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International Journal of Social, Economic, and Business
Published by CV. Lavish Opulent Education
ISSN : -     EISSN : 30639832     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Social, Economic, and Business published since 2024 is an open access International refereed research publishing journal with a focused aim on promoting and publishing original high quality research dealing with theoretical and scientific aspects in all disciplines of Social, Economic, Accounting, and Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 87 Documents
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The Impact of Motivation, Work Discipline, and Workload on Employee Job Satisfaction at PT Haleoyora Powerindo Surabaya Thomas Ferdiansyah; Acep Samsudin
International Journal of Social, Economic, and Business Vol. 1 No. 3 (2025): March 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i3.50

Abstract

This study aims to analyze the influence of motivation, work discipline, and workload on employee job satisfaction at PT Haleyora Powerindo Surabaya. Motivation serves as the primary driver of work enthusiasm, affecting employee satisfaction. Work discipline reflects adherence to rules and responsibilities in the workplace, while workload relates to the quantity and complexity of tasks assigned to employees. This research employs a quantitative approach using multiple linear regression methods to analyze the data. The results indicate that motivation and work discipline have a significant positive effect on job satisfaction, whereas workload has a negative impact. The findings suggest that management should enhance motivational strategies, enforce work discipline, and manage workloads effectively to improve employee satisfaction and productivity.
The Influence of Work Environment, Compensation, and Career Development on Employee Retention at PT. Waskita Beton Precast Sales Area 3 Surabaya David Kurniawan, Christoforus; Acep Samsudin
International Journal of Social, Economic, and Business Vol. 1 No. 4 (2025): June 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i4.52

Abstract

This study aims to analyze the influence of work environment, compensation, and career development on employee retention. The object of this research is PT. Waskita Beton Precast Sales Area 3 Surabaya. The research method employs a quantitative approach. Data were collected through questionnaires and analyzed using multiple linear regression. The research sample consists of employees of PT. WSBP Sales Area 3 Surabaya. The results show that simultaneously, the work environment, compensation, and career development have a positive and significant influence on employee retention. Partially, each of the three independent variables also demonstrates a significant influence on the employee retention variable. Therefore, it can be concluded that improving the quality of the work environment, providing appropriate compensation, and offering clear career development opportunities can enhance employee retention. This research provides practical implications for the company in formulating human resource management strategies to reduce employee turnover.
Representation of Contemporary Javanese Femininity in Tikok Rania Yamin's Content @raniaayamin (John Fiske's Semiotic Model Study) Putri Dwi Ramadhani
International Journal of Social, Economic, and Business Vol. 1 No. 4 (2025): June 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i4.53

Abstract

Femininity is often associated with stereotypes of female behavior, appearance, and gender roles that have been passed down from generation to generation. One interesting phenomenon is how Tiktok is used to build and voice narratives about Javanese femininity in the modern era such as on Rania Maheswari Yamin's Tiktok account @raniaayamin. This study uses John Fiske's theory of representation and semiotic analysis and aims to analyze the representation of Javanese femininity in Rania Yamin's Tiktok content, namely on the @raniaayamin account and reveal how social media such as Tiktok can be an effective platform in exploring the relevance of Javanese femininity amidst the development of modernity. The results of this study are that Rania Yamin shows that she does not simply use her identity as a member of the palace family for personal or branding purposes, but consciously positions herself as an active cultural representation as a cultural agent who bridges between tradition and the younger generation.
The Influence of Digital Promotion and Perceived Quality on Repeat Purchase Through Brand Awareness as an Intervening Variable (A Case Study on Glad2Glow Products on the Shopee Platform) Hidayat, Moh Farid; Azizah, Nurul
International Journal of Social, Economic, and Business Vol. 1 No. 4 (2025): June 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i4.55

