data through note-taking techniques and photo documentation. The results showed that mass media had a significant role in shaping the reality of coffee shops. Strategic coalitions between coffee shop owners, radio stations (such as Mercurius FM and Fajar FM) and coffee connoisseurs have an impact on the commodification of public spaces in coffee shops. Print media such as Fajar and Tribun Timur also contribute in constructing reality with its own framing to obtain "news value that sells". Therefore, coffee shops in Makassar are not merely becoming spaces of (social) politics, but are also politicized through the politics of space for the benefit of each party.
DAMPAK EXPERIENTIAL MARKETING TERHADAP MINAT BELI PRODUK IKEA Rosady, Nurvica; Suharyanti, Suharyanti; Anitawati, M. Th.
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 9, No 2 (2019): August 2019 - January 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i2.1986

Abstract

In an era of increasingly fierce competition coupled with the emergence of various kinds of information sources, producers must build good marketing communication to promote their products so consumers can know the quality and the uniqueness of the product. One of the promotional tools is experiential marketing, which has five types of experience, Sense, Feel, Think, Act, and Relate called SEMs (Strategic Experience Modules). This study aims to look at the effect of experiential marketing on the purchase intention of IKEA products. The population is consumers who have visited the IKEA store and are over 22 years old. A sample of 100 people obtained by purposive sampling. By using multiple regression analysis, the results showed that Sense and Act significantly influence purchase intention, and the influence of Sense is more significant than the Act. However, independent variables all together affect purchase intention. The ability of independent variables to explain variations in purchase intention is meager. Therefore other additional independent variables are needed in further research. To cite this article (7th APA style): Rosady, N., Suharyanti, & Anitawati, M. Th. (2019). Dampak Experiential Marketing terhadap Minat Beli Produk IKEA [The Impact of Experiential Marketing on Purchase Intention of IKEA Product]. Journal Communication Spectrum, 9(2), 176-188. http://dx.doi.org/10.36782/jcs.v9i2.1986
PESAN ANTIPERUNDUNGAN DALAM IKLAN KOMERSIAL: Kasus iklan Burger King versi “Bullying Jr.” Maulianza, Medo; Galib, Septrani
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 8, No 2 (2018): August 2018 - January 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i2.1850

Abstract

This study describes the identification of anti-bullying message and the construction of social reality in Burger King ad version “Bullying Jr.” through semiotics analysis on signs. Semiotics theory used in this study is focusing on Roland Barthes perspective. The analysis shows that majority of society tends to be antipathy towards bullying that happens around them. The message included in this advertisement is for the society to be braver to fight bullying around them. To cite this article (7th APA style): Maulianza, M. & Galib, S. (2018). Pesan Antiperundungan dalam Iklan Komersial: Kasus Iklan Burger King versi “Bullying Jr.”[Anti-Bullying Message in Commercial Ads]. Journal Communication Spectrum, 8(2), 113-132. http://dx.doi.org/10.36782/jcs.v8i2.1850
KONSTRUKSI IDENTITAS TIONGHOA MUSLIM DI MAKASSAR Kunu, Arifuddin
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 8, No 2 (2018): August 2018 - January 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i2.1851

Abstract

This study describes how Chinese Muslims construct their identity through interaction, both with fellow Chinese non-Muslims and non-Chinese Muslims. Using Critical Discourse Analysis with the subjects are four informants from Muslim Chinese community, the results show that the construction of identity built by Chinese Muslims through good interaction with fellow non-Muslim Chinese and non-Chinese Muslims was relational. How Chinese Muslims identify themselves, will be influenced by the "Self"-"Other" faced. In negotiating their identity, Chinese Muslims apply the layered form of acculturation, which can be found in Chinese New Year celebrations. In the first layer, Islam is acculturated with Chineseness. The second tier, Islam that has been acculturated is re-acccultured with values ​​that exist in the local community. To cite this article (7th APA style): Kunu, A. (2018). Konstruksi Identitas Tionghoa Muslim di Makassar [Identity Construction of Chinese Muslim in Makassar]. Journal Communication Spectrum, 8(2), 133-146. http://dx.doi.org/10.36782/jcs.v8i2.1851
MEDIATISASI RUPA KOTA DALAM IKLAN MEIKARTA: Spectacle, Hiperealitas dan Simulakra Anwar, Khairil
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 8, No 2 (2018): August 2018 - January 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i2.1852

