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INDONESIA
Ekopedia: Jurnal Ilmiah Ekonomi
Published by Indo Publishing
ISSN : 30901022     EISSN : 30898374     DOI : https://doi.org/10.63822/ekopedia
Core Subject : Economy,
Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya
Articles 865 Documents
Analisis Content Marketing dan Perceived Target Market Terhadap Efektivitas Promosi Film “Jangan Panggil Mama Kafir” Produksi Maxima Pictures Jakarta Rizal Rizki Dwi Novianto; Rr. Tri Istining Wardani; Ahmad Fauzi
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ht611r17

Abstract

The development of digital media has encouraged the film industry to utilize digital marketing strategies to reach audiences more effectively. Content marketing and perceived target market are two strategies that can support promotional activities through digital media, particularly Instagram. This study aims to analyze the effect of Content Marketing and Perceived target market on the Promotional Effectiveness of the film “Jangan Panggil Mama Kafir” produced by Maxima Picture, both partially and simultaneously. This study employed a quantitative approach with an explanatory research design. Data were collected through questionnaires using a Likert scale from 102 respondents selected using purposive sampling. The data were analyzed using IBM SPSS Statistics through validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination tests. The results showed that all research instruments were valid and reliable and that the regression model met the classical assumptions. The multiple linear regression equation obtained was Y = 2.047 + 0.122X₁ + 0.840X₂, with an R² value of 0.741. The results indicate that Content Marketing has a positive and significant effect on Promotional Effectiveness, while Perceived target market also has a positive and significant effect. Simultaneously, Content Marketing and Perceived target market significantly affect Promotional Effectiveness. The coefficient of Perceived target market is greater than that of Content Marketing, indicating its greater contribution within the regression model.  
Analisis  Sektor  Pertanian  dan  Nilai  Tukar Petani (NTP) dalam Mendorong Pertumbuhan Ekonomi di Kabupaten Jombang Qovina Rizqy Walidainy; Mohamad Fathur Rohman; Muchtar Muchtar; Junaedi Junaedi
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/rae8ry38

Abstract

The agricultural sector is one of the key drivers of Indonesia's economy, contributing to food security, employment, and regional economic development. As an agrarian region, Jombang Regency has considerable agricultural potential but continues to face challenges, including traditional farming practices, limited technological adoption, and restricted market access. This study aims to analyze the effect of the agricultural sector and the Farmer Exchange Rate (NTP) on the economic growth of Jombang Regency, both partially and simultaneously. This research employs a quantitative approach with an associative research method. The study uses secondary time series data for the period 2016-2025, obtained from the Central Statistics Agency (BPS). Data were analyzed using descriptive statistics, classical assumption tests, and multiple linear regression analysis. The findings indicate that the regression model satisfies all classical assumption tests. Partially, the agricultural sector has a positive and significant effect on economic growth, while the Farmer Exchange Rate also has a positive and significant effect. Simultaneously, both variables have a positive and significant influence on economic growth. The coefficient of determination (R² = 0.666) indicates that the agricultural sector and the Farmer Exchange Rate explain 66.6% of the variation in economic growth.
Pengaruh Kualitas Produk, Brand trust, dan Persepsi Harga terhadap Keputusan Pembelian Telur Ayam pada Arrazaq Farm Peterongan Jombang ST. Ma’rufah Warisma Wati; Wina Nurhayati; Evan Andarianto Ammaridho
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/n3q2jx49

Abstract

This study aims to analyze the effects of product quality, brand trust, and price perception on consumers’ purchase decisions for chicken eggs at Arrazaq Farm in Peterongan, Jombang. This study employed a quantitative approach with a causal-associative research design. Primary data were collected using a Likert-scale questionnaire administered to 37 consumers of Arrazaq Farm. Saturated sampling, also known as total sampling, was applied by including all members of the population who met the research criteria as respondents. The data were analyzed using multiple linear regression with the assistance of SPSS. The partial t-test results indicate that product quality has no significant effect on purchase decisions, with a t-value of 0.062 and a significance value of 0.951. Brand trust also has no significant effect on purchase decisions, with a t-value of 0.899 and a significance value of 0.375. In contrast, price perception has a positive and significant effect on purchase decisions, with a t-value of 4.420 and a significance value below 0.001. The simultaneous F-test results show that product quality, brand trust, and price perception jointly have a significant effect on purchase decisions, with an F-value of 37.218 and a significance value below 0.001. The Adjusted R Square value of 0.751 indicates that the three independent variables explain 75.1% of the variation in purchase decisions, while the remaining 24.9% is explained by factors outside the research model. The findings imply that Arrazaq Farm should prioritize fair, competitive pricing that reflects the benefits of its products while continuing to maintain egg quality and consumer trust.
Kontribusi Wisata Bale Tani pada Perekonomian Masyarakat dan Kelestarian Lingkungan di Kecamatan Bareng Aprilia Adera; Anang Rohmad Jatmiko; Supriyanto Supriyanto; Mochammad Heru Widodo
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/r3y5bc03

