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INDONESIA
International Journal of Social, Economic, and Business
Published by CV. Lavish Opulent Education
ISSN : -     EISSN : 30639832     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Social, Economic, and Business published since 2024 is an open access International refereed research publishing journal with a focused aim on promoting and publishing original high quality research dealing with theoretical and scientific aspects in all disciplines of Social, Economic, Accounting, and Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 84 Documents
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Person Job Fit On Employee Performance : The Mediating Role of Job Satisfaction At PT Pegadaian Surabaya Fatchurrozy, Riswanda; Frianto, Agus
International Journal of Social, Economic, and Business Vol. 1 No. 2 (2024): December 2024
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i2.16

Abstract

This study aims to test and analyze the influence of person job fit on employee performance with job satisfaction as a mediating variable. This study uses a quantitative approach involving 48 employees at PT Pegadaian Cabang Pembantu Dinoyotangsi Surabaya. The sampling technique uses a saturated sample of 49 respondents using a non-probability side technique with a saturated sample type. The statistical analysis used in this study is SEM PLS with the help of SmartPLS 3.2.9 software. The findings of this study indicate that person job fit has a significant effect on employee performance. Person job fit has a significant positive effect on Job satisfaction. Job satisfaction has a significant positive effect on Employee performance. Job satisfaction in this study is able to mediate the influence of person job fit and employee performance.
The Effect of Compensation and Job Satisfaction on Turnover Intention in Employees of PT. DOK and Perkapalan Surabaya (Persero) Muhammad Hafis Fauzi
International Journal of Social, Economic, and Business Vol. 1 No. 2 (2024): December 2024
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i2.17

Abstract

Human resources are an important aspect in a company in order to exist in the era of global competition. The purpose of this research is to Influence Compensation and Job Satisfaction Against Turnover Intention Employees at PT Dok and Perkapalan Surabaya (Persero). The population in this study were all employees at the PT Dok and Perkapalan Surabaya (Persero) as many as 69 respondents. The research method used in this research is quantitative method. The data analysis method used is regression analysis using the SPSS 24.0 application. Based on the research that has been done at the PT Dok and Perkapalan Surabaya (Persero), the following conclusions are obtained: Compensation has a significant effect on turnover intention employees at PT Dok and Perkapalan Surabaya with t count (1,805) and a significant value of 0.008 <0.05; Job satisfaction has a significant effect on turnover intention employees at the PT Dok and Perkapalan Surabaya with a t count (0,221) with a significant value of 0,026 <0,05. The results of data analysis reveal that compensation and job satisfaction have significant effect on PT Dok and Perkapalan Surabaya (Persero) employee turnover intention as directly. Based on the results of the study above, compensation and job satisfaction provide a very significant contribution to the turnover intention of employees of PT Dok and Perkapalan Surabaya (Persero). Therefore, efforts need to be made to increase compensation and job satisfaction in order to reduce the number of turnover intention.
THE EFFECT OF MARKET ORIENTATION AND DISTRIBUTION CHANNELS ON MARKETING PERFORMANCE (Study on SMEs in the metal industry in Ngingas Waru Village) Manaf, Ahnaf; Widyastuti
International Journal of Social, Economic, and Business Vol. 1 No. 2 (2024): December 2024
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i2.18

Abstract

MSMEs play a vital role in Indonesia's economy, contributing approximately 61% to the national GDP. The processing industry sector leads with an average turnover of 28.25% or 450 billion Rupiah. Ngingas Village, a hub for metal industry MSMEs since 1930, is known as the "metal village," with MSMEs growing from fewer than 100 to around 320 by 2023. Despite this growth, sales turnover remains stagnant due to internal challenges like HR management and marketing, as well as external factors such as government policies and the global economy. Interviews in March 2024 revealed that market-oriented MSMEs in Ngingas Village, despite collaborations, still face sales fluctuations. This study examines the influence of market orientation and distribution channels on marketing performance using a quantitative approach. Data collected from 70 respondents via purposive sampling was analyzed with multiple linear regression in SPSS 25. Results indicate that market orientation positively and significantly impacts marketing performance, while distribution channels have no significant effect.
Transformational Leadership And Work Stress On Employee Productivity : The Mediating Role Of Job Satisfaction At Pegadaian Dinoyotangsi Surabaya Branch Office Dzul Hilmi, Mohamad; Fazlurrahman, Hujjatullah
International Journal of Social, Economic, and Business Vol. 1 No. 2 (2024): December 2024
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i2.19

