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INDONESIA
Ekopedia: Jurnal Ilmiah Ekonomi
Published by Indo Publishing
ISSN : 30901022     EISSN : 30898374     DOI : https://doi.org/10.63822/ekopedia
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 865 Documents
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Pengaruh Beban Kerja Terhadap Stress Kerja dengan Work Life Balance sebagai Variabel Intervening pada BSI KCP Kuala Meulaboh Ana Mita Sari; Yudha Prawira JP
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5j3nme34

Abstract

This study aims to analyze the effect of workload on job stress with work-life balance as an intervening variable among employees of BSI KCP Kuala Meulaboh. The study is motivated by an imbalance between workload and the number of employees, which consists of only 17 employees. As a result, some employees experience difficulties in completing their tasks and often have to bring their work into their personal lives. The study was conducted at BSI KCP Kuala Meulaboh, located on Meulaboh–Jeuram Road, Gampong Simpang Peut, Nagan Raya Regency. The sample consisted of all 17 employees. The variables examined were workload, job stress, and work-life balance. The results show that workload has a significant effect on job stress, with a significance value of 0.001 < 0.05. Workload also has a significant effect on work-life balance, with a significance value of 0.005 < 0.05. Furthermore, work-life balance has a significant effect on job stress, with a significance value of 0.000 < 0.05. The intervening analysis indicates that workload affects job stress through work-life balance as an intervening variable, with an effect of 76.3%. Therefore, work-life balance plays an important role in mediating the effect of workload on employee job stress at BSI KCP Kuala Meulaboh.
Pendekatan Konsep 4C  (Customer Value, Cost to Customer, Convenience , and Communication) sebagai Strategi Promosi pada Dheandita Wisata Muhammad Ferdian Larangga; Arta Ridiatno
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mhr8zb07

Abstract

The study entitled The 4C Concept Approach (Customer Value, Cost to Customer, Convenience, and Communication) as a Promotional Strategy at Dheandita Wisata aims to analyze the implementation of the 4C concept as a promotional strategy, identify its strengths and weaknesses, and examine the optimization level of each 4C dimension. This research employed a quantitative method with a descriptive approach. The population consisted of 100 customers of Dheandita Wisata, with 80 respondents selected through probability sampling using a simple random sampling technique. Data were collected through questionnaires, observation, and documentation, and analyzed using descriptive statistical analysis with IBM SPSS. The findings indicate that Customer Value achieved a mean score of 4.28 (very high), Convenience 4.23 (very high), Communication 4.19 (high), and Cost to Customer 4.16 (high). The highest score was obtained by Customer Value, with customer satisfaction recording a mean score of 4.38. All dimensions achieved scores above 4.00, indicating positive customer evaluations of the 4C implementation. The results suggest that customers place greater emphasis on service value and convenience than on cost considerations. Therefore, the implementation of the 4C concept as a promotional strategy at Dheandita Wisata has been effective, with Customer Value as the most optimized dimension and Cost to Customer as the lowest-rated dimension, although it remains within the high category.
Pengaruh Pengalaman Magang, Soft Skill, Efikasi Diri, dan Minat Kerja terhadap Kesiapan Kerja Mahasiswa Semester Akhir Fakultas Ekonomi Universitas Gunadarma Junia Kusumawati; Mufid Suryani
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ykea6533

Abstract

This study aims to analyze the influence of Internship Experience, Soft Skills, Self-Efficacy, and Work Interest on the Work Readiness of final-year students at the Faculty of Economics, Gunadarma University. This study employs a quantitative research method using primary data collected through a questionnaire distributed to 160 respondents—students in the 2022 cohort of the Management Program at Gunadarma University across five campus locations who have undertaken or are currently undertaking an internship program. The sampling technique used non-probability sampling with a purposive sampling method. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4 software. The results of the study indicate that Internship Experience has a positive and significant effect on Work Readiness, with a path coefficient of 0.347, a T-statistic of 7.791, and a P-value of 0.000. Soft Skills, Self-Efficacy, and Work Interest were also found to have a positive and significant effect on Work Readiness. Internship Experience is the most dominant variable, followed by Self-Efficacy, Soft Skills, and Work Interest, with a combined contribution of 72.7%. These findings indicate that the better students' internship experience, soft skills, self-efficacy, and work interest are, the higher their work readiness.
Pengaruh Pendapatan Asli Daerah (PAD), Dana Alokasi Umum (DAU), Dana Alokasi Khusus (DAK) terhadap Belanja Modal di Kabupaten Jombang Dzaki Ahmad Syawal; Muchtar Muchtar; Mochammad Heru Widodo
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 4 (2026): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/gkkm2841

