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INDONESIA
Ekopedia: Jurnal Ilmiah Ekonomi
Published by Indo Publishing
ISSN : 30901022     EISSN : 30898374     DOI : https://doi.org/10.63822/ekopedia
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 505 Documents
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Analisis Kelayakan Bisnis dan Strategi Pengembangan UMKM Kedai Kopi di Tengah Persaingan Industri Kreatif Putri Pratama, Septi
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1j8cje87

Abstract

The development of the coffee shop industry in Indonesia over the past five years has shown significant growth in line with changes in urban lifestyles and the growth of the creative economy. Coffee shops no longer function solely as places to consume beverages, but also as social spaces, alternative workplaces, and a medium for lifestyle expression. This study aims to analyze the business feasibility and formulate a development strategy for coffee shop MSMEs amidst the competitive creative industry, using the 247 Selatan Coffee Shop as a case study. The research method used a descriptive qualitative and quantitative approach through observation, interviews, consumer questionnaires, and literature review. The analysis covered aspects of consumer behavior, marketing, human resources, finance, technical and technological aspects, socio-cultural aspects, and legal aspects. The results indicate that the 247 Selatan Coffee Shop business is financially viable with a relatively short payback period, supported by strong market potential. A SWOT analysis indicates that appropriate development strategies include strengthening human resource quality, product innovation, and optimizing digital marketing. This research is expected to serve as an academic and practical reference for the development of coffee shop MSMEs in Indonesia
Pengaruh Kebijakan Harga dan Kualitas Produk Terhadap Loyalitas Pelanggan pada Produk Kesehatan Hewan Octriliani, Octriliani; Zahrah, Halimah; Sasangka, Indra
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/q98txm46

Abstract

The pet care or pet shop industry in Indonesia is currently experiencing significant growth in line with increasing public awareness and the tendency to keep pets and consider them part of the family (pets as family), a phenomenon known as the pet economy. This is also accompanied by increased attention to the health and welfare of pets. This situation makes product quality the main foundation for building customer loyalty, as pet owners are becoming more critical and knowledgeable, seeking not only feed or care products but also the best products for the health and welfare of their beloved pets. This study aims to determine the extent of the influence of Clean'Nest's pricing policy and product quality on consumer loyalty at PT Hollycat Summarecon Bandung using a quantitative approach through a survey method of 32 customers selected using purposive sampling. Data collection was carried out using a 1–5 Likert scale questionnaire that had been tested for validity and reliability, and analyzed using multiple linear regression with the help of SPSS version 26. The results of the study indicate that simultaneously, pricing policy (X1) and product quality (X2) influence customer loyalty, but partially, only product quality has a significant effect, while pricing policy does not, with a coefficient of determination of 79.1%.
Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian pada Produk Konveksi Dthreee di Kota Bandung Hijriani, Dinda; Zahrah, Halimah; Sasangka, Indra
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7z0pzx36

Abstract

Increasing competition in the convection industry encourages business actors to implement appropriate marketing strategies, in which product quality, price, and promotion are important factors influencing consumer purchasing decisions. This study aims to determine the effect of product quality, price, and promotion on purchasing decisions of DThreee convection products in Bandung City. The study employs a quantitative approach using a survey method and multiple linear regression analysis. The results show that partially, product quality, price, and promotion do not have a significant effect on purchasing decisions; however, simultaneously, these three variables have a significant effect on purchasing decisions. These findings indicate that consumer purchasing decisions are influenced by the combination of product quality, price, and promotion. Therefore, DThreee convection businesses are advised to integrate improvements in product quality with competitive pricing and effective promotional strategies.
Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Produk Skincare di Subang Nur Syifa, Dita; Zahrah, Halimah; Sasangka, Indra
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/45bqm509

Abstract

Changes in consumer behavior encourage businesses to adjust their marketing strategies, with brand image and price becoming important factors in purchasing decisions. This study aims to determine the influence of brand image and price on consumer purchasing decisions at Toko Mega Berkah using a quantitative approach through surveys and multiple linear regression analysis. The results show that partially, brand image and price have no significant effect, but simultaneously, both have a significant effect on purchasing decisions. These findings indicate that purchasing decisions are influenced by a combination of brand image and price, so Toko Mega Berkah is advised to integrate brand image strategies with appropriate pricing.
Pengaruh Kualitas Produk dan Promosi Produk terhadap Keputusan Pembelian Fashion Lokal dan Produk Impor Thrifting di sekitaran Kota Bandung Zhafran, Dzaky Naufal; Zahrah, Halimah; Sasangka, Indra
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1s3yjn52

Abstract

As one of the major fashion industry centers in Indonesia, Bandung has experienced significant growth in both local fashion brands and the imported thrifting market, creating an interesting competitive landscape in consumer preferences. This research employs a quantitative approach using descriptive and verificative methods. Data were collected through questionnaires distributed to 30 respondents aged 20–35 years who reside in Bandung City and have purchased local fashion or imported thrifting products within the last six months. The data were measured using a five-point Likert scale and analyzed through validity and reliability tests as well as statistical analysis to examine the partial and simultaneous effects of the variables. The results indicate that product quality and product promotion have a positive influence on consumer purchase decisions for both local fashion and imported thrifting products. Product quality plays a crucial role in building consumer trust, while promotion contributes to increasing purchase interest and encouraging buying actions. Simultaneously, product quality and product promotion have a significant effect on purchase decisions. This study is expected to serve as a reference for local fashion businesses and thrifting sellers in developing more effective quality improvement and promotional strategies.
Pengaruh Konten Marketing dan Influence Terhadap Minat Beli pada Ayam Krispi di Kota Bandung Alifah, Jasmine Hasna Rinjani; Zahrah, Halimah; Sasangka, Indra
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/z1enbp87

