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House of Wisdom: Journal on Library and Information Sciences
Published by Universitas Muhammadiyah Sidoarjo
ISSN : -     EISSN : 30896002     DOI : https://doi.org/10.21070/how
Core Subject : Social,
Social Sciences
House of Wisdom Journal on Library and Information Sciences seeks to publish high quality, peer-reviewed articles that contribute to the understanding and development of library and information sciences, while also addressing the United Nations Sustainable Development Goals SDGs. The journal welcomes submissions on a wide range of topics, including but not limited to Information Management studies on the organization, storage, retrieval, and dissemination of information, with an emphasis on ensuring inclusive and equitable access to information for all SDG 10 Reduced Inequalities. Library Technology innovations in library systems, digital libraries, and the impact of technology on library services, particularly in promoting sustainable development and reducing inequalities SDG 9 Industry, Innovation, and Infrastructure. Information Literacy research on programs and strategies to improve information literacy among various user groups, supporting quality education and lifelong learning opportunities SDG 4 Quality Education. Library Administration and Management best practices, case studies, and research on effective library management and administration that contribute to sustainable community development SDG 11 Sustainable Cities and Communities. Preservation and Conservation articles on the preservation of digital and physical collections, ensuring cultural heritage and knowledge are maintained for future generations SDG 11 Sustainable Cities and Communities. User Behavior and Information Seeking insights into user behavior, information needs, and the effectiveness of library services in meeting these needs, fostering inclusive societies SDG 10 Reduced Inequalities. Collection Development strategies and policies for developing library collections that meet the needs of diverse user communities, supporting diverse and inclusive knowledge bases SDG 4 Quality Education, SDG 10 Reduced Inequalities. Scholarly Communication studies on the changing landscape of scholarly publishing and its implications for libraries, promoting inclusive and transparent communication of research findings SDG 16 Peace, Justice, and Strong Institutions. Library Services innovations and improvements in services provided by libraries to various user groups, contributing to community well-being and lifelong learning SDG 4 Quality Education, SDG 11 Sustainable Cities and Communities. - Bibliometrics Analysis and Systematic Literature Reviews comprehensive reviews and quantitative analysis of academic literature in the field, providing insights into research trends and impact SDG 17 Partnerships for the Goals.
Arjuna Subject : Ilmu Sosial - Perpustakan dan Informasi
Articles 42 Documents
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Abi Azkakia’s Da’wah Through Mobile Legends in Structuration Perspective: Da’wah Abi Azkakia Melalui Mobile Legends dalam Perspektif Strukturasi Perdana, Wahyu Ilham; Dharma, Ferry Adhi
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 4: Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i4.240

Abstract

Background: The rapid growth of digital platforms has created new opportunities for Islamic preaching (da’wah), including within online gaming communities. Specific Background: Mobile Legends, a widely played mobile game, presents a unique arena where religious messages can intersect with popular gamer culture. Knowledge Gap: While digital da’wah via social media is well-documented, limited research explores its practice within online game live-streaming through the lens of Anthony Giddens’ structuration theory. Aims: This study examines Ustadz Abi Azkakia’s strategies in delivering Islamic values through Mobile Legends live-streaming on TikTok, interpreting interactions between agents and structures. Results: Using autoethnography and participant interviews, findings reveal that Ustadz Abi integrates religious symbols (e.g., peci) and gamer-adapted communication styles to embed tauhid, qada and qadar, and Islamic ethics into gameplay. His approach has been generally well-received, though some players report distraction from the gaming experience. He has established legitimacy and positive influence within the Mobile Legends community. Novelty: This study offers an original perspective on structuration in digital da’wah by showing how a religious figure reshapes online gaming spaces into moral discourse arenas. Implications: Insights highlight the potential and challenges of integrating religious outreach into entertainment-driven digital environments. Highlights: Integrates Islamic values into popular online gaming culture. Uses Giddens’ structuration to interpret agent–structure interaction. Balances entertainment with religious message delivery. Keywords: Digital Da’wah, Online Games, Mobile Legends, Structuration Theory, Autoethnography  
Social Class Representation in the Film Satria Dewa Gatotkaca: Representasi Kelas Sosial dalam Film Satria Dewa Gatotkaca Hidayatullah, Barriman; Hariyanto, Didik
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 4: Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i4.241