Abstract

This study aims to identify the factors influencing consumers' repeat purchase behavior of Glad2Glow skincare products, particularly through the roles of digital promotion, perceived quality, and brand awareness. A quantitative approach was used with survey data collected from 150 respondents via questionnaires. The data were analyzed using Structural Equation Modeling (SEM) with the SmartPLS application. The results show that digital promotion has a significant effect on brand awareness but does not directly influence repeat purchase. Meanwhile, perceived quality significantly affects both brand awareness and repeat purchase. However, brand awareness does not have a significant direct effect on repeat purchase. Interestingly, brand awareness significantly mediates the relationship between digital promotion and repeat purchase, but does not mediate the relationship between perceived quality and repeat purchase. These findings indicate that perceived quality is a key factor in encouraging repeat purchases, while digital promotion is more effective when it first builds brand awareness.
The Role of Transformational Leadership in Fostering Community-Based Innovation for the Transformation of Residential Areas into the Jelita (Jepang Bali Kita) Village Tourism Diana Claudya Gustafiani; Hardjati, Susi
International Journal of Social, Economic, and Business Vol. 1 No. 4 (2025): June 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i4.56

Abstract

This study examines transformational leadership's role in fostering community-based innovation to transform a residential area into the Jelita Tourism Village in Surabaya City. A qualitative research approach was employed, using a case study method. The research focuses on how community leaders demonstrate transformational leadership in initiating and sustaining the development of a tourism area based on citizen participation. The theoretical framework is based on the four dimensions of transformational leadership proposed by Bass & Riggio (2008): idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration. The findings reveal that the community leaders effectively implemented all four dimensions. Their ability to build a shared vision, encourage innovation, foster trust, and attend to both individual and group needs significantly contributed to increased community participation and the creation of innovations throughout the development process. This leadership style has proven to be a key factor in transforming the residential area into a sustainable, competitive, and culturally rooted tourism destination. The study underscores the importance of transformational leadership in community-based development and provides implications for similar communities in other regions.
Analysis of Segmentation, Targeting, and Positioning (STP) In Increasing Sales Volume At Imba Coffee Surabaya Nursetyo, Dhimas Febryant; Dwiridotjahjono, Dr. Jojok
International Journal of Social, Economic, and Business Vol. 1 No. 4 (2025): June 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i4.59

Abstract

Market segmentation, target market determination, and market positioning are fundamental aspects of marketing strategy that every business owner must consider. Segmentation identifies which markets have the potential to become target markets, thereby enhancing the business. Targeting involves determining the target market through evaluation and development based on the segmentation that has been identified. Positioning refers to the perception or image that a company creates for customers regarding the products or services it provides. Imba Coffee Surabaya is one of the coffee shops in Surabaya that applies segmentation, targeting, and positioning in its marketing. This study aims to observe how Imba Coffee applies STP by analyzing the effectiveness of STP implementation in increasing sales. The type of research used is descriptive research with a qualitative approach. This study also emphasizes the researcher's understanding of how marketing strategies based on the application of STP at Imba Coffee are designed and implemented to increase sales. The type of research used is descriptive research with a qualitative approach.
Analysis of Customer Loyalty Access by  KAI    (Study on Access by KAI Customers in Surabaya City) Aditya Chandra Winata; Ety Dwi Susanti
International Journal of Social, Economic, and Business Vol. 1 No. 4 (2025): June 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i4.60

Abstract

This study is motivated by the increasing use of digital services in the public transportation sector, particularly through the Access by KAI application, which facilitates practical train ticket booking for users. Customer loyalty toward this application is influenced not only by technical aspects but also by user experience and perceptions of service quality. The aim of this research is to analyze the factors that shape customer loyalty toward the Access by KAI application in the city of Surabaya. This study employs a qualitative approach, using in-depth interviews as the primary method of data collection. Informants include active users of the application as well as representatives from PT KAI DAOP 8 Surabaya Passenger Transport Unit. Interviews were conducted directly within the user environment and at Surabaya Gubeng Station to gather rich and empirical data. The findings reveal that customer loyalty is built through a combination of technical factors, such as ease of navigation and transaction security, and emotional factors, such as trust in the PT KAI brand and satisfaction with previous experiences. Despite facing technical issues such as limited features and occasional system errors, most users remained tolerant and continued using the application. The study concludes that customer loyalty results from an interaction between service quality, positive perceptions, and long-term user experience. The implications of this study contribute to the development of customer retention strategies within PT KAI and serve as a reference for enhancing digital transportation services to be more responsive to user needs and expectations
Semiotic Analysis of the Representation of Impulsive Buying in the Drama Series “Pay Later” Rahadi, Baihaqi Ammar; Rahmawati, Dian Hutami
International Journal of Social, Economic, and Business Vol. 1 No. 4 (2025): June 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i4.61