Abstract

The development of social media, particularly Instagram, has changed the way consumers search for information and make purchasing decisions, including for local culinary products. This study aims to analyze the influence of Instagram Content Marketing and Influencers on consumers’ Purchase Intention toward Ayam Krispi Katsurupan Bandung. This research employs a quantitative approach using a survey method. The research sample consists of thirty-one respondents selected through purposive sampling, with criteria including individuals aged fifteen to fifty years, domiciled in Bandung and its surrounding areas, and having previously purchased Ayam Krispi Katsurupan products. Data were collected using a Likert scale questionnaire ranging from one to five, consisting of sixteen statement items that have been tested for validity and reliability. Data analysis was conducted using multiple linear regression with SPSS version twenty-six, including classical assumption tests, t-test, F-test, and coefficient of determination (R²).
Pengaruh Media Sosial dan Brand Image Terhadap Customer Trust (Survei pada PT. SjJM Management Bandung) Nuraeni, Nuri; Zahrah, Halimah; Sasangka, Indra
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nppcyt91

Abstract

The development of digital media has encouraged construction service companies to utilize social media and brand image to build customer trust. This study aims to analyze the influence of social media and brand image on customer trust at PT SJM Management Bandung. The research method used a quantitative approach with a survey technique of 30 respondents selected through purposive sampling. Data were collected using a 1–5 Likert scale questionnaire and analyzed using multiple linear regression with SPSS. The results showed that social media had no significant effect on customer trust (t=2.810; sig=0.09 > 0.05), while brand image had a positive and significant effect (t=2.774; sig=0.010 < 0.05). Simultaneously, social media and brand image significantly influenced customer trust (F=434.533; sig=0.000 < 0.05) with a contribution of 94% (R²=0.94). The study concluded that brand image is the dominant factor in building customer trust, while social media plays a supporting role in strengthening the company's image.
Ketimpangan Gender dalam Pembangunan Ekonomi Lokal: Studi Empiris Kemiskinan Perempuan pada Masyarakat Batak Angkola di Kota Padangsidimpuan Handayani, Juwita; Saryani, Lilis; Siregar, Edison; Syafii, Muhammar
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/rrrchy59

Abstract

Gender inequality remains a structural problem in local economic development that directly contributes to the persistence of women’s poverty, particularly within societies characterized by patriarchal socio-cultural systems. This study aims to analyze the impact of gender inequality on women’s poverty among the Batak Angkola community in Padangsidimpuan City. The research employs a quantitative approach with an explanatory research design. Data were collected through a survey of working-age women from low-income households, selected using purposive sampling. Gender inequality is measured through indicators of educational attainment, women’s economic participation, access to economic resources, and patriarchal social norms, while women’s poverty is assessed based on income levels and household economic vulnerability. Data analysis was conducted using multiple linear regression to examine the relationships among variables. The findings indicate that women’s educational attainment and economic participation have a significant effect in reducing women’s poverty, whereas patriarchal norms exert a negative influence by increasing women’s economic vulnerability. These results underscore the critical role of gender inequality in shaping inclusive local economic development outcomes. This study recommends the formulation of gender-responsive local economic development policies through improved access to education, women’s economic empowerment, and the transformation of social norms as sustainable strategies for reducing women’s poverty.
Pengaruh Kualitas Produk dan Promosi Diskon Terhadap Keputusan Pembelian Konsumen Produk Gamis Alariseproject pada Marketplace Shopee Putri, Zafira Nurtadza; Zahrah, Halimah; Sasangka, Indra
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/n4kzwm04

Abstract

The growth of e-commerce in Indonesia, particularly the Muslim fashion sector, has experienced rapid growth in line with increasing internet penetration and consumer demand. Product quality and discount promotions are seen as important factors influencing consumer purchasing decisions on e-commerce platforms like Shopee. This study aims to analyze how product quality and discount promotions influence consumer purchasing decisions for gamis products on Shopee. The study used a quantitative approach through a survey of consumers who had previously made purchases. The results show that good product quality can increase consumer confidence and satisfaction, while discount promotions encourage purchase interest and accelerate purchase decisions. Together, these two factors contribute significantly to shaping consumer purchasing decisions on Shopee.
Pengaruh Promosi Penjualan dan Kualitas Distribusi Terhadap Perputaran Persediaan di PT Teman Hebat Indonesia Kota Bandung Al Faruqi, Rivaldy; Zahrah, Halimah; Sasangka, Indra
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/48jwrc88

Abstract

This quantitative study analyzes the impact of Sales Promotion and Distribution Quality on Inventory Turnover at PT Teman Hebat Indonesia, addressing the issues of slow-moving items and stock fluctuations. Based on multiple linear regression analysis using SPSS 25, the results show that both Sales Promotion ($t_{count}$ 4.164) and Distribution Quality ($t_{count}$ 4.196) have a significant positive impact on inventory turnover. Simultaneously, both variables significantly influence the dependent variable with an F-value of 38.452. The Coefficient of Determination ($R^2$) is 56.2%, indicating that while these factors are crucial for optimizing goods flow and reducing overstock, the remaining 43.8% is influenced by external variables.

Page 45 of 51 | Total Record : 505

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