Abstract

General Background: Social class representation in films plays a significant role in shaping public perceptions of societal hierarchies. Specific Background: The film Satria Dewa: Gatotkaca integrates cultural narratives of Pandawa and Kurawa, offering a rich medium for exploring class distinctions. Knowledge Gap: Despite the prevalence of social stratification themes in Indonesian cinema, limited studies have examined them through Roland Barthes’ semiotic framework. Aims: This study analyzes the representation of social class in Satria Dewa: Gatotkaca using a descriptive qualitative approach with Barthes’ semiotic theory. Results: Analysis identified four key aspects: lifestyle disparities, differences in attire, implicit social boundaries, and class identity shaped by royal lineage. Novelty: The study extends semiotic analysis to a contemporary Indonesian superhero film, linking visual and narrative signs to socio-cultural constructs of class. Implications: Findings provide insights for media scholars and filmmakers on how cinematic signs reinforce or challenge social stratification, highlighting the role of visual storytelling in cultural discourse. Highlights: Identifies visual and symbolic cues of class in Satria Dewa: Gatotkaca. Connects royal lineage to contemporary class identity in film. Offers a semiotic framework for analyzing Indonesian popular cinema. Keywords: Representation, Roland Barthes, Semiotic, Social Class, Film Analysis
@abe_daily's TikTok Content Strategy in Building Abe's Image: Strategi Konten TikTok @abe_daily dalam Membangun Citra Abe Amru, Muhammad Nafis Ilyasa’; Rochmaniah, Ainur
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 2: July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i2.242

Abstract

Abstract. General Background: Personal branding plays a crucial role in shaping public perception and maintaining a positive reputation in the digital era. Specific Background: TikTok, with its short-video format and interactive features, offers unique opportunities for personal branding, even for children, through parental involvement. Knowledge Gap: While studies have explored influencer branding on social media, limited research examines personal branding strategies for young children developed through parental content creation. Aims: This study aims to analyze the strategies employed by Benny, as a content creator and father, in building Abe’s personal brand via the TikTok account @abe_daily. Results: Using qualitative descriptive methods and content analysis, findings reveal that Benny consistently applies eight core principles of personal branding—specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill—resulting in Abe being perceived as a humorous and active child. Novelty: This research highlights the integration of parenting values into digital branding strategies, bridging child development and media engagement. Implications: The findings provide insights for parents, educators, and digital content creators on fostering authentic, ethical, and developmentally supportive personal branding practices in online environments. Highlights: Combines parenting values with digital branding strategies. Applies eight core principles of personal branding to child content. Offers ethical insights for building authentic child personas online. Keywords: Personal Branding, TikTok, Digital Parenting, Content Strategy, @Abe_Daily
Whatsapp Group Use for Maintaining Family Communication in Gebang Raya: Penggunaan Grup WhatsApp untuk Mempertahankan Komunikasi Keluarga di Gebang Raya Sabilla, Talitha Rizda; Rochmaniah, Ainur
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 2: July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i2.243

Abstract

General Background: Family communication is a fundamental component in maintaining harmonious relationships among family members. Specific Background: In the digital era, instant messaging platforms such as WhatsApp have become integral tools for facilitating daily interactions despite geographical separation. Knowledge Gap: While prior studies have explored digital communication, there is limited qualitative insight into how families in specific local contexts utilize WhatsApp to sustain relationships and balance virtual with direct interactions. Aims: This study investigates the patterns, benefits, and challenges of using WhatsApp group features for family communication in the Gebang Raya area, Sidoarjo District. Results: Data from in-depth interviews with five respondents of varied backgrounds reveal that WhatsApp enables efficient coordination, real-time sharing of life moments, and emotional support despite distance. However, recurring technical issues and privacy concerns pose limitations. Novelty: The findings highlight the conscious strategies adopted by families to maintain offline quality time, ensuring that digital convenience does not erode interpersonal bonds. Implications: These insights can inform the design of community-based digital literacy programs that promote balanced and secure technology use in family contexts.Highlights: WhatsApp fosters family closeness despite physical separation. Technical and privacy issues remain ongoing challenges. Families balance online interaction with offline quality time. Keywords: Family Communication, WhatsApp, Digital Era, Social Media, Sidoarjo    
Interpersonal Communication Strategies for Building Customer Trust at Informa Elektronik Suncity Sidoarjo: Strategi Komunikasi Interpersonal Membangun Kepercayaan Pelanggan pada Informa Elektronik Suncity Sidoarjo Al’Azmi, Moch Neezarth; Dharma, Ferry Adhi
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 3: Oktober
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i3.244

