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Indar Fauziah Ulfah
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Gandhi: Jurnal pengabdian kepada Masyarakat (G-JPM)
Published by Universitas Terbuka
ISSN : -     EISSN : 30473594     DOI : 10.33830/g-jpm
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science
Gandhi: Jurnal pengabdian kepada Masyarakat (G-JPM). G-JPM akan mewadahi publikasi kegiatan pengabdian kepada masyarakat yang dilakukan oleh dosen, periset ataupun pihak yang memiliki kepentingan, kepedulian untuk membangun ataupun meningkatkan keterampilan, kemampuan, kesejahteraan masyarakat. G-JPM terbit secara berkala sebanyak 3 kali (Februari, Juni, Oktober) yang berinterelasi pada bidang Ekonomi, Manajemen, Bisnis dan Akuntansi (EMBA).
Arjuna Subject : Umum - Umum
Articles 23 Documents
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Branding & Product Knowledge Parfum Ramah Wudhu Serta Halal Sebagai Upaya Peningkatan Kewirausahaan Mahasiswa dan Produksi UKM ULFAH, INDAR FAUZIAH; Widowati Hermajiwandini, Chandra Murti Dewi; Priyati, Rini Yayuk; Pradana, Hasta Dwi; Mardoni, Yosi; Nisa Purnamasari; Rina Amelia
Gandhi: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/g-jpm.v1i3.13489

Abstract

The main problem faced by Small and Medium Enterprises (SMEs) in the cosmetics and perfume sector is the lack of a deep understanding of product knowledge aspects and halal product standards, especially in the context of the majority Indonesian Muslim market. This community service activity (PKM) aims to increase the entrepreneurial capacity of students and partner SMEs through intensive training on branding, product knowledge, and halal certification processes for ablution-friendly perfume products. The method of implementing activities includes three stages: (1) Socialization and education about the importance of halal certification and the concept of ablution-friendly perfume; (2) Technical training on the preparation of brand identity and digital marketing strategies; and (3) Direct assistance in improving the quality of SME Partner products. The results achieved were a significant increase in the understanding of participants (students and SMEs) by 35% regarding halal and branding aspects. In addition, SME Mitra has successfully identified and reformulated the Unique Selling Proposition of their products, namely perfumes that meet the criteria of 'ablution-friendly'. This activity succeeded in creating synergy between academics and business actors in producing competitive products in the halal market.
BRANDING AIR MINUM KEMASAN BUMDES MAKMUR ANUGERAH LESTARI CIOMAS BOGOR SEBAGAI PRODUK UNGGULAN: BRANDING AIR MINUM KEMASAN BUMDES MAKMUR ANUGERAH LESTARI CIOMAS BOGOR SEBAGAI PRODUK UNGGULAN irmawaty; Nenah Sunarsih; Muhammad Nasoha; Sri Lestari Pujiastuti; Deni Surapto
Gandhi: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/g-jpm.v2i2.13885

Abstract

BUMDes Makmur Anugerah Lestari is located in the Ciomas area of Bogor. To date, this BUMDes manages several business units, one of which is a Reverse Osmosis-based refillable water service that utilizes natural spring water sources around the village. These water sources have been utilized by partners for village water management and the production of RO-based refillable drinking water. Considering the abundant water resources and the increasing demand for drinking water in the community, the Community Service team and its partners initiated a business development program through the branding of bottled drinking water. To ensure product quality and safety, water feasibility tests were conducted. According to laboratory test results, the Escherichia coli and total coliform bacteria content were both 0, thus meeting quality standards and indicating a safe level for consumption. As part of the business development strategy, training sessions were conducted on label design, packaging techniques, and water treatment processes, featuring experts in their respective fields. Through these training activities, the partners successfully designed an informative and attractive label for the drinking water product named ‘SALAQUA.’ The label visually and textually highlights the main advantages of the product, namely the use of spring water from the foot of Mount Salak. The partners produced drinking water packaging in three different sizes. The partners were able to develop the ‘SALAQUA’ drinking water product to the point where it could be positioned as the village's flagship product and has the potential to become an icon of pride for Suka Makmur Village.
PENINGKATAN LITERASI KEUANGAN DAN ADMINISTRASI MELALUI PELATIHAN LITERASI KEUANGAN BAGI PENGURUS DAN UMKM BINAAN BUMDES MAKMUR ANUGERAH LESTARI Karisma, Muhammad; Deane Rahmamita; Fikri Hizryan; Dina Noval Madurani; Nadya Kariza
Gandhi: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/g-jpm.v2i2.13892

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi keuangan pengurus dan pelaku usaha mikro binaan Badan Usaha Milik Desa (BUMDes) Makmur Anugerah Lestari di Ciomas, Bogor. BUMDes Makmur Anugerah Lestari, yang mengelola fasilitas air, stasiun pengisian ulang air Reverse Osmosis (RO), dan layanan PPOB, menghadapi tantangan signifikan karena rendahnya literasi keuangan di kalangan pengurus. Hal ini mengakibatkan pencatatan keuangan yang masih manual, tidak terstandarisasi, dan bercampurnya dana pribadi dengan dana usaha, yang pada akhirnya menghambat transparansi, akuntabilitas, serta akses ke pembiayaan eksternal. Tujuan dari program ini adalah untuk meningkatkan pemahaman pengurus tentang administrasi keuangan yang sistematis dan membekali mereka dengan keterampilan akuntansi dasar, khususnya dalam pencatatan keuangan praktis. Metode yang digunakan melibatkan pelatihan dan pendampingan komprehensif, meliputi sosialisasi tentang pentingnya administrasi keuangan yang baik, pelatihan akuntansi dasar, pencatatan transaksi, penyusunan buku kas, dan laporan keuangan sederhana menggunakan templat Microsoft Excel yang mudah diterapkan. Hasil program menunjukkan bahwa peserta memperoleh pemahaman yang jelas tentang pentingnya pengelolaan keuangan yang sistematis, perlunya memisahkan keuangan pribadi dan usaha, serta keterampilan praktis dalam pencatatan transaksi harian. Peningkatan literasi keuangan ini diharapkan dapat memperkuat tata kelola keuangan BUMDes, meningkatkan efisiensi operasional, dan membangun kepercayaan publik terhadap pengelolaan badan usaha desa. Tindak lanjut yang direkomendasikan mencakup pemantauan berkala berkelanjutan dan pengembangan sistem pencatatan keuangan digital yang lebih terintegrasi

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