Abstract

This study aims to examine and analyze the effect of transformational leadership and work stress on employee productivity through job satisfaction as a mediator among employees at PT. Pegadaian Cabang Pembantu Dinoyotangsi Surabaya. The sampling technique used is saturated sampling with a total of 49 respondents. The statistical analysis used in this study is SEM (Structural Equation Modeling) and PLS (Partial Least Square) with the aid of SmartPLS4 software. The results of this study explain that transformational leadership has a positive and significant effect on employee productivity. Work stress does not have an effect on employee productivity. Job satisfaction has a positive and significant effect on employee productivity. Transformational leadership has a positive and significant effect on job satisfaction. Work stress does not have an effect on job satisfaction. Job satisfaction mediates the relationship between transformational leadership and employee productivity. Job satisfaction does not mediate the relationship between work stress and employee productivity.
The Influence Of Work Life Balance And Work Stress On Work Productivity Of Employess At Pegadaian Sub-Branch Dinoyotangsi Surabaya Ramadhania Hariani, Annisa; Frianto , Agus
International Journal of Social, Economic, and Business Vol. 1 No. 2 (2024): December 2024
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i2.20

Abstract

This study aims to determine the impact of work-life balance and work stress on work productivity. Data were analyzed using Multiple Linear Regression techniques with SPSS Version 26. The sample consisted of 43 respondents, drawn from employees of a pawnshop company in Surabaya, using a saturated sampling technique. The statistical results show that work-life balance does not significantly influence work productivity. Conversely, work stress has a significant positive impact on work productivity. Collectively, the statistical results indicate that work-life balance and work stress together have a significant positive influence on work productivity.
Analysis of the Influence of Twitter Social Media Rebranding on Customer Loyalty Through Customer Satisfaction as a Mediating Variable Tirtana, Rio
International Journal of Social, Economic, and Business Vol. 1 No. 2 (2024): December 2024
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i2.21

Abstract

Twitter's social media has currently undergone a branding change and has an impact on its users. This study aims to find out and analyze the influence of Twitter social media branding changes on customer loyalty through customer satisfaction. The research methodology used is quantitative research with a survey approach using nonprobability sampling techniques. Data taken using the purpose sampling method was 205 samples. The data analysis technique used is a path analysis technique using the SPSS (Statistical Package for Social Sciences) analysis tool version 25. The results of the study show that rebranding has a significant positive effect on customer satisfaction. Rebranding and customer satisfaction have a significant positive effect on customer loyalty. Customer satisfaction moderates the relationship between rebranding and has a significant positive effect on customer loyalty
Strategy for Developing a High-End Local Brand Business to Increase Consumer Loyalty among Active Business Administration Students at UPN Veteran East Java Who Use The Buttonscarves Fashion Brand Putri, RA Tania Eriezna; Samsudin , Acep
International Journal of Social, Economic, and Business Vol. 1 No. 3 (2025): March 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i3.22

