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Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Published by Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia
ISSN : 30637147     EISSN : 30637155     DOI : 10.62383
Core Subject : Social,
Social Sciences
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara, Jurnal ini ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia, Jurnal ini adalah platform interdisipliner yang memadukan pemahaman tentang ilmu komunikasi, administrasi publik, dan kebijakan negara untuk memahami dinamika kompleks dalam penyelenggaraan pemerintahan dan pembangunan masyarakat. Artikel-artikel yang dipublikasikan dalam jurnal ini mencakup berbagai topik, mulai dari peran komunikasi dalam pembuatan kebijakan publik, manajemen informasi di sektor publik, hingga analisis kebijakan yang mempertimbangkan aspek komunikasi dan administratif.
Arjuna Subject : Ilmu Sosial - Administrasi Publik
Articles 106 Documents
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Expansion of Local Micro, Small and Medium Enterprises (MSMEs) Market Through the Development of Tourism Villages Mastuki Mastuki; Anita Asnawi; Galuh Ajeng Ayuningtyas; Andry Herawati
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 3 (2025): Juli : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i3.539

Abstract

This study discusses the strategy of expanding the local Micro, Small, and Medium Enterprises (MSMEs) market through the development of Tourism Villages as a solution to limited market access and low competitiveness of MSME actors. MSMEs in Indonesia often face obstacles in aspects of the marketing mix such as venues, prices, products, and promotions. Through a qualitative approach, this study analyzes the direct impact of Tourism Villages on increasing market access, product innovation, and the role of innovation diffusion in encouraging technology adoption by MSME actors. The results of the study show that Tourism Villages such as Pujon Kidul, Taman Sari, and Sokobanah Daya are able to become a catalyst for the local economy by attracting tourists as potential consumers, reducing operational costs, and creating an innovation ecosystem that supports the growth of MSMEs. BUMDes (Village-Owned Enterprises) play an important role in digital promotion, product packaging development, and strengthening the capacity of local business actors through training and mentoring programs. Moreover, Tourism Villages encourage collaboration between stakeholders such as village governments, educational institutions, and private sectors in building sustainable local entrepreneurship. They also facilitate knowledge sharing and cultural preservation while integrating economic, social, and environmental values. Although there are still challenges such as lack of managerial skills, limited access to capital, and dependence on tourism seasons, the potential for long-term impact remains high. This study concludes that the integration of Tourism Village development with MSME strengthening strategies can be a model for inclusive and sustainable village economic empowerment. These findings provide practical recommendations for village governments, BUMDes managers, and MSME actors in building effective synergies that accelerate local economic growth and resilience.
Implementation of ASN Competency Development Policy in the Field of Procurement and Information Systems : Challenges and Solutions in Southwest Papua Alfonsina Djitmau; Dian Ferriswara; Sapto Pramono
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 3 (2025): Juli : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i3.540

Abstract

The competency development of the State Civil Apparatus (ASN: Aparatur Sipil Negara) is a key element in strengthening efficient, transparent, and accountable governance, especially in strategic sectors such as the procurement of goods/services and information systems. This study aims to analyze the implementation of ASN competency development policies in this field in Southwest Papua Province, as well as identify challenges and formulate adaptive solutions that are in accordance with local conditions. This study uses a qualitative descriptive approach with data collection techniques through observation and documentation in a number of agencies from the Bureau of Procurement of Goods and Services, the Communication and Information Service, the Regional Civil Service Agency, and several other related SKPDs. The data were analyzed using thematic analysis techniques to improve the validity of the findings. The results of the study show that the implementation of ASN competency development policies still faces obstacles in the form of limited understanding of regulations, low technical capabilities in the procurement and management of information systems, limitations of digital infrastructure, and a manual bureaucratic culture that is still dominant. The conclusion of this study emphasizes the importance of a competency development approach based on positional and contextual needs, with the support of adaptive regulations, continuous mentoring, and adequate digital infrastructure investment. This research contributes to the development of public administration science, especially in the formulation of ASN development policy implementation strategies that are more responsive to the challenges of disadvantaged regions and support the transformation of digital bureaucracy at the local level.  
Representasi Nilai-Nilai Islam dalam Program "Cahaya Tauhid" di MNCTV Widia Hafifah; Haykal Agastya; Daffa Atha Fairuz Nabiha; Jumroni Jumroni
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 3 (2025): Juli : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i3.542

