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INDONESIA
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Published by Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia
ISSN : 30637147     EISSN : 30637155     DOI : 10.62383
Core Subject : Social,
Social Sciences
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara, Jurnal ini ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia, Jurnal ini adalah platform interdisipliner yang memadukan pemahaman tentang ilmu komunikasi, administrasi publik, dan kebijakan negara untuk memahami dinamika kompleks dalam penyelenggaraan pemerintahan dan pembangunan masyarakat. Artikel-artikel yang dipublikasikan dalam jurnal ini mencakup berbagai topik, mulai dari peran komunikasi dalam pembuatan kebijakan publik, manajemen informasi di sektor publik, hingga analisis kebijakan yang mempertimbangkan aspek komunikasi dan administratif.
Arjuna Subject : Ilmu Sosial - Administrasi Publik
Articles 106 Documents
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Strategi Komunikasi Global Radio 88.4 FM Jakarta dalam Memelihara Eksistensi sebagai Radio Anak Muda Vivian Aprilia; Elpa Hermawan; Ondy Ondy
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.676

Abstract

This study aims to analyze the communication strategy implemented by Global Radio 88.4 FM Jakarta in maintaining its existence as a youth radio amidst the rapid growth of digital media. Using a descriptive qualitative approach, the study collects data through in-depth interviews, observations, and documentation. The data obtained is analyzed using Cangara's communication strategy theory and George R. Terry's POAC (Planning, Organizing, Actuating, Controlling) management theory. The results show that Global Radio 88.4 FM Jakarta implements several key strategies, including program segmentation to meet the needs of young audiences, optimizing the use of social media such as TikTok and Instagram, and strengthening emotional relationships with listeners. The success of these strategies is influenced by well-planned content, efficient team organization, and flexible execution that responds to trends among the youth generation. However, amidst the growing competition in the digital world, challenges faced include changes in media consumption patterns and limited resources. This study provides insights into the importance of adapting communication strategies to maintain the existence of traditional radio in the digital era.
Penerapan Empat Prinsip Good Governance dalam Pelayanan Publik di Dinas Kearsipan dan Perpustakaan Provinsi Gorontalo Friska Nuriman Muchsin; Zuchri Abdussamad; Irawaty Igirisa
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.677

Abstract

This study aims to analyze the implementation of four principles of Good Governance in an effort to improve the quality of public services at the Archives and Library Service of Gorontalo Province. The method used in this study is a descriptive research method with a qualitative approach, involving various stakeholders in the process. The results of the study indicate that the implementation of the principles of Good Governance in the Archives and Library Service of Gorontalo Province has been running well. Accountability is reflected through standard operating procedures (SOPs), effective supervision, information disclosure, and active public participation, while transparency is supported by the iArpus application and the SAKTI Card program, which allow for more accessible public access. The principle of the rule of law is consistently applied through regulations, personnel regulations, and the latest Governor's Regulation, ensuring that services become orderly and directed. Although follow-up to public input still needs to be accelerated, overall, the service demonstrates a strong commitment to professional, modern, and responsible public services.
Strukturasi dalam Proses Gatekeeping pada Program Berita Patroli Episode Kriminal Kekerasan Seksual di Indosiar Isti Nurul Khadizah; A Yudo Triartanto; Akhmad Syafrudin Syahri
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.679

Abstract

This study aims to explore structuration within the gatekeeping process of the Patroli news program in an episode reporting a case sexual violence aired on Indosiar. The research adopts a qualitative approach using the case study method. Data were collected through in-depth interviews and content analysis of the episode covering a case sexual assault committed by a resident doctor at Dr. Hasan Sadikin hospital, Bandung. The key informant in this study was the executive producer of the Patroli news program. This research employs two theoretical frameworks: Anthony Giddens’ structuration theory and Joseph A Devitto’s gatekeeping theory. The findings reveal that the Patroli news team enforces strict editorial control to avoid regulatory sanctions or public complaints. The program complies with the national journalistic standards, specifically the P3SPS broadcasting guidelines and the journalistic code of ethics. The Study concludes that Giddens’ three dimension of social structure signification, domination and legimitation are evident in the gatekeeping process, these structure, alongside the concept of gatekeeping as the filtering of news content, play significant role in shaping how sensitive criminal cares are selected and presentend to the public.  
Brand Ambassador dan Konten Instagram sebagai Faktor Pembentuk Brand Image Y.O.U Assya Putri Sanggita; Oktaviana Purnamasari
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.680