Abstract

The presence of the tourism sector is expected to provide benefits to the community, not only in terms of boosting the economy but also supporting environmental sustainability. This study aims to analyze the contribution of Bale Tani Tourism to the community's economy and environmental sustainability in Bareng District. The study uses a qualitative approach with descriptive research methods. The research informants consist of 5 groups. Data were collected through interviews, observations, and documentation. Data validity was ensured using source triangulation and technique triangulation, while data analysis used the Miles and Huberman model, which includes data reduction, data presentation, and drawing conclusions. Research results show that Bale Tani Tourism contributes to the local economy by creating jobs, business opportunities, and increasing community income. In addition, Bale Tani Tourism also supports environmental sustainability by providing sanitation facilities, maintaining cleanliness in tourist areas, and involving all related parties in keeping the environment clean, resulting in tourist spots that are clean, comfortable, and well-maintained. Therefore, the presence of Bale Tani Tourism provides economic benefits while also supporting environmental conservation efforts in Bareng District Aminuddin, H., Dhora Nailufar, F., & Alexander Mujiburrohman, M. (2022). Dampak Pengembangan Desa Wisata Terhadap Sosial Ekonomi Masyarakat. Journal of Public Power, 6(2), 76–84. https://doi.org/10.32492/jpp.v6i1.6102 Anandhyta, A. R., & Kinseng, R. A. (2020). Hubungan Tingkat Partisipasi dengan Tingkat Kesejahteraan Masyarakat dalam Pengembangan Wisata Pesisir. Jurnal Nasional Pariwisata, 12(2), 68. https://doi.org/10.22146/jnp.60398 Anggrismono, A., & Aviva, L. A. M. (2023). Dampak Sektor Pariwisata Terhadap Pendapatan Asli Daerah Kabupaten/Kota Di Jawa Tengah. Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo, 9(1), 83. https://doi.org/10.35906/jep.v9i1.1437 Aufa, A. A. (2021). Prinsip Sustainable Development dalam Penegakan Hukum Lingkungan. Staatsrecht: Jurnal Hukum Kenegaraan Dan Politik Islam, 1(2). https://doi.org/10.14421/staatsrecht.v1i2.2473 Dapang, I. V. N., Widiastiti, A. A. I. P., & Febianti, F. (2023). Dampak Perkembangan Pariwisata Terhadap Ekonomi Masyarakat Desa. Jurnal Ilmiah Pariwisata Dan Bisnis, 2(10), 2356–2365. https://doi.org/10.22334/paris.v2i10.603 Dull, E., & Reinhardt, S. P. (2014). An analytic approach for discovery. In CEUR Workshop Proceedings (Vol. 1304, pp. 89–92). El Yamin, D. A., Noor S., F. S. J., Salsabila, I., Khairani, J. N., Putri, N. A., & Pratiwi, N. A. (2024). Dampak Pariwisata dalam Mewujudkan Kesejahteraan Masyarakat di Desa Wisata Karangrejo melalui Community Based Tourism (CBT). Jurnal Nasional Pariwisata, 14(2), 108. https://doi.org/10.22146/jnp.100584 Farida, L. (2025). Ekplorasi Potensi Sumber Daya Alam dan Budaya Lokal serta Analisis. 7(1). Hamzah, F., & Hermawan, H. (2018). Evaluasi Dampak Pariwisata Terhadap Sosial Ekonomi Masyarakat Lokal. Jurnal Pariwisata, 5(3), 195–202. http://ejournal.bsi.ac.id/ejurnal/index.php/jp Lazuardina, A., & Amalia G., S. (2023). DAMPAK PARIWISATA TERHADAP KEHIDUPAN MASYARAKAT LOKAL DI KAWASAN WISATA (Desa Ciburial Kabupaten Bandung). Warta Pariwisata, 21(2), 42–47. https://doi.org/10.5614/wpar.2023.21.2.02 Maghfiroh. (2021). Pariwisata Pascapandemi: Pelajaran Penting dan Prospek Pengembangan. Strategi Pengembangan Wisata Guna Meningkatkan Perekonomian Masyarakat Pada New Normal (Studi Kasus Di Agrowisata Bale Tani Jombang), 02(01), 34. https://doi.org/10.33096/losari.v5i2.76 Mima, Lubis, M., & Mukti, I. Y. (2026). Strategi Pembangunan Desa Wisata untuk Peningkatan Kesejahteraan Masyarakat dan internasional , menciptakan sinergi antara masyarakat , pemerintah , dan sektor swasta dalam. 5(September 2025). Muhammad Ashoer, D. (2021). Ekonomi Pariwisata. In Yayasan Kita Menulis (Number February). http://repository.usahid.ac.id/2428/1/buku EKONOMI PARIWISATA SUB.pdf Mustaghfiroh, U., Sundusiyah, A., Addahlawi, H. A., & Hidayatullah, A. F. (2020). Implementasi prinsip good environmental governance dalam pengelolaan sampah di indonesia implementation of the principles of good environmental governance in garbage management in indonesia. Bina Hukum Lingkungan, 4(2). Putri, F. R., Vhatika, I., Yanto, H., Zukhrufa, N., & Panorama, M. (2021). The Influence Of Tourism On Economic Growth In Indonesia Year 2019-2021 Pengaruh Pariwisata Terhadap Petumbuhan Ekonomi di Indonesia Tahun 2019-2021. ILTIZAMAT: Journal of Economic Sharia Law and Business Studies, 2(1). Ramdhan Kurniawan, Faridah Iriani, & Minrohayati. (2024). Dampak Pariwisata Terhadap Pertumbuhan Ekonomi Daerah Marginal di Indonesia. Journal of Economic Education and Entrepreneurship Studies, 5(2), 267–278. https://doi.org/10.62794/je3s.v5i2.3499 Rofi. (2023). Jdess 02.04.2023. 2(4), 867–882. Spradley, P., & Huberman, M. (2024). Kajian Teoritis tentang Teknik Analisis Data dalam Penelitian Kualitatif Journal of Management, Accounting and Administration, 1(2), 77–84. https://pub.nuris.ac.id/journal/jomaa/article/view/93 Sugiyono, P. D. (n.d.). metode penelitian sugiyono. Wahyu. (2024). Wahyuni, D. (2024). Dampak Pengembangan Ekonomi Kreatif Agrowisata Bale Tani terhadap Kesejahteraan Masyarakat Desa Banjaragung. 30, 85–94. Wahyuningsih, R. (n.d.). Jurnal Pendidikan Ekonomi ( JURKAMI ) PENINGKATAN PEREKONOMIAN MASYARAKAT PENDAHULUAN Industri pariwisata pada saat ini adalah industri yang perkembangannya sangat pesat . Menurut Permenparekraf No 12 Tahun 2020 yang menyatakan rencana kementrian pariwisa. Yakup, A. P., & Haryanto, T. (2021). Pengaruh Pariwisata terhadap Pertumbuhan Ekonomi di Indonesia. Bina Ekonomi, 23(2), 39–47. https://doi.org/10.26593/be.v23i2.3266.39-47 Yoeti,  oka a. (2025). No Title. In angkasa. angkasa.
The Influence of Third-Party Funds, Non- Performing Loan, Inflation, and Loan Interestrate on The Distribution of Msme Business Loan by Commercial Banks in West Kalimantan in The 2015-2025 Period Vania Ashlah Khairunnisaa; Ghozali Maski
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/n65cdh53