Abstract

This study aims to examine the effect of Local Own-Source Revenue (Pendapatan Asli Daerah/PAD), the General Allocation Fund (Dana Alokasi Umum/DAU), and the Special Allocation Fund (Dana Alokasi Khusus/DAK) on Capital Expenditure in Jombang Regency, both partially and simultaneously. The study employed a quantitative approach based on the positivist paradigm. The data analyzed consisted of PAD, DAU, DAK, and Capital Expenditure data obtained from the Budget Realization Reports (Laporan Realisasi Anggaran/LRA) of Jombang Regency for the period of 2016–2025. The sample was determined using a purposive sampling technique by selecting all data that met the established research criteria during the study period. Data analysis was conducted using descriptive statistics, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results indicate that PAD, DAU, and DAK do not have a significant effect on Capital Expenditure, either partially or simultaneously. Therefore, local governments are expected to improve the effectiveness of planning and budgeting processes while maintaining a balanced allocation between operational expenditure and capital expenditure to support sustainable regional development.
Pengaruh Celebrity Endorser (BTS) dan Brand Image Terhadap Keputusan Pembelian Produk Smartphone Samsung Galaxy (Studi pada Komunitas ARMY di Wilayah Malang) Al Najwa Assyarifah; Lina Budiarti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 4 (2026): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9af6a887

Abstract

The intense competition in the smartphone industry requires manufacturers to continuously adapt to consumers’ changing preferences and needs. As a strong competitor in the smartphone market, Samsung faces intense competition from other smartphone brands in marketing its products. Therefore, companies need to develop appropriate marketing strategies to encourage consumers’ purchasing decisions. Among the various factors that may influence purchase intentions, Celebrity Endorser and Brand Image are considered to have a significant influence. The study aimed to explore the effect of Celebrity Endorser (BTS) and Brand Image on purchase intentions, both partially and simultaneously. A quantitative approach was employed involving 92 members of the ARMY community in Malang as respondents, and were selected utilizing a purposive sampling technique. Data were collected through a questionnaire, analyzed using descriptive statistics and multiple linear regression, and validated with SPSS Statistics 25. The data show that: (1) Celebrity Endorser (X1) has a partial influence on purchasing decisions (Y), with a t-value of 2.383 exceeding the t-table value of 1.986 and a significance level of 0.02 below 0.05; (2) Brand Image (X2) also partially affects purchasing decisions (Y), indicated by a t-value of 13.393 greater than 1.986 and a significance of 0.00 less than 0.05; and (3) together, Celebrity Endorser (X1) and Brand Image (X2) significantly impact purchasing decisions (Y), as shown by an F-value of 120.253 above the F-table value of 3.10 and a significance level of 0.00 below 0.05.
Pengaruh Penggunaan Fitur PayLater terhadap Perilaku Konsumtif Mahasiswa Universitas Pancasakti Bekasi Ridho Maulana Aureza; Yon A. E; Eka Putri
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 4 (2026): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nf52f012

Abstract

Penelitian ini mengenai “Pengaruh Penggunaan Fitur PayLater terhadap Perilaku Konsumtif Mahasiswa Universitas Pancasakti Bekasi” yang melibatkan 141 responden menunjukkan hasil bahwa terdapat pengaruh yang positif dan signifikan dari penggunaan fitur PayLater. Hal ini ditunjukkan oleh nilai rata-rata (mean) penggunaan sebesar 49,15 dengan simpangan baku 4,892. Sementara itu, tingkat perilaku konsumtif mahasiswa juga tergolong tinggi, dengan nilai rata-rata variabel perilaku konsumtif (Y) sebesar 50,27 dan simpangan baku sebesar 5,324. Kesimpulan ini didasarkan pada hasil uji hipotesis yang menunjukkan nilai t hitung sebesar 12,005 dengan nilai signifikansi sebesar 0,000 (<0,05), sehingga hipotesis nol (H0) ditolak dan hipotesis alternatif (H1) diterima. Hasil uji F juga menunjukkan nilai F hitung sebesar 144,118 dengan signifikansi sebesar 0,000 (<0,05), yang berarti model regresi yang digunakan sudah tepat (fit) untuk memprediksi pengaruh penggunaan fitur PayLater terhadap perilaku konsumtif mahasiswa. Hasil uji regresi yang terbentuk adalah Ŷ = 12,750 + 0,763X, yang bermakna bahwa setiap kenaikan satu satuan skor penggunaan akan diikuti oleh peningkatan skor perilaku konsumtif sebesar 0,763 satuan. Nilai koefisien determinasi (R Square) sebesar 0,509 berarti penggunaan fitur PayLater mampu memberikan kontribusi sebesar 50,9% terhadap perilaku konsumtif mahasiswa, sedangkan 49,1% sisanya dipengaruhi oleh faktor-faktor lain di luar penelitian ini. Dengan demikian, dapat dinyatakan bahwa penggunaan fitur PayLater merupakan salah satu faktor penting yang memengaruhi perilaku konsumtif mahasiswa dalam mengelola keuangan.  
Analisis Digital Marketing untuk Menyusun Strategi Pemasaran pada UMKM Restoran Tempat Bercakap Kopi Kediri Shofaa Muhayya; Achmad Zaini
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 4 (2026): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/80mraw77

