International Conference on Digital Advanced Tourism, Management, and Technology
INTERNATIONAL CONFERENCE ON DIGITAL ADVANCED TOURISM, MANAGEMENT, AND TECHNOLOGY (ICTMT) published by : Sekolah Tinggi Ilmu Ekonomi Pariwisata Semarang (STIEPARI). International Conference is a bridge to provide information for educational institutions and lecturers/teachers that occurs within the scope of DIGITAL ADVANCED TOURISM, MANAGEMENT, AND TECHNOLOGY. ICTMT is published twice a year (June and December).
Articles
162 Documents
<![CDATA[The Influence Of Social Media Marketing On Purchasing Decisions At Triloka Company ]]>
<![CDATA[Nur Fadilah]]>;
<![CDATA[Nadya Aurelle Dwisyah]]>;
<![CDATA[Zulkaida Akher]]>
<![CDATA[ International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang ]]>
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DOI: 10.56910/ictmt.v1i2.152
<![CDATA[The purpose of this study is to determine how the usage of social media affects elite home purchase choices at PT. Triloka Kendari in Kendari Regency. This study focuses on elite house purchasers who work with PT. Kendari Triloka in Kendari Regency. The accidental sampling approach was used to choose this study's 81 respondents. This study collects primary data via the distribution of questionnaires. This study employs multiple linear regression analysis with t-test hypothesis testing. The test findings indicate that service quality and social media marketing factors impact the choice to buy exclusive home at PT. Triloka Kendari. The independent variable has an 18.5% effect on the dependent variable, whereas factors not addressed in this research affect 26.54% of the total.]]>
<![CDATA[Customer Loyalty In Relation To Digital Marketing ]]>
<![CDATA[Miranti Miranti]]>;
<![CDATA[Masysyarah Nurul Pratiwi B.Koto]]>;
<![CDATA[Andini Al Rasid]]>
<![CDATA[ International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang ]]>
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DOI: 10.56910/ictmt.v1i2.153
<![CDATA[Research The attitude of online customers regarding the deployment of digital marketing is one issue that impacts this study. Customer loyalty, brand recognition, and purchase choices make up the consumer's opinion on digital marketing implementation. In this study, there were 88 customers who actively utilized internet purchasing. They utilized SPSS 12 to do correlation analysis, t-tests, and F tests. This study found that brand awareness has a favorable and substantial impact on digital marketing implementation. Customer loyalty and purchase choices have a beneficial but not substantial impact on digital marketing deployment. The most prominent variable correlation test yields a correlation value of 0.774 for brand awareness, and 0.448 for customer loyalty and purchase choices. This research found that digital marketing can only be effective if consumer loyalty is maintained, the price is reasonable, the desired brand or brands are available, and there is a solid service system in place. As a consequence, customers will choose to continue utilizing digital marketing.]]>
<![CDATA[The Role Of Digital Marketing Strategy In MSMEs ]]>
<![CDATA[Amelia Warda]]>;
<![CDATA[Emma Triana Sutedy]]>;
<![CDATA[Nurlinda Burahima]]>
<![CDATA[ International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang ]]>
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DOI: 10.56910/ictmt.v1i2.154
<![CDATA[This study looks on MSME company strategies that leverage technology, namely digital marketing during and after the epidemic. This research was carried out utilizing qualitative and descriptive methodologies. Researchers collected data via observation, interviews, and documentation in the Ulumanda region of Majene, West Sulawesi. The data was then evaluated utilizing interactive modeling approaches. According to the study findings, MSMEs are dealing with new, more significant issues such as restricted distribution, limited manufacturing, difficulties understanding market demands, more digitally savvy competition, and a reduction in sales and output. Finally, MSMEs must comprehend and utilize digital to solve this challenge. Digital marketing targets a wide range of nations and areas. Small and medium-sized enterprises must be robust when coping with digital difficulties. SWOT analysis helps small and medium-sized firms integrate digital technologies.]]>
<![CDATA[Business To Business In Purchasing MSME Products ]]>
<![CDATA[Asmita Wulansari Dg. Liwang]]>;
<![CDATA[Irwan Moridu]]>
<![CDATA[ International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang ]]>
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DOI: 10.56910/ictmt.v1i2.155
<![CDATA[In the current digital environment, employees are urged to establish social media relationships with clients in order to boost trust and lower the possibility of transactions that can erode client loyalty. The purpose of this study is to evaluate and assess the predisposing factors for customer loyalty, including MSME customers' use of social media, level of trust, and purchase risk. Causal explanatory research is the methodology employed. The research sample consists of small and medium-sized companies that interact with suppliers and use social media for business purposes. A survey was used to gather data, and 212 respondents were given questionnaires. Regression with mediation is instead employed in the data analysis process. The findings indicate that purchase risk is not as effective at moderating the impact of social media use on consumer loyalty as trust is.]]>
<![CDATA[The Role Of BTS Endorsements In The Decision To Purchase Kenangan Coffee ]]>
<![CDATA[Sriwanti Belanti]]>;
<![CDATA[Nurhidayah Layoo]]>
<![CDATA[ International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang ]]>
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DOI: 10.56910/ictmt.v1i1.156
<![CDATA[The purpose of this study is to investigate and evaluate the impact of brand image on consumer motivation for Kopi Kenangan X BTS purchases as well as the mediating role of celebrity endorsers. Explanatory research was used in the design of the study. The respondents in the study were Indonesian Twitter users who are fans of BTS. Purposive sampling was employed to select 103 respondents for the sample. The data analysis technique used in this study, which computes using SPSS 22 software, is path analysis. The findings of the study demonstrate that: Celebrity endorsers significantly and favorably impact brand image.]]>
<![CDATA[Strategy For Competitive MSMEs In Makassar City ]]>
<![CDATA[Sain Segar K. Sid]]>;
<![CDATA[Adrian Polim]]>
<![CDATA[ International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang ]]>
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DOI: 10.56910/ictmt.v1i1.157