Abstract

This study aims to understand how Islamic values are represented in the television program Cahaya Tauhid, broadcast on MNCTV. This program, a religious program, aims to convey moral messages and Islamic teachings through stories related to everyday life. A qualitative approach with a constructivist paradigm was used to explore the representation of Islamic values in this program as a result of social construction influenced by media ideology, the interests involved, and audience responses. Data collected came from non-participant observation of 27 episodes of Cahaya Tauhid broadcast on the MNCTV YouTube Channel. The results show that this program contains Islamic messages that cover five main dimensions: aqidah (faith), worship, morals, social and muamalah (social behavior), and Ramadan spirituality. The most dominant Islamic values in this program are tauhid (monotheism), worship, morals, social and humanitarian, and tazkiyatun nafs (purification of the soul). The values of worship and tauhid, in particular, appear consistently in almost every episode and are the main focus of this program. These messages are delivered in a simple yet meaningful manner, making them easily understood by the audience. This program successfully represents Islamic teachings in the context of everyday life and shapes the audience's perspective on Islam. Thus, Cahaya Tauhid can be considered an example of an effective television da'wah program in building Islamic understanding through mass media, while also serving as a means of education and dissemination of Islamic values. Furthermore, this study also found that Cahaya Tauhid uses a narrative approach that combines Islamic values with real-life stories, making it more relevant and engaging for the audience. Thus, Cahaya Tauhid can be considered an example of an effective television da'wah program in building Islamic understanding through mass media, while also serving as a means of education and dissemination of Islamic values.
Analisis Kinerja Pegawai dalam Pelayanan Administrasi di Kantor Kepala Desa Maliran Kecamatan Ponggok Kabupaten Blitar Erysma Prihandini; Abdul Aziz Al kaharudin; Sutowo Sutowo
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.611

Abstract

Effective, efficient, and accountable public services are one of the fundamental pillars of good governance. At the village level, the success of these services is highly dependent on the performance of government officials, particularly in administrative services that directly address the community’s basic needs. This study aims to analyze employee performance in administrative services at the Maliran Village Head Office, Ponggok Subdistrict, Blitar Regency, and to identify obstacles faced during the service process. A descriptive qualitative research method was employed, with data collected through observation, interviews, and documentation. The findings indicate that employee performance can be categorized as fairly good based on ten performance indicators: work quality, work quantity, timeliness, effectiveness, independence, reliability, responsiveness, assurance, empathy, and tangible evidence. These aspects reflect that village officials are generally able to carry out their duties in meeting the administrative needs of the community. However, several obstacles remain, including reliance on digital technology that is not supported by adequate infrastructure, particularly the frequent occurrence of power outages which disrupts the continuity of services. The study highlights the importance of strengthening digital infrastructure, enhancing technical training for village officials, and ensuring the availability of backup systems to anticipate service interruptions. These efforts are essential to improve service delivery, strengthen public trust, and support the realization of good governance at the village level.
Pengelolaan Iklim Komunikasi Organisasi dalam Memperbaiki Motivasi Kerja: (Studi Kasus pada Store Charles and Keith Summarecon Mall Serpong) Lola Amelia Putri Eduard; Agung Putra Mulyana
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.621