Abstract

MSME credit distribution is an important instrument in supporting economic growth in West Kalimantan. This study analyzes the relationship between Third-Party Funds (TPF), MSME Non-Performing Loans (MSME NPL), inflation, and lending interest rates and MSME credit distribution by commercial banks in West Kalimantan during 2015–2025. The study uses quarterly secondary data and applies the Engle-Granger Error Correction Model (ECM) to distinguish short-run dynamics from the long-run relationship. The results show that TPF, MSME NPL, inflation, and lending interest rates are not statistically signifi-cant in the short run. The long-run estimation indicates a positive and statistically signifi-cant relationship between TPF and MSME credit distribution, while MSME NPL, inflation, and lending interest rates are not statistically significant. The Error Correction Term (ECT) is negative and statistically significant at the 10 percent level, indicating an adjustment mechanism toward long-run equilibrium. These findings suggest that MSME credit distribu-tion in West Kalimantan is more closely associated with the availability of bank funding in the long run than with short-run changes in credit risk, inflation, or lending interest rates.
Pengaruh Promosi Penjualan Dan Kemudahan Penggunaan Aplikasi Terhadap Keputusan Pembelian Tidak Terencana (Impulse Buying) Pada Pengguna E-Commerce Tiktok Shop Di Jakarta Meiliana Krisdayanti Avelia; Natal Indra; Mega Harti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ejnqan26

