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Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : -     EISSN : 30482488     DOI : 10.61132
Core Subject : Science,
Decision Sciences, Operations Research & Management
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis, It is a collection of papers or scientific articles that have been presented at the National Research Conference which is held regularly every two years by the Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia. The paper topics published in the Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis the sub-groups of Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment and other relevant fields and this journal is published 1 year 2 times (June and December).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 118 Documents
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Dampak Kesiapan Teknologi dan Motivasi Kewirausahaan terhadap Dukungan Manajemen dan Kesuksesan Pemasaran Digital UMKM Alas Kaki di Jawa Timur Syaiful Arif, Mochamad; Zaki Fadhil, Achmad; Febrita Sarie, Rena
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.179

Abstract

The purpose of the research is to analyze the influence of technology readiness and entrepreneurial motivation on the success of digital marketing through management support in MSMEs (Micro, Small, and Medium Enterprises) of footwear craftsmen in East Java. The research method uses a quantitative approach with a survey method. The population includes all MSME footwear craftsmen in East Java. A sample of 69 MSME footwear craftsmen in East Java was obtained through accidental sampling. Data were processed using SEM PLS 4. The results of the study show that Technology Readiness does not affect Management Support, Entrepreneurial Motivation affects Management Support, Management Support affects the success of Digital Marketing, Technology Readiness does not affect the success of Digital Marketing, Entrepreneurial Motivation affects the success of Digital Marketing, and Technology Readiness does not affect the success of Digital Marketing and Entrepreneurial motivation affects the success of digital marketing through management support in small and medium enterprises (SMEs) of shoe craftsmen in East Java. This finding is expected to provide strategic recommendations for shoe craftsman SMEs to enhance the effectiveness of their digital marketing.
Pengaruh Work-Life Balance dan Kepuasan Kerja terhadap Retensi Karyawan : Studi pada Karyawan PT. Nakau Lampung Utara Astrid Monika; Akhir Lusono; Diana Anggraini Kusumawati
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.181

Abstract

This study aims to examine the effect of Work-Life Balance and Job Satisfaction on Employee Retention at PT. Nakau, North Lampung. Employee retention is a crucial issue in human resource management because it directly relates to the sustainability and effectiveness of an organization. This study uses a quantitative approach with data obtained through distributing questionnaires to 93 respondents who are company employees. The analysis method used is multiple linear regression to determine the simultaneous and partial effects of the independent variables on the dependent variable. The results show that Work-Life Balance has a positive and significant effect on Employee Retention, as well as Job Satisfaction which has been proven to have a positive contribution in increasing retention. Simultaneously, these two variables play an important role in encouraging employees to remain in the company. These findings have an implicit impact on enriching the human resource management literature, particularly regarding retention strategies based on work-life balance and job satisfaction. In addition, practically, this study provides recommendations to companies to design policies and programs that support work-life balance and create a satisfying work environment, thereby increasing loyalty and reducing employee turnover rates.
Pengaruh Brand Image dan Brand Experience terhadap Niat Beli Ulang yang Dimediasi oleh Brand Love Inaya Sundari Rahmawati; Andriya Risdwiyanto; Nuralam Nuralam
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.182

Abstract

This study aims to examine the influence of brand image, brand experience, and brand love on repurchase intention among McDonald’s consumers in Indonesia. A quantitative approach was employed, using a survey method with questionnaires distributed to 100 respondents. Data were analyzed using Partial Least Squares (PLS) with the assistance of SmartPLS version 4.1.1.2. The results indicate that brand image and brand love have a positive and significant effect on repurchase intention, while brand experience does not show a significant effect. Furthermore, brand love mediates the relationship between brand image and repurchase intention but does not mediate the effect of brand experience. These findings highlight the importance of brand image and emotional attachment in fostering consumer loyalty through repurchase intention.
Pengaruh Dana Pihak Ketiga, Likuiditas, dan Islamicity Performance Index terhadap Harga Saham : Studi pada Bank Syariah Indonesia 2021-2025 Yulin Nur Hidayah; Bambang Sugeng Dwiyanto
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.183