Abstract

The current increasingly fierce business competition, coupled with the emergence of new businesses, has prompted businesspeople to seek ways to dominate and maintain their market share, including in the skincare and cosmetics business. The purpose of this study is to identify brand ambassadors, to identify Instagram content, to identify brand image, to partially measure the influence of Kim Soo Hyun as a brand ambassador on brand image, to partially measure the influence of Instagram content on brand image, and to simultaneously measure the influence of brand ambassadors and Instagram content on brand image. The theory used for variable X1 is brand ambassador with the dimensions of visibility, credibility, attractiveness, and power. X2 is Instagram content with the dimensions of credible, shareable, useful or fun, interesting, relevant, different, and on brand. Variable Y is brand image with the dimensions of brand identity, brand personality, brand association, brand attitude, and behavior. This study uses a quantitative approach with a survey method. The data collection technique uses a questionnaire distributed to 135 respondents who are followers of the @youbeauty_idn account. The data analysis technique used was multiple linear regression. The sampling technique used was simple random sampling. The results of this study showed that the partial effect of X1 on Y was 44.7%, the partial effect of X2 on Y was 70.5%, and the simultaneous effect of X1 and X2 on Y was 71.8%, with the remaining 28.2% being influenced by factors outside the variables.  
Profesioanalitas Aparatur dalam Penyelenggaraan Pelayanan Publik di Dinas Penanaman Modal Pelayanan Terpadu Satu Pintu Kota Gorontalo Nur Padillah Sahibuddin; Arifin Tahir; Sri Yulianty Mozin
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.681

Abstract

This study aims to determine and analyze the Professionalism of Apparatus in the Implementation of Public Services at the Investment and One-Stop Integrated Services Office of Gorontalo City. Viewed from the aspects of: (1) Competence, (2) Effectiveness, (3) Efficiency, and (4) Responsibility. This research method uses a Qualitative Approach with a Descriptive type. Data collection techniques used in this study are observation, interviews, and documentation. The results of the study indicate that in the competence dimension, the apparatus has had adequate technical capabilities, evidenced by mastery of the OSS system and participation in various training. The effectiveness dimension is also quite good, indicated by the timeliness of service even though sometimes hampered by OSS network disruptions. In the efficiency dimension, services have run optimally through the use of online systems that save time and costs, and received support from the SKM results with a value of 90.17 in the "very good" category. Meanwhile, in the responsibility dimension, the apparatus shows high discipline and work commitment, although there are still several cases of delays and permission to leave the office during working hours. Overall, it can be concluded that the professionalism of the Gorontalo City DPMPTSP apparatus in providing public services is classified as good, but still requires improvement, especially in the aspects of effectiveness and responsibility.
Strategi Marketing Public Relation untuk Mempromosikan PT. Citilink Indonesia Feby Mayola; Ade Budi Santoso
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.682

Abstract

PT. Citilink Indonesia is a low-cost airline operating in both domestic and international markets. This study explores how the company utilizes Marketing Public Relations (MPR) strategies to promote its brand and services. The focus of this research is on the implementation of integrated marketing communication strategies—particularly through social media and event-based promotions—to build a positive brand image and increase customer loyalty. Previous studies have addressed similar topics, such as PT. KAI’s MPR strategies in digital service transformation and PT. JNE’s efforts to enhance customer satisfaction through MPR. This research employs a descriptive qualitative method, with data collected through interviews and documentation. The findings reveal that Citilink’s MPR strategy adopts the Three Ways Strategy by Thomas L. Harris, which includes push, pull, and pass strategies. These are implemented through social media campaigns on platforms like Instagram, collaborations with Key Opinion Leaders (KOLs), and the organization of educational and entertainment events. The strategy has proven effective in enhancing audience engagement and expanding promotional reach amidst intense competition in the airline industry.
Strategi Komunikasi Puskesmas Kecamatan Pasar Minggu dalam Program Pencegahan Kanker Serviks Mia Nurhayati; Elpa Hermawan; Ondy Ondy
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.683

Abstract

The background of this research is based on Cervical cancer, a disease that poses a serious threat to women's health in Indonesia. Early detection through prevention programs such as IVA (Visual Inspection with Acetic Acid) is a crucial step in reducing the number of cervical cancer cases. In this effort, an effective communication strategy from the Pasar Minggu District Health Center plays a very important role. This study focuses on the prevention program and communication strategies implemented at the Pasar Minggu District Health Center. This study uses a qualitative approach with a descriptive study method. Data collection techniques were carried out through in-depth interviews with Health Center officers, observations of socialization activities, and documentation. The results show that the communication strategies implemented by the Pasar Minggu District Health Center include informative, educational, and persuasive communication strategies. The Health Center utilizes various communication channels such as social media and direct counseling. Obstacles faced include low levels of public health literacy, stigma against IVA examinations, and limited human resources.
Strategi Cyber Public Relations dalam Membangun Citra Lembaga : Studi Deskriptif di Perseroan Terbatas Pendidikan Maritim dan Logistik Indonesia Carolina Fernanda Diaz Aprianto; Nani Nurani Muksin
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.690