Abstract

Halal fashion is one of the important segments in the halal industry that supports Indonesia's economy. Amidst the fierce competition in the Indonesian fashion market, Buttonscarves has successfully achieved the status of a luxury brand in Indonesia, attracting global attention with the uniqueness and luxury of its products. The focus of this research is on how marketing strategies and customer experiences can create a deep relationship between the brand and its consumers, thereby fostering sustainable loyalty. This research uses qualitative methods. In this research, the focus is on the theoretical perspective of consumer behavior studies, which emphasizes how individuals make decisions based on their needs, preferences, and experiences. The objects of study in this research are the Buttonscarves offline store branch in Surabaya and Business Administration students at UPN Veteran East Java. The data analysis in this study uses SWOT analysis. The results of this study, based on the SWOT matrix analysis in the diagram above, can be concluded that Buttonscarves is in Quadrant I with coordinates (X;Y),which reflects the implementation of an aggressive strategy. Based on the Internal-External Matrix analysis, Buttonscarves is located in quadrant IV with coordinates (x;y) of (3.18; 3.42). This position indicates that the company is in the Grow and Build stage.  
Job Crafting on Job Performance: The Mediating Role of Organizational Citizenship Behavior at Perum Perhutani KPH Nganjuk Muhammad Rizal Aminul Khakim; Budiono , Budiono
International Journal of Social, Economic, and Business Vol. 1 No. 3 (2025): March 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i3.23

Abstract

This research aims to analyze the influence of Job Crafting on Job Performance through Organizational Citizenship Behavior at Perum Perhutani KPH Nganjuk. This research uses a quantitative approach. The population of this study were employees of Perum Perhutani KPH Nganjuk and the sample size collected was 45 respondents. The data in this study were analyzed using SEM-PLS which was processed with SmartPLS 3.9.2 software. The analysis results obtained from this research show that job crafting has a positive and significant effect on job performance. Job crafting has a positive and significant effect on organizational citizenship behavior. Organizational citizenship behavior has a positive and significant effect on job performance. Job crafting has a positive and significant effect on job performance through organizational citizenship behavior.
Strategy for Utilizing TikTok Social Media as a Digital Marketing to Increase Sales at the Infarm Surabaya Brand Dhani Rizky Pradana; Andarini , Sonja
International Journal of Social, Economic, and Business Vol. 1 No. 3 (2025): March 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i3.24

Abstract

This research has the aim of analyzing the Digital Marketing Strategy at Brand Infarm Surabaya using the TikTok platform, which is a business in the plantation sector, namely selling gardening needs. The research method used descriptive qualitative using SWOT analysis techniques with data collection techniques from in-depth interviews, observation, and documentation containing related digital marketing strategies, with the aim of identifying strengths, weaknesses, opportunities, and threats with the SWOT analysis method at the Infarm Surabaya brand. The informants in this study are the owner, employees, and consumers of the Infarm brand. The results of research using IFAS show that the Infarm brand has a strength score of 2.94 and a weakness score of 0.38. Meanwhile, the EFAS results show an opportunity score of 2.71 and a threat score of 0.46. Judging from the SWOT diagram, the Infarm brand is in quadrant I with a value of (X;Y) (2.56:2.25), which shows that the Infarm brand uses the SO (Strength+Opportunity) strategy, which uses strengths to create an opportunity. The strategy that can be used is an aggressive strategy to increase sales.
The Effect of Work-Life Balance, Burnout, and Work Discipline on Employee Productivity at JTV Rek Surabaya Rafifah, Marselia Bilqis; Samsudin, Acep
International Journal of Social, Economic, and Business Vol. 1 No. 3 (2025): March 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i3.28

Abstract

This research aims to analyze the effect of work-life balance, burnout, and work discipline on employee productivity at JTV Rek Surabaya. The research employs a quantitative approach using multiple linear regression analysis. The sample consists of employees at JTV Rek Surabaya selected through purposive sampling. The results show that work-life balance has a significant positive effect on employee productivity. Burnout has a significant negative impact on employee productivity, while work discipline contributes positively to improving productivity. Simultaneously, these three variables significantly influence employee productivity. This research is expected to provide practical benefits for the company's management in maintaining work-life balance, reducing the risk of burnout, and enhancing employee discipline to achieve optimal productivity and  to develop more effective human resource management strategies.

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