Abstract

The advertisment of Meikarta, aired on the television was a promotion from property sales by Lippo Group. This paper describes the process of comodification in view editing by doing a binary oposition between Jakarta which was imaged by inferior and superior Meikarta. On the narrative, this advertisement shows hippereality and simulacra in delivering the advertisment content. Objectification also was done to make consumers interest of being a part of Meikarta which is not only buy the use value but also sign value. So as to enable unconsciously the consumers show spectacle effort when they become a part of the imajinary city. To cite this article (7th APA style): Anwar, K. (2018). Mediatisasi Rupa Kota dalam Iklan Meikarta: Spectacle, Hiperealitas dan Simulakra [The Mediatization of a City in the Meikarta Ad]. Journal Communication Spectrum, 8(2), 147-165. http://dx.doi.org/10.36782/jcs.v8i2.1852
JURNALISME GAME DAN MEMBAURNYA KARAKTER KONTEN MEDIA: Studi Kasus the Lazy Monday, Gamebrott dan Playverse Adiputra, Wisnu Martha
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 8, No 2 (2018): August 2018 - January 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i2.1853

Abstract

Game journalism develops along with the development of the gaming industry, increasingly sophisticated information and communication technology, as well as increasingly convergent institutionalization of new media. The purpose of this research is to understand game specialist journalism and blend the study of content production. The research method used is a case study with a constructionist perspective. Data collected through interview, content review, and literature review related to journalism, games, and the media industry. The mixed character of the media content in game news is, among others, reviewed through media institutions, media practices, namely: planning, management, production and distribution, and through dimensions in journalism. To cite this article (7th APA style): Adiputra, W. M. (2018). Jurnalisme Game dan Membaurnya Konten Media: Studi Kasus the Lazy Monday, Gamebrott dan Playverse [Game Journalism and the Immersion of the Media Content Character]. Journal Communication Spectrum, 8(2), 166-189. http://dx.doi.org/10.36782/jcs.v8i2.1853
REPRESENTASI EROTISME BARU DALAM KOMIK TAHILALATS TAHUN 2015-2016 Saputri, Nur Amala
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 8, No 2 (2018): August 2018 - January 2019
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i2.1854

Abstract

This study describes symbols and signs containing erotic elements in the Tahilalats comic by Nurfadli Mursyid. The unit of analysis based on two main components in Tahilalats. The two components are Instagram interactive feature which is used as Tahilalats medium, and comic content aspect. Interactive features include comments, and in terms of comic content including basic comic elements: panels, balloons, captions, & illustrations. Data were analyzed by using qualitative analysis method of semiotics Roland Barthes. The results of the study show symbols of new eroticism that symbolize incest, transgender, and masochism in Tahilalats. Refering to the critical paradigm, there are certain ideologies related to the background of Nurfadli as Buginese through the culture of incest, the figure of bissu, and calabai. On the other hand, the use of Instagram as a comic medium has changed the way of presentation and enjoying erotic content in comics. The presence of features in the platform Instagram also makes the netizens play a major role in constructing erotic content in the Tahilalats. To cite this article (7th APA style): Saputri, N. A. (2018). Representasi Erotisme Baru dalam Komik Tahilalats Tahun 2015-2016 [The Representation of New Eroticism in the Tahilalats Comic 2015-2016]. Journal Communication Spectrum, 8(2), 190-207. http://dx.doi.org/10.36782/jcs.v8i2.1854

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