Abstract

Bank Syariah Indonesia (BSI) faces challenges in optimizing financial performance and market valuation following the merger process in 2021. This study aims to analyze the influence of Third Party Funds, liquidity, and Islamicity Performance Index on BSI stock prices during the period 2021-2025. The research employs multiple linear regression analysis method using monthly data from BSI financial reports and stock price data from the Indonesia Stock Exchange. The results indicate that Third Party Funds have a negative but non-significant effect on BSI stock prices, suggesting that increases in Third Party Funds do not automatically enhance stock valuation as investors are concerned about the profit-sharing burden that must be paid. Liquidity has a positive and significant effect on stock prices, demonstrating that fund distribution efficiency is the primary factor evaluated by investors. The Islamicity Performance Index has a negative and significant effect on stock prices, confirming that investors interpret high sharia compliance indices as reducing profitability for shareholders. This study confirms that investors in evaluating Bank Syariah Indonesia stocks prioritize operational efficiency over operational scale or sharia compliance orientation.
Pengaruh Knowledge Sharing, Personal Knowledge, dan Job Prosedure terhadap Kinerja Pegawai di Sekolah Dasar: Studi pada Sekolah Dasar Negeri 1 Tanjungtirto Afriyanti Eva Belinda Lase; Andia Janash Mumthaza; Niken Widyastuti; Mugi Puspita
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.184

Abstract

This study aims to determine the effect of knowledge sharing, personal knowledge, and work procedures on employee performance in Tanjungtirto 1 Public Elementary School. The background of this study is based on the importance of human resource quality in supporting organizational effectiveness, especially in elementary education institutions. The study population was all employees at Tanjungtirto 1 Public Elementary School with data collection using quantitative methods through questionnaires. The data obtained were then analyzed with the help of SPSS software through multiple linear regression tests to test the effect of independent variables on the dependent variable. The results showed that knowledge sharing did not have a significant effect on employee performance, as well as personal knowledge which also did not have a direct effect on performance. In contrast, work procedures were proven to have a positive and significant effect on improving employee performance. In addition, simultaneously knowledge sharing, personal knowledge, and work procedures together had a positive and significant effect on employee performance. This finding means that the existence of clear and structured work procedures has an important role in increasing work effectiveness, while knowledge sharing and personal knowledge require the support of a more focused management system to provide optimal contributions to employee performance in elementary school environments.
Pengaruh Price Discount dan E-service Quality terhadap Perceived Value: Studi pada Pengguna Shopeefood di Kalangan Generasi Z Yogyakarta Ilvano Iswandi; Andriya Risdwiyanto; Bambang Irjanto
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.185

Abstract

This study aims to determine the effect of price discount (X1) and e-service quality (X2) on perceived value (Y) among Generation Z ShopeeFood users in Yogyakarta. This study used a quantitative approach with a sample of 60 Generation Z respondents aged 17-28 who had made a transaction on ShopeeFood in the past three months. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0. The results of this study indicate that price discount has a positive and highly significant effect on perceived value, as evidenced by a strong path coefficient and a high t-statistic. E-service quality was also found to have a positive and significant effect on perceived value. Thus, both variables simultaneously significantly and strongly explain variation in perceived value, with the model demonstrating a good fit to the data. This study confirms that price discount strategies are a key driver in shaping perceived value among Generation Z consumers, and e-service quality also plays a crucial role in creating positive digital experiences. The practical implications of this study include recommendations for ShopeeFood managers to optimize discount strategies and continuously improve e-service quality to enhance consumer perceived value.
Pengaruh Live Streaming, Affiliate Marketing, dan Perceived Price terhadap Purchase Decision yang Dimediasi oleh Customer Trust pada TikTok Shop: Studi pada Mahasiswa Aktif Universitas Proklamasi 45 Tria Lady Sijabat; Djoko Wijono
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.186