Abstract

Organizational Communication Climate Mangement in Improving Charles & Keith Employee Work Motivation (Case Study at Charles & Keith Store Summarecon Mall Serpong). Organizational communication climate is a key element in creating a productive work environment, especially in the dynamic retail industry. This study aims to describe the organizational communication climate formed at the Charles and Keith Store Summarecon Mall Serpong and to determine the level of employee work motivation at the Charles and Keith Store Summarecon Mall Serpong. This study was conducted at the Charles & Keith Store located in Summarecon Mall Serpong, Tangerang for 3 months, starting from April to June 2025 using a qualitative approach with a case study method, involving in-depth interview observations, and documentation of data collection techniques. The results of the study indicate that a warm, supportive, and transparent communication climate plays a vital role in creating a healthy and inspiring work atmosphere. Employees feel valued because they are given space to express their opinions, are involved in decision-making, and receive honest and constructive feedback. In addition, trust and honesty are important foundations in building harmonious and work-oriented working relationships. These findings emphasize that good communication climate management has a direct impact on employee morale, loyalty, and productivity in the modern retail sector.
Komunikasi Keluarga bagi Perempuan Dewasa Fatherless dalam Memilih Pasangan Hidup di Kota Bandung Arnest Chania Putri; Safutra Rantona; Yuni Dahlia Yosepha Mogot
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.625

Abstract

he fatherless phenomenon in Bandung City affects family communication patterns and influences how adult women determine partner criteria. This study aims to examine the conversation and conformity orientations in the family communication of fatherless adult women when choosing a life partner. The research employed a qualitative case study approach using purposive sampling, involving four key informants and eight supporting informants. The findings indicate that conversation orientation is more focused on the mother, but is limited by feelings of awkwardness and inequality in speaking positions, reducing openness in discussing life values. The conformity orientation, centered on the mother as the dominant figure, does not always reach the child due to emotional differences and the indirect delivery of expectations, which create emotional distance and tension. The mother assumes a dual role as the source of values, moral guidance, and understanding of family life; however, communication tends to be one-sided and less balanced. The study recommends that individuals who have experienced the loss of a father figure develop self-awareness regarding the influence of past experiences in partner selection, understand the relationship values they believe in, and foster healthy communication to build more stable and meaningful relationships. In addition, the study highlights the importance of creating safe spaces for dialogue within the family, so that openness and equality in communication can emerge. Strengthening social support systems, including peer and community support, can also complement family communication, thereby helping fatherless adult women establish healthier relationship choices in the future.
Manajemen Krisis Public Relations PT. CFD Traveller Sukabumi dalam Menghadapi Kasus Penipuan Tahun 2024 Dean Sakti Pratama; Siska Yuningsih
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.639

Abstract

The fraud case that struck PT CFD Traveller Sukabumi shook the company’s reputation and threatened its relationship with customers, triggering a crisis. This study aims to examine the crisis management of Public Relations at PT CFD Traveller Sukabumi in dealing with the 2024 fraud case, as well as to identify its opportunities and challenges. The research employed a qualitative approach with a descriptive analysis method. Data were collected through in-depth interviews with key informants and individuals directly involved in crisis management. The study applied Coombs and Holladay’s theory, identifying the stages of pre-crisis, crisis, and post-crisis. At the pre-crisis stage, the company conducted risk analysis and careful planning, including communication procedures and employee training. At the crisis stage, the company implemented the plan quickly and in a coordinated manner through clear and open communication with the public and by maintaining good relations with the media to ensure accurate information. At the post-crisis stage, the company carried out comprehensive evaluations, updated its crisis management plan, engaged consumers in the recovery process, and launched campaigns emphasizing customer safety and satisfaction. The findings highlight that structured crisis communication strategies play a crucial role in maintaining public trust.
Strategi Manajemen Media dalam Distribusi Konten di Era Penyiaran Digital: Studi Kasus pada TVMu Aprianto, Adityo; Sanjaya, Makroen
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.646