<![CDATA[The COVID-19 epidemic has crippled all parts of society, particularly the economy. This predicament necessitates creative and effective survival techniques, particularly for operating a firm in the middle of an economic crisis. The purpose of this study is to investigate how MSMEs in Gaddong Village, Bontoala District, Makassar, apply creative techniques and solutions to mitigate the effects of the Covid-19 epidemic. This phenomenological investigation employs qualitative methods. Researchers purposefully chose research informants, and data was obtained via semi-structured interviews and focus group discussions. Following communicative, argumentative, and ecological validation, data were analyzed thematically using an inductive model. The study's findings indicate that themes like as optimism, self-control, confidence in one's own talents, and a willingness to undergo self-transformation are qualities that reveal the potential to live in the new normal. MSME players' survival strategies have two key focuses: product enhancement and company digitization.]]>
<![CDATA[Online Customer Review As A Purchase Decision ]]>
<![CDATA[Riski M. Lamato]]>;
<![CDATA[Moh. Gifari Sono]]>
<![CDATA[ International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang ]]>
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DOI: 10.56910/ictmt.v1i1.158
<![CDATA[In terms of current local shoe trends, Indonesian local shoe culture has significantly changed in recent years. The purpose of this study is to investigate how consumer attitudes, through the mediation of online customer evaluations and product design, affect customers' decisions to purchase the newest local sneaker items. The research population comprised contemporary local sneaker buyers in Indonesia, and was sampled using an online survey method. The data is analyzed using the analysis path. Prior research has demonstrated that consumer attitudes, product design, and OCR have a favorable and significant impact on purchase decisions. It has been demonstrated that consumer attitudes affect how much OCR and product design influence purchases. Local shoe makers and marketers can now keep raising positive OCR and enhancing the caliber and creativity of their product designs in order to grow their market share.]]>
<![CDATA[Makassar Wuling Car Marketing Strategy ]]>
<![CDATA[Wahyudin Rahman]]>;
<![CDATA[Asmita Wulansari Dg. Liwang]]>
<![CDATA[ International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang ]]>
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DOI: 10.56910/ictmt.v1i1.159
<![CDATA[This study focuses on marketing activities connected to advertising tactics in order to maximize the efficacy of advertising in influencing purchase choices. The purpose of this study is to collect empirical information on the efficacy of Wuling automobile advertising and advertising effectiveness indicators that impact Wuling car purchase choices. This study employed a descriptive analysis technique as well as quantitative analysis methods such as the EPIC model and multiple linear regression. The results of the analysis using the EPIC model show that Wuling car advertising is in the effective scale range, and statistical tests show that indicators of advertising effectiveness, namely advertising messages, brand recognition, consumer trust, and consumer attitudes, have a significant effect on purchasing decisions, then partially the indicators -Indicators of advertising effectiveness have a significant effect on Wuling car purchasing decisions. Meanwhile, consumer sentiments have a negative yet considerable effect on Wuling automobile purchase choices.]]>
<![CDATA[Implementation Of The Digital Economy In Matano Tourism Village ]]>
<![CDATA[Adrian Polim]]>;
<![CDATA[Sutrisno K.Djawa]]>
<![CDATA[ International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang ]]>
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DOI: 10.56910/ictmt.v1i1.160
<![CDATA[Every Indonesian region has the potential to profit from the tourism industry, particularly with the help of information technology advancements. In actuality, though, a large portion of Indonesian tourism has not completely embraced digitalization to its full potential. similar to Matano Village in East Luwu Regency, which struggles to combine efficient marketing with administration. The objective of this study is to enhance the tourism industry in Matano Tourism Village by utilizing the Digital System Enterprise Resource Planning. The goals of this makeover are to improve awareness, draw in more visitors, and make managing tourist villages easier. To thoroughly evaluate the state of tourism in Matano Village, a qualitative and descriptive research methodology was applied. Primary data was gathered using gform surveys, in-person observations in Matano Village, and interviews with specific populations. Journals, literature, and documentation are sources of secondary data. There is also the waterfall method. The results of the research show that integration is still restricted and that Matano Village's tourism potential has not been fully realized.]]>
<![CDATA[Unveiling Local Cultural Tourism: Strategies For Development In The Digital 5.0 Era ]]>
<![CDATA[Sujoko Winanto]]>
<![CDATA[ International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang ]]>
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DOI: 10.56910/ictmt.v1i2.161
<![CDATA[The convergence of digital technologies with cultural tourism has become increasingly significant in the era of Digital 5.0. This paper explores the potential strategies for developing cultural tourism based on local heritage in this digital age. The objective of this research is to analyze and propose effective strategies for the development of cultural tourism leveraging local heritage in the context of Digital 5.0. This research adopts a library research approach to gather relevant literature, scholarly articles, and case studies related to cultural tourism, local heritage, and digital technologies. The collected information is critically analyzed to identify emerging trends and effective strategies for developing cultural tourism in the Digital 5.0 era. The findings reveal several key strategies for the development of cultural tourism based on local heritage in the Digital 5.0 era. Firstly, leveraging digital platforms and social media for promoting cultural attractions and engaging with tourists. Secondly, fostering partnerships between local communities, governments, and tourism stakeholders to preserve and showcase cultural heritage. Thirdly, integrating immersive technologies such as virtual reality (VR) and augmented reality (AR) to enhance visitor experiences and storytelling. Fourthly, implementing sustainable tourism practices to ensure the preservation of cultural assets for future generations. Lastly, investing in digital skills training and capacity building among local communities to actively participate in the digital tourism ecosystem]]>
