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INDONESIA
Ekopedia: Jurnal Ilmiah Ekonomi
Published by Indo Publishing
ISSN : 30901022     EISSN : 30898374     DOI : https://doi.org/10.63822/ekopedia
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 505 Documents
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Pengaruh Persepsi Harga dan Promosi Terhadap Keputusan Pembelian Paket Data Internet Aini, Syahla Mutia; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/42hspw93

Abstract

The rapid development of information technology has made the internet an essential need, resulting in increasingly intense competition among mobile data service providers. This study aims to analyze the influence of price perception and promotion on purchasing decisions of Telkomsel internet data packages among students of the Management Study Program, class of 2022, at Universitas Muhammadiyah Bandung. The research employs a quantitative method with a survey approach. The sample consists of students selected using purposive sampling techniques. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS. The findings indicate that price perception has a positive and significant effect on purchasing decisions, while promotion also shows a positive and significant influence. Simultaneously, price perception and promotion significantly affect purchasing decisions, with promotion demonstrating a more dominant influence compared to price perception. The results suggest that well-targeted promotional strategies and appropriate pricing aligned with perceived benefits play a crucial role in enhancing purchasing decisions for Telkomsel internet data packages among university students.
Strategi Penetapan Harga dan Kualitas Layanan Terhadap Loyalitas Konsumen Fitness Center Khusus Wanita Nur Fadila, Aulia; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/09t3km37

Abstract

The growing awareness of healthy lifestyles among women has encouraged the development of women-only fitness centers that emphasize comfort and privacy. In an increasingly competitive fitness industry, pricing strategies and service quality play a crucial role in building consumer loyalty. This study aims to analyze the influence of pricing strategy and service quality on consumer loyalty at Akhwat Gym Bandung. The research employs a quantitative approach with a causal design using a survey method involving registered members. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that pricing strategy and service quality have a positive effect on consumer loyalty, with service quality showing a more dominant influence. These findings suggest that fair pricing aligned with perceived value and professional, customer-oriented service can enhance consumer loyalty. This study concludes that appropriate pricing management and continuous improvement of service quality are key factors in maintaining long-term loyalty in women-only fitness centers
Promosi Digital dan Diferensiasi Produk Terhadap Keputsan Pembelian Seblak Panyileukan di Kota Bandung Sari , Mela Ratna; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nragvb62

Abstract

This study aims to analyze the influence of digital promotion and product differentiation on purchasing decisions of Seblak Monmon in Panyileukan, Bandung City. The research method uses a quantitative approach with descriptive verification design. The research population consists of Management students from the class of 2022 at Universitas Muhammadiyah Bandung, with a sample determined using the Slovin formula. The sampling technique employed is stratified random sampling. Data collection uses a Likert scale questionnaire, analyzed using multiple linear regression with SPSS. Results indicate that digital promotion has a positive and significant effect on purchasing decisions, product differentiation has a positive and significant effect on purchasing decisions, and simultaneously digital promotion and product differentiation significantly influence purchasing decisions with a strong contribution. This research provides practical implications for culinary MSME actors to optimize digital promotion strategies through social media and enhance product differentiation to increase competitiveness and sales volume
Pengaruh Influencer Marketing dan Kepercayaan Konsumen terhadap Keputusan Pembelian Produk Fashion Naufal, Dilif Faris; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/wsnwvx40

Abstract

This study aims to analyze the influence of Influencer Marketing and Consumer Trust on purchasing decisions for fashion products in e-commerce. The research method used is an associative quantitative approach. Data were collected through questionnaires distributed to 30 millennial respondents who actively use social media. Data analysis was conducted using Multiple Linear Regression with the help of EViews 12 software. The results showed that Influencer Marketing has a positive and significant effect on purchasing decisions. In addition, Consumer Trust was also proven to have a positive and significant effect on purchasing decisions. Simultaneously, the two independent variables contributed 94.94% of the influence on purchasing decisions. These findings indicate that the combination of authentic visual promotions from influencers and a strong foundation of trust is the main key to successful sales of fashion products in the digital era.  
Pengaruh Promosi dan Citra Merek terhadap Keputusan Pembelian Sabun Mandi Dewi, Rosiana; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bn763844

Abstract

This study aims to analyze the effect of promotion and brand image on the decision to purchase Lux brand soap among female Management students of the 2022 class at Muhammadiyah University Bandung. This study uses a quantitative method with a descriptive and verificative approach. The research sample consisted of 52 users of Lux brand soap who were selected using purposive sampling. Data were collected using a questionnaire with a 1-5 Likert scale that had been tested for validity and reliability. Data analysis techniques used multiple linear regression analysis with the help of SPSS version 26. The results showed that promotion had a positive and significant effect on purchasing decisions. Brand image also has a positive and significant effect on purchasing decisions. Simultaneously, promotion and brand image have a significant effect on purchasing decisions with a contribution. Brand image has a stronger influence on increasing the purchase decision of Lux brand soap. The suggestion in this study is to integrate digital promotion strategies with sustainable branding strategies to create strong synergy for stakeholders.
Pengaruh Kualitas dan Harga Terhadap Minat Beli Konsumen pada UMKM Kripik Piksun Desa Nagrak Kecamatan Pacet, Kabupaten Bandung Rahmawati, Siti; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ge6trb22