Abstract

Background: In the competitive electronic retail industry, building customer trust is crucial. This study addresses the need to understand how interpersonal communication strategies contribute to this trust-building process, specifically at Informa Elektronik Suncity Sidoarjo. Knowledge Gap: Existing research lacks a detailed examination of the specific interpersonal communication techniques employed by salespersons and their direct influence on customer loyalty and sales in this particular context. Aims: This research aims to analyze the interpersonal communication strategies used by Informa Elektronik Suncity Sidoarjo sales staff to build customer trust. Results: Findings reveal that the applied strategies align with DeVito's theory, incorporating openness, empathy, support, positive attitude, and equality. Practical strategies, such as mastering product knowledge, offering after-sales services, and leveraging digital media, were found to enhance customer loyalty and strengthen the company's image. Novelty: This study uniquely demonstrates the direct link between the application of DeVito’s interpersonal communication principles and tangible business outcomes within a specific retail setting. Implications: The research confirms that effective interpersonal communication is a key factor in establishing mutual trust between a company and its customers. Highlights : The study identifies interpersonal communication strategies (openness, empathy, support) aligned with DeVito's theory. Applying these strategies, along with product knowledge and after-sales service, increases customer loyalty and company image. Effective interpersonal communication is a crucial factor for building customer trust and achieving sales targets in a competitive retail environment. Keywords: Interpersonal Communication, Customer Trust, Retail Strategy, Customer Loyalty, Salesmanship
The Use of Social Media to Build a Positive Image for High Schools : Pemanfaatan Media Sosial untuk Pembentukan Citra Positif Sekolah Menengah Atas Uddin, Adam Amir; Dharma, Ferry Adhi
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 3: Oktober
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i3.245

Abstract

Background: The increasing competition in the digital era necessitates a re-evaluation of public relations strategies for educational institutions. This study focuses on the application of Cyber Public Relations (CPR) as a critical tool for schools to maintain a positive brand image and attract prospective students. Knowledge Gap: While the importance of digital presence is widely acknowledged, there is a limited understanding of the specific CPR strategies that are most effective for secondary schools in a local context. Aims: This research aims to analyze the specific CPR strategies implemented by SMA Muhammadiyah 2 Sidoarjo (SMAMDA) to enhance its positive image through social media. Results: The findings indicate that SMAMDA’s effective use of Instagram, through influencer collaboration, supportive partnerships, and consistent production of daily activity content, has been instrumental in attracting new students. Novelty: This study provides a practical case example of how a high school can successfully leverage specific digital communication tactics to achieve measurable marketing and branding outcomes. Implications: The research concludes that a school’s positive image and brand recognition can be significantly improved through the strategic and effective implementation of CPR. Highlights : The study reveals that SMAMDA’s CPR strategy on Instagram, which includes collaborations and daily content, is effective. This approach successfully attracts new students and enhances the school’s positive image. The research concludes that effective CPR is crucial for schools to build brand recognition in the digital age. Keywords: Cyber Public Relations, School Branding, Social Media, Content Strategy, Customer Engagement
Representation of Women's Struggles in the Film Gadis Kretek Using Semiotic Analysis: Representasi Perjuangan Perempuan dalam Film Gadis Kretek Menggunakan Analisis Semiotik Sari, Dea Puspita; Febriana, Poppy
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 4: Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i3.246

Abstract

General Background: Film, as a powerful mass medium, shapes public views by conveying messages through audio and visual elements. The representation of women in media is a crucial area of study, reflecting societal norms and power dynamics. Specific Background: The Indonesian film "Gadis Kretek" offers a narrative rich with the struggles of women within the traditional kretek industry, addressing pervasive issues of gender inequality and patriarchal ideology. Knowledge Gap: While the film has received significant attention, a detailed semiotic analysis of its portrayal of women's struggles against patriarchal structures remains underexplored. Aims: This study aims to analyze the representation of women in "Gadis Kretek" using John Fiske's semiotic framework, examining the levels of reality, representation, and ideology. Results: The analysis reveals that the film represents women's fight against patriarchal domination, evidenced by their limited roles and exclusion from key decision-making processes. Novelty: This research provides a unique and in-depth semiotic reading of the film, illuminating its ideological message on female empowerment and resilience. Implications: The findings underscore the film's role as a medium for social commentary, emphasizing the importance of women's self-awareness and empowerment to overcome inequality and achieve their ambitions within male-dominated industries. Highlights : The study analyzes the representation of women's struggles using John Fiske's semiotic analysis. The film depicts gender inequality through women's limited roles and male-dominated decision-making. The research highlights the film's ideological message on the importance of women's empowerment in the face of patriarchy. Keywords: Semiotics, Female Representation, Gadis Kretek, Patriarchy, Kretek Industry
Study of the Weeb Simp Phenomenon in VTuber Using the Uses and Gratifications Theory: Studi Fenomena Weeb Simp pada VTuber dengan Teori Uses and Gratifications Maulana, Muhammad Rizky; Dharma, Ferry Adhi
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 4: Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i4.251