Abstract

Digital marketing encourages small and medium-sized enterprises (SMEs) to utilize social media as a marketing medium to increase brand awareness and consumer interaction. UMKM Restoran Tempat Bercakap Kopi Kediri utilizes Instagram as a marketing medium, but its management still faces several challenges. This study aims to identify digital marketing activities through Instagram, analyze digital marketing performance based on awareness and engagement, and develop a proposed marketing strategy. This study uses a descriptive method with a qualitative approach. Data were collected through interviews, observation, documentation, and Instagram Insights for the period of March–June 2026. The analysis was conducted through data reduction, data presentation, and conclusion drawing, while digital marketing performance was analyzed using awareness metrics and engagement metrics. The results show that Instagram is utilized to provide information about products, promotions, and restaurant activities. The analysis indicates audience reach and interaction; however, challenges remain in posting consistency, collaboration, audience interaction, and Instagram visual arrangement. Based on these findings, a marketing strategy was developed using the Segmentation, Targeting, and Positioning (STP) approach to improve Instagram digital marketing activities.
Analisis Prosedur Audit Akun Pendapatan pada PT XYZ di KAP ABC Berdasarkan Standar Audit Firly Husniyatul 'Adawiyah; Nufaisa Nufaisa
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 4 (2026): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1kxhep74

Abstract

This study aims to analyze the audit procedures for the revenue account at PT XYZ—conducted by the public accounting firm KAP ABC—and to evaluate their compliance with the Audit Standards applicable in Indonesia. The revenue account was selected as the research subject because it reflects the company's operational performance and carries a relatively high risk of material misstatement, thereby requiring adequate audit procedures to support the fair presentation of financial statements. This study employs a qualitative approach with a descriptive method, utilizing literature reviews, observations, and interviews with the auditors assigned to the client. Supporting data were obtained from audit documents such as sales invoices and audit working papers, as well as from Audit Standards and PSAK 115 regarding revenue from contracts with customers. The results indicate that the audit procedures for the revenue account were carried out in five stages: requesting data from the client, examining sales details, testing sales transactions, and verifying supporting documents (such as invoices) against financial statements to obtain sufficient and appropriate audit evidence as required by SA 500. The analysis concludes that the audit procedures performed by KAP ABC were in accordance with SA 315, SA 330, and SA 500, and supported the fair recognition of revenue in compliance with PSAK 115.
Pengaruh Pendapatan Asli Daerah dan Tingkat Partisipasi Angkatan Kerja terhadap Indeks Pembangunan Manusia melalui Belanja Modal sebagai Variabel Intervening pada Kabupaten di Provinsi Sumatera Utara Rachel Adeline Siagian; Flowrensari Ginting; Joko Suharianto
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 4 (2026): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nyj0tk43

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Pendapatan Asli Daerah (PAD) dan Tingkat Partisipasi Angkatan Kerja (TPAK) terhadap Indeks Pembangunan Manusia (IPM) dengan Belanja Modal sebagai variabel intervening pada kabupaten di Provinsi Sumatera Utara. Penelitian ini menggunakan data panel yang mencakup 25 kabupaten selama periode 2021–2025, sehingga diperoleh 125 observasi. Analisis data dilakukan menggunakan analisis jalur (Path Analysis) dengan pendekatan Random Effect Model (REM). Hasil penelitian menunjukkan bahwa PAD berpengaruh signifikan terhadap Belanja Modal, sedangkan TPAK tidak menunjukkan pengaruh yang signifikan. PAD juga berpengaruh signifikan terhadap IPM, sementara TPAK tidak berpengaruh signifikan terhadap IPM. Belanja Modal berpengaruh signifikan terhadap IPM. Secara simultan, variabel PAD dan TPAK berpengaruh terhadap Belanja Modal, serta PAD, TPAK, dan Belanja Modal secara bersama-sama berpengaruh terhadap IPM. Selain itu, Belanja Modal terbukti memediasi pengaruh PAD terhadap IPM, tetapi tidak memediasi pengaruh TPAK terhadap IPM.
Pengaruh Program Flash Sale dan Gratis Ongkos Kirim terhadap Pembelian Impulsif Skincare Skin1004 pada Pengguna Shopee Nurfadhila Amela Fitriyah; Syahrir Syahrir
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 4 (2026): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2mgvjh87

Abstract

This study aims to analyze the influence of Flash Sale and Free Shipping on Impulse Buying among consumers of Skin1004 skincare products on the Shopee e-commerce platform. The study is motivated by the increasing competition in the e-commerce industry, which encourages companies to implement various promotional strategies to influence consumers' purchasing decisions, particularly through Flash Sale and Free Shipping programs that are expected to stimulate impulse buying behavior. This research employed a quantitative approach with an associative research design to examine the causal relationships between the independent and dependent variables. Primary data were collected through questionnaires distributed to 100 respondents who had purchased Skin1004 skincare products on Shopee, using a purposive sampling technique. Data were analyzed using multiple linear regression, supported by validity and reliability tests, classical assumption tests, partial (t-test), simultaneous (F-test), and the coefficient of determination (R²). The findings indicate that Flash Sale has no significant effect on Impulse Buying partially, while Free Shipping has a positive and significant effect on Impulse Buying partially. Simultaneously, Flash Sale and Free Shipping have a significant effect on Impulse Buying. These results suggest that promotional strategies Flash Sale and Free Shipping effectively encourage consumers to make spontaneous purchase decisions.  

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