Abstract

This study aims to determine the influence of price and word of mouth (WOM) on consumer purchase intention at the Keripik Piksun MSME in Nagrak Village, Pacet District, Bandung Regency. The research method used was quantitative, with data collection through questionnaires and interviews. The sample size was 222 respondents, determined using the Slovin formula with a 5% margin of error. Data analysis was conducted using multiple linear regression analysis, validity tests, reliability tests, normality tests, multicollinearity tests, t-tests, and the coefficient of determination (R²). The results showed that price had a positive and significant effect on consumer purchase intention, and word of mouth also had a positive and significant effect on consumer purchase intention. Simultaneously, price and word of mouth had a significant effect on consumer purchase intention, with a coefficient of determination of 57.9%. The remaining influence was influenced by other variables outside the study. Word of mouth had a more dominant influence than price. This research is expected to provide considerations for MSMEs in setting appropriate prices and improving word of mouth strategies to increase consumer purchase intention
Pengaruh Citra Merek, Elecronic Word of Mouth dan Kualitas Pelayanan Terhadap Keputusan Pembelian: Studi Kasus Konsomen Shopee di Kecamatan Malausma Amalia, Tanti; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/pxtrdw63

Abstract

The rapid growth of e-commerce has significantly transformed consumer behavior in purchase decision-making, particularly through the roles of brand image, electronic word of mouth, and service quality. Increasing market competition requires digital platforms to build consumer trust and deliver positive experiences in order to maintain business sustainability. This study aims to analyze the influence of brand image, electronic word of mouth, and service quality on the purchase decisions of Shopee consumers in Malausma District. The research employs a quantitative approach with a causal associative design. Data were collected through a survey of consumers who had previously made purchases on Shopee and were analyzed using multiple linear regression techniques. The findings indicate that brand image, electronic word of mouth, and service quality exert a positive influence on purchase decisions, both partially and simultaneously. A strong brand image is able to shape consumer perceptions and confidence, while electronic word of mouth serves as an important information source that affects consumer attitudes and purchase intentions. Meanwhile, high service quality enhances consumer trust and comfort in conducting transactions. These findings highlight the importance of integrated digital marketing strategies through brand strengthening, effective management of consumer reviews, and continuous improvement of service quality to encourage purchase decisions on e-commerce platforms.
Pengaruh Kualitas Produk dan Citra  Merek Terhadap Keputusan Pembelian Produk Skincare Apriani, Tiara; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/brdxnm62

Abstract

The growth of the beauty industry has changed the way consumers buy products. Product quality and brand image greatly influence purchasing decisions for skincare products. This study analyzes how product quality and brand image affect management students of the 2023 class at Muhammadiyah University Bandung. The method used is quantitative research with 126 respondents selected through purposive sampling. Data was collected through a questionnaire that had been tested for validity and reliability. The results showed that product quality had a positive and significant effect on purchasing decisions, as did brand image. Overall, both contributed greatly to purchasing decisions. The study concluded that good product quality and a strong brand image are important for increasing purchasing decisions. It is recommended to continue maintaining product quality and building a positive brand image.  
Analisis Promosi Digital dan Citra Merek dalam Mendorong Keputusan Pembelian Produk Fashion Lokal Septian, Yosef Cindi; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3q3zs105

Abstract

The development of the local fashion industry encourages companies to utilize digital promotions and build brand image to influence consumer purchasing decisions. Increasingly fierce competition demands marketing strategies that not only increase exposure but also shape positive consumer perceptions of brands. This study aims to analyze the influence of digital promotions and brand image on purchasing decisions for local fashion products. The research method used a quantitative approach with a survey technique through the distribution of questionnaires to 80 respondents. Data were analyzed using multiple linear regression with the help of SPSS software. The results showed that digital promotions and brand image have a positive influence on purchasing decisions, but partially neither showed a significant influence. Simultaneously, digital promotions and brand image also did not have a significant influence on purchasing decisions. These findings indicate that purchasing decisions for local fashion products are not only influenced by digital promotions and brand image, but also by other factors outside the research model. The results of this study are expected to serve as an academic reference and input for local fashion entrepreneurs in formulating more comprehensive marketing strategies.
Pengaruh Live Streaming dan Review Product Terhadap Keputusan Pembelian di Marketplace Watini, Putri; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zjggsg52

Abstract

The development of information technology has driven a shift in consumer shopping behavior from offline to online, particularly through e-commerce platforms like Shopee. One widely used digital marketing strategy is live streaming and the use of product reviews as a source of information and consumer trust. This study aims to analyze the influence of live streaming and product reviews on purchasing decisions for Freaky Official Shop products on Shopee. This study used a quantitative approach with a survey method. The study population was 4,396 Freaky Official Shop consumers in Bandung City in December 2025, with a sample of 368 respondents determined using the Slovin formula and purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS version 27. The results showed that live streaming partially had a positive and significant effect on purchasing decisions, while product reviews also had a positive and significant and dominant effect. Simultaneously, live streaming and product reviews significantly influenced purchasing decisions. The results of this study indicate that a marketing strategy through live streaming and effective product review management can improve consumer purchasing decisions on e-commerce platforms

Page 47 of 51 | Total Record : 505

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