Abstract

General Background: The rise of virtual YouTubers (VTubers) represents a significant development in digital entertainment, creating a new space for audience interaction and community formation. Specific Background: The phenomenon of "simping" within the weeb subculture toward VTubers is a notable aspect of this new media landscape. Knowledge Gap: Existing research has yet to fully explore the specific psychological and emotional gratifications that drive this particular fan behavior. Aims: This qualitative study aims to understand how active members of the VTuber fan community utilize and find gratification in their interactions with virtual idols. Results: Findings from interviews with nine informants revealed four key motivations: diversion from real-life stress, cultivation of parasocial relationships, strengthening of social identity within the community, and information seeking (surveillance). Novelty: This research provides a unique and in-depth analysis of the "weeb simp" phenomenon, illuminating the complex ways in which VTubers function as more than just entertainers. Implications: The study concludes that VTubers serve as crucial social agents, fulfilling significant psychological and emotional needs for their audience. Highlights : The study analyzes how VTuber fans, or "weeb simps," fulfill their needs through interaction with virtual idols. The findings identify four key motivations for fan engagement: diversion, personal relationships, social identity, and surveillance. The research concludes that VTubers act as social agents, fulfilling psychological and emotional needs for their audience. Keywords : VTuber, Uses and Gratifications, Parasocial Relationships, Fan Communities, Audience Motivation
Brand Identity and Visual Communication in Instagram Content @Course_Net: Identitas Merek dan Komunikasi Visual dalam Konten Instagram @Course_Net Hastowo, Kiki Widyasari; Sinduwiatmo, Kukuh
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 4: Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i4.161

Abstract

(General Background) The rapid development of technology and digital media in the Industrial Revolution 4.0 era has transformed the way information is produced and disseminated, especially through social media platforms such as Instagram. (Specific Background) The @Course_Net Instagram account represents a unique example of digital marketing integration and visual communication strategy in the IT education sector. (Knowledge Gap) However, limited studies have explored how brand identity and information systems are formed through visual and interactive communication within online learning communities. (Aims) This study aims to analyze the process of forming brand identity and the role of information systems in shaping digital interaction culture on the @Course_Net Instagram account using a netnographic approach. (Results) The findings reveal that @Course_Net successfully builds a distinctive brand identity through consistent use of minimalist design, specific color schemes, and active two-way interaction that fosters a participatory virtual community. (Novelty) This research contributes a comprehensive understanding of how visual communication and cultural interaction intersect in social media branding for digital education institutions. (Implications) The results highlight the importance of aesthetic consistency and ethical interaction in sustaining audience engagement and strengthening digital brand credibility. Highlights: Consistent visual elements strengthen brand recognition. Interactive communication fosters online community culture. Aesthetic and ethical engagement enhances brand credibility. Keywords: Brand Identity, Instagram, Netnography, Visual Communication, Digital Marketing
Billboard Media as Public Communication for Mudik Gratis Participation: Media Billboard sebagai Sarana Komunikasi Publik untuk Partisipasi dalam Program Mudik Gratis Wicaksono, Hendra Setia Budi; Abadi , Totok Wahyu
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 3: Oktober
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i3.262

Abstract

General Background: Public communication plays a vital role in disseminating government programs to citizens, particularly in campaigns that promote social participation. Specific Background: The East Java Provincial Transportation Agency utilized billboard media to inform the public about the 2023 “Mudik Gratis” (Free Homecoming) program, aiming to ensure safety and accessibility during the annual exodus period. Knowledge Gap: Despite technological advancements and the proliferation of digital media, the continued relevance and effectiveness of traditional billboards in influencing public behavior remain underexplored. Aims: This study investigates the effectiveness of billboards as a medium of public communication in enhancing community participation in the “Mudik Gratis 2023” program. Results: Using qualitative methods with purposive sampling of respondents aged 17–30 years, findings reveal that billboards remain effective in conveying clear, persuasive messages, particularly to audiences less engaged with digital media. Respondents acknowledged that the content was easily understandable and increased their enthusiasm to participate. Novelty: The study highlights that traditional outdoor media maintain communicative power in the digital era when strategically designed and placed. Implications: These findings emphasize the importance of integrating traditional and digital communication strategies in public service campaigns to maximize outreach and citizen engagement. Highlights: Billboard media remains effective for public information dissemination in the digital era. Clear design and strategic placement enhance audience understanding and engagement. Integration of traditional and digital media strengthens government communication outreach. Keywords: Effectiveness, Billboard, Public Communication, Community Participation

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