Abstract

This study aims to examine the influence of live streaming, affiliate marketing, and perceived price on purchase decisions with customer trust as a mediating variable among students of Universitas Proklamasi 45. This study used a quantitative approach with a purposive sampling technique to determine 100 respondents relevant to the research criteria. The research instrument in the form of a structured questionnaire was distributed to obtain primary data, then analyzed using the Partial Least Squares (PLS) path model as a statistical analysis method. The results showed that the variables of live streaming, affiliate marketing, and perceived price simultaneously had a positive and significant effect on customer trust. Furthermore, customer trust was proven to have a significant influence on purchase decisions, thus understanding that customer trust is an important factor in driving purchase decisions. However, other results showed that live streaming did not directly influence purchase decisions. However, when mediated by customer trust, the influence of live streaming on purchase decisions became significant. These findings provide theoretical contributions to the development of digital marketing science, particularly in understanding the mediating role of customer trust in consumer behavior. In addition, practical implications for business actors are the importance of building consumer trust through live streaming strategies, affiliate marketing, and appropriate price offers to improve purchase decisions.
Pengaruh Pelatihan dan Pengembangan Kompetensi terhadap Peningkatan Kompetensi Mahasiswa Papua Program Beasiswa YPMAK-Binterbusih Ria Sani; Akhir Lusono; Diana Anggraini Kusumawati
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.187

Abstract

This study aims to determine the effect of training and competency development on the improvement of competencies among Papuan students in the YPMAK – Binterbusih Scholarship Program. The research is based on the importance of training and development in preparing high–quality and competitive human resources from Papua. A quantitative research method with a survey approach was employed. Data were collected through questionnaires distributed to recipients of the YPMAK – Binterbusih scholarship. The results of the analysis indicate that the training variable has a positive and significant effect on student competency improvement, with a significance value of 0.001 (p < 0.05). Likewise, the competency development variable also shows a significant influence with the same level of significance. Simultaneously, the two independent variables contribute 79.3% to the improvement of student competencies, while the remaining 20.7% is influenced by other factors beyond the scope of this study. These findings emphasize that systematically and relevantly designed training and development programs can enhance both the academic and non-academic capabilities of Papuan students. Therefore, it is recommended that YPMAK continue to enhance structured and sustainable training programs to develop a generation of Papuans who are competent and ready to compete at national and global levels.
Pengaruh Social Media Marketing dan Environmental Knowledge Terhadap Green Purchase Intention dengan Customer Trust Sebagai Variabel Mediasi pada Generasi Z di Sleman Dita Kusuma Sari; Andriya Risdwiyanto
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.189

Abstract

This study aims to determine and analyze the effect of Social Media Marketing and Environment Knowledge on Green Purchase Intention with Customer Trust as a Mediating Variable in Generation Z in Sleman. This study uses quantitative research methods using a questionnaire. The population in this study is Generation Z in Sleman, Yogyakarta Special Region who consume drinking water in gallons of the Aqua brand. The data collection technique used purposive sampling technique. The sample in this study amounted to 95 respondents. The analysis method used in this research is Partial Least Square (PLS). The results showed that social media marketing has a significant direct effect on green purchase intention, environmental knowledge has a significant direct effect on green purchase intention, social media marketing has a significant direct effect on customer trust, environmental knowledge has a significant direct effect on customer trust. Meanwhile, customer trust does not have a significant direct effect on green purchase intention. In the mediation test, customer trust is able to mediate social media marketing on green purchase intention and customer trust is able to mediate environmental knowledge on green purchase intention.
Pengaruh Kinerja Keuangan dan Pengungkapan Sustainability Report terhadap Harga Saham: Pada Perusahaan Sub-Industri Hotel, Resort, dan Cruise Lines yang Terdaftar di Bursa Efek Indonesia Periode 2019-2024 Vana Jelita; Antonius Bimo Rentor Luntungan; Putri Gantine Lestari
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 1 (2025): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i1.190

Abstract

The capital market is a place for various investment instruments, ranging from short-term to long-term. Before buying shares in the capital market, investors need to analyze the share prices of selected companies to predict large profits. The higher the share price, the greater the possibility of making a profit. This study aims to determine the factors that influence the stock prices of companies in the hotel, resort, and shipping sub-sectors listed on the IDX for the period 2019–2024. The dependent variable in this study is stock price, while the independent variables are financial performance and sustainability report disclosure. Financial performance variables are proxied by DER, Current Ratio, ROA, and TATO. This is a quantitative study using secondary data obtained from annual reports and sustainability reports taken from the companies' official websites. The number of samples used in this study is 10 companies using classical assumption techniques, multiple linear regression analysis, determination tests, and ending with hypothesis testing. The results show that DER and Current Ratio have a negative effect on stock prices. ROA, TATO, and sustainability report disclosure partially have no effect on stock prices. Meanwhile, financial performance and sustainability report disclosure simultaneously affect stock prices.

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