Abstract

In facing the digital era, there is a change in conventional broadcasting to digital broadcasting with a focus on multiplatform content distribution. This encourages TVMU to adapt to digital broadcasting. This study aims to understand how media, especially TVMU, formulates strategies, chooses the right approach, implements, and conducts monitoring and evaluation to increase the relevance and reach of its broadcasts. The Media Management Strategy Theory that became the focus of the research from Media Strategy Formulation, Media Strategy Selection, Media Strategy Implementation, Monitoring and Evaluation. A qualitative approach with a case study method was used to extract data through observation and in-depth interviews with relevant informants. The results show that multiplatform content distribution is the main strategy in facing the challenges of digital broadcasting. Social media is utilized for promotion, interaction, and distribution of program excerpts, while the website serves as an additional channel for live streaming and information provision. Television remains the main focus, but digital platforms are used to expand audience reach and attract the younger generation. Monitoring and evaluation processes are conducted regularly to assess the effectiveness of the strategies implemented, with adjustments based on analysis of audience data and digital trends. Key challenges include copyright issues on digital platforms and the difficulty of attracting audiences to educational and da'wah content amidst the dominance of entertainment content. The study concludes that implementing an integrated and adaptive content distribution strategy is an important step to support media sustainability in the digital era. The findings provide guidance for other media in effectively managing content distribution to reach a wider audience.
Digital Public Relations dalam Mempertahankan Citra Lembaga Administrasi Negara: Studi Deskriptif Kualitatif pada Media Sosial LAN RI Ikhsan Meidian Utama; Sa’diyah El Adaiyah
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.654

Abstract

In an era of increasingly open and developing information, the image of state institutions is a reflection of a government and can affect public trust. Therefore, LAN RI Public Relations carries out Digital Public Relations activities using social media so that LAN RI can maintain its image in the eyes of the public. The purpose of this research is to describe Regina Luttrel's SOME theory in the activity of using social media in maintaining the image of the institution. The theory used in this research is the SOME theory which has the dimensions of Share, Optimize, Manage, and Engange (Regina Luttrell). This research also uses image theory which consists of Perception, Cognition, and Motive dimensions (Walter Lippmann). This study concludes that LAN Public Relations in the Concept of The Circular Model of SOME implements Share by utilizing various social media platforms. Content is organized through a curation process that is tailored to the institution's guidelines to create relevant and informative communication. Through Optimize, the effectiveness of message delivery is measured based on data analytics with strategies that consider platform algorithms. In the Manage stage, LAN's PR team monitors and analyzes emerging issues, ensuring a quick response to sensitive issues. Engage efforts are demonstrated through surveys, quizzes, discussion forums, and employee personal branding efforts that strengthen public engagement while building trust.
Kepentingan Nasional Indonesia dalam Keanggotaan BRICS terhadap Ekonomi Nasional Tahun 2023-2024 Salma Alfiana
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.664

Abstract

This study examines Indonesia's national interests in BRICS membership for the national economy in 2023–2024. Indonesia has officially announced its readiness to join BRICS, which emphasizes the principles of free and active participation and a multipolar orientation in the global economy. This study aims to analyze how Indonesia's involvement in economic cooperation forums for developing countries such as BRICS can influence the direction of development and national economic interests, both in terms of opportunities and risks. This study uses a qualitative-descriptive approach using literature study and interviews. The theories used are Neoliberal Institutionalism, Regional Economic Integration, and National Interest as the basis for explaining Indonesia's involvement in international cooperation. The results show that Indonesia's membership in BRICS has the potential to expand access to development financing through the New Development Bank (NDB), strengthen trade and investment with BRICS member countries, and enhance leading sectors such as the manufacturing industry and agriculture, which have shown significant export increases, especially to BRICS member countries. However, there are risks that must be anticipated, such as the dominance of large countries in BRICS, the potential for new economic dependencies, and geopolitical friction with Western countries. BRICS membership can be an opportunity for Indonesia's national development if managed carefully, selectively, and with a focus on long-term interests.

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