Abstract

Kemajuan teknologi digital yang mentransformasi cara masyarakat berbelanja, dengan ekspansi social commerce dan dominasi TikTok sebagai medium belanja daring. TikTok Shop mengintegrasikan rekreasi dan komersial, memfasilitasi transaksi fleksibel, dan memiliki jumlah pengguna tertinggi di Indonesia. Fenomena transaksi spontan ini didorong oleh stimulasi eksternal seperti penawaran harga, insentif pemasaran, dan potongan harga . Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian yang terstruktur Data primer dikumpulkan melalui kuesioner digital yang disebarkan kepada 100 responden pengguna TikTok Shop. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan pendekatan purposive sampling Analisis data dilakukan menggunakan analisis regresi linear berganda, didahului dengan pengujian asumsi klasik (normalitas, heteroskedastisitas, multikolinearitas) serta uji validitas dan reliabilitas Hasil penelitian menunjukkan bahwa promosi penjualan (X1) secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian (Y) Demikian pula, kemudahan penggunaan aplikasi (X2) secara parsial juga berpengaruh positif dan signifikan terhadap keputusan pembelian (Y) Secara simultan, promosi penjualan dan kemudahan penggunaan aplikasi berpengaruh signifikan terhadap keputusan pembelian tidak terencana pada pengguna TikTok Shop.
The Influence of Macroeconomic Variables on the INFOBANK15 Index for the 2022–2025 Period Marcell Lie; Ghozali Maski
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/h54as768

Abstract

This study examines the effect of macroeconomic variables on the INFOBANK15 Index in Indonesia during 2022 to 2025. The study is motivated by the different movement of the INFOBANK15 Index compared with the broader stock market during the post pandemic recovery and monetary policy normalization period. Previous studies on the effects of BIRate, inflation, and exchange rate on the INFOBANK15 Index have produced mixed findings and mostly focused on earlier periods. This study aims to analyze the partial and simultaneous effects of BI Rate, inflation, and the USD/IDR exchange rate on the IN-FOBANK15 Index. The study uses an explanatory quantitative approach with quarterly secondary data obtained from the Indonesia Stock Exchange, Statistics Indonesia, and Bank Indonesia. The analytical model is multiple linear regression, while the model pa-rameters are estimated using the Ordinary Least Squares (OLS) method. All variables are transformed into natural logarithms to reduce scale differences across variables, stabilize data variation, and allow the coefficients to be interpreted as elasticity. The findings are expected to provide empirical evidence on the sensitivity of banking stock performance to macroeconomic changes and practical insights for investors, banking management, and monetary authorities.
Pengaruh Beasiswa KIP-Kuliah Terhadap Keaktifan Mahasiswa dalam Organisasi Kemahasiswaan Universitas Panca Sakti Bekasi Muhammad Havizh Hadialloh Rizky Noor; Eka Putri; Uza Sukmana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/35ee7z77

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh beasiswa KIP-Kuliah terhadap Keaktifan Mahasiswa Dalam Organisasi Kemahasiswaan Universitas Panca Sakti Bekasi. Untuk memperoleh data tersebut digunakan instrumen Beasiswa KIP-Kuliah dan instrumen Keaktifan Mahasiswa Dalam Organisasi Kemahasiswaan dalam bentuk skala sikap model Likert.Hasil penelitian menunjukan bahwa pada perhitungan beasiswa KIP-Kuliah dan Keaktifan Mahasiswa Dalam Organisasi Kemahasiswaan Universitas Panca Sakti Bekasi didapatkan koefisien sederhana diperoleh nilai p-value sebesar 0,000 < 0,05 dan  >  yaitu dengan nilai sebesar 10,953 > 2,003 yang didapatkan dari daftar  dengan jumlah sampel 193 mahasiswa. Maka Ho ditolak, dapat diartikan beasiswa KIP-Kuliah berpengaruh signifikan terhadap Keaktifan Mahasiswa Dalam Organisasi Kemahasiswaan, dengan persamaan Y = 39,692 + 0,122.Beasiswa KIP-Kuliah berpengaruh langsung terhadap Keaktifan Mahasiswa Dalam Organisasi Kemahasiswaan. Hal tersebut dibuktikan dengan nilai determinan R Square yaitu dengan nilai sebesar 0,024 atau 2,4 % yang berarti sebesar 2,4 % beasiswa KIP-Kuliah mempengaruhi Keaktifan Mahasiswa Dalam Organisasi Kemahasiswaan, sedangkan sisanya 97,6 % dipengaruhi oleh faktor-faktor lain yang tidak diteliti pada penelitian ini.
Pengaruh Penggunaan E-Commerce dan E-Wallet Terhadap Perilaku Konsumtif Mahasiswa Pendidikan Ekonomi Universitas Panca Sakti Bekasi Reza Fahlevi; Uza Sukmana; Irvia Eriza
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4ax6z858