Abstract

This study explores the representation of impulsive buying behavior in the Indonesian drama series Pay Later using a qualitative approach with semiotic analysis. Impulsive buying, often driven by emotional or social triggers, is increasingly normalized in digital consumer culture particularly among young urban populations influenced by media and financial technologies. The purpose of this study is to uncover how visual and narrative elements in the series construct meanings around impulsive consumption. Drawing on Stuart Hall’s theory of representation and John Fiske’s three levels of semiotic analysis reality, representation, and ideology this research examines 18 selected scenes from the series that contain symbolic cues related to consumer behavior. The findings reveal that Pay Later portrays impulsive buying as an emotionally justified and socially accepted behavior, facilitated by seamless financial technology such as Buy Now Pay Later (BNPL) services. Characters are shown using BNPL as a lifestyle solution, often without awareness of long-term consequences. The series also embeds consumerist ideology through status-driven dialogue and dramatized debt consequences such as anxiety, job loss, and family conflict. Additionally, the narrative highlights the influence of social media and self-branding, where impulsive consumption is performed for digital validation. These representations reflect broader socio-economic realities in Indonesia, where financial technology intersects with identity and peer pressure. The study concludes that media texts like Pay Later do not simply reflect consumer behavior but actively participate in shaping it through symbolic and ideological framing. The implication of this research is the need for increased media literacy, particularly in recognizing how media constructs financial norms and consumption values. The findings may be useful for educators, policymakers, and content creators in addressing the impact of media on consumer behavior in the digital era.
Workload to Job Satisfaction : The Mediating Role of Work Life Balance At PT. Berlian Lautan Sejahtera Sahar Aqmar Nurcahyo, Fadhil; Tri Wijayati , Dewie
International Journal of Social, Economic, and Business Vol. 1 No. 4 (2025): June 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i4.62

Abstract

This research aims to analyze the influence of workload on job satisfaction through work life balance on employees of PT Berlian Lautan Sejahtera. This research uses a quantitative approach. The population of this study were employees of PT Berlian Lautan Sejahtera and the sample size collected was 44 respondents. The data in this study were analyzed using SEM-PLS which was processed with SmartPLS 3.9.2 software. The analysis results obtained from this research show that workload has a negative and significant effect on job satisfaction. Workload has a negative and significant effect on work life balance. Work life balance has a positive and significant effect on job satisfaction. While in the analysis of the indirect effect of work life balance, it is able to mediate the influence of workload on job satisfaction.
The Effect Of Online Customer Reviews And Prices On Purchase Intention On Madam Royale Products Maeza, Maeza Rike Nabila; Indarwati, Tias Andarini
International Journal of Social, Economic, and Business Vol. 1 No. 4 (2025): June 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i4.63

Abstract

This study aims to determine the influence of Online Customer Reviews and Prices on consumer Purchase Intention on Madam Royale detox drink products. This study uses a quantitative approach with descriptive and causal types of research. The sample in this study is 110 Generation Z respondents who were selected through the purposive sampling method. The analysis technique used was multiple linear regression with the help of SPSS version 26. The results of the study show that simultaneously, Online Customer Reviews and Prices have a significant effect on Purchase Intention. However, partially, only the Price variable had a positive and significant effect, while Online Customer Reviews had no significant effect. These findings indicate that the perception of appropriate price determines consumer purchase intent more than online reviews. Therefore, the right price strategy is considered more effective in increasing interest in buying products among Generation Z.

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