Abstract

The development of digital technology has transformed how institutions communicate with the public, including the Maritime and Logistics Education Corporation of Indonesia (PT PMLI). This study is motivated by the strategic role of Cyber Public Relations in building institutional image in the digital era. The research focuses on how PT PMLI implements Cyber PR strategies to establish its institutional image. The objective is to identify the strategies applied and how the image is built in digital spaces. This study employs Ronald D. Smith’s Cyber PR Strategy Theory and Veljkovic’s Institutional Image Theory, using a qualitative descriptive method through in-depth interviews with five internal and external informants. The findings show that PT PMLI conducts situation analysis and audits using a SWOT approach, with strengths in digital integration and proactive approaches, and weaknesses in limited human resources and state-owned enterprise regulations. Opportunities come from digital innovation and external collaboration, while threats include the spread of hoaxes and sensitive data exposure. The strategic objectives focus on increasing audience engagement through interactive and educational content, as well as maintaining online reputation through consistent and responsive communication. PT PMLI utilizes its website and social media platforms Instagram, TikTok, and YouTube and develops trend-based content evaluated through media plans and engagement indicators.
Strategi Mitigasi Badan Penanggulangan Bencana Daerah Dalam Penanggulangan Cuaca Ekstrem di Kabupaten Bintan Tahun 2024 Tito Raman Dhanni; Rudi Subiyakto; Ardi Putra
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 3 (2025): Juli : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i3.550

Abstract

Extreme weather events in Bintan Regency increased from 34 incidents in 2023 to 45 incidents in 2024, marked by strong winds and heavy rainfall, which caused damage to residential homes and disrupted community activities. This study aims to determine the mitigation strategies of the Regional Disaster Management Agency (BPBD) of Bintan Regency. This research uses a descriptive method with a qualitative approach. The study is based on Fred R. David’s theory (2016). The results of this study show that the Strategy Formulation has been fully implemented in formulating the vision and mission of BPBD Bintan regarding disaster mitigation. However, the identification of internal and external environments has not been optimal due to issues such as the wide geographical coverage of Bintan Regency and the lack of transportation facilities. The Strategy Implementation indicates that the execution by BPBD Bintan is not yet fully optimal, as some community members have not received the planned activities. The Strategy Evaluation shows that BPBD Bintan's performance has been optimal, as evidenced by the Government Institution Performance Report (LAKIP), which states that the agency has achieved 100% of its service targets for those who received services. However, field findings reveal that community understanding and preparedness are still lacking due to the absence of outreach and training programs, which are hindered by factors such as the unestablished Disaster-Resilient Villages (Destana/Katana). Nevertheless, the community perceives BPBD Bintan’s response in providing aid during disasters as satisfactory.
Collaborative Governance pada Pemberantasan Peredaran Narkotika di Kota Tanjungpinang Sarmadani Sarmadani; Yudhanto Satyagraha Adiputra; Khairi Rahmi
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 3 (2025): Juli : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i3.563

Abstract

The circulation of narcotics in Tanjungpinang City has increased from 2019 to 2023, despite various programs implemented by relevant agencies. Based on the data, there were 422 suspects apprehended, with 395 suspects acting as distributors (dealers) and 27 suspects as users. The presence of two main institutions, the National Narcotics Agency of Tanjungpinang City and the Narcotics Crime Unit of Tanjungpinang City Police, has not yet been fully effective in reducing the rate of drug trafficking. This study aims to analyze the application of collaborative governance in combating drug trafficking in Tanjungpinang City, based on the theory of Schottle, Haghsheno, and Gehbauer (2014) with seven indicators: willingness to compromise, communication, commitment, mutual trust, transparency/information exchange, knowledge sharing, and willingness to take risks. The method used is a descriptive qualitative approach. Data was collected through interviews and documentation. The research results indicate that willingness to compromise is reflected in cooperation such as joint investigations and coordination in handling suspects. Communication between agencies is conducted both formally and digitally, though not yet structured on a routine basis, it remains responsive. Commitment is demonstrated through Operation Antik, the BNNP prevention program, and the consistent and sustained participation of the DPC GANN. Mutual trust is built through open communication and recognition of each party's role. Transparency and information exchange are evident in the openness of data and access to information between agencies and the public, though technological challenges remain. Knowledge sharing is facilitated through contributions from the National Narcotics Agency (BNN), the police, and former offenders, fostering collective learning. Willingness to take risks is evident in the courage to adopt new approaches for innovation in drug eradication.

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