Abstract

Penelitian ini dilakukan untuk memenuhi pengaruh penggunaan e-commerce dan e-wallet terhadap perilaku konsumtif mahasiswa Program Studi Pendidikan Ekonomi Universitas Panca Sakti Bekasi. Penelitian ini menggunakan pendekatan kuantitatif dengan sejumlah responden sebanyak 142 mahasiswa. Data diperoleh melalui penyebaran kuesioner dan kemudian dianalisis menggunakan regresi liniear berganda, uji t, uji f, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa penggunaan e-commerce tidak berpengaruh signifikan terhadap perilaku konsumtif mahasiswa. Hal tersebut ditunjukkan oleh nilai t hitung sebesar 1,122 dengan nilai signifikansi 0,264. Penggunaan e-wallet berpengaruh positif dan signifikan terhadap perilaku konsumtif mahasiswa, dengan nilai t hitung sebesar 2,351 dan nilai signifikansi 0,020. Secara bersama-sama, penggunaan e-commerce dan e-wallet berpengaruh signifikan terhadap perilaku konsumtif mahasiswa. Hal ini ditunjukkan dengan nilai f hitung sebesar 25,043 dan nilai signifikansi 0,000. Nilai R2 sebesar 0,265 menunjukkan bahwa kedua variabel tersebut memberikan kontribusi sebesar 26,5% terhadap perilaku konsumtif mahasiswa, sedangkan 73,5% dipengaruhi oleh factor lain yang tidak diteliti dalam penelitian ini.  
Implementasi Prinsip Ekonomi Koperasi dalam Menjaga Keberlanjutan Koperasi Mahasiswa pada Pergantian Kepemimpinan Universitas Panca Sakti Bekasi Al Fathir Raja Rezkan Agrean; Eka Putri; Chientya Annisa Rahma Putri
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qdh6g837

Abstract

This study was motivated by the importance of implementing cooperative economic principles to maintain the sustainability of the Student Cooperative (KOPMA) at Universitas Panca Sakti Bekasi during leadership transitions. Periodic changes in management require organizational management that can ensure the continuity of work programs, business activities, and cooperative governance. This study aimed to analyze the implementation of cooperative economic principles in maintaining the sustainability of KOPMA Universitas Panca Sakti Bekasi during leadership transitions. The study employed a qualitative approach with a descriptive method. Data were collected through interviews, observations, and documentation involving the Chairpersons of KOPMA for Periods I, II, and III, as well as the Secretary of KOPMA for Period II. Data validity was established through source and technique triangulation, as well as tests of credibility, dependability, and confirmability. The findings indicate that cooperative economic principles were implemented through democratic governance, member participation, transparency and accountability, as well as education, training, and management regeneration. Democratic principles were manifested through deliberation, management elections, accountability, and the handover of management accompanied by the transfer of organizational documents and information. Member participation was reflected in involvement in meetings, activities, and cooperative programs, while transparency and accountability were implemented through administrative, financial, inventory, and activity records. Education and management regeneration were carried out through mentoring, guidance, and knowledge transfer across management periods. The sustainability of the cooperative was supported by management commitment, effective communication, cooperation with members and business partners, administrative improvement, and organizational innovation. However, the cooperative continued to face several obstacles, including limited capital, low participation among some members, and limited cooperation with micro, small, and medium enterprises (MSMEs). Thus, the sustainability of KOPMA Universitas Panca Sakti Bekasi during leadership transitions is supported by the consistent implementation of cooperative principles, organizational system strengthening, management regeneration, and the capacity to